{"id":73327,"date":"2019-07-13T01:00:40","date_gmt":"2019-07-13T08:00:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=73327"},"modified":"2019-07-13T01:00:40","modified_gmt":"2019-07-13T08:00:40","slug":"inquerito-comercial","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/inquerito-comercial\/","title":{"rendered":"Inqu\u00e9rito comercial: conhe\u00e7a as principais caracter\u00edsticas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O inqu\u00e9rito comercial \u00e9 uma ferramenta usada para tomar melhores decis\u00f5es com base na recolha e an\u00e1lise de informa\u00e7\u00f5es sobre um produto, seja o pre\u00e7o, a estrat\u00e9gia de marketing e a distribui\u00e7\u00e3o que permite que ele se posicione no mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta ferramenta desempenha um papel extremamente importante, hoje as empresas lan\u00e7am novos produtos em mercados mut\u00e1veis \u200b\u200be altamente competitivos e com este m\u00e9todo comercial \u00e9 poss\u00edvel saber quais os elementos que influenciam o comportamento, os h\u00e1bitos e as decis\u00f5es dos consumidores. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Veja tamb\u00e9m:\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-primarios\/\"><span style=\"font-weight: 400;\">Qual \u00e9 a diferen\u00e7a entre os dados prim\u00e1rios e secund\u00e1rios<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O inqu\u00e9rito comercial \u00e9 conduzido para:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observar o comportamento e os h\u00e1bitos dos consumidores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analisar produtos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar estudos de mercado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estudar a comunica\u00e7\u00e3o entre asa empresas e consumidores.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Caracter\u00edsticas do\u00a0inqu\u00e9rito\u00a0comercial<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permite tomar decis\u00f5es menos arriscadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9 eficaz gra\u00e7as \u00e0s metodologias que utiliza, como observa\u00e7\u00e3o, formula\u00e7\u00e3o de hip\u00f3teses, an\u00e1lise e verifica\u00e7\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O investigador pode criar caminhos diferentes e usar a sua criatividade durante o processo de inqu\u00e9rito.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permite o uso de diferentes m\u00e9todos de inqu\u00e9rito para obter a maior quantidade de dados. Convidamo-lo a ler:\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-ordinais\/\"><span style=\"font-weight: 400;\">O que s\u00e3o dados ordinais?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As informa\u00e7\u00f5es que s\u00e3o interpretadas e a interdepend\u00eancia dos dados podem servir como um guia para encontrar informa\u00e7\u00f5es relacionadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O custo do inqu\u00e9rito depende da confiabilidade dos dados e da disposi\u00e7\u00e3o das empresas em utiliz\u00e1-los para aplicar as solu\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigadores e empresas devem usar as informa\u00e7\u00f5es corretamente e evitar invadir a privacidade dos consumidores. Tamb\u00e9m recomendamos:\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/inquerito-automotivo\/\"><span style=\"font-weight: 400;\">Inqu\u00e9rito automotivo, confira estas dicas para realiz\u00e1-lo<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>M\u00e9todos de\u00a0inqu\u00e9rito\u00a0comercial<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">O inqu\u00e9rito comercial \u00e9 realizado com base na aplica\u00e7\u00e3o dos seguintes m\u00e9todos:<\/span><\/p>\n<p><b>Pela natureza do inqu\u00e9rito:\u00a0<\/b><span style=\"font-weight: 400;\">inqu\u00e9rito comercial pode recolher dados qualitativos quando quer saber os h\u00e1bitos, atitudes e opini\u00f5es dos consumidores ou as raz\u00f5es que o levam a fazer uma compra. A an\u00e1lise quantitativa de dados tamb\u00e9m pode ser realizada ao usar dados estat\u00edsticos, como o \u00edndice de pessoas que preferem um produto.<\/span><\/p>\n<p><b>A fonte de informa\u00e7\u00e3o:<\/b><span style=\"font-weight: 400;\">\u00a0Neste m\u00e9todo, \u00e9 importante saber onde \u00e9 que os dados foram obtidos, quer as informa\u00e7\u00f5es que a empresa tem ou quer tenham sido obtidas a partir de um inqu\u00e9rito, a informa\u00e7\u00e3o pode ser usado at\u00e9 mesmo combinando estas fontes.<\/span><\/p>\n<p><b>O instrumento de recolha de dados que \u00e9 aplicado:<\/b><span style=\"font-weight: 400;\">\u00a0este m\u00e9todo depende dos recursos dispon\u00edveis para as empresas e os seus objetivos de investiga\u00e7\u00e3o. Para o processo, a t\u00e9cnica de recolha mais utilizada \u00e9 obter informa\u00e7\u00f5es por meio de inqu\u00e9ritos. No entanto, observa\u00e7\u00e3o e experimenta\u00e7\u00e3o tamb\u00e9m s\u00e3o usadas. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Leia tamb\u00e9m:\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/inquerito-operacional\/\"><span style=\"font-weight: 400;\">Inqu\u00e9rito operacional: conhe\u00e7a as principais caracter\u00edsticas<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><strong>Processo para conduzir um inqu\u00e9rito comercial<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Para realizar um inqu\u00e9rito comercial, \u00e9 necess\u00e1rio realizar as seguintes etapas:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Projetar a estrutura do inqu\u00e9rito<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Neste ponto, \u00e9 importante projetar o conte\u00fado e estabelecer qual \u00e9 o problema que existe e quais s\u00e3o os resultados que deseja obter. Nesta etapa, \u00e9 importante determinar o que queremos investigar. Estabele\u00e7a as hip\u00f3teses e os objetivos do processo e defina as vari\u00e1veis \u200b\u200bque afetam o estudo.<\/span><\/p>\n<h3>Obter informa\u00e7\u00f5es<\/h3>\n<p><span style=\"font-weight: 400;\">O segundo passo do inqu\u00e9rito comercial \u00e9 recolher os dados necess\u00e1rios para o estudo. Para isso \u00e9 importante estabelecer as fontes de informa\u00e7\u00e3o e as formas pelas quais ela ser\u00e1 obtida. \u00c9 necess\u00e1rio que o investigador seja realista e objetivo. O pr\u00f3ximo passo consiste em selecionar a amostra do estudo e finalizar a obten\u00e7\u00e3o dos dados. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Veja:\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/inquerito-seccional\/\"><span style=\"font-weight: 400;\">Inqu\u00e9rito seccional \u2013 conhe\u00e7a suas vantagens e desvantagens<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>An\u00e1lise das informa\u00e7\u00f5es<\/h3>\n<p><span style=\"font-weight: 400;\">Quando os dados s\u00e3o obtidos, o pr\u00f3ximo passo \u00e9 realizar uma an\u00e1lise, que consiste em editar as informa\u00e7\u00f5es, de modo que seja f\u00e1cil entender e tabular os dados, organizando-os de acordo com as vari\u00e1veis \u200b\u200bobtidas e realizando testes estat\u00edsticos. para determinar o n\u00famero de vezes que eles s\u00e3o repetidos.<\/span><\/p>\n<h3>Interpreta\u00e7\u00e3o dos resultados<\/h3>\n<p><span style=\"font-weight: 400;\">O \u00faltimo passo do inqu\u00e9rito comercial \u00e9 obter a conclus\u00e3o. Para isso, \u00e9 necess\u00e1ria a sua interpreta\u00e7\u00e3o. Isto \u00e9, determinar se a hip\u00f3tese previamente estabelecida \u00e9 respondida, resumindo o estudo e finalizando com um relat\u00f3rio para alcan\u00e7ar os resultados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atualmente, as empresas est\u00e3o a enfrentar uma mudan\u00e7a r\u00e1pida e repentina nos gostos e h\u00e1bitos de compra dos consumidores. \u00c9 por isso que o inqu\u00e9rito comercial \u00e9 importante, pois permite que eles criem processos cont\u00ednuos de recolha, an\u00e1lise e armazenamento de informa\u00e7\u00f5es para serem usados \u200b\u200bquando necess\u00e1rio.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Por \u00faltimo convidamo-lo a ler:\u00a0<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-populacionais\/\"><span style=\"font-weight: 400;\">Como os dados populacionais s\u00e3o classificados?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><b>Lembre-se que na\u00a0<\/b><span class=\"s3\"><b>QuestionPro<\/b><\/span><b> temos as ferramentas de estudos de mercado<\/b><b> <\/b><span class=\"s3\"><b>online<\/b><\/span><b>\u00a0e\u00a0<\/b><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\"><b>offline<\/b><\/span><\/a><b> que lhe permitem fazer estes e muitos <a href=\"https:\/\/www.questionpro.com\/pt-br\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\">outros tipos de projectos<\/a><\/b><b>. Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e <a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/portugal.html\" target=\"_blank\" rel=\"noopener noreferrer\">conhe\u00e7a todos os recursos<\/a> <\/b><b>que temos dispon\u00edveis nas nossas <\/b><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/portugal.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\"><b>licen\u00e7as<\/b><\/span><\/a><b>.\u00a0<\/b><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/demopt.questionpro.com\/?custom1=pagina.inqu\u00e9ritos\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pedir demonstra\u00e7\u00e3o<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O inqu\u00e9rito comercial \u00e9 uma ferramenta usada para tomar melhores decis\u00f5es com base na recolha e an\u00e1lise de informa\u00e7\u00f5es sobre [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":73328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[242],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inqu\u00e9rito comercial: conhe\u00e7a as principais caracter\u00edsticas | QuestionPro<\/title>\n<meta name=\"description\" content=\"O inqu\u00e9rito comercial \u00e9 uma ferramenta usada para tomar melhores decis\u00f5es com base na recolha e an\u00e1lise de informa\u00e7\u00f5es sobre um produto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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