{"id":81233,"date":"2019-12-16T05:00:58","date_gmt":"2019-12-16T13:00:58","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=81233"},"modified":"2022-12-21T10:58:58","modified_gmt":"2022-12-21T10:58:58","slug":"dashboard-para-customer-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-para-customer-experience\/","title":{"rendered":"Dashboard para customer experience &#8211; Saiba a import\u00e2ncia de t\u00ea-lo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Um Dashboard para customer experience \u00e9 a melhor maneira de visualizar os resultados de suas estrat\u00e9gias facilmente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O uso de um painel para a experi\u00eancia do cliente permite observar cuidadosamente o mapa de experi\u00eancia do cliente e fazer os ajustes necess\u00e1rios que melhoram positivamente os processos do usu\u00e1rio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os usos mais importantes do painel para a experi\u00eancia do cliente da QuestionPro s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite dividir e analisar os resultados com base em perguntas espec\u00edficas e vari\u00e1veis de perfil.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel personalizar o r\u00f3tulo e o uso de gr\u00e1ficos aos quais sua organiza\u00e7\u00e3o est\u00e1 mais acostumada.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea pode acompanhar as mudan\u00e7as nas respostas todos os meses e compar\u00e1-las.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas do nosso dashboard para customer experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre os principais recursos do nosso Dashboard para customer experience est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Filtros personaliz\u00e1veis:<\/b><span style=\"font-weight: 400;\"> Os usu\u00e1rios podem filtrar os dados que aparecem no painel instantaneamente. Acessando informa\u00e7\u00f5es de perfil do cliente e segmentando e filtrando os resultados com base em perguntas espec\u00edficas da pesquisa de experi\u00eancia do cliente. Isso significa menos tempo para configurar e mais tempo analisando todos os resultados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tags gr\u00e1ficas personaliz\u00e1veis:<\/b><span style=\"font-weight: 400;\"> \u00c9 poss\u00edvel alterar os tipos de gr\u00e1ficos e escolher se voc\u00ea deseja mostrar ou ocultar os r\u00f3tulos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Rastreamento mensal:<\/b><span style=\"font-weight: 400;\"> Os usu\u00e1rios interessados em ver as tend\u00eancias de distribui\u00e7\u00e3o de porcentagens \/ respostas no intervalo de um m\u00eas espec\u00edfico poder\u00e3o ver a tend\u00eancia das respostas recebidas para perguntas de m\u00faltipla escolha \/ sele\u00e7\u00e3o \u00fanica. Al\u00e9m disso, voc\u00ea pode selecionar um intervalo mensal para revisar os dados de tend\u00eancia e ter a op\u00e7\u00e3o de selecionar \/ desmarcar as op\u00e7\u00f5es de resposta no gr\u00e1fico.<\/span><\/li>\n<\/ul>\n<p>Veja tamb\u00e9m: <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/customer-experience\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Customer experience, destaque-se seguindo estas dicas<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Como configurar seu dashboard para customer experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os pain\u00e9is de controle da experi\u00eancia do cliente, dispon\u00edveis em nossa ferramenta especializada QuestionPro CX, podem ser configurados de acordo com suas necessidades. Aqui, mostramos como:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Filtrar por tipo de produto<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fa\u00e7a login e v\u00e1 para Admin e, em seguida, Mapeamento.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1 para a extremidade direita do mapeamento de vari\u00e1veis personalizadas, clique no bot\u00e3o &#8216;Adicionar&#8217;.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adicione um n\u00famero de vari\u00e1vel personalizada e selecione o tipo de vari\u00e1vel \u201ccateg\u00f3rica\u201d para os valores de texto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agregue um nome e mencione os valores da vari\u00e1vel personalizada selecionando um por linha.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adicione o nome do c\u00f3digo para fazer refer\u00eancia \u00e0 vari\u00e1vel usada (opcional).<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-de-experiencias\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing de experi\u00eancias, a f\u00f3rmula para amar sua marca<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">2. Filtrar por tipo de pergunta<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fa\u00e7a login e acesse Admin e, em seguida, Mapeamento<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c0 direita do mapeamento de perguntas, clique no bot\u00e3o &#8220;Atualizar&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecione as perguntas que voc\u00ea deseja adicionar como filtros<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adicione o texto dos filtros, pois a pergunta inteira n\u00e3o pode ser exibida em um filtro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clique em &#8220;salvar&#8221;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para filtrar o Dashboard para customer experience com as vari\u00e1veis de pergunta e os segmentos de produto atribu\u00eddos, acesse:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Admin &gt;&gt; Painel de controle geral<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecione as op\u00e7\u00f5es para vari\u00e1veis personalizadas, o tipo de produto e a pergunta para a qual voc\u00ea deseja filtrar os dados e clique em &#8220;Aplicar&#8221; para aparecer no painel de controle.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/fidelizacao-dos-consumidores\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Experi\u00eancias memor\u00e1veis para fideliza\u00e7\u00e3o dos consumidores<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Como personalizar o seu dashboard de customer experience<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1 para &#8220;Editar painel&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clique no \u00edcone de l\u00e1pis para editar dentro do quadro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Um menu de configura\u00e7\u00e3o aparecer\u00e1 com a op\u00e7\u00e3o de edi\u00e7\u00e3o no painel direito.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Configura\u00e7\u00f5es que podem ser editadas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do produto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contagem de respostas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipo de gr\u00e1fico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mostrar \/ ocultar dica de ferramenta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Op\u00e7\u00f5es de detalhamento<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Depois de selecionar as configura\u00e7\u00f5es, clique em &#8220;Salvar&#8221;.<\/span><\/li>\n<\/ul>\n<p>Saiba tamb\u00e9m as <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/feedback-do-consumidor\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">3 maneiras de aproveitar o feedback do consumidor para sua empresa<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Como configurar o widget de rastreamento mensal<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1 para Admin &gt;&gt; Acompanhamento mensal &gt;&gt; e adicione um novo widget.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecione &#8220;Pesquisa&#8221; &gt;&gt; escolha a pesquisa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adicionar nome do widget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecione o rastreador mensal dos gr\u00e1ficos exibidos &gt;&gt; clique em &#8220;Avan\u00e7ar&#8221;.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para criar a tend\u00eancia, selecione a pergunta a ser rastreada e o n\u00famero de meses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplique um filtro de n\u00edvel e clique em &#8220;Salvar&#8221; para aparecer.<\/span><\/p>\n<p>Conhe\u00e7a a <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/comunicacao-multicanal\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Comunica\u00e7\u00e3o multicanal<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Analisando o rastreador mensual<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O eixo X representa por padr\u00e3o as respostas por op\u00e7\u00e3o de resposta. Voc\u00ea pode alter\u00e1-lo para uma porcentagem nas configura\u00e7\u00f5es de edi\u00e7\u00e3o<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O eixo Y representa os meses. Por padr\u00e3o, \u00e9 o m\u00eas atual e dois meses antes do m\u00eas atual, conforme mencionado durante a instala\u00e7\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cada pilha em uma barra representa uma op\u00e7\u00e3o de resposta, conforme mencionado abaixo no gr\u00e1fico. O n\u00famero de respostas \u00e9 mostrado na barra para cada op\u00e7\u00e3o de resposta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para obter mais informa\u00e7\u00f5es sobre o nosso painel para a experi\u00eancia do cliente, entre em contato conosco, teremos o maior prazer em ajud\u00e1-lo a aprender mais sobre nossas fun\u00e7\u00f5es.<\/span><\/p>\n<p>Tamb\u00e9m recomendamos: <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/marketing-e-experiencia\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing e experi\u00eancia do cliente: qual a rela\u00e7\u00e3o?<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.&nbsp;<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um Dashboard para customer experience \u00e9 a melhor maneira de visualizar os resultados de suas estrat\u00e9gias facilmente. O uso de [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":81234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dashboard para customer experience - Saiba a import\u00e2ncia de t\u00ea-lo<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a import\u00e2ncia de ter um Dashboard para customer experience, observe a jornada do cliente e fa\u00e7a ajustes para melhorar sua experi\u00eanci\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-para-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dashboard para customer experience - Saiba a import\u00e2ncia de t\u00ea-lo\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a a import\u00e2ncia de ter um Dashboard para customer experience, observe a jornada do cliente e fa\u00e7a ajustes para melhorar sua experi\u00eanci\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-para-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T13:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T10:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/10\/1125.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diandra Bernardino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diandra Bernardino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-para-customer-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-para-customer-experience\/\"},\"author\":{\"name\":\"Diandra Bernardino\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/47e792142dc9e1f338842731e1c685fc\"},\"headline\":\"Dashboard para customer experience &#8211; 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