{"id":91542,"date":"2020-03-29T05:00:14","date_gmt":"2020-03-29T12:00:14","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=91542"},"modified":"2020-03-29T05:00:14","modified_gmt":"2020-03-29T12:00:14","slug":"baby-boomers","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/baby-boomers\/","title":{"rendered":"Por que as empresas de tecnologia est\u00e3o se concentrando nos baby boomers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Atualmente, existem cerca de 75 milh\u00f5es de Baby Boomers (nascidos entre 1946 e 1964) nos Estados Unidos, e s\u00e3o o segmento de consumidores de tecnologia que mais cresce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enquanto a gera\u00e7\u00e3o do mil\u00eanio consome a tecnologia que est\u00e1 tendendo e mudando em um segundo, os Baby Boomers s\u00e3o diferentes. Uma vez que eles encontram uma marca que combina com eles, eles s\u00e3o extremamente leais a ela.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao contr\u00e1rio da cren\u00e7a popular, eles n\u00e3o resistem \u00e0 tecnologia ou \u00e0s redes de m\u00eddia social e, de acordo com um estudo realizado pela Forrester Research, os baby boomers atualmente gastam mais em tecnologia do que em qualquer outro grupo demogr\u00e1fico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os baby boomers controlam 70% da renda dispon\u00edvel, e as empresas est\u00e3o adaptando a tecnologia para agradar esse setor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3 exemplos de como o setor de tecnologia est\u00e1 se concentrando nos baby boomers<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">CUIDADOS<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Atualmente, muitas pessoas est\u00e3o cuidando dos maiores membros da fam\u00edlia, o que \u00e9 extremamente cansativo e uma tarefa dif\u00edcil. Os avan\u00e7os tecnol\u00f3gicos facilitam o conhecimento dos problemas de sa\u00fade de nossos entes queridos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um aplicativo chamado Medisafe usa a nuvem para alertar os membros da fam\u00edlia quando algu\u00e9m se esquece de tomar rem\u00e9dios. Os cuidadores tamb\u00e9m t\u00eam a op\u00e7\u00e3o de rastrear seus entes queridos que s\u00e3o grandes e tendem a ficar desorientados e perdidos, e podem faz\u00ea-lo atrav\u00e9s de um GPS que colocam no sapato para rastrear a localiza\u00e7\u00e3o de quem o est\u00e1 carregando.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">VIAGENS<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">84% dos boomers procuram suas viagens online. N\u00e3o \u00e9 uma surpresa, a tecnologia tornou a viagem mais f\u00e1cil para todos. Desde pesquisar, comparar pre\u00e7os e reservar viagens, tudo est\u00e1 a apenas um clique de dist\u00e2ncia.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-de-negocios\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">An\u00e1lise de neg\u00f3cios, preveja o futuro do seu produto ou servi\u00e7o<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">FITNESS e Baby boomers<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os baby boomers est\u00e3o focados em ter boa sa\u00fade e a tecnologia desempenha um grande papel em ajudar os boomers a atingir esses objetivos para garantir um estilo de vida mais ativo e, portanto, prolongar suas vidas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Evelo, uma empresa de bicicletas el\u00e9tricas, teve como alvo o mercado de boomers e viu uma oportunidade de vendas. Boris Mordkovich, CEO e fundador da Evelo, observou o grande potencial de mercado gra\u00e7as a seus pais, que s\u00e3o Baby Boomers, e perceberam que as bicicletas el\u00e9tricas s\u00e3o extremamente \u00fateis. A bicicleta \u00e9 popular porque permite ao motorista controlar quanta for\u00e7a ser\u00e1 usada e \u00e9 mais suave para as articula\u00e7\u00f5es do que as bicicletas tradicionais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nosso servi\u00e7o de p\u00fablico-alvo fornece acesso a mais de 5 milh\u00f5es de consumidores ativos, que j\u00e1 s\u00e3o candidatos pr\u00e9-qualificados para a coleta de dados de alta qualidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com o conhecimento das ind\u00fastrias, ferramentas inovadoras e poder de compra, implementando v\u00e1rias metodologias de recrutamento, garantimos o fornecimento dos respondentes certos para sua pesquisa. Pergunte aos nossos consultores online.<\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estilos-de-gerenciamento\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Estilos de gerenciamento de neg\u00f3cios inclusivos: suas caracter\u00edsticas<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\"> Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Melhorar a experi\u00eancia do cliente com o uso das tecnologias<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dicas-para-empreendedores\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">5 dicas para empreendedores em tecnologia<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/tecnologia-medicao-maxdiff\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Conhe\u00e7a a tecnologia de medi\u00e7\u00e3o MaxDiff e aplique em sua pesquisa<\/a><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/benchmarking\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Fa\u00e7a benchmarking competitivo para expandir seus neg\u00f3cios<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atualmente, existem cerca de 75 milh\u00f5es de Baby Boomers (nascidos entre 1946 e 1964) nos Estados Unidos, e s\u00e3o o [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":91543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[221],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baby boomers: qual a import\u00e2ncia nas empresas de tecnologia?<\/title>\n<meta name=\"description\" content=\"Descubra como a tecnologia est\u00e1 se concentrando no Baby Boomers, um segmento de mercado que se adapta cada vez mais \u00e0 era digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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