{"id":70922,"date":"2019-06-27T05:00:30","date_gmt":"2019-06-27T12:00:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=70922"},"modified":"2019-06-27T05:00:30","modified_gmt":"2019-06-27T12:00:30","slug":"pesquisa-por-qr-code","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-por-qr-code\/","title":{"rendered":"Saiba as vantagens de criar uma pesquisa por QR C\u00f3digo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Na lista de m\u00e9todos para obter feedback das pessoas, h\u00e1 uma ferramenta muito particular: os c\u00f3digos QR. Fazer uma pesquisa por c\u00f3digo QR \u00e9 um dos m\u00e9todos mais populares hoje em dia. Esses pequenos c\u00f3digos est\u00e3o agora em toda parte: em um livreto, um cartaz, uma revista, uma p\u00e1gina da Internet, uma fatura, no ponto de \u00f4nibus, em um bilhete de compra, etc.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Para que fazer uma pesquisa usando c\u00f3digos QR?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use um c\u00f3digo QR para cobrir v\u00e1rias necessidades de sua empresa ou organiza\u00e7\u00e3o, por exemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Perguntar a um novo cliente sobre sua marca, produto ou servi\u00e7o diretamente no ponto de venda.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avaliar a satisfa\u00e7\u00e3o do cliente ap\u00f3s abrir seu produto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receber reclama\u00e7\u00f5es de consumidores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solicitar que os consumidores respondam a um formul\u00e1rio on-line e coletar informa\u00e7\u00f5es para o banco de dados do cliente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fornecer acesso a informa\u00e7\u00f5es adicionais seguidas de um question\u00e1rio: instru\u00e7\u00f5es de uso, contato com o servi\u00e7o p\u00f3s-venda, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avaliar a qualidade de um servi\u00e7o.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Vantagens de aplicar uma pesquisa por c\u00f3digo QR<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coletar informa\u00e7\u00f5es sem ter os dados de contato dos respondentes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Um c\u00f3digo QR pode estar em qualquer lugar: no ponto de venda, no papel, no site, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea pode obter feedback imediato, por isso pode ser muito \u00fatil quando usado ap\u00f3s uma compra ou fornecer um servi\u00e7o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os c\u00f3digos QR tamb\u00e9m podem ser personalizados, o que os torna muito atraentes para o p\u00fablico.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seu uso \u00e9 f\u00e1cil e intuitivo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sendo um elemento interativo, d\u00e1 um toque moderno e tecnol\u00f3gico \u00e0 sua pesquisa.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Desvantagens de usar c\u00f3digos QR para aplicar uma pesquisa<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea deve ter um dispositivo m\u00f3vel para digitaliz\u00e1-lo, bem como um aplicativo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sendo uma pesquisa que geralmente ser\u00e1 respondida atrav\u00e9s de um telefone celular, \u00e9 melhor ter um question\u00e1rio que seja breve.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O uso de perguntas abertas n\u00e3o \u00e9 recomendado (a introdu\u00e7\u00e3o de coment\u00e1rios \u00e9 mais dif\u00edcil do que em um teclado tradicional).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o \u00e9 poss\u00edvel saber exatamente quem estava conectado \u00e0 sua pesquisa e qual \u00e9 o perfil do respondente, a menos que voc\u00ea inclua perguntas demogr\u00e1ficas na sua pesquisa.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Como fazer um levantamento por c\u00f3digo QR usando a QuestionPro<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea pode vincular o c\u00f3digo de sua pesquisa a um c\u00f3digo QR, imprimi-lo, public\u00e1-lo onde quiser, para que as pessoas que tenham um dispositivo m\u00f3vel equipado com o aplicativo de leitura correto possam escane\u00e1-lo, abrir a pesquisa e responder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea deseja obter o c\u00f3digo QR da sua pesquisa, v\u00e1 para a sua pesquisa, em &#8220;Distribuir&#8221; &#8211; &#8220;Compartilhar&#8221; e imediatamente o C\u00f3digo QR associado \u00e0 sua pesquisa aparecer\u00e1 para que voc\u00ea possa baix\u00e1-lo ou imprimi-lo. Os entrevistados s\u00f3 precisar\u00e3o escanear esse c\u00f3digo QR para abrir e responder a pesquisa.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-70924\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/Sin-t\u00edtulo.png\" alt=\"Pesquisa por c\u00f3digo QR\" width=\"635\" height=\"384\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Agora, como empresa, voc\u00ea pode ouvir seus clientes e estar o mais pr\u00f3ximo poss\u00edvel deles. Voc\u00ea pode aplic\u00e1-lo para fazer pesquisas para eventos, pesquisas para shopping centers, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seu question\u00e1rio agora est\u00e1 mais acess\u00edvel por meio de uma pesquisa de c\u00f3digo QR. Use esse recurso oferecido pela plataforma da QuestionPro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea quer us\u00e1-lo em seu pr\u00f3ximo projeto de coleta de dados? Agende uma demonstra\u00e7\u00e3o gratuita e conhe\u00e7a todas as outras fun\u00e7\u00f5es do nosso software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-web\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Pesquisas web, o que s\u00e3o?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/muito-alem-de-uma-campanha-de-e-mail\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Muito al\u00e9m de uma campanha de e-mail<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/entender-melhor-o-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Confira os 10 passos para entender melhor o cliente<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-quantitativa-de-mercado\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como conduzir uma pesquisa quantitativa de mercado<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/metodo-konmari-nos-negocios\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">M\u00e9todo Konmari nos neg\u00f3cios: como us\u00e1-lo para ter clientes satisfeitos<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/metodo-cientifico-e-pesquisa-de-mercado\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Rela\u00e7\u00e3o entre o m\u00e9todo cient\u00edfico e a pesquisa de mercado<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na lista de m\u00e9todos para obter feedback das pessoas, h\u00e1 uma ferramenta muito particular: os c\u00f3digos QR. Fazer uma pesquisa [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":70923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saiba as vantagens de criar uma pesquisa por QR C\u00f3digo<\/title>\n<meta name=\"description\" content=\"Saiba mais sobre as vantagens de aplicar uma pesquisa por QR C\u00f3digo e os benef\u00edcios de usar essa ferramenta para coletar feedback de seus clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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