{"id":992281,"date":"2024-11-12T08:50:09","date_gmt":"2024-11-12T15:50:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=992281"},"modified":"2024-11-11T08:55:06","modified_gmt":"2024-11-11T15:55:06","slug":"pesquisa-capi-2","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-capi-2\/","title":{"rendered":"O que \u00e9 uma pesquisa CAPI?"},"content":{"rendered":"\n<p>Uma pesquisa CAPI (Computer-Assisted Personal Interviewing) \u00e9 uma ferramenta utilizada para realizar entrevistas presenciais, com o aux\u00edlio de um software para registrar as respostas.<\/p>\n\n\n\n<p>Esse tipo de pesquisa \u00e9 comumente realizado em shopping centers ou \u00e1reas p\u00fablicas, onde o entrevistador pode interceptar os participantes e conduzir a pesquisa diretamente no local. No entanto, \u00e9 importante destacar que n\u00e3o \u00e9 necess\u00e1rio estar conectado \u00e0 internet para realizar as entrevistas.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caracter\u00edsticas da pesquisa CAPI<\/strong><\/h2>\n\n\n\n<p>Entre as caracter\u00edsticas mais importantes de uma pesquisa CAPI, destacam-se:<\/p>\n\n\n\n<ul>\n<li>O entrevistador e o entrevistado se sentam frente a um computador ou dispositivo m\u00f3vel para responder \u00e0 pesquisa.<\/li>\n\n\n\n<li>A ferramenta oferece suporte em caso de erros ou quando o participante precisa de ajuda.<\/li>\n\n\n\n<li>O incentivo, tanto do software quanto do entrevistador, pode aumentar o interesse dos participantes em completar a pesquisa.<\/li>\n\n\n\n<li>\u00c9 comumente utilizada em locais p\u00fablicos, como shopping centers, ou em eventos corporativos, como conven\u00e7\u00f5es, para realizar<a href=\"https:\/\/www.questionpro.com\/pt-br\/software-pesquisa-empresarial.html#:~:text=O%20software%20QuestionPro%20se%20destaca,valiosos%20e%20tomar%20decis%C3%B5es%20informadas.\"> pesquisas entre empresas.<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aplicativos de pesquisa CAPI<\/strong><\/h2>\n\n\n\n<p>Entre as principais aplica\u00e7\u00f5es da pesquisa CAPI, destacam-se:<\/p>\n\n\n\n<ul>\n<li><strong>Alto perfil<\/strong>: Quando a pesquisa \u00e9 administrada a uma pessoa de alto perfil, pode ser dif\u00edcil conclu\u00ed-la devido \u00e0 falta de disponibilidade. Com a pesquisa CAPI, \u00e9 poss\u00edvel agendar uma consulta e acompanhar o entrevistado para realiz\u00e1-la.<\/li>\n\n\n\n<li><strong>Pesquisas de sa\u00edda<\/strong>: A pesquisa CAPI \u00e9 a ferramenta ideal para isso, pois permite alcan\u00e7ar o objetivo declarado sem restri\u00e7\u00f5es como idade ou escolaridade.<\/li>\n\n\n\n<li><strong>Mystery Shopper<\/strong>: A ferramenta permite que um cliente misterioso <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/coleta-de-dados\/\">colete informa\u00e7\u00f5es<\/a> discretamente por meio de um smartphone.<\/li>\n\n\n\n<li><strong>Pesquisas para shopping centers<\/strong>: Com esta ferramenta, \u00e9 poss\u00edvel atingir rapidamente um p\u00fablico amplo e diversificado.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vantagens e desvantagens de realizar uma pesquisa CAPI<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vantagens<\/strong>:<\/h3>\n\n\n\n<ul>\n<li>Permite entrevistar um grande n\u00famero de pessoas com caracter\u00edsticas e opini\u00f5es diversas.<\/li>\n\n\n\n<li>Proporciona a coleta de dados de melhor qualidade.<\/li>\n\n\n\n<li>Os dados s\u00e3o enviados diretamente para um servidor, permitindo acesso imediato \u00e0s informa\u00e7\u00f5es.<\/li>\n\n\n\n<li>A plataforma pode armazenar uma grande quantidade de informa\u00e7\u00f5es sem custos adicionais com impress\u00e3o ou registro manual de dados.<\/li>\n\n\n\n<li>Proporciona uma experi\u00eancia de pesquisa mais envolvente e interativa para os participantes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Desvantagens<\/strong>:<\/h3>\n\n\n\n<ul>\n<li>Registrar perguntas abertas pode ser complicado, dependendo da capacidade do entrevistador em capturar informa\u00e7\u00f5es \u00fateis.<\/li>\n\n\n\n<li>O entrevistador n\u00e3o pode concluir a pesquisa sozinho sem a intera\u00e7\u00e3o com os participantes.<\/li>\n\n\n\n<li>Alguns participantes podem n\u00e3o entender o sistema e podem se sentir desconfort\u00e1veis ou desconfiados ao responder.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Import\u00e2ncia de realizar uma pesquisa CAPI<\/strong><\/h2>\n\n\n\n<p>A pesquisa CAPI facilita e agiliza o processo de coleta de dados. Esse m\u00e9todo pode ser considerado uma evolu\u00e7\u00e3o das <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/tipos-de-entrevistas\/\">entrevistas <\/a>tradicionais. A presen\u00e7a do entrevistador no processo de pesquisa ajuda a guiar os participantes, garantindo que eles completem a pesquisa de forma adequada.<\/p>\n\n\n\n<p>Al\u00e9m disso, a ferramenta minimiza erros durante a coleta de dados. Os pesquisadores t\u00eam a possibilidade de obter informa\u00e7\u00f5es de uma <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/amostragem-de-publico\/\">amostra<\/a> mais representativa, quando comparado a outros m\u00e9todos de pesquisa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quero fazer entrevistas e pesquisas CAPI!<\/strong><\/h2>\n\n\n\n<p>A <strong><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\">QuestionPro<\/a><\/strong> \u00e9 uma plataforma online que auxilia milhares de clientes em todo o mundo a criar e lan\u00e7ar seus question\u00e1rios online, garantindo pesquisas bem-sucedidas e ajudando na tomada de decis\u00f5es mais informadas. Crie sua conta gr\u00e1tis!<\/p>\n\n\n\n<center>\n<a href=\"https:\/\/contactar.questionpro.com\/signup-brazil?custom1=pesquisacapi\">\n<button style=\"background: #ff9f00;\">Criar conta gr\u00e1tis<\/button>\n<\/a>\n<a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/#ancora-formulario\">\n<button>Agendar demonstra\u00e7\u00e3o<\/button>\n<\/a>\n<\/center>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa CAPI (Computer-Assisted Personal Interviewing) \u00e9 uma ferramenta utilizada para realizar entrevistas presenciais, com o aux\u00edlio de um software [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":992282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1954],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 uma pesquisa CAPI?<\/title>\n<meta name=\"description\" content=\"Uma pesquisa CAPI (Computer-Assisted Personal Interviewing) \u00e9 uma ferramenta utilizada para realizar entrevistas presenciais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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