{"id":81093,"date":"2019-12-13T05:00:45","date_gmt":"2019-12-13T13:00:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=81093"},"modified":"2019-12-13T05:00:45","modified_gmt":"2019-12-13T13:00:45","slug":"estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/estrategia-de-marketing-digital\/","title":{"rendered":"Estrat\u00e9gia de marketing digital &#8211; o que se necessita para criar-la?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Existem v\u00e1rias defini\u00e7\u00f5es sobre o que \u00e9 marketing digital, como participar como cliente, vendedor ou ag\u00eancia e como tirar o m\u00e1ximo proveito dele. O que est\u00e1 claro sobre o marketing digital \u00e9 que existem muitas oportunidades. Tanto para clientes quanto para ag\u00eancias. Aqui apresentaremos algumas dicas de como criar sua estrat\u00e9gia de marketing digital para mudar a maneira como concentram seus esfor\u00e7os de marketing; reconfigurar a maneira como nos conectamos com os clientes, criar comunidade e conquistar sua lealdade.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">O ideal \u00e9 ter uma vis\u00e3o clara das necessidades que temos\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quais meios de comunica\u00e7\u00e3o eu uso para orientar os clientes?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Qual \u00e9 a experi\u00eancia do usu\u00e1rio no meu site e como posso melhor\u00e1-lo?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como posso medir o sucesso e quais ferramentas est\u00e3o dispon\u00edveis para isso?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agora que todos est\u00e3o presentes no Facebook, YouTube e Twitter, como posso me diferenciar dos demais?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como aproveitar o fato de haver cada vez mais usu\u00e1rios m\u00f3veis e criar experi\u00eancias atraentes nesse tipo de dispositivo?<\/span><\/li>\n<\/ul>\n<p>Conhe\u00e7a as <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estrategias-tradicionais-de-marketing\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Estrat\u00e9gias tradicionais de marketing para a era digital<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">A tecnologia como estrat\u00e9gia de marketing digital<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As Novas tecnologias podem se tornar uma grande aliada para satisfazer nossos consumidores, fornecendo-lhes as solu\u00e7\u00f5es certas. Afinal, \u00e9 sobre marketing digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 importante que voc\u00ea avalie a tecnologia que escolher\u00e1 e investigue se \u00e9 a melhor para voc\u00ea. N\u00e3o esque\u00e7a que voc\u00ea pode usar ferramentas como pesquisas on-line para entender melhor seu cliente, saber o que o leva a agir, quais s\u00e3o seus interesses, conhecer suas ideias, etc. Confira o que o software de pesquisa QuestionPro pode fazer por voc\u00ea, comece criando uma conta gratuita e explore a plataforma.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-movel\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing m\u00f3vel: crie uma campanha eficaz agora mesmo<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Crie sua estrat\u00e9gia de marketing digital, escolha sabiamente. Lembre-se de que as coisas mudam rapidamente e voc\u00ea precisa se destacar da concorr\u00eancia. Boa sorte!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/comunidades-de-marca\/\" rel=\"bookmark\">Comunidades de marca, tem\u00e1ticas ou gen\u00e9ricas: qual me conv\u00e9m?<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/twitter-para-empresas\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como usar o twitter para empresas? Confira o que voc\u00ea pode fazer!<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/plano-de-marketing-digital\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Plano de marketing digital em tempo 2.0, essencial para as organiza\u00e7\u00f5es<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-de-experiencias\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing de experi\u00eancias, a f\u00f3rmula para amar sua marca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existem v\u00e1rias defini\u00e7\u00f5es sobre o que \u00e9 marketing digital, como participar como cliente, vendedor ou ag\u00eancia e como tirar o [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":81094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[221],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrat\u00e9gia de marketing digital - o que se necessita para criar-la?<\/title>\n<meta name=\"description\" content=\"Confira as dicas para criar uma estrat\u00e9gia de marketing digital que ajudar\u00e1 voc\u00ea a obter a lealdade do cliente e se destacar da concorr\u00eancia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estrategia-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gia de marketing digital - o que se necessita para criar-la?\" \/>\n<meta property=\"og:description\" content=\"Confira as dicas para criar uma estrat\u00e9gia de marketing digital que ajudar\u00e1 voc\u00ea a obter a lealdade do cliente e se destacar da concorr\u00eancia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estrategia-de-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-13T13:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/10\/0319.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diandra Bernardino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diandra Bernardino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/estrategia-de-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/estrategia-de-marketing-digital\/\"},\"author\":{\"name\":\"Diandra Bernardino\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/47e792142dc9e1f338842731e1c685fc\"},\"headline\":\"Estrat\u00e9gia de marketing digital &#8211; 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