{"id":78758,"date":"2019-10-23T05:00:42","date_gmt":"2019-10-23T12:00:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=78758"},"modified":"2019-10-23T05:00:42","modified_gmt":"2019-10-23T12:00:42","slug":"painel-de-investigacao-online","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/painel-de-investigacao-online\/","title":{"rendered":"Painel de investiga\u00e7\u00e3o online: tipos e import\u00e2ncia"},"content":{"rendered":"<p>Um painel de investiga\u00e7\u00e3o online \u00e9 um m\u00e9todo usado para coletar dados repetidamente de um grupo de pessoas pr\u00e9-recrutadas de maneira digital.<\/p>\n<p>O painel de investiga\u00e7\u00e3o online mais popular e eficaz da atualidade s\u00e3o as comunidades digitais, plataformas onde participantes e empresas mant\u00e9m contato pr\u00f3ximo, interagindo e cooperando com os objetivos de cada um, de maneira online.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Qual a import\u00e2ncia em criar um painel de investiga\u00e7\u00e3o online?<\/strong><\/h2>\n<p>As pesquisas sempre foram um grande divisor de \u00e1guas para muitos, mas a digitaliza\u00e7\u00e3o das mesmas vem apresentando resultados ainda melhores. Com um painel online \u00e9 poss\u00edvel obter muito mais dados em menos tempo e com um investimento menor.<\/p>\n<p>As empresas que buscam opini\u00f5es sobre seus produtos e servi\u00e7os oferecidos, pesquisam principalmente seu mercado antes de lan\u00e7ar uma novidade no mercado para avaliar o potencial desse produto. Eles tamb\u00e9m realizam pesquisas de mercado para obter feedback sobre produtos e servi\u00e7os existentes para que entendam o que os clientes querem e possam fazer melhorias em seus produtos.<\/p>\n<p>Estudantes universit\u00e1rios utilizam <a href=\"https:\/\/www.questionpro.com\/pt-br\/audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain\u00e9is online<\/a> para suas teses e os professores os utiliza em suas atividades de pesquisa. As universidades realizam estudos em pain\u00e9is de estudantes para compreender os desejos e interesses dos alunos e adaptar ou melhorar os cursos.<\/p>\n<p>Ao aderir ao meio digital, voc\u00ea coleta informa\u00e7\u00f5es mais direcionadas, o que facilita o processo de analisar esses dados e favorece a veracidade dos resultados. Al\u00e9m disso, o \u00edndice de respostas \u00e9 muito maior, j\u00e1 que os membros do painel s\u00e3o pr\u00e9-selecionados com base em crit\u00e9rios caracter\u00edsticos.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tipos de painel de investiga\u00e7\u00e3o online<\/strong><\/h2>\n<h3>Comunidade online<\/h3>\n<p>As <a href=\"https:\/\/www.questionpro.com\/es\/communities\/\" target=\"_blank\" rel=\"noopener noreferrer\">comunidades online<\/a> s\u00e3o pain\u00e9is interativos onde empresa e cliente se relacionam de perto por meio de pesquisas, f\u00f3runs, grupos focais, etc. Se voc\u00ea j\u00e1 possui sua lista de respondentes para pesquisas, voc\u00ea pode subir para a plataforma de comunidade online da QuestionPro para que eles participem de suas investiga\u00e7\u00f5es de mercado.<\/p>\n<h3>Painel B2B<\/h3>\n<p>Um <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/painel-b2b\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">painel B2B<\/a>\u00a0(Business-to-Business) \u00e9 um grupo de respondentes para pesquisas formado principalmente por tomadores de decis\u00f5es comerciais. Eles s\u00e3o perfilados pelo tamanho do funcion\u00e1rio, ocupa\u00e7\u00e3o, ind\u00fastria, designa\u00e7\u00e3o e receita organizacional. Os pesquisadores que utilizam pain\u00e9is B2B podem acessar os tomadores de decis\u00e3o em v\u00e1rias fun\u00e7\u00f5es, como Recursos Humanos, Marketing, Vendas, Finan\u00e7as, etc., incluindo executivos de n\u00edvel C.<\/p>\n<h3>Painel B2C<\/h3>\n<p>Os pain\u00e9is B2C (Business-to-consumer) s\u00e3o compostos por indiv\u00edduos ou usu\u00e1rios finais de um produto ou servi\u00e7o. Eles pertencem a uma ampla gama de campos de neg\u00f3cios como viagens e lazer, entretenimento, alimentos e bebidas, etc. As empresas podem entrar em contato diretamente com esses painelistas para conduzir suas pesquisas.<\/p>\n<h3>Painel geral da popula\u00e7\u00e3o<\/h3>\n<p>Um painel geral da popula\u00e7\u00e3o compreende um grupo de indiv\u00edduos que reflete a composi\u00e7\u00e3o demogr\u00e1fica real do estado, pa\u00eds ou regi\u00e3o em particular. Os indiv\u00edduos s\u00e3o ent\u00e3o escolhidos deste painel para participar de um estudo, de acordo com os crit\u00e9rios e objetivos da pesquisa.<\/p>\n<h3>Painel especializado<\/h3>\n<p>Os pain\u00e9is especializados s\u00e3o compostos por indiv\u00edduos que fazem um tipo espec\u00edfico de trabalho ou pertencem a um grupo particular de pessoas especializadas. Exemplos de pain\u00e9is de especialidades incluem pain\u00e9is de videogame, empreiteiros gerais, propriet\u00e1rios de casas, estudantes universit\u00e1rios, veterin\u00e1rios e outros.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">gora \u00e9 hora de <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisar<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Lembre-se que na<\/span> <a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> temos as ferramentas de um <a href=\"https:\/\/www.questionpro.com\/pt-br\/\" target=\"_blank\" rel=\"noopener noreferrer\">software para <\/a><\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pesquisa online<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\"><span style=\"font-weight: 400;\">offline<\/span><\/a><span style=\"font-weight: 400;\"> que voc\u00ea precisa para o seu neg\u00f3cio decolar! Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os<\/span> <span style=\"font-weight: 400;\">recursos que temos dispon\u00edveis em nossas <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/\"><span style=\"font-weight: 400;\">diferentes licen\u00e7as<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/demonstracaovirtual.questionpro.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-109079 size-medium aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/bota\u0303o-demo-1-300x46.png\" alt=\"agendar demonstra\u00e7\u00e3o\" width=\"300\" height=\"46\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-109585 size-full alignnone aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linha.png\" alt=\"\" width=\"755\" height=\"40\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um painel de investiga\u00e7\u00e3o online \u00e9 um m\u00e9todo usado para coletar dados repetidamente de um grupo de pessoas pr\u00e9-recrutadas de [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":78774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[215,243,217],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Painel de investiga\u00e7\u00e3o online: tipos e import\u00e2ncia | QuestionPro<\/title>\n<meta name=\"description\" content=\"O painel de investiga\u00e7\u00e3o online \u00e9 utilizado para coletar feedback repetidamente de um grupo de pessoas. 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