{"id":72279,"date":"2019-09-20T05:00:58","date_gmt":"2019-09-20T12:00:58","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=72279"},"modified":"2019-09-20T05:00:58","modified_gmt":"2019-09-20T12:00:58","slug":"proxima-pesquisa","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/proxima-pesquisa\/","title":{"rendered":"Recomenda\u00e7\u00f5es para sua pr\u00f3xima pesquisa on-line"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O desejo de ter informa\u00e7\u00f5es dispon\u00edveis antes de tomar decis\u00f5es \u00e9 parte de nossa natureza humana. Seja ao comprar uma casa nova, escolher uma faculdade para estudar ou outras quest\u00f5es importantes da vida. A maioria das pessoas dedica seu tempo pesquisando, conversando com outras pessoas e explorando muitas possibilidades antes de tomar uma decis\u00e3o. As empresas podem faz\u00ea-lo, por exemplo, por meio de uma pesquisa on-line. Confira aqui algumas recomenda\u00e7\u00f5es para sua pr\u00f3xima pesquisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta \u00e9 sem d\u00favida uma \u00f3tima ferramenta que ir\u00e1 ajud\u00e1-lo a pesquisar o que voc\u00ea precisa e tomar as decis\u00f5es certas para o seu neg\u00f3cio.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que voc\u00ea precisa para criar sua pr\u00f3xima pesquisa?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para realizar sua pr\u00f3xima pesquisa, voc\u00ea precisa se atentar a algumas considera\u00e7\u00f5es, garanto-lhe que as informa\u00e7\u00f5es que voc\u00ea ir\u00e1 obter valer\u00e3o todo o esfor\u00e7o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqui est\u00e1 uma amostra do que voc\u00ea pode fazer com uma pesquisa online:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fa\u00e7a perguntas simples e de acordo com os objetivos do seu neg\u00f3cio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use uma linguagem f\u00e1cil e focada no seu p\u00fablico. Pesquisas mal escritas com linguagem redundante s\u00e3o dif\u00edceis de entender e podem afetar as taxas de resposta. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize l\u00f3gica para que seus respondentes respondam apenas o que \u00e9 necess\u00e1rio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leve em conta as vari\u00e1veis personalizadas de acordo com os dados do perfil previamente coletados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tenha op\u00e7\u00f5es para perguntas abertas para receber feedback.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea precisa levar em conta a experi\u00eancia do usu\u00e1rio. Verifique se sua pesquisa \u00e9 adequada a todos os tipos de dispositivos m\u00f3veis. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use recursos como imagens ou v\u00eddeos quando necess\u00e1rio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea pode aplicar sua pesquisa em outros idiomas e garantir resultados mundiais.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Lembre-se dessas dicas ao considerar o p\u00fablico-alvo a ser pesquisado:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea realmente conhece seu p\u00fablico? Reserve um tempo para descrever as principais diferen\u00e7as para segmentar e filtrar a an\u00e1lise posterior.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quais informa\u00e7\u00f5es voc\u00ea tem sobre seu p\u00fablico-alvo? Use-a como vari\u00e1veis personalizadas para aplicar esses dados em sua pesquisa ou anexe automaticamente os dados coletados. Isso ajudar\u00e1 voc\u00ea a reduzir as perguntas redundantes e permitir\u00e1 segmentar mais e filtrar seus dados.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=EPKW5TZxSIk\">https:\/\/www.youtube.com\/watch?v=EPKW5TZxSIk<\/a><br \/>\n<span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/desenho-de-pesquisa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Desenho de pesquisa e tipos que existem<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/modelos-de-pesquisa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Tipos de modelos de pesquisa<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/tipos-de-dados\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Tipos de dados que podem ser obtidos a partir de sua pesquisa de mercado<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-de-clientes\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">An\u00e1lise de clientes. Como realiz\u00e1-la de forma eficaz?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-com-autenticacao-sso\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como configurar pesquisas com autentica\u00e7\u00e3o SSO<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/multiplas-respostas-em-pesquisas\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Saiba como evitar m\u00faltiplas respostas em pesquisas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O desejo de ter informa\u00e7\u00f5es dispon\u00edveis antes de tomar decis\u00f5es \u00e9 parte de nossa natureza humana. Seja ao comprar uma [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":72280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"pr\u00f3xima pesquisa","_yoast_wpseo_title":"Recomenda\u00e7\u00f5es para sua pr\u00f3xima pesquisa on-line","_yoast_wpseo_metadesc":"Saiba o que voc\u00ea precisa para criar sua pr\u00f3xima pesquisa online. Alcance os dados que voc\u00ea precisa para tomar melhores decis\u00f5es.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recomenda\u00e7\u00f5es para sua pr\u00f3xima pesquisa on-line<\/title>\n<meta name=\"description\" content=\"Saiba o que voc\u00ea precisa para criar sua pr\u00f3xima pesquisa online. 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