{"id":70601,"date":"2019-06-22T05:00:09","date_gmt":"2019-06-22T12:00:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=70601"},"modified":"2019-06-22T05:00:09","modified_gmt":"2019-06-22T12:00:09","slug":"pesquisa-capi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-capi\/","title":{"rendered":"Conhe\u00e7a as vantagens e desvantagens da ferramenta da pesquisa CAPI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uma pesquisa CAPI (Computer-Assisted Personal Interviewing) \u00e9 uma ferramenta usada para conduzir entrevistas cara-a-cara, embora tenha a ajuda de software para respond\u00ea-las.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa CAPI \u00e9 geralmente utilizada em shopping centers ou \u00e1reas p\u00fablicas onde o entrevistador pode interceptar os participantes para concluir a pesquisa diretamente no site. No entanto, voc\u00ea n\u00e3o precisa estar conectado \u00e0 Internet para realizar pesquisas de mercado.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas da Pesquisa CAPI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as caracter\u00edsticas mais importantes de uma pesquisa CAPI est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O entrevistador e o entrevistado sentam-se em frente a um computador ou dispositivo m\u00f3vel para responder \u00e0 pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quando h\u00e1 erros ou o participante necessita de ajuda, a ferramenta oferece isso.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os est\u00edmulos, tanto do software quanto do entrevistador, podem incentivar o interesse dos participantes em completar a pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 usado em locais p\u00fablicos, como shopping centers, ou para conduzir pesquisas entre empresas durante conven\u00e7\u00f5es.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Aplica\u00e7\u00f5es da Pesquisa CAPI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as principais aplica\u00e7\u00f5es da pesquisa CAPI est\u00e3o:<\/span><\/p>\n<p><b>Alto perfil:<\/b><span style=\"font-weight: 400;\"> Quando a pesquisa \u00e9 aplicada a uma pessoa com alto perfil, pode ser dif\u00edcil concluir a pesquisa devido \u00e0 falta de disponibilidade. Com uma pesquisa CAPI \u00e9 poss\u00edvel agendar uma consulta e ir com o entrevistado para realiz\u00e1-la.<\/span><\/p>\n<p><b>Pesquisas de sa\u00edda:<\/b><span style=\"font-weight: 400;\"> Uma pesquisa da CAPI \u00e9 a ferramenta certa para isso, uma vez que a meta estabelecida pode ser alcan\u00e7ada sem restri\u00e7\u00f5es, como idade ou educa\u00e7\u00e3o.<\/span><\/p>\n<p><strong>Mistery Shopper:<\/strong> <b><\/b><span style=\"font-weight: 400;\">A ferramenta permite que um cliente misterioso colete informa\u00e7\u00f5es discretamente em seu smartphone.<\/span><\/p>\n<p><b>Pesquisa para centros comerciais: <\/b><span style=\"font-weight: 400;\">Com esta ferramenta, \u00e9 poss\u00edvel cobrir de forma f\u00e1cil e r\u00e1pida um p\u00fablico amplo com caracter\u00edsticas diferentes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens e desvantagens de conduzir uma pesquisa CAPI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as principais vantagens da realiza\u00e7\u00e3o de uma pesquisa CAPI est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oferecem a oportunidade de pesquisar um grande n\u00famero de pessoas com diferentes caracter\u00edsticas e opini\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite coletar dados de melhor qualidade.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os dados s\u00e3o enviados diretamente para um servidor, o que permite acesso imediato a eles.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A plataforma pode armazenar uma grande quantidade de informa\u00e7\u00f5es sem exigir custos de impress\u00e3o ou registro de dados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os participantes podem ter uma pesquisa mais atraente e interativa.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As principais desvantagens da realiza\u00e7\u00e3o de uma pesquisa CAPI s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Registrar perguntas abertas pode ser complicado. Depende da capacidade do entrevistador de registrar informa\u00e7\u00f5es \u00fateis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel que o entrevistador n\u00e3o conduza o processo de levantamento de pesquisa e complete-as por conta pr\u00f3pria.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel que os participantes n\u00e3o compreendam o sistema e sintam desconfian\u00e7a ao responder.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia da realiza\u00e7\u00e3o de um inqu\u00e9rito CAPI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A pesquisa CAPI permite acelerar o processo de coleta de dados. Este m\u00e9todo pode ser considerado como a evolu\u00e7\u00e3o de uma entrevista tradicional. \u00c9 poss\u00edvel facilitar o processo de uma entrevista para que o entrevistador esteja presente, pois isso ajuda os participantes a completarem a pesquisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta ferramenta evita erros comentados durante a coleta de dados. Os pesquisadores podem coletar informa\u00e7\u00f5es com uma amostra de estudo que seja mais representativa em compara\u00e7\u00e3o com outros m\u00e9todos de pesquisa.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quero fazer entrevistas e pesquisas CAPI!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A QuestionPro \u00e9 uma plataforma on-line que ajuda diariamente milhares de clientes em todo o mundo a criar e lan\u00e7ar seus question\u00e1rios on-line para obter pesquisas bem-sucedidas e tomar melhores decis\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temos uma equipe de suporte disposta a ajudar e orient\u00e1-lo a adotar essa nova tecnologia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea estiver interessado em fazer pesquisas CAPI envie-nos uma mensagem para merca@questionpro.com para apoi\u00e1-lo na ado\u00e7\u00e3o desta nova tecnologia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos a leitura:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/vantagens-de-usar-pesquisas\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">7 vantagens de usar pesquisas<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/zapier-integracao-questiopro\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Automatize seu fluxo de trabalho da QuestionPro com outro aplicativos de trabalho com o Zapier<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-do-nps\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Fa\u00e7a uma pesquisa do NPS diretamente no Intercom com o QuestionPro CX<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/qualtrics\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como migrar as pesquisas da Qualtrics para o QuestionPro em tr\u00eas etapas<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/painel-de-satisfacao\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Painel de satisfa\u00e7\u00e3o do cliente CX QuestionPro<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/questionpro-cx-2\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Conhe\u00e7a as mudan\u00e7as no menu da plataforma QuestionPro CX<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa CAPI (Computer-Assisted Personal Interviewing) \u00e9 uma ferramenta usada para conduzir entrevistas cara-a-cara, embora tenha a ajuda de software [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":70602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[221],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conhe\u00e7a as vantagens e desvantagens da ferramenta da pesquisa CAPI<\/title>\n<meta name=\"description\" content=\"A pesquisa CAPI permite que voc\u00ea entreviste um grande n\u00famero de pessoas cara a cara com a ajuda do software.Conhe\u00e7a essa ferramenta!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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