{"id":78783,"date":"2019-10-24T05:00:42","date_gmt":"2019-10-24T12:00:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=78783"},"modified":"2019-10-24T05:00:42","modified_gmt":"2019-10-24T12:00:42","slug":"diario-de-investigacao-movel","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/diario-de-investigacao-movel\/","title":{"rendered":"Di\u00e1rio de investiga\u00e7\u00e3o m\u00f3vel: saiba do que se trata"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uma pesquisa de mercado qualitativa \u00e9 usada para coletar informa\u00e7\u00f5es espec\u00edficas do usu\u00e1rio. \u00c9 feita capturando dados e informa\u00e7\u00f5es e serve para avaliar comportamentos dentro de um determinado per\u00edodo. Para acompanhar esse tipo de pesquisa, podemos usar a ajuda, por exemplo, de um di\u00e1rio de investiga\u00e7\u00e3o m\u00f3vel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os smartphones s\u00e3o, sem d\u00favida, a maneira mais eficaz de atingir um p\u00fablico-alvo, devido ao crescente uso da Internet atrav\u00e9s de dispositivos m\u00f3veis, como telefones e tablets; e \u00e9 com isso que todos os pesquisadores devem se relacionar:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um di\u00e1rio de investiga\u00e7\u00e3o m\u00f3vel ou de campo geralmente \u00e9 usado para registrar dados das rotinas di\u00e1rias dos usu\u00e1rios. A pesquisa de mercado m\u00f3vel permite que os pesquisadores coletem dados personalizados e precisos usando dispositivos e m\u00eddias digitais que, de outra forma, seriam muito dif\u00edceis de obter atrav\u00e9s dos m\u00e9todos tradicionais de pesquisa.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite aos usu\u00e1rios e participantes a op\u00e7\u00e3o de fornecer seus dados por um per\u00edodo de tempo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite que os usu\u00e1rios capturem momentos em tempo real usando seus smartphones ou outros dispositivos m\u00f3veis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Torna a coleta de dados uma atividade amig\u00e1vel e interativa para usu\u00e1rios e participantes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manter um di\u00e1rio de pesquisa m\u00f3vel permite que os pesquisadores obtenham dados mais personalizados dos usu\u00e1rios; dados que n\u00e3o \u00e9 poss\u00edvel obter por meios tradicionais.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ele permite que os pesquisadores realizem uma an\u00e1lise do comportamento por um certo per\u00edodo de tempo e tamb\u00e9m permite que entendam melhor a psicologia do usu\u00e1rio e suas emo\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fornece aos pesquisadores a possibilidade de conhecer tend\u00eancias, coletando dados qualitativos sobre prefer\u00eancias e h\u00e1bitos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite que os pesquisadores coletem dados em tempo real; o que \u00e9 vital para avaliar a publicidade, um servi\u00e7o ou a efici\u00eancia de um produto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite que os pesquisadores apontem pontos de foco relevantes para a marca que realmente importam e que servem para criar uma impress\u00e3o positiva para o usu\u00e1rio e identificar suas necessidades.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Use o di\u00e1rio de pesquisa m\u00f3vel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hoje, os pesquisadores se afastaram dos m\u00e9todos tradicionais (como pesquisas em papel) e optaram pela pesquisa por meio de dispositivos m\u00f3veis. Este m\u00e9todo de pesquisa \u00e9 \u00fatil para economizar custos, tempo, entre outras coisas. \u00c9 por isso que \u00e9 um m\u00e9todo popular globalmente. Use dispositivos m\u00f3veis para fazer pesquisa de mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea estiver procurando dados personalizados do usu\u00e1rio, um di\u00e1rio de investiga\u00e7\u00e3o m\u00f3vel pode ser uma boa op\u00e7\u00e3o. No mundo das investiga\u00e7\u00f5es, os jornais m\u00f3veis est\u00e3o ganhando grande popularidade por um motivo muito simples. Permitem a coleta de dados pessoais profundos, perspicazes e pessoais de grupos de usu\u00e1rios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/percepcoes-pesquisa-online\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Percep\u00e7\u00f5es levantados com pesquisa online<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-movel\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing m\u00f3vel: crie uma campanha eficaz agora mesmo<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dispositivos-moveis\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">5 maneiras de fazer pesquisa de mercado atrav\u00e9s de dispositivos m\u00f3veis<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-do-comportamento\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">An\u00e1lise de comportamento do usu\u00e1rio na web: saiba como realizar<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/painel-de-pesquisa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Painel de pesquisa on-line: saiba os benef\u00edcios de obter-lo<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/painel-de-pesquisa-de-mercado\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Saiba do que se trata um painel de pesquisa de mercado<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa de mercado qualitativa \u00e9 usada para coletar informa\u00e7\u00f5es espec\u00edficas do usu\u00e1rio. \u00c9 feita capturando dados e informa\u00e7\u00f5es e [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":78784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Di\u00e1rio de investiga\u00e7\u00e3o m\u00f3vel: saiba do que se trata<\/title>\n<meta name=\"description\" content=\"prenda sobre as vantagens de usar um di\u00e1rio de investiga\u00e7\u00e3o m\u00f3vel e tire proveito do uso de dispositivos m\u00f3veis para fazer pesquisas online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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