{"id":66392,"date":"2019-01-09T00:02:51","date_gmt":"2019-01-09T08:02:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=66392"},"modified":"2019-01-09T00:02:51","modified_gmt":"2019-01-09T08:02:51","slug":"pesquisa-comercial","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-comercial\/","title":{"rendered":"O que \u00e9 pesquisa comercial?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A pesquisa comercial \u00e9 uma ferramenta dedicada para tomar melhores decis\u00f5es, tendo como base a coleta e an\u00e1lise de informa\u00e7\u00f5es sobre um produto, seja pelo pre\u00e7o, a estrat\u00e9gia de marketing ou a distribui\u00e7\u00e3o, que permite o posicionamento no mercado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa ferramenta desempenha um papel extremamente importante, pois atualment<\/span><span style=\"font-weight: 400;\">e as empresas lan\u00e7am novos produtos em mercados mut\u00e1veis \u200b\u200be altamente competitivos; e com este m\u00e9todo comercial \u00e9 poss\u00edvel saber quais os elementos que influenciam o comportamento, os h\u00e1bitos e as decis\u00f5es dos consumidores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa comercial \u00e9 conduzida para:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Observar o comportamento e os h\u00e1bitos dos consumidores.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analisar produtos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Realizar estudos de mercado.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estudar a comunica\u00e7\u00e3o entre empresas e consumidores.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas da pesquisa comercial<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A pesquisa comercial tem as seguintes caracter\u00edsticas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tomar decis\u00f5es menos arriscadas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 eficaz gra\u00e7as \u00e0s metodologias que utiliza, como observa\u00e7\u00e3o, formula\u00e7\u00e3o de hip\u00f3teses, an\u00e1lise e verifica\u00e7\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O pesquisador pode criar caminhos diferentes e usar sua criatividade durante o processo de pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite o uso de diferentes m\u00e9todos de pesquisa para obter a maior quantidade de dados. Leia tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-ordinais\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">O que s\u00e3o dados ordinais?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As informa\u00e7\u00f5es que s\u00e3o interpretadas e a interdepend\u00eancia dos dados podem servir como um guia para encontrar informa\u00e7\u00f5es relacionadas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O custo da pesquisa depende da confiabilidade dos dados e da disposi\u00e7\u00e3o das empresas em utiliz\u00e1-los para aplicar as solu\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pesquisadores e empresas devem usar as informa\u00e7\u00f5es corretamente e evitar invadir a privacidade dos consumidores.<\/span><\/li>\n<\/ul>\n<p>Veja tamb\u00e9m: <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/compromisso-com-o-trabalho\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Plano de marketing de uma empresa: conhe\u00e7a os 7 componentes<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e9todos de pesquisa\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A pesquisa comercial \u00e9 realizada com base na aplica\u00e7\u00e3o dos seguintes m\u00e9todos:<\/span><\/p>\n<p><b>Natureza da pesquisa: <\/b>A <span style=\"font-weight: 400;\">pesquisa comercial pode coletar dados qualitativos quando voc\u00ea quer saber os h\u00e1bitos, atitudes e opini\u00f5es dos consumidores ou as raz\u00f5es que o levam a fazer uma compra. A an\u00e1lise quantitativa de dados tamb\u00e9m pode ser realizada ao usar dados estat\u00edsticos, como o \u00edndice de pessoas que preferem um produto.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Fonte de informa\u00e7\u00e3o:<\/b><span style=\"font-weight: 400;\"> Neste m\u00e9todo, \u00e9 importante saber onde os dados foram obtidos, se foi a partir de um campo de pesquisa, a informa\u00e7\u00e3o pode ser usada at\u00e9 mesmo por combinar todas as fontes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Instrumento de coleta de dados:<\/b><span style=\"font-weight: 400;\"> Esse m\u00e9todo depende dos recursos dispon\u00edveis para as empresas e os seus objetivos de investiga\u00e7\u00e3o. Para o processo, a t\u00e9cnica de coleta mais utilizada \u00e9 atrav\u00e9s de pesquisas. No entanto, observa\u00e7\u00e3o e experimenta\u00e7\u00e3o tamb\u00e9m s\u00e3o usadas. Leia tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/desenho-de-pesquisa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Desenho de pesquisa e tipos que existem<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Processo para conduzir uma pesquisa comercial<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para realizar uma investiga\u00e7\u00e3o comercial, \u00e9 necess\u00e1rio realizar as seguintes etapas:<\/span><\/p>\n<p><b>Projetar a estrutura da pesquisa:<\/b><span style=\"font-weight: 400;\"> Neste ponto, \u00e9 importante projetar o conte\u00fado e estabelecer qual \u00e9 o problema que existe e quais s\u00e3o os resultados que voc\u00ea deseja obter. Nesta etapa, \u00e9 importante determinar o que queremos investigar, estabelecer as hip\u00f3teses e os objetivos do processo; e tamb\u00e9m definir as vari\u00e1veis \u200b\u200bque afetam o estudo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veja tamb\u00e9m: <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-primarios\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qual \u00e9 a diferen\u00e7a entre os dados prim\u00e1rios e secund\u00e1rios?<br \/>\n<\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Obter informa\u00e7\u00f5es:<\/b><span style=\"font-weight: 400;\"> O segundo passo da pesquisa comercial \u00e9 coletar os dados necess\u00e1rios para o estudo. Para isso \u00e9 importante estabelecer as fontes de informa\u00e7\u00e3o e as maneiras pelas quais ser\u00e1 obtida. \u00c9 necess\u00e1rio que o pesquisador seja realista e objetivo. O pr\u00f3ximo passo consiste em selecionar a amostra do estudo e finalizar com a obten\u00e7\u00e3o dos dados.<\/span><\/p>\n<p><b>An\u00e1lise das informa\u00e7\u00f5es:<\/b><span style=\"font-weight: 400;\"> Quando os dados s\u00e3o obtidos, o pr\u00f3ximo passo \u00e9 realizar uma an\u00e1lise, que consiste em editar as informa\u00e7\u00f5es; de modo que seja f\u00e1cil entender e tabular os dados, organizando-os de acordo com as vari\u00e1veis \u200b\u200bobtidas e realizando testes estat\u00edsticos. para determinar o n\u00famero de vezes que eles s\u00e3o repetidos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Interpreta\u00e7\u00e3o dos resultados:<\/b><span style=\"font-weight: 400;\"> O \u00faltimo passo da pesquisa comercial \u00e9 obter a conclus\u00e3o. Para isso, \u00e9 necess\u00e1ria a sua interpreta\u00e7\u00e3o. Isto \u00e9, determinar se a hip\u00f3tese previamente estabelecida \u00e9 respondida, resumindo o estudo e finalizando com um guia para alcan\u00e7ar os resultados. Saiba tamb\u00e9m a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/diferenca-entre-pesquisa-qualitativa-e-quantitativa\/\"><span style=\"font-weight: 400;\">Diferen\u00e7a entre pesquisa qualitativa e quantitativa<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Atualmente, as empresas est\u00e3o enfrentando uma mudan\u00e7a r\u00e1pida e repentina nos gostos e h\u00e1bitos de compra dos consumidores. \u00c9 por isso que a pesquisa comercial \u00e9 importante, pois permite que se crie processos cont\u00ednuos de coleta, an\u00e1lise e armazenamento de informa\u00e7\u00f5es para serem usados \u200b\u200bquando necess\u00e1rio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m recomendamos: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-populacionais\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Como os dados populacionais s\u00e3o classificados?<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\"> Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesquisa comercial \u00e9 uma ferramenta dedicada para tomar melhores decis\u00f5es, tendo como base a coleta e an\u00e1lise de informa\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":97,"featured_media":66393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243,223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa comercial: conhe\u00e7a a ferramenta usada para tomar decis\u00f5es<\/title>\n<meta name=\"description\" content=\"A pesquisa comercial \u00e9 uma ferramenta usada para tomar melhores decis\u00f5es com base na coleta e an\u00e1lise de informa\u00e7\u00f5es sobre um produto. 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