{"id":87350,"date":"2020-02-10T05:00:54","date_gmt":"2020-02-10T13:00:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=87350"},"modified":"2020-02-10T05:00:54","modified_gmt":"2020-02-10T13:00:54","slug":"niveis-de-satisfacao-do-cliente","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/niveis-de-satisfacao-do-cliente\/","title":{"rendered":"Quais s\u00e3o os n\u00edveis de satisfa\u00e7\u00e3o do cliente?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Se voc\u00ea deseja aumentar suas vendas e expandir seus neg\u00f3cios, deve conhecer os n\u00edveis de<a href=\"https:\/\/www.questionpro.com\/pt-br\/Pesquisa-satisfacao.html\" target=\"_blank\" rel=\"noopener noreferrer\"> satisfa\u00e7\u00e3o do cliente<\/a> e sempre se concentrar em aument\u00e1-los.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considera-se que h\u00e1 uma s\u00e9rie de n\u00edveis de acordo com o grau em que suas expectativas s\u00e3o atendidas; portanto, quanto maior o n\u00edvel obtido, maior fidelidade do cliente voc\u00ea ter\u00e1 e, \u00e9 claro, sucesso em seus neg\u00f3cios.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">N\u00edveis de satisfa\u00e7\u00e3o do cliente<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Esses s\u00e3o os n\u00edveis de satisfa\u00e7\u00e3o do cliente que voc\u00ea deve considerar para garantir uma melhor experi\u00eancia para o seu p\u00fablico.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Primeiro n\u00edvel<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O requisito n\u00famero 1 do seu neg\u00f3cio \u00e9 atender \u00e0s expectativas de seus clientes. Embora nesse n\u00edvel voc\u00ea ainda n\u00e3o tenha sua lealdade, o primeiro passo para conseguir isso \u00e9 ter, neste momento, seus clientes satisfeitos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fique de olho no que a concorr\u00eancia est\u00e1 fazendo e se esforce para aumentar a satisfa\u00e7\u00e3o do cliente e obter reten\u00e7\u00e3o.<\/span><\/p>\n<p>Leia tamb\u00e9m: <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/satisfacao-do-cliente-por-e-mail\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Satisfa\u00e7\u00e3o do cliente por e-mail \u2013 3 ferramentas para medir-la<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Segundo n\u00edvel<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Surpreenda seus clientes, v\u00e1 al\u00e9m do que eles esperam! Um atendimento eficaz ao cliente pode fazer voc\u00ea se destacar da concorr\u00eancia e aumentar sua lucratividade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0Os clientes que experimentam o tipo de servi\u00e7o que excede suas expectativas geralmente est\u00e3o dispostos a pagar por isso. Se voc\u00ea sabe quais s\u00e3o os n\u00edveis de <a href=\"https:\/\/www.questionpro.com\/pt-br\/Pesquisa-satisfacao.html\" target=\"_blank\" rel=\"noopener noreferrer\">satisfa\u00e7\u00e3o do cliente<\/a> e se concentra em aument\u00e1-los, eles n\u00e3o colocam por\u00e9ns para pagar o que voc\u00ea exige e, assim, voc\u00ea pode obter os lucros que deseja.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/medir-a-satisfacao-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Aprenda a medir a satisfa\u00e7\u00e3o do cliente e colete as informa\u00e7\u00f5es<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Terceiro n\u00edvel<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea chegar a esse ponto, n\u00e3o apenas cumpriu ou excedeu as necessidades b\u00e1sicas do cliente, mas tamb\u00e9m as tocou emocionalmente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma vez que os clientes tenham desfrutado dessa experi\u00eancia, voc\u00ea obter\u00e1 sua lealdade e ser\u00e1 muito dif\u00edcil para ele irem com a concorr\u00eancia, porque quando voc\u00ea encanta seus clientes, est\u00e1 no caminho de criar um neg\u00f3cio excepcional e altamente lucrativo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Existem in\u00fameras maneiras econ\u00f4micas de encantar seus clientes; pode ser t\u00e3o simples quanto um telefonema de acompanhamento ou oferecer conte\u00fado de qualidade. Voc\u00ea s\u00f3 precisa mostrar a eles que se importa com suas necessidades.<\/span><\/p>\n<p>Veja: <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/perfis-dos-clientes\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Perfis dos clientes \u2013 como criar atrav\u00e9s de uma pesquisa<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Quarto n\u00edvel<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O quarto n\u00edvel de satisfa\u00e7\u00e3o do cliente \u00e9 o que levar\u00e1 sua empresa um passo \u00e0 frente dos outros. Exige n\u00e3o apenas que voc\u00ea atenda \u00e0s expectativas de seus clientes e super\u00e1-las, mas que voc\u00ea os surpreenda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando voc\u00ea surpreende regularmente seus clientes, estar\u00e1 em posi\u00e7\u00e3o de dominar o mercado. Ao fazer isso, voc\u00ea obter\u00e1 not\u00e1veis taxas de confian\u00e7a e crescimento de renda.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/satisfacao-do-cliente-b2b\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Satisfa\u00e7\u00e3o do cliente B2B \u2013 conhe\u00e7a as dicas para alcan\u00e7ar<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Direcione seu p\u00fablico-alvo atrav\u00e9s desses 4 n\u00edveis de satisfa\u00e7\u00e3o do cliente e amplie seus neg\u00f3cios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lembre-se de que a QuestionPro tem as ferramentas para coletar insights e <a href=\"https:\/\/www.questionpro.com\/pt-br\/Pesquisa-satisfacao.html\" target=\"_blank\" rel=\"noopener noreferrer\">conhecer n\u00edveis de satisfa\u00e7\u00e3o<\/a>. Solicite uma demonstra\u00e7\u00e3o on-line do nosso software de pesquisa e comece a receber o feedback que voc\u00ea precisa agora mesmo!<\/span><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-de-sentimentos-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">An\u00e1lise de sentimentos do cliente \u2013 como usar a ferramenta<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/software-de-satisfacao\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Qual \u00e9 o melhor software de satisfa\u00e7\u00e3o no trabalho?<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\"> Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea deseja aumentar suas vendas e expandir seus neg\u00f3cios, deve conhecer os n\u00edveis de satisfa\u00e7\u00e3o do cliente e sempre [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":87351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211,212],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N\u00edveis de satisfa\u00e7\u00e3o do cliente: veja quais s\u00e3o e como us\u00e1-los<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os n\u00edveis de satisfa\u00e7\u00e3o do cliente atrav\u00e9s de pesquisas on-line. 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