{"id":71439,"date":"2019-05-28T12:14:26","date_gmt":"2019-05-28T19:14:26","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=71439"},"modified":"2023-06-30T13:04:38","modified_gmt":"2023-06-30T13:04:38","slug":"inquerito-de-opiniao","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/inquerito-de-opiniao\/","title":{"rendered":"Conhe\u00e7a as vantagens de realizar um inqu\u00e9rito de opini\u00e3o"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Por meio de um inqu\u00e9rito de opini\u00e3o, \u00e9 poss\u00edvel conhecer o caminho que o p\u00fablico-alvo seguir\u00e1, pois, aplicando uma ou v\u00e1rias perguntas, o investigador pode obter uma ampla variedade de respostas que o orientar\u00e3o para uma melhor tomada de decis\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Descubra quais s\u00e3o os inqu\u00e9ritos de opini\u00e3o e como voc\u00ea pode us\u00e1-las para obter informa\u00e7\u00f5es para o seu estudo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas de um inqu\u00e9rito de opini\u00e3o<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Um inqu\u00e9rito de opini\u00e3o tem as seguintes caracter\u00edsticas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Por ser um m\u00e9todo de coleta aleat\u00f3ria e com uma an\u00e1lise de dados superficial, n\u00e3o segue um m\u00e9todo espec\u00edfico.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geralmente, \u00e9 usado por partidos pol\u00edticos ou m\u00eddia para conduzir inqu\u00e9ritos de acordo com o contexto do campo de estudo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Se pode coletar informa\u00e7\u00f5es de inqu\u00e9ritos on-line, \u00a0inqu\u00e9ritos por telefone, grupo de foco, etc, ou coletar coment\u00e1rios nas redes sociais.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Aplica\u00e7\u00f5es de inqu\u00e9ritos de opini\u00e3o<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O \u00a0inqu\u00e9rito de opini\u00e3o permite obter informa\u00e7\u00f5es sobre quest\u00f5es principalmente pessoais, pol\u00edticos e sociais. Entre os diferentes tipos de aplicativos existem:<\/span><\/p>\n<p><b>Inqu\u00e9ritos de compara\u00e7\u00e3o:<\/b><span style=\"font-weight: 400;\"> s\u00e3o usados para comparar as fun\u00e7\u00f5es e o desempenho dos produtos. Isso permite que as empresas saibam sobre o \u00eaxito que ter\u00e3o e usem as opini\u00f5es como um guia que as levem um passo \u00e0 frente da concorr\u00eancia.<\/span><\/p>\n<p><b>Inqu\u00e9ritos para conhecer um produto:<\/b><span style=\"font-weight: 400;\"> com este tipo de inqu\u00e9ritos, as empresas poder\u00e3o saber o que seu p\u00fablico-alvo pensa sobre as caracter\u00edsticas ou qualidades de um produto.<\/span><\/p>\n<p><b>Inqu\u00e9ritos de seguimento: <\/b><span style=\"font-weight: 400;\">com essa ferramenta, as empresas podem acompanhar os coment\u00e1rios oferecidos por seu p\u00fablico-alvo e, assim, observar o desenvolvimento ou a mudan\u00e7a que existe no processo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens e desvantagens dos inqu\u00e9ritos de opini\u00e3o<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as principais vantagens da realiza\u00e7\u00e3o de um inqu\u00e9rito de opini\u00e3o est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00e3o um m\u00e9todo de coleta de dados de baixo custo que requer pouco tempo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel coletar informa\u00e7\u00f5es de um grande n\u00famero de pessoas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite obter um panorama do assunto que a ser estudado.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel fazer uma \u00fanica pergunta de m\u00faltipla escolha.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Entre as desvantagens de um inqu\u00e9rito de opini\u00e3o est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Existe a possibilidade de que a margem de erro seja ampla.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel que, devido \u00e0 falta de confian\u00e7a, os participantes n\u00e3o ofere\u00e7am sua resposta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Se os participantes responderem, existe a possibilidade de que suas respostas n\u00e3o sejam completamente verdadeiras.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel que a maneira pela qual as perguntas s\u00e3o escritas ou a ordem que elas est\u00e3o influencie a resposta dos participantes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lembre-se que com a QuestionPro voc\u00ea pode criar sua pr\u00f3prio inqu\u00e9rito de opini\u00e3o on-line e coletar os dados necess\u00e1rios para o seu projeto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crie uma conta gratuita ou solicite uma demonstra\u00e7\u00e3o da ferramenta para iniciar seu inqu\u00e9rito hoje mesmo!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m recomendamos as seguintes leituras:<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/entender-melhor-o-cliente\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Confira os 10 passos para entender melhor o cliente<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/identificar-um-cliente-ideal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3 estrat\u00e9gias para identificar um cliente ideal<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/atendimento-ao-cliente-em-pequenas-empresas\/\"><span style=\"font-weight: 400;\">Guia para atendimento ao cliente em pequenas empresas<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/metodo-konmari-nos-negocios\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">M\u00e9todo Konmari nos neg\u00f3cios: como us\u00e1-lo para ter clientes satisfeitos<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/os-riscos-de-negocios\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Os riscos nos neg\u00f3cios podem e devem ser evitados<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por meio de um inqu\u00e9rito de opini\u00e3o, \u00e9 poss\u00edvel conhecer o caminho que o p\u00fablico-alvo seguir\u00e1, pois, aplicando uma ou [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":71440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conhe\u00e7a as vantagens de realizar um inqu\u00e9rito de opini\u00e3o<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as vantagens de realizar um inqu\u00e9rito de opini\u00e3o e consiga informa\u00e7\u00f5es que ajudar\u00e3o voc\u00ea a ter uma vis\u00e3o completa do seu inqu\u00e9rito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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