

{"id":71274,"date":"2019-07-22T02:00:12","date_gmt":"2019-07-22T09:00:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=71274"},"modified":"2025-04-03T10:19:40","modified_gmt":"2025-04-03T17:19:40","slug":"pesquisa-seccional","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-seccional\/","title":{"rendered":"Pesquisa seccional &#8211; conhe\u00e7a suas vantagens e desvantagens"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uma investiga\u00e7\u00e3o seccional \u00e9 aquela que \u00e9 realizada quando o pesquisador coleta informa\u00e7\u00f5es de sua amostra de estudo apenas para uma ocasi\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este m\u00e9todo de pesquisa, tamb\u00e9m conhecido como estudo transversal, \u00e9 utilizado sobretudo nas ci\u00eancias sociais e coloca uma comunidade espec\u00edfica como objeto de estudo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas da investiga\u00e7\u00e3o seccional<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A investiga\u00e7\u00e3o seccional \u00e9 respons\u00e1vel por medir os dados de uma pesquisa de uma maneira particular,. Uma vez que observa a dura\u00e7\u00e3o dos fen\u00f4menos e como isso afeta a amostra do estudo em um momento espec\u00edfico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outra das caracter\u00edsticas mais importantes da pesquisa seccional \u00e9 que ela \u00e9 respons\u00e1vel por observar e comparar algumas caracter\u00edsticas ou eventos da amostra do estudo em um ambiente real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geralmente, o estudo \u00e9 realizado qualitativamente. No entanto, as conclus\u00f5es s\u00e3o apresentadas atrav\u00e9s de m\u00e9todos estat\u00edsticos comumente usados para melhor observar os resultados.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens da pesquisa seccional<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Em seguida, temos para voc\u00ea as principais vantagens da pesquisa seccional:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00e3o estudos econ\u00f4micos que podem ser realizados rapidamente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel medir diferentes vari\u00e1veis com um \u00fanico estudo e obter uma aproxima\u00e7\u00e3o sobre a perman\u00eancia dos resultados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A pesquisa seccional s\u00f3 estuda um momento espec\u00edfico, por isso n\u00e3o \u00e9 necess\u00e1rio enfrentar situa\u00e7\u00f5es \u00e9ticas ou comuns em estudos a longo prazo.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Desvantagens da pesquisa seccional<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algumas das desvantagens que a investiga\u00e7\u00e3o seccional apresenta s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Durante a investiga\u00e7\u00e3o, \u00e9 dif\u00edcil encontrar a rela\u00e7\u00e3o de causa e efeito das vari\u00e1veis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ao escolher amostras aleat\u00f3rias, \u00e9 poss\u00edvel que deixem de lado as pessoas que as representam. Assim como tamb\u00e9m superpovoar com pessoas das mesmas caracter\u00edsticas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como os resultados a longo prazo n\u00e3o podem ser verificados, \u00e9 necess\u00e1rio realizar o estudo novamente.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As informa\u00e7\u00f5es coletadas durante uma investiga\u00e7\u00e3o secional permitem que as decis\u00f5es sejam tomadas instantaneamente. Tamb\u00e9m que tenham as bases para aprofundar os diferentes fen\u00f4menos que surgem em uma comunidade ou amostra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa\u00e7a uma pesquisa seccional usando o software para pesquisas on-line da QuestionPro. Se voc\u00ea quiser saber como funciona, agende uma demonstra\u00e7\u00e3o da nossa plataforma agora mesmo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomedamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estudo-transversal-longitudinal\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Diferen\u00e7as entre estudo transversal e longitudinal<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-transversal\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Guia de pesquisa transversal<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estudo-transversal-2\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 um estudo transversal?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-transversais\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Pesquisas transversais: saiba o que s\u00e3o e a import\u00e2ncia de aplic\u00e1-las<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-nao-experimental\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 uma pesquisa n\u00e3o experimental?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-de-opiniao\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 uma pesquisa de opini\u00e3o?<\/a><\/p>\n\n\n<center>\n<a href=\"https:\/\/contactar.questionpro.com\/signup-brazil?custom1=pesquisa-seccional\">\n<button style=\"background: #ff9f00;\">Criar conta gr\u00e1tis<\/button>\n<\/a>\n<a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/#ancora-formulario\" target=\"_blank\" rel=\"noopener\">\n<button>Agendar demonstra\u00e7\u00e3o<\/button>\n<\/a>\n<\/center>\n","protected":false},"excerpt":{"rendered":"<p>Uma investiga\u00e7\u00e3o seccional \u00e9 aquela que \u00e9 realizada quando o pesquisador coleta informa\u00e7\u00f5es de sua amostra de estudo apenas para [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":71275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 pesquisa seccional? Conhe\u00e7a suas vantagens e desvantagens<\/title>\n<meta name=\"description\" content=\"Saiba qual \u00e9 a pesquisa seccional ou transversal, as vantagens e desvantagens de us\u00e1-la para coletar informa\u00e7\u00f5es de sua amostra de estudo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-seccional\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 pesquisa seccional? 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