{"id":996287,"date":"2019-10-08T02:00:11","date_gmt":"2019-10-08T09:00:11","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/a-importancia-de-ter-um-painel-de-controlo-para-a-experiencia-do-cliente\/"},"modified":"2025-01-24T11:38:22","modified_gmt":"2025-01-24T18:38:22","slug":"a-importancia-de-ter-um-painel-de-controlo-para-a-experiencia-do-cliente","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/a-importancia-de-ter-um-painel-de-controlo-para-a-experiencia-do-cliente\/","title":{"rendered":"A import\u00e2ncia de ter um painel de controlo para a experi\u00eancia do cliente"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>painel de controlo da experi\u00eancia do cliente<\/b><span style=\"font-weight: 400;\"> \u00e9 a melhor forma de visualizar facilmente os resultados das tuas estrat\u00e9gias. <\/span> <span style=\"font-weight: 400;\">A utiliza\u00e7\u00e3o de um painel de controlo da experi\u00eancia do cliente permite-te observar cuidadosamente o <\/span><span style=\"font-weight: 400;\">mapa da experi\u00eancia do cliente<\/span><span style=\"font-weight: 400;\"> e fazer os ajustes necess\u00e1rios para melhorar positivamente os processos dos utilizadores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As utiliza\u00e7\u00f5es mais importantes do painel de controlo da experi\u00eancia do cliente do <a href=\"https:\/\/www.questionpro.com\/pt\/\">QuestionPro<\/a> s\u00e3o: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite-te aprofundar e analisar os resultados com base em perguntas espec\u00edficas e vari\u00e1veis de perfil.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel personalizar o r\u00f3tulo e utilizar gr\u00e1ficos a que a tua organiza\u00e7\u00e3o est\u00e1 mais habituada.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podes acompanhar as altera\u00e7\u00f5es nas respostas todos os meses e compar\u00e1-las.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Carater\u00edsticas do nosso painel de controlo da experi\u00eancia do cliente<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As principais carater\u00edsticas do nosso painel de controlo da experi\u00eancia do cliente incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Filtros personaliz\u00e1veis:<\/b><span style=\"font-weight: 400;\"> Os utilizadores podem filtrar instantaneamente os dados apresentados no painel de controlo. Acedendo \u00e0 informa\u00e7\u00e3o do perfil do cliente e segmentando e filtrando os resultados com base em perguntas espec\u00edficas do <\/span><span style=\"font-weight: 400;\">inqu\u00e9rito sobre a experi\u00eancia do cliente<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. Esto significa menos tiempo configurando y m\u00e1s tiempo analizando todos los resultados. <\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Etiquetas gr\u00e1ficas personaliz\u00e1veis:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u00c9 poss\u00edvel alterar os tipos de gr\u00e1ficos e escolher se quer mostrar ou ocultar as etiquetas.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Acompanhamento mensal:<\/b><span style=\"font-weight: 400;\"> Os utilizadores interessados em ver as tend\u00eancias de distribui\u00e7\u00e3o de percentagem\/resposta para um intervalo de meses espec\u00edfico poder\u00e3o ver a tend\u00eancia das respostas recebidas para perguntas de escolha m\u00faltipla\/escolha \u00fanica. Al\u00e9m disso, poder\u00e1s selecionar um intervalo mensal para rever os dados de tend\u00eancia e ter a op\u00e7\u00e3o de selecionar\/desmarcar op\u00e7\u00f5es de resposta do gr\u00e1fico. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Como configurar o teu painel de controlo para a experi\u00eancia do cliente<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O painel de controlo da experi\u00eancia do cliente, dispon\u00edvel na nossa ferramenta especializada <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/pt\/\">QuestionPro<\/a> CX<\/span><span style=\"font-weight: 400;\"> pode ser configurado de acordo com as tuas necessidades, aqui mostramos-te como: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Filtra por tipo de produto<\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inicia sess\u00e3o, acede a Admin e depois a Mapeamento.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vai para a extrema direita do mapeamento da vari\u00e1vel personalizada e clica no bot\u00e3o &#8220;Adicionar&#8221;.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-79445\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/DASHBOARD1.jpg\" alt=\"configura o painel de controlo 1\" width=\"1920\" height=\"937\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adiciona um n\u00famero de vari\u00e1vel personalizada e seleciona o tipo de vari\u00e1vel &#8220;categ\u00f3rica&#8221; para valores de texto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adiciona um nome e menciona os valores da vari\u00e1vel personalizada, selecionando um por linha.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adiciona um nome de c\u00f3digo para referenciar a vari\u00e1vel utilizada (opcional).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite que a alavanca seja utilizada como um filtro do painel de instrumentos.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79452\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/DASHBOARD2.jpg\" alt=\"configura o painel de controlo 1\" width=\"596\" height=\"352\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Filtra por tipo de pergunta<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inicia sess\u00e3o, acede a Admin e depois a Mapeamento.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c0 direita do mapeamento de perguntas, clica no bot\u00e3o &#8220;Atualizar&#8221;.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79459\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/DASHBOARD3.jpg\" alt=\"configura o painel de controlo 3\" width=\"589\" height=\"346\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seleciona as perguntas que pretendes adicionar como filtros<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adiciona o texto dos filtros, uma vez que a pergunta completa n\u00e3o pode ser apresentada num filtro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clica em &#8220;Guardar&#8221;.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79466\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard4.jpg\" alt=\"configura o painel de controlo 4\" width=\"613\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Para filtrar o Dashboard para a experi\u00eancia do cliente com as vari\u00e1veis de perguntas atribu\u00eddas e segmentos de produtos, vai a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&gt;&gt; Painel de controlo geral do administrador<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seleciona as op\u00e7\u00f5es de vari\u00e1veis personalizadas, o tipo de produto e a pergunta pela qual pretendes filtrar os dados e clica em &#8220;Aplicar&#8221; para os apresentar no painel de controlo.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Como personalizar o teu painel de controlo da experi\u00eancia do cliente<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vai a &#8220;Editar painel de controlo&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clica no \u00edcone do l\u00e1pis para editar no quadro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No painel do lado direito, aparece um menu de configura\u00e7\u00e3o com uma op\u00e7\u00e3o de edi\u00e7\u00e3o.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Defini\u00e7\u00f5es que podem ser editadas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contagem de respostas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipo de gr\u00e1fico <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mostra\/esconde a dica de ferramenta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Op\u00e7\u00f5es de desmontagem<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Depois de seleccionares as tuas defini\u00e7\u00f5es, clica em &#8220;Guardar&#8221;.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79473\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard5.jpg\" alt=\"configura o painel de controlo 5\" width=\"609\" height=\"298\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Como configurar o widget de acompanhamento mensal<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&gt;&gt;&gt;&gt; Vai a Admin Monthly Tracking e adiciona um novo widget.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&gt;&gt; Seleciona &#8220;Inqu\u00e9rito&#8221; e escolhe o inqu\u00e9rito <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adiciona o nome do widget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&gt;&gt; Seleciona o rastreador mensal a partir dos gr\u00e1ficos apresentados e clica em &#8220;Seguinte&#8221;.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para criar a tend\u00eancia, seleciona a pergunta a seguir e o n\u00famero de meses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplica um filtro de n\u00edvel e clica em &#8220;Guardar&#8221; para o visualizar.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79480\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard6.jpg\" alt=\"configura o painel de controlo 6\" width=\"611\" height=\"299\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Analisar o tracker mensal<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O eixo X representa, por padra?o, as respostas por opc?a?o de resposta. Podes alter\u00e1-lo para uma percentagem nas defini\u00e7\u00f5es de edi\u00e7\u00e3o. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O eixo Y representa os meses. Por defeito, representa o m\u00eas atual e dois meses antes do m\u00eas atual, tal como mencionado durante a configura\u00e7\u00e3o. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cada pilha de uma barra representa uma op\u00e7\u00e3o de resposta, conforme listado abaixo do gr\u00e1fico. O n\u00famero de respostas \u00e9 apresentado na barra para cada op\u00e7\u00e3o de resposta. <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79487\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard8.jpg\" alt=\"configura o painel de controlo 7\" width=\"583\" height=\"285\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Para mais informa\u00e7\u00f5es sobre o nosso painel de controlo da experi\u00eancia do cliente, contacta-nos, teremos todo o gosto em ajudar-te a conhecer melhor as nossas funcionalidades. <\/span><\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=painel-de-controlo-para-a-experi\u00eancia-do-cliente\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>A painel de controlo da experi\u00eancia do cliente \u00e9 a melhor forma de visualizar facilmente os resultados das tuas estrat\u00e9gias. [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":939601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"painel de controlo para a experi\u00eancia do cliente","_yoast_wpseo_title":"Import\u00e2ncia de ter um painel de controlo para a experi\u00eancia do cliente","_yoast_wpseo_metadesc":"Aprende sobre a import\u00e2ncia de ter um painel de controlo da experi\u00eancia do cliente, observa o percurso do cliente e melhora a experi\u00eancia.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2526,2527,2530],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Import\u00e2ncia de ter um painel de controlo 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