{"id":71451,"date":"2019-08-01T05:00:18","date_gmt":"2019-08-01T12:00:18","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=71451"},"modified":"2019-08-01T05:00:18","modified_gmt":"2019-08-01T12:00:18","slug":"futures-thinking","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/futures-thinking\/","title":{"rendered":"Conhe\u00e7a um pouco mais sobre o m\u00e9todo Futures Thinking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Futures Thinking \u00e9 uma metodologia respons\u00e1vel por conduzir uma an\u00e1lise informada das mudan\u00e7as que ocorrer\u00e3o no mundo nos pr\u00f3ximos anos. Seu objetivo \u00e9 examinar em profundidade as opini\u00f5es recebidas e encontrar as solu\u00e7\u00f5es que est\u00e3o sendo criadas para o futuro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embora o futuro n\u00e3o possa ser previsto de maneira confi\u00e1vel, podemos estabelecer poss\u00edveis a\u00e7\u00f5es e perguntar \u00e0 sociedade quais s\u00e3o as mais vi\u00e1veis. Ter uma variedade de m\u00e9todos nos permite definir op\u00e7\u00f5es e avaliar alternativas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vai al\u00e9m dos problemas imediatos. O governo e o setor privado concentram-se em a\u00e7\u00f5es como as seguintes elei\u00e7\u00f5es e desempenho trimestral. No entanto, o Futures Thinking ajuda a sociedade a lembrar que as habilidades e par\u00e2metros existentes, mesmo que pare\u00e7am intranspon\u00edveis no curto prazo, podem ser alterados a longo prazo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A metodologia Futures Thinking \u00e9 usada para explorar a configura\u00e7\u00e3o da sociedade e do ambiente no futuro. Al\u00e9m disso, baseia-se nos seguintes ideais:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 prov\u00e1vel que o mundo que vemos hoje n\u00e3o seja igual ao mundo do futuro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O futuro n\u00e3o \u00e9 fixo, pelo contr\u00e1rio, tem uma grande variedade de alternativas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As pessoas s\u00e3o respons\u00e1veis por escolher essas alternativas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pequenas mudan\u00e7as podem se tornar importantes ao longo do tempo.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas do Futures Thinking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Geralmente, os especialistas encarregados de desenvolver cen\u00e1rios sobre o futuro levam em considera\u00e7\u00e3o os seguintes fatores:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Situa\u00e7\u00e3o atual: o que acontece agora e por qu\u00ea?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tend\u00eancias: Quais s\u00e3o as diferen\u00e7as entre as situa\u00e7\u00f5es atuais e as do passado? S\u00e3o boas mudan\u00e7as? Quem se beneficia e quem n\u00e3o?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verificadores: o que est\u00e1 causando as mudan\u00e7as e por qu\u00ea? Podem ser demogr\u00e1ficos, globaliza\u00e7\u00e3o, mudan\u00e7as clim\u00e1ticas, avan\u00e7os em ci\u00eancia e tecnologia, pobreza, religi\u00e3o, prioridades governamentais, valores, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poss\u00edveis futuros: o que pode acontecer no futuro?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Futuro prov\u00e1vel: o que \u00e9 mais prov\u00e1vel que aconte\u00e7a no futuro? Quais s\u00e3o as tend\u00eancias que ser\u00e3o mantidas? Quais a\u00e7\u00f5es podem mudar essas tend\u00eancias?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Curinga: Quais s\u00e3o os eventos que poderiam impactar grandemente no futuro?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Futuros preferidos: o que voc\u00ea quer que aconte\u00e7a no futuro e por qu\u00ea?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cada um desses pontos pode ser explorado do ponto de vista pessoal, local, nacional e global. Dessa forma, a sociedade pode visualizar o panorama al\u00e9m de como isso os afeta individualmente e enfatizar o papel do contexto no pensamento futuro.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia do Futures Thinking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Futures Thinking \u00e9 uma metodologia que deve ser incorporada \u00e0 ci\u00eancia e \u00e0 educa\u00e7\u00e3o para que os avan\u00e7os tecnol\u00f3gicos tenham um impacto maior no futuro e uma maior percep\u00e7\u00e3o da sociedade seja obtida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com o Futures Thinking, a sociedade ter\u00e1 uma oportunidade maior de identificar e refletir sobre seus pr\u00f3prios valores. Ao dar-lhes a oportunidade de considerar m\u00faltiplos fatores na tomada de decis\u00f5es, eles se preparam para enfrentar problemas complexos e se capacitam para prevenir, valorizar e trabalhar em dire\u00e7\u00e3o a futuros alternativos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Futures Thinking procura abordar os problemas e aprofundar a din\u00e2mica da mudan\u00e7a para alcan\u00e7ar um impacto nas pessoas e nas sociedades.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Processo do Futures Thinking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Realizar o processo de Pensamento Futuro requer seguir o seguinte padr\u00e3o:<\/span><\/p>\n<h3><b>Fazer uma pergunta<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 muito raro que o pensamento do futuro seja uma quest\u00e3o sem raz\u00e3o aparente. Na maioria dos casos, vem de uma preocupa\u00e7\u00e3o com decis\u00f5es estrat\u00e9gicas. Ao fazer a pergunta, \u00e9 importante determinar o quanto voc\u00ea quer pensar. Dez anos \u00e0 frente \u00e9 um bom objetivo, mas quinze anos est\u00e3o t\u00e3o distantes que podem tornar o projeto irrelevante.<\/span><\/p>\n<h3><b>Revisar o mundo atual<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Depois de estabelecer a quest\u00e3o b\u00e1sica e o tempo alvo, o que se segue \u00e9 considerar os fatores que ajudar\u00e3o a desenvolver essa quest\u00e3o. \u00c9 necess\u00e1rio come\u00e7ar a coletar informa\u00e7\u00f5es, as fontes de not\u00edcias espec\u00edficas para o assunto. Web sites e organiza\u00e7\u00f5es dedicadas a pensar sobre possibilidades futuras podem agregar valor.<\/span><\/p>\n<h3><b>Tra\u00e7ar as possibilidades<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ao realizar o trabalho de campo, devemos considerar que n\u00e3o h\u00e1 um futuro \u00fanico, \u00e9 muito mais produtivo pensar em uma variedade de resultados poss\u00edveis. Para isso, existem os arqu\u00e9tipos do futuro ou expectativas que nos permitem construir hist\u00f3rias espec\u00edficas:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">O futuro \u00e9 o que espero<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00c9 melhor do que eu pensava<\/span><\/li>\n<li><span style=\"font-weight: 400;\">O futuro \u00e9 pior do que eu pensava<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00c9 mais estranho do que eu pensava<\/span><\/li>\n<\/ul>\n<h3><b>Fa\u00e7a a seguinte pergunta<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ao ter os diferentes pontos levantados, \u00e9 hora de retornar \u00e0 pergunta b\u00e1sica. De que maneira se responderia? Alguma resposta pode levar a resultados positivos? Existem maneiras de minimizar os riscos? Neste caso, a pr\u00f3xima pergunta seria algo como: O que acontece ent\u00e3o?<\/span><\/p>\n<h3><b>Pense nos resultados<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finalmente, devemos definir como se encontra a solu\u00e7\u00e3o de hoje para o futuro, as op\u00e7\u00f5es necess\u00e1rias para alcan\u00e7ar os resultados, a maneira de evitar o que n\u00e3o \u00e9 desejado. Uma dica \u00e9 entender que o futuro \u00e9 nossa escolha, mas n\u00e3o \u00e9 uma tarefa f\u00e1cil, a pr\u00e1tica ajuda a aperfei\u00e7o\u00e1-lo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Futures Thinking permite estimular o di\u00e1logo, expandir nossa compreens\u00e3o e fortalecer a lideran\u00e7a. Com esse m\u00e9todo, as pessoas poder\u00e3o pensar no futuro e moldar situa\u00e7\u00f5es importantes, como pol\u00edticas, estrat\u00e9gicas ou qualquer outra que promovam um futuro desej\u00e1vel, ajudando a evitar problemas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Recomendamos tamb\u00e9m:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/vida-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como calcular o valor da vida do cliente<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/inteligencia-artificial-no-e-commerce\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Vantagens da intelig\u00eancia artificial no E-commerce<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/criacao-de-comunidades\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing, Antropologia e cria\u00e7\u00e3o de comunidades<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/qual-foi-a-ultima-vez-que-voce-escutou-o-seu-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Voc\u00ea tem o h\u00e1bito de escutar seu cliente?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/jornada-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Quais s\u00e3o as etapas da jornada do cliente ou customer journey?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como fazer um mapa da experi\u00eancia do cliente?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Futures Thinking \u00e9 uma metodologia respons\u00e1vel por conduzir uma an\u00e1lise informada das mudan\u00e7as que ocorrer\u00e3o no mundo nos pr\u00f3ximos anos. [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":71452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conhe\u00e7a um pouco mais sobre o m\u00e9todo Futures Thinking<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o Futures Thinking, uma metodologia que permite identificar as mudan\u00e7as que ocorrer\u00e3o nos pr\u00f3ximos anos e avaliar as alternativas que temos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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