{"id":79103,"date":"2019-11-05T05:00:54","date_gmt":"2019-11-05T13:00:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=79103"},"modified":"2019-11-05T05:00:54","modified_gmt":"2019-11-05T13:00:54","slug":"area-de-customer-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/area-de-customer-experience\/","title":{"rendered":"\u00c1rea de customer experience: destaque-se usando estas dicas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Para oferecer o melhor servi\u00e7o na \u00e1rea de customer experience precisamos trabalhar em certas habilidades e compet\u00eancias. Por exemplo: lideran\u00e7a, aten\u00e7\u00e3o, boa audi\u00e7\u00e3o, toler\u00e2ncia; e usar todas as ferramentas que temos \u00e0 nossa disposi\u00e7\u00e3o para oferecer o melhor atendimento ao cliente<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviamente, voc\u00ea precisa ter conhecimento de vendas, estrat\u00e9gias de marketing, gerenciamento de recursos e a capacidade de analisar todas as informa\u00e7\u00f5es do cliente, resolver suas necessidades; a fim de fornecer experi\u00eancias mais positivas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se nos concentrarmos na excel\u00eancia na \u00e1rea de customer experience, tamb\u00e9m devemos ser capazes de resolver os problemas enfrentados por nossos clientes, atender a reclama\u00e7\u00f5es da melhor maneira e interceder diante de qualquer conflito para antecipar a perda de clientes. E, consequentemente, as vendas. Portanto, quem se dedica a prestar esse servi\u00e7o est\u00e1 intimamente relacionado \u00e0 \u00e1rea de vendas da empresa.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Habilidades para a \u00e1rea de customer experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si quieres lograr una mejor experiencia del cliente con tu marca, producto o servicio, debes de tomar en cuenta que se necesitan destacar en ciertos rubros, por ejemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Negocia\u00e7\u00e3o e persuas\u00e3o: isso para alcan\u00e7ar o melhor acordo com os clientes, caso ocorra um problema. Lembre-se de que o mau atendimento ao cliente causa grandes perdas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serenidade para evitar estresse em casos dif\u00edceis de resolver.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sensibilidade: a fim de se relacionar estreitamente com toda a equipe, entender e motivar a melhoria cada dia; trabalhando para satisfazer os clientes. Da mesma forma, ouvi-los para conhecer suas necessidades e preocupa\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comunica\u00e7\u00e3o: saiba como ouvir, use o idioma apropriado para poder iniciar uma boa conversa com o cliente; tamb\u00e9m na escrita para poder expressar, por exemplo, nos relat\u00f3rios, as reclama\u00e7\u00f5es ou sugest\u00f5es dadas pelos usu\u00e1rios sobre um produto ou servi\u00e7o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uso de ferramentas digitais. Estar em contato direto com os clientes e conhecer, por exemplo, seus pontos de vista atrav\u00e9s de uma pesquisa de satisfa\u00e7\u00e3o. Hoje, os consumidores enfrentam um mundo interconectado, grande parte do tempo \u00e9 gasto na Internet. Eles evoluem, por isso tamb\u00e9m \u00e9 compet\u00eancia da \u00e1rea de experi\u00eancia do cliente fornecer um bom servi\u00e7o e se adaptar a todas as plataformas dispon\u00edveis.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Customer experience em todo lugar e a toda hora<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os clientes t\u00eam \u00e0 sua disposi\u00e7\u00e3o dispositivos m\u00f3veis para investigar, comprar ou vender produtos, enviar uma reclama\u00e7\u00e3o, solicitar um servi\u00e7o ou produto. Por isso, n\u00e3o se trata apenas de conhecer os gostos, necessidades ou motiva\u00e7\u00f5es de compra do cliente, mas de respond\u00ea-los. Responder em tempo real, qualquer preocupa\u00e7\u00e3o, perguntas ou coment\u00e1rios que voc\u00ea tenha.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o esque\u00e7a que um bom servi\u00e7o \u00e9 prestado antes, durante e ap\u00f3s uma compra. Tais a\u00e7\u00f5es de uma empresa s\u00e3o muito bem valorizadas e as fazem se distinguir da concorr\u00eancia. Ter sucesso na \u00e1rea de customer experience \u00e9 dar um passo importante em dire\u00e7\u00e3o ao sucesso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao oferecer um bom atendimento ao cliente, tamb\u00e9m criamos boa publicidade boca a boca, lealdade \u00e0 marca, resultando em comprometimento do cliente. Gra\u00e7as a isso, podemos obter, por exemplo, o feedback do cliente e tomar as melhores decis\u00f5es que nos levam a cumprir os objetivos estabelecidos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/compromisso-de-trabalho\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Qual \u00e9 o compromisso de trabalho para funcion\u00e1rios e empregadores?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estrategia-de-experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Estrat\u00e9gia de experi\u00eancia do cliente \u2013 confira algumas dicas<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/melhor-experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Ideias simples para uma melhor experi\u00eancia do cliente<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-de-experiencia-do-cliente-por-sms\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como enviar uma pesquisa de experi\u00eancia do cliente por SMS<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/experiencia-do-cliente-digital\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Dicas para alcan\u00e7ar uma melhor experi\u00eancia do cliente digital<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-de-experiencias\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing de experi\u00eancias, a f\u00f3rmula para amar sua marca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para oferecer o melhor servi\u00e7o na \u00e1rea de customer experience precisamos trabalhar em certas habilidades e compet\u00eancias. Por exemplo: lideran\u00e7a, [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":79104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c1rea de customer experience: destaque-se usando estas dicas<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea deseja se destacar na \u00e1rea de customer experience, deve ter certas habilidades para satisfazer seus clientes e alcan\u00e7ar o sucesso desejado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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