{"id":94466,"date":"2020-03-22T21:03:52","date_gmt":"2020-03-23T04:03:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=94466"},"modified":"2020-03-22T21:03:52","modified_gmt":"2020-03-23T04:03:52","slug":"pesquisa-cati","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/","title":{"rendered":"Vantagens e defini\u00e7\u00e3o de pesquisa CATI"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">O que \u00e9 pesquisa CATI?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uma pesquisa CATI ou Computer-assisted Telephone Interviewing \u00e9 uma t\u00e9cnica usada para coleta de dados, na qual um entrevistador executa um plano fornecido pelo software, que pode ser personalizado, dependendo das respostas que o entrevistado oferece.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa CATI \u00e9 um tipo de pesquisa quantitativa que envolve a realiza\u00e7\u00e3o de entrevistas por telefone usando um computador em um programa criado especialmente para o estudo. Ele<\/span><span style=\"font-weight: 400;\"> \u00e9 usada quando a coleta de dados deve ser realizado rapidamente, portanto, n\u00e3o deve ser muito longa para que o entrevistado responda at\u00e9 o final.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao realizar uma pesquisa telef\u00f4nica, os pesquisadores t\u00eam mais controle sobre as informa\u00e7\u00f5es coletadas, uma vez que permanecem em um banco de dados, o que permite que as informa\u00e7\u00f5es sejam protegidas e continuem a entrevistar mais tarde, caso as pessoas estejam ocupadas demais para terminar.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens em realizar uma pesquisa CATI<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com uma entrevista ao vivo por telefone, voc\u00ea evita que os entrevistadores interpretem mal os dados coletados ou que os entrevistados n\u00e3o compreendam as perguntas.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea pode ter uma conversa casual e interativa com os entrevistados e confiar no software para registrar as informa\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel fazer perguntas que permitam respostas mais profundas e longas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O processo de investiga\u00e7\u00e3o \u00e9 r\u00e1pido e eficiente, pois os dados s\u00e3o registrados imediatamente e a an\u00e1lise pode ser feita logo ap\u00f3s a conclus\u00e3o da pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O software oferece a seguran\u00e7a de coletar dados confi\u00e1veis e precisos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impede que o investigador execute o processamento manual de dados, reduzindo erros.<\/span><\/span><\/li>\n<li>Acessa amostras n\u00e3o familiarizadas com tecnologias de pesquisas online.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea sabe mais sobre pesquisa cati, \u00e9 hora de come\u00e7ar a <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisar<\/span><\/a><span style=\"font-weight: 400;\">. Lembre-se que na<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> temos as ferramentas de <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisa online<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\"><span style=\"font-weight: 400;\">offline<\/span><\/a><span style=\"font-weight: 400;\"> que voc\u00ea precisa para o seu neg\u00f3cio decolar! Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os<\/span> <span style=\"font-weight: 400;\">recursos que temos dispon\u00edveis em nossas <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/\"><span style=\"font-weight: 400;\">diferentes licen\u00e7as<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/ctademocompleta.questionpro.com\/?custom1=blog.rodap\u00e9\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-109079 size-medium\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/bota\u0303o-demo-1-300x46.png\" alt=\"agendar demonstra\u00e7\u00e3o\" width=\"300\" height=\"46\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-109585 size-full aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linha.png\" alt=\"\" width=\"755\" height=\"40\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 pesquisa CATI? Uma pesquisa CATI ou Computer-assisted Telephone Interviewing \u00e9 uma t\u00e9cnica usada para coleta de dados, [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":94467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[221,243,223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vantagens e defini\u00e7\u00e3o de pesquisa CATI | QuestionPro<\/title>\n<meta name=\"description\" content=\"A pesquisa CATI permite a coleta de dados completos com seguran\u00e7a respeitando o distanciamento social, ao mesmo tempo em que mant\u00e9m a abordagem humanit\u00e1ria.\" \/>\n<meta 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