{"id":69429,"date":"2019-04-10T05:00:45","date_gmt":"2019-04-10T12:00:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=69429"},"modified":"2019-04-10T05:00:45","modified_gmt":"2019-04-10T12:00:45","slug":"customer-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/customer-experience\/","title":{"rendered":"Customer experience, destaque-se seguindo estas dicas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Para dar o melhor servi\u00e7o na \u00e1rea de<\/span><span style=\"font-weight: 400;\"> customer experience<\/span><span style=\"font-weight: 400;\"> \u00e9 necess\u00e1rio trabalhar em determinadas habilidades e compet\u00eancias. Por exemplo, lideran\u00e7a, aten\u00e7\u00e3o, toler\u00e2ncia, etc. E, fazer uso de todas as ferramentas, que temos ao nosso alcance para fornecer o melhor atendimento ao cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviamente deve-se ter conhecimento de vendas, estrat\u00e9gias de marketing, gest\u00e3o de recursos e a capacidade de analisar todas as informa\u00e7\u00f5es dos clientes. Satisfazer as suas necessidades, a fim de proporcionar experi\u00eancias mais positivas. Leia tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/o-que-e-cx\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 CX \u2013 e qual sua import\u00e2ncia no \u00e2mbito corporativo<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Se nos concentrarmos em excel\u00eancia no campo de <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\">, seremos capazes de resolver os problemas que enfrentam os nossos clientes, lidar com reclama\u00e7\u00f5es ou reivindica\u00e7\u00f5es da melhor maneira e interceder em qualquer conflito. Isto pode prever a perda de clientes e, consequentemente, as vendas. Assim, aqueles que se dedicam \u00e0 presta\u00e7\u00e3o deste servi\u00e7o est\u00e3o intimamente relacionados com a \u00e1rea de vendas da empresa. Tamb\u00e9m recomendamos a leitura de: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia-do-consumidor\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Melhorar a experi\u00eancia do consumidor \u2013 confira estas dicas simples<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Habilidades para gerenciamento<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea deseja obter uma melhor experi\u00eancia do cliente com sua marca, produto ou servi\u00e7o, deve levar em conta que \u00e9 necess\u00e1rio se destacar em determinadas \u00e1reas, por exemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Negocia\u00e7\u00e3o e persuas\u00e3o: a fim de alcan\u00e7ar o melhor acordo com os clientes no caso de um problema ter surgido. Lembre-se que: um mau servi\u00e7o ao cliente provoca grandes perdas. Leia tamb\u00e9m: <\/span><\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/experiencia-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Experi\u00eancia do cliente e suas 8 reflex\u00f5es<\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serenidade: para evitar riscos de estresse em rela\u00e7\u00e3o a casos dif\u00edceis de resolver.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sensibilidade: para se relacionar de perto com toda a equipe, entenda-os e incentive-os a serem melhores a cada dia e a trabalhar para satisfazer os clientes. Da mesma forma, ou\u00e7a-os para conhecer suas necessidades e preocupa\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comunica\u00e7\u00e3o: saber ouvir, usar o idioma apropriado para poder entrar em uma boa conversa com o cliente. Por exemplo, os relat\u00f3rios, as reclama\u00e7\u00f5es ou sugest\u00f5es dadas pelos usu\u00e1rios sobre um produto ou servi\u00e7o. Veja tamb\u00e9m: <\/span><\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/erros-na-experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Erros na experi\u00eancia do cliente, como resolv\u00ea-los?<\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uso de ferramentas digitais: para estar em contato direto com os clientes e conhecer, por exemplo, suas vis\u00f5es atrav\u00e9s de pesquisa de satisfa\u00e7\u00e3o. Hoje, os consumidores enfrentam um mundo interconectado. Uma grande parte do seu tempo \u00e9 gasto na Internet. Por isso, tamb\u00e9m \u00e9 compet\u00eancia da \u00e1rea de <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\"> fornecer um bom servi\u00e7o e se adaptar a todas as plataformas dispon\u00edveis.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Customer experience em todos os lugares e em todos os momentos<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os clientes t\u00eam dispositivos m\u00f3veis a sua disposi\u00e7\u00e3o para investigar, comprar ou vender produtos, enviar reclama\u00e7\u00e3o, solicitar servi\u00e7os e produtos. Por isso, n\u00e3o se trata apenas de conhecer os gostos, necessidades ou motiva\u00e7\u00f5es do cliente. Mas, sim respond\u00ea-los, em tempo real qualquer reclama\u00e7\u00e3o, d\u00favida ou coment\u00e1rio que tenham. Confira tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/a-experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">A experi\u00eancia do cliente, saiba como melhor\u00e1-la na sua empresa<\/a><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o esque\u00e7a que o bom atendimento \u00e9 dado, antes, durante e depois de uma compra. Esse tipo de a\u00e7\u00f5es de uma empresa \u00e9 muito bem valorizado e nos faz distinguir da concorr\u00eancia. Ser capaz de se destacar no customer experience \u00e9 dar um passo importante ao sucesso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o se esque\u00e7a de que, ao fornecer um bom atendimento ao cliente, criamos uma boa propaganda e fidelidade \u00e0 marca. Isso resulta no compromisso do cliente. Assim,podemos obter, por exemplo, feedback para tomar as melhores decis\u00f5es, a fim de atingir os objetivos definidos. Veja tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como fazer um mapa da experi\u00eancia do cliente?<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para dar o melhor servi\u00e7o na \u00e1rea de customer experience \u00e9 necess\u00e1rio trabalhar em determinadas habilidades e compet\u00eancias. Por exemplo, [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":69430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer experience, destaque-se seguindo estas dicas<\/title>\n<meta name=\"description\" content=\"Se destaque no customer experience e conte com certas habilidades que o levar\u00e3o a satisfazer seus clientes e alcan\u00e7ar o sucesso desejado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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