{"id":71741,"date":"2019-08-16T05:00:08","date_gmt":"2019-08-16T12:00:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=71741"},"modified":"2019-08-16T05:00:08","modified_gmt":"2019-08-16T12:00:08","slug":"marketing-de-experiencias","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-de-experiencias\/","title":{"rendered":"Marketing de experi\u00eancias, a f\u00f3rmula para amar sua marca"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Um dos grandes objetivos do marketing de experi\u00eancia \u00e9 oferecer aos clientes experi\u00eancias personalizadas. Para isso, o cliente deve estar no centro dessa estrat\u00e9gia, com foco em melhorar sua experi\u00eancia com a marca para vender mais produtos ou servi\u00e7os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O maior obst\u00e1culo para o marketing de experi\u00eancias \u00e9 n\u00e3o conhecer os clientes suficientes para oferecer ofertas relevantes e experi\u00eancias personalizadas. Obter um ponto de vista completo e individual dos clientes \u00e9 vital. Isso significa ter informa\u00e7\u00f5es e dados do cliente para nos ajudar a tomar decis\u00f5es e execut\u00e1-las.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marketing de experi\u00eancias, o desafio de toda empresa<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As empresas que ouvem seus clientes t\u00eam enormes vantagens, porque proporcionam satisfa\u00e7\u00e3o ao cliente, sabendo o que realmente precisam. Lembre-se de que:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os clientes comparam as marcas com as experi\u00eancias vividas ao longo da jornada do cliente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os consumidores est\u00e3o mais exigentes do que nunca. 12 experi\u00eancias positivas s\u00e3o necess\u00e1rias para reparar o dano causado por uma \u00fanica experi\u00eancia negativa que n\u00e3o foi resolvida.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As m\u00e1s experi\u00eancias dos clientes se tornam virais, por exemplo, atrav\u00e9s de redes sociais. Os clientes as usam para compartilhar seus pontos de vista sobre sua marca, tanto bons quanto ruins.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uma campanha ruim de experi\u00eancia de marketing pode prejudicar sua marca. Clientes irritados podem compartilhar seus sentimentos na Internet e nas redes sociais, o que pode ser desastroso para a imagem de sua empresa.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Benef\u00edcios do marketing de experi\u00eancia<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ao colocar os clientes em primeiro lugar e conhecer suas expectativas por meio de canais de marketing, s\u00e3o oferecidas experi\u00eancias excepcionais que geram a fidelidade do cliente. A dica \u00e9 dar uma experi\u00eancia consistente e uniforme em todos os pontos e garantir que eles atendam \u00e0s suas expectativas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tenha sempre em mente que os consumidores s\u00e3o mais propensos a comprar de empresas que oferecem uma melhor experi\u00eancia do cliente. Gerencie a experi\u00eancia do cliente e obtenha satisfa\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crie uma estrat\u00e9gia de marketing de experi\u00eancia focada nas necessidades e interesses do cliente. Crie relacionamentos valiosos com seus consumidores. Verifique se eles t\u00eam experi\u00eancias personalizadas e fa\u00e7a com que confiem mais em sua marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre os benef\u00edcios de uma boa campanha de experi\u00eancia de marketing est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumento da fidelidade \u00e0 marca para um maior aumento na rentabilidade a longo prazo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maior conhecimento do comportamento do cliente e alcance da marca.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maiores taxas de satisfa\u00e7\u00e3o do cliente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maior confian\u00e7a.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Melhores pr\u00e1ticas para marketing da experi\u00eancia do cliente<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c0 medida que as empresas se esfor\u00e7am para se tornar l\u00edderes na experi\u00eancia do cliente, elas precisam implementar as melhores pr\u00e1ticas de marketing. Primeiro, criar uma experi\u00eancia memor\u00e1vel para o cliente significa ajud\u00e1-lo a interagir com a marca de novas maneiras. O marketing de experi\u00eancias envolve sentimentos, sensa\u00e7\u00f5es, pensamentos, a\u00e7\u00f5es e relacionamentos. Envolva-se na vida das pessoas, em suas conversas e fa\u00e7a com que elas acabem falando sobre sua marca, produto ou servi\u00e7o de uma maneira positiva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alinhar o neg\u00f3cio e a estrat\u00e9gia da marca com a estrat\u00e9gia da experi\u00eancia do cliente permitir\u00e1 que voc\u00ea entenda o que os clientes veem quando interagem com sua empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma maneira de conhecer essas informa\u00e7\u00f5es \u00e9 atrav\u00e9s de pesquisas on-line. Assim, \u00e9 poss\u00edvel realizar essas melhorias solicitadas pelo cliente. Com a finalidade de saber quais s\u00e3o as experi\u00eancias que mais os satisfazem, tendo as bases necess\u00e1rias para que os tomadores de decis\u00e3o decidam agir em benef\u00edcio do cliente e da organiza\u00e7\u00e3o.<\/span><\/p>\n<h3>Por isso<\/h3>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea quer avaliar sua campanha de marketing de experi\u00eancia e realmente saber o que seus consumidores est\u00e3o dizendo, voc\u00ea pode fazer uso do nosso software de pesquisa on-line. Pergunte aos nossos consultores on-line sobre a linha de produtos que temos para atender \u00e0s suas necessidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/customer-experience\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Customer experience, destaque-se seguindo estas dicas<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/4-cs-de-marketing\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Quais s\u00e3o os 4 C\u2019s de marketing?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/banco-de-dados\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Banco de dados para uma pesquisa: identifique seus clientes fi\u00e9is<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-digital\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 marketing digital e import\u00e2ncia para os neg\u00f3cios?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um dos grandes objetivos do marketing de experi\u00eancia \u00e9 oferecer aos clientes experi\u00eancias personalizadas. Para isso, o cliente deve estar [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":71742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de experi\u00eancias, a f\u00f3rmula para amar sua marca<\/title>\n<meta name=\"description\" content=\"Saiba como o marketing de experi\u00eancias ajuda voc\u00ea a atender \u00e0s reais necessidades do cliente. 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