

{"id":66396,"date":"2019-01-04T02:00:13","date_gmt":"2019-01-04T09:00:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=66396"},"modified":"2025-01-17T11:46:22","modified_gmt":"2025-01-17T18:46:22","slug":"pesquisa-causal","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-causal\/","title":{"rendered":"O que \u00e9 pesquisa causal?"},"content":{"rendered":"<p>A pesquisa causal \u00e9 aquela que estuda a rela\u00e7\u00e3o entre vari\u00e1veis. Seu objetivo \u00e9 conhecer o efeito positivo ou negativo que uma mudan\u00e7a inesperada das vari\u00e1veis independentes em um produto ou servi\u00e7o pode produzir.<\/p>\n<p>A pesquisa causal \u00e9 experimental e estat\u00edstica e pode ser realizada sob o controle do pesquisador em um laborat\u00f3rio ou no campo em que a manipula\u00e7\u00e3o \u00e9 limitada.<\/p>\n<p>As principais fontes para obter informa\u00e7\u00f5es que auxiliam no sucesso do processo de investiga\u00e7\u00e3o causal s\u00e3o o desenho de perguntas de pesquisa que podem estabelecer a conex\u00e3o entre as vari\u00e1veis e testar a hip\u00f3tese. No entanto, informa\u00e7\u00f5es mais precisas tamb\u00e9m podem ser obtidas com os experimentos, pois podem garantir que as causas do fen\u00f4meno s\u00e3o razo\u00e1veis.<\/p>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas da investiga\u00e7\u00e3o causal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as caracter\u00edsticas mais importantes da investiga\u00e7\u00e3o causal est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Definir as causas do porqu\u00ea e como uma a\u00e7\u00e3o acontece. Isto \u00e9, investiga o efeito que uma vari\u00e1vel tem sobre outra.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 um tipo de pesquisa quantitativa que requer testes estat\u00edsticos e experimenta\u00e7\u00e3o para conhecer as causas do fen\u00f4meno.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u00e1 muita rigidez na coleta de dados e ao analis\u00e1-los, pois exigem informa\u00e7\u00f5es confi\u00e1veis \u200b\u200be verific\u00e1veis \u200b\u200bentre as vari\u00e1veis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As vari\u00e1veis devem poder ser manipuladas para que os efeitos que causam sejam eliminados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sua estrutura \u00e9 completamente definida e \u00e9 necess\u00e1rio que a amostra do estudo seja orientada para um processo sequencial.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leia tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-ordinais\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">O que s\u00e3o dados ordinais?<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens e desvantagens da pesquisa causal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as principais vantagens da pesquisa causal est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reconhecer as vari\u00e1veis \u200b\u200bque podem causar efeitos no fen\u00f4meno.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manipular as vari\u00e1veis \u200b\u200bde maneira controlada, a fim de elimin\u00e1-las ou minimizar o efeito que elas possuem. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intrigar a natureza das vari\u00e1veis \u200b\u200bindependentes, a fim de prever dependentes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Controlar as vari\u00e1veis \u200b\u200be conhecer suas causas e efeitos \u00e9 muito f\u00e1cil gra\u00e7as ao design de sua estrutura. <\/span><span style=\"font-weight: 400;\">Leia tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/desenho-de-pesquisa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Desenho de pesquisa e tipos que existem<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os testes executados podem ser repetidos e verificados para fornecer um maior n\u00famero de confiabilidade.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com esaa pesquisa, voc\u00ea pode avaliar o impacto de modificar processos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Entre as desvantagens encontradas na investiga\u00e7\u00e3o causal est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A sincroniza\u00e7\u00e3o de eventos pode afetar os resultados da investiga\u00e7\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c0s vezes as vari\u00e1veis \u200b\u200bpodem ser identificadas com a causa e efeito quando n\u00e3o s\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 dif\u00edcil chegar a conclus\u00f5es devido ao grande n\u00famero de vari\u00e1veis \u200b\u200bque existem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c0s vezes \u00e9 dif\u00edcil identificar ou reconhecer se a vari\u00e1vel \u00e9 uma causa e o impacto que ela ter\u00e1.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/tipos-de-pesquisa-quantitativa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Tipos de pesquisa quantitativa \u2013 conhe\u00e7a quais s\u00e3o<\/a><\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa causal \u00e9 extremamente importante, uma vez que os efeitos causados \u200b\u200bpelas mudan\u00e7as s\u00e3o inesperados para os pesquisadores e isso pode afetar o desenvolvimento de uma investiga\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\"> Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-primarios\/\">Qual \u00e9 a diferen\u00e7a entre os dados prim\u00e1rios e secund\u00e1rios?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-populacionais\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Como os dados populacionais s\u00e3o classificados?<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-empirica\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Pesquisa emp\u00edrica: conhe\u00e7a as etapas para execut\u00e1-lo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesquisa causal \u00e9 aquela que estuda a rela\u00e7\u00e3o entre vari\u00e1veis. Seu objetivo \u00e9 conhecer o efeito positivo ou negativo [&hellip;]<\/p>\n","protected":false},"author":97,"featured_media":66397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243,223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa causal: saiba como analisar a rela\u00e7\u00e3o entre vari\u00e1veis<\/title>\n<meta name=\"description\" content=\"As principais fontes de obten\u00e7\u00e3o de informa\u00e7\u00f5es que auxiliam o processo da pesquisa causal s\u00e3o o design de perguntas da pesquisa. 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