{"id":1054672,"date":"2018-08-21T02:00:32","date_gmt":"2018-08-21T09:00:32","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-e-o-ods-e-o-mis\/"},"modified":"2026-01-23T13:19:49","modified_gmt":"2026-01-23T20:19:49","slug":"o-que-e-o-ods-e-o-mis","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/","title":{"rendered":"O que \u00e9 o ODS e o MIS?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Hoje em dia \u00e9 fundamental que as empresas disponham de informa\u00e7\u00e3o clara que lhes permita tomar decis\u00f5es em tempo \u00fatil, para isso necessitamos de ferramentas e programas que nos permitam gerar uma estrat\u00e9gia de marketing; o SAD e o SIM permitem-nos faz\u00ea-lo.<\/span><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">O que \u00e9 o ODS<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">O m\u00e9todo pelo qual as empresas interagem com os dados para an\u00e1lise, o gestor pode recolher, analisar e interpretar a informa\u00e7\u00e3o, e com isto podemos gerar estrat\u00e9gias que permitam aos gestores avaliar a informa\u00e7\u00e3o recolhida.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">O que \u00e9 o SIM<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">O Sistema de Informa\u00e7\u00e3o de Marketing (MIS) \u00e9 uma estrutura que permite processar, armazenar e recuperar informa\u00e7\u00f5es para gerar um fluxo ordenado de informa\u00e7\u00f5es de fontes internas e externas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A utiliza\u00e7\u00e3o do SIM permite \u00e0s organiza\u00e7\u00f5es manter um registo de todos os dados da sua empresa relacionados com o Departamento de Marketing, de modo a avaliar melhor a situa\u00e7\u00e3o da empresa.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Diferen\u00e7as entre ODS e MIS<\/span><\/h2>\n\n\n\n<p><style type=\"text\/css\">\n.tg  {border-collapse:collapse;border-spacing:0;margin:0px auto;}<br \/>\n.tg td{font-family:Arial, sans-serif;font-size:14px;padding:10px 5px;border-style:solid;border-width:1px;overflow:hidden;word-break:normal;border-color:black;}<br \/>\n.tg th{font-family:Arial, sans-serif;font-size:14px;font-weight:normal;padding:10px 5px;border-style:solid;border-width:1px;overflow:hidden;word-break:normal;border-color:black;}<br \/>\n.tg .tg-7uoj{background-color:#34cdf9;color:#ffffff;text-align:center;vertical-align:top}<br \/>\n.tg .tg-yw4l{vertical-align:top}<br \/>\n@media screen and (max-width: 767px) {.tg {width: auto !important;}.tg col {width: auto !important;}.tg-wrap {overflow-x: auto;-webkit-overflow-scrolling: touch;margin: auto 0px;}}<\/style><\/p>\n\n\n\n<div class=\"tg-wrap\">\n<table class=\"tg\">\n<tbody>\n<tr>\n<th class=\"tg-7uoj\">Sistema de informa\u00e7\u00e3o de marketing<\/th>\n<th class=\"tg-7uoj\">Sistema de apoio \u00e0 decis\u00e3o<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-yw4l\">Permite a tomada de decis\u00f5es inteligentes para as equipas de marketing de uma empresa.<\/td>\n<td class=\"tg-yw4l\">Serve para manter um registo de dados para consulta.<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-yw4l\">Organiza e clarifica os dados relativos \u00e0s campanhas e estrat\u00e9gias de marketing.<\/td>\n<td class=\"tg-yw4l\">Apoia-se na tecnologia para tomar melhores decis\u00f5es.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Vantagens da utiliza\u00e7\u00e3o do ODS e do MIS nos teus inqu\u00e9ritos<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Gra\u00e7as \u00e0 utiliza\u00e7\u00e3o de um Sistema de Informa\u00e7\u00e3o de Marketing, \u00e9 poss\u00edvel proporcionar transpar\u00eancia aos gestores e a todas as \u00e1reas, permitindo tamb\u00e9m a an\u00e1lise para a preven\u00e7\u00e3o e solu\u00e7\u00e3o de problemas, sendo tamb\u00e9m \u00fatil para identificar vantagens competitivas no mercado.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Gra\u00e7as \u00e0 utiliza\u00e7\u00e3o de um Sistema de Informa\u00e7\u00e3o de Marketing, \u00e9 agora poss\u00edvel centralizar toda a informa\u00e7\u00e3o proveniente de v\u00e1rios pontos de dados na empresa.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hoje em dia, o ODS e o MIS est\u00e3o gradualmente a deixar de ser da responsabilidade do departamento de marketing para ser o trabalho de uma equipa multidisciplinar que inclui analistas, decisores, vendedores, especialistas de marketing e qualquer outro departamento que possa fornecer informa\u00e7\u00f5es que contribuam para a evolu\u00e7\u00e3o da empresa.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Este tipo de actividades est\u00e1 a ser gradualmente assumido por uma equipa encarregada de gerar algo chamado Business Intelligence.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Passos para implementar o m\u00e9todo SIM<\/span><\/h2>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">S\u00ea claro quanto ao problema a resolver ou \u00e0s perguntas a responder.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Especifica as informa\u00e7\u00f5es necess\u00e1rias (isto permitir\u00e1 que outros servi\u00e7os contribuam com informa\u00e7\u00f5es que permitam chegar a uma conclus\u00e3o s\u00f3lida).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recolha de dados <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Define a metodologia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Estabelecer recursos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Calend\u00e1rio de a\u00e7\u00e3o<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Componentes do sistema de informa\u00e7\u00e3o de marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">H\u00e1 v\u00e1rias formas de obter a informa\u00e7\u00e3o de que necessitamos para criar estrat\u00e9gias eficazes:<\/span><\/p>\n\n\n\n<p><b>Registos internos:<\/b><span style=\"font-weight: 400;\"> Tais como dados de vendas, base de dados de clientes, produtos, dados financeiros, dados de transac\u00e7\u00f5es, etc. <\/span><\/p>\n\n\n\n<p><b>Sistema de informa\u00e7\u00e3o de marketing<\/b><span style=\"font-weight: 400;\">Informa\u00e7\u00f5es sobre a evolu\u00e7\u00e3o das tend\u00eancias do mercado, a estrat\u00e9gia de pre\u00e7os dos concorrentes, as altera\u00e7\u00f5es nos gostos e prefer\u00eancias dos clientes, os novos produtos lan\u00e7ados no mercado, a estrat\u00e9gia de promo\u00e7\u00e3o dos concorrentes, etc. <\/span><\/p>\n\n\n\n<p><b>Estudos de mercado<\/b><span style=\"font-weight: 400;\">Estudos de mercado: As organiza\u00e7\u00f5es que pretendem destacar-se da concorr\u00eancia efectuam estudos de mercado para compreender as mudan\u00e7as nos gostos e prefer\u00eancias dos clientes, as estrat\u00e9gias da concorr\u00eancia, a extens\u00e3o dos lan\u00e7amentos de novos produtos, etc., aplicando v\u00e1rias ferramentas, tais como estudos de mercado podem ser realizados estudos que recolhem dados essenciais para a tomada de decis\u00f5es.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Quando utilizas uma ferramenta digital como o <\/span><b>QuestionPro<\/b><span style=\"font-weight: 400;\"> poder\u00e1s recolher informa\u00e7\u00e3o em tempo real, automatizar processos, tomar decis\u00f5es atempadas com impacto nos indicadores da organiza\u00e7\u00e3o. Consegue!<\/span><\/p>\n\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=o-que-e-o-ods-e-o-mis\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>Hoje em dia \u00e9 fundamental que as empresas disponham de informa\u00e7\u00e3o clara que lhes permita tomar decis\u00f5es em tempo \u00fatil, [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":1054673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2531,2564,2189],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 o ODS e o MIS?<\/title>\n<meta name=\"description\" content=\"Conhece as vantagens de sistemas como o ODS e o SIM e cria as tuas estrat\u00e9gias atrav\u00e9s da recolha e an\u00e1lise de informa\u00e7\u00e3o que ajudar\u00e1 o teu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 o ODS e o MIS?\" \/>\n<meta property=\"og:description\" content=\"Conhece as vantagens de sistemas como o ODS e o SIM e cria as tuas estrat\u00e9gias atrav\u00e9s da recolha e an\u00e1lise de informa\u00e7\u00e3o que ajudar\u00e1 o teu neg\u00f3cio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-21T09:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T20:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/sad-sim.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aldrin Vel\u00e1zquez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aldrin Vel\u00e1zquez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/\"},\"author\":{\"name\":\"Aldrin Vel\u00e1zquez\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\"},\"headline\":\"O que \u00e9 o ODS e o MIS?\",\"datePublished\":\"2018-08-21T09:00:32+00:00\",\"dateModified\":\"2026-01-23T20:19:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/\"},\"wordCount\":649,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#organization\"},\"articleSection\":[\"Estrat\u00e9gia de marketing\",\"Marketing\",\"Neg\u00f3cio\"],\"inLanguage\":\"pt\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/\",\"name\":\"O que \u00e9 o ODS e o MIS?\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#website\"},\"datePublished\":\"2018-08-21T09:00:32+00:00\",\"dateModified\":\"2026-01-23T20:19:49+00:00\",\"description\":\"Conhece as vantagens de sistemas como o ODS e o SIM e cria as tuas estrat\u00e9gias atrav\u00e9s da recolha e an\u00e1lise de informa\u00e7\u00e3o que ajudar\u00e1 o teu neg\u00f3cio.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/#breadcrumb\"},\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neg\u00f3cio\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt\/category\/negocio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"O que \u00e9 o ODS e o MIS?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\",\"name\":\"Aldrin Vel\u00e1zquez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"caption\":\"Aldrin Vel\u00e1zquez\"},\"description\":\"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt\/author\/aldrinvelazquez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 o ODS e o MIS?","description":"Conhece as vantagens de sistemas como o ODS e o SIM e cria as tuas estrat\u00e9gias atrav\u00e9s da recolha e an\u00e1lise de informa\u00e7\u00e3o que ajudar\u00e1 o teu neg\u00f3cio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/","og_locale":"pt_PT","og_type":"article","og_title":"O que \u00e9 o ODS e o MIS?","og_description":"Conhece as vantagens de sistemas como o ODS e o SIM e cria as tuas estrat\u00e9gias atrav\u00e9s da recolha e an\u00e1lise de informa\u00e7\u00e3o que ajudar\u00e1 o teu neg\u00f3cio.","og_url":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2018-08-21T09:00:32+00:00","article_modified_time":"2026-01-23T20:19:49+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/sad-sim.jpg","type":"image\/jpeg"}],"author":"Aldrin Vel\u00e1zquez","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Aldrin Vel\u00e1zquez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/"},"author":{"name":"Aldrin Vel\u00e1zquez","@id":"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405"},"headline":"O que \u00e9 o ODS e o MIS?","datePublished":"2018-08-21T09:00:32+00:00","dateModified":"2026-01-23T20:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/"},"wordCount":649,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt\/#organization"},"articleSection":["Estrat\u00e9gia de marketing","Marketing","Neg\u00f3cio"],"inLanguage":"pt"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/","url":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/","name":"O que \u00e9 o ODS e o MIS?","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt\/#website"},"datePublished":"2018-08-21T09:00:32+00:00","dateModified":"2026-01-23T20:19:49+00:00","description":"Conhece as vantagens de sistemas como o ODS e o SIM e cria as tuas estrat\u00e9gias atrav\u00e9s da recolha e an\u00e1lise de informa\u00e7\u00e3o que ajudar\u00e1 o teu neg\u00f3cio.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/#breadcrumb"},"inLanguage":"pt","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-ods-e-o-mis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/pt\/"},{"@type":"ListItem","position":2,"name":"Neg\u00f3cio","item":"https:\/\/www.questionpro.com\/blog\/pt\/category\/negocio\/"},{"@type":"ListItem","position":3,"name":"O que \u00e9 o ODS e o MIS?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/pt\/#website","url":"https:\/\/www.questionpro.com\/blog\/pt\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/pt\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405","name":"Aldrin Vel\u00e1zquez","image":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/www.questionpro.com\/blog\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","caption":"Aldrin Vel\u00e1zquez"},"description":"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.","url":"https:\/\/www.questionpro.com\/blog\/pt\/author\/aldrinvelazquez\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/sad-sim.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/sad-sim.jpg","author_info":{"display_name":"Aldrin Vel\u00e1zquez","author_link":"https:\/\/www.questionpro.com\/blog\/pt\/author\/aldrinvelazquez\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1054672"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=1054672"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1054672\/revisions"}],"predecessor-version":[{"id":1054675,"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1054672\/revisions\/1054675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/media\/1054673"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=1054672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=1054672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=1054672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}