{"id":71401,"date":"2019-08-18T02:00:51","date_gmt":"2019-08-18T09:00:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=71401"},"modified":"2025-01-20T10:12:12","modified_gmt":"2025-01-20T17:12:12","slug":"metodo-top-two-box","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/metodo-top-two-box\/","title":{"rendered":"Aprenda sobre o m\u00e9todo top two box e aplique na sua pesquisa"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O m\u00e9todo top two box \u00e9 utilizado em pesquisa de mercado, teste comercial ou desenvolvimento de produto, com o objetivo de relatar os resultados de quest\u00f5es de escala categ\u00f3rica, em que duas respostas principais s\u00e3o combinadas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O processo, que funciona principalmente como um indicador da satisfa\u00e7\u00e3o do cliente, consiste em selecionar as duas respostas mais altas na escala e combin\u00e1-las para criar um \u00fanico n\u00famero.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Como calcular o top two box<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Como mencionado acima, a caixa superior \u00e9 usada em quest\u00f5es relacionadas \u00e0 satisfa\u00e7\u00e3o do cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine que voc\u00ea \u00e9 dono de um hotel e precisa saber qual \u00e9 a possibilidade dos participantes recomendarem o local a outras pessoas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para saber, voc\u00ea provavelmente conduzir\u00e1 uma pesquisa, que pode ter a seguinte escala de pontos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depois de ficar no nosso hotel, qual \u00e9 a probabilidade de recomend\u00e1-lo a seus amigos ou familiares?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extremamente prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Muito prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pouco prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Algo improv\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nada improv\u00e1vel<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagine que as respostas coletadas foram as seguintes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extremamente prov\u00e1vel 5%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Muito prov\u00e1vel 20%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improv\u00e1vel 40%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Um pouco improv\u00e1vel 25%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nada improv\u00e1vel 10%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O importante para voc\u00ea \u00e9 saber qual \u00e9 a porcentagem de pessoas que provavelmente ir\u00e3o recomendar o seu hotel. Por isso, voc\u00ea ter\u00e1 os percentuais das op\u00e7\u00f5es superiores, ou seja: Extremamente prov\u00e1vel e Muito prov\u00e1vel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ent\u00e3o, para calcular o Top two box, \u00e9 feita a soma de 5% + 20%, portanto, o Top two box \u00e9 25%.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de pontua\u00e7\u00f5es do m\u00e9todo Top two box<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os diferentes tipos de pontua\u00e7\u00f5es do m\u00e9todo Top two box:<\/span><\/p>\n<p><b>Pontua\u00e7\u00e3o top box: <\/b><span style=\"font-weight: 400;\">Nesse m\u00e9todo, o pesquisador est\u00e1 interessado apenas na op\u00e7\u00e3o superior. Ou seja, se 10% dos respondentes escolherem, a pontua\u00e7\u00e3o ser\u00e1 de 10%.<\/span><\/p>\n<p><b>Pontua\u00e7\u00e3o top three box: <\/b><span style=\"font-weight: 400;\">\u00c9 quando as tr\u00eas op\u00e7\u00f5es principais ou positivas da caixa de resposta s\u00e3o escolhidas.<\/span><\/p>\n<p><b>Bottom two box:<\/b><span style=\"font-weight: 400;\"> Neste m\u00e9todo, as duas respostas inferiores da caixa s\u00e3o escolhidas. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia de calcular a pontua\u00e7\u00e3o Top two box<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O m\u00e9todo Top Two box \u00a0permite ao pesquisador realizar o processo de coleta de dados em menos tempo. Al\u00e9m disso, a an\u00e1lise e compara\u00e7\u00e3o de resultados \u00e9 feita de maneira f\u00e1cil e eficiente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O m\u00e9todo Top two box permite que voc\u00ea encontre tend\u00eancias mais rapidamente e realize uma an\u00e1lise que lhe permita tomar melhores decis\u00f5es para o sucesso de sua pesquisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As raz\u00f5es para medir a satisfa\u00e7\u00e3o do cliente s\u00e3o muitas, felizmente existem ferramentas como a QuestionPro que facilitam este processo. Agende uma demonstra\u00e7\u00e3o gratuita do nosso software de coleta de dados on-line agora mesmo!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/metodo-konmari-nos-negocios\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">M\u00e9todo Konmari nos neg\u00f3cios: como us\u00e1-lo para ter clientes satisfeitos<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/metodo-cientifico-e-pesquisa-de-mercado\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Rela\u00e7\u00e3o entre o m\u00e9todo cient\u00edfico e a pesquisa de mercado<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-explicativa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Pesquisa explicativa: conhe\u00e7a este m\u00e9todo de investiga\u00e7\u00e3o<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/coleta-de-dados\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">M\u00e9todos para coleta de dados<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/metodo-kaizen\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Qual \u00e9 o m\u00e9todo Kaizen?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pensamento-futuro\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 o m\u00e9todo Pensamento Futuro?<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O m\u00e9todo top two box \u00e9 utilizado em pesquisa de mercado, teste comercial ou desenvolvimento de produto, com o objetivo [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":71402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aprenda sobre o m\u00e9todo top two box e aplique na sua pesquisa<\/title>\n<meta name=\"description\" content=\"Aprenda sobre o m\u00e9todo top two box e saiba como medir e conhecer os resultados da satisfa\u00e7\u00e3o do cliente de seu p\u00fablico-alvo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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