{"id":996627,"date":"2019-01-04T02:00:13","date_gmt":"2019-01-04T09:00:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-e-a-investigacao-causal\/"},"modified":"2025-01-24T13:42:46","modified_gmt":"2025-01-24T20:42:46","slug":"o-que-e-a-investigacao-causal","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-a-investigacao-causal\/","title":{"rendered":"O que \u00e9 a investiga\u00e7\u00e3o causal?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a0A investiga\u00e7\u00e3o causal \u00e9 a investiga\u00e7\u00e3o que estuda a rela\u00e7\u00e3o entre vari\u00e1veis. O seu objetivo \u00e9 descobrir o efeito positivo ou negativo que uma mudan\u00e7a inesperada nas vari\u00e1veis independentes pode ter sobre um produto ou servi\u00e7o. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A investiga\u00e7\u00e3o causal \u00e9 experimental e estat\u00edstica e pode ser realizada sob o controlo do investigador num laborat\u00f3rio ou no terreno, onde a manipula\u00e7\u00e3o \u00e9 limitada. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As principais fontes de informa\u00e7\u00e3o que contribuem para o \u00eaxito do processo de investiga\u00e7\u00e3o causal s\u00e3o a conce\u00e7\u00e3o de perguntas de inqu\u00e9rito que permitem estabelecer a rela\u00e7\u00e3o entre as vari\u00e1veis e testar a hip\u00f3tese. No entanto, tamb\u00e9m \u00e9 poss\u00edvel obter informa\u00e7\u00f5es mais precisas atrav\u00e9s de experi\u00eancias, uma vez que estas podem dar a certeza de que as causas do fen\u00f3meno s\u00e3o razo\u00e1veis.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>Carater\u00edsticas da investiga\u00e7\u00e3o causal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As carater\u00edsticas mais importantes da investiga\u00e7\u00e3o causal incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Procura definir as causas do porqu\u00ea e como uma a\u00e7\u00e3o acontece. Por outras palavras, investiga o efeito que uma vari\u00e1vel tem sobre outra. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00c9 um tipo de <\/span><span style=\"font-weight: 400;\">investiga\u00e7\u00e3o quantitativa<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> que requer testes estat\u00edsticos e experimenta\u00e7\u00e3o para descobrir as causas do fen\u00f3meno.<br \/><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00e3o muito r\u00edgidos na recolha e an\u00e1lise de dados, pois exigem informa\u00e7\u00f5es fi\u00e1veis e verific\u00e1veis entre vari\u00e1veis. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As vari\u00e1veis devem ser manipuladas para que os efeitos que provocam possam ser eliminados. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A sua estrutura est\u00e1 totalmente definida e a amostra do estudo deve ser orientada para um processo sequencial.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Vantagens e desvantagens da investiga\u00e7\u00e3o causal <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As principais vantagens da investiga\u00e7\u00e3o causal incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reconhece as vari\u00e1veis que podem causar efeitos sobre o fen\u00f3meno. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manipula as vari\u00e1veis de forma controlada, a fim de as eliminar ou minimizar o seu efeito. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interferir na natureza das vari\u00e1veis independentes para prever as vari\u00e1veis dependentes. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O controlo das vari\u00e1veis e a compreens\u00e3o das suas causas e efeitos s\u00e3o muito f\u00e1ceis gra\u00e7as \u00e0 conce\u00e7\u00e3o da sua estrutura.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os testes realizados podem ser repetidos e verificados para lhe conferir um maior n\u00famero de fiabilidade. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com esta investiga\u00e7\u00e3o, \u00e9 poss\u00edvel avaliar o impacto da modifica\u00e7\u00e3o dos processos. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Entre as desvantagens encontradas na investiga\u00e7\u00e3o causal encontram-se:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A sincronia dos acontecimentos pode afetar os resultados da investiga\u00e7\u00e3o. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Por vezes, as vari\u00e1veis podem ser identificadas com causa e efeito quando n\u00e3o o s\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 dif\u00edcil tirar conclus\u00f5es devido ao grande n\u00famero de vari\u00e1veis. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Por vezes, \u00e9 dif\u00edcil identificar ou reconhecer se a vari\u00e1vel \u00e9 uma causa e qual o impacto que ter\u00e1. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A investiga\u00e7\u00e3o causal \u00e9 extremamente importante, uma vez que os efeitos causados pelas mudan\u00e7as s\u00e3o inesperados para os investigadores, o que pode afetar o desenvolvimento de uma investiga\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=investiga\u00e7\u00e3o-causal\" target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0A investiga\u00e7\u00e3o causal \u00e9 a investiga\u00e7\u00e3o que estuda a rela\u00e7\u00e3o entre vari\u00e1veis. O seu objetivo \u00e9 descobrir o efeito positivo [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":996628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 a investiga\u00e7\u00e3o causal?<\/title>\n<meta name=\"description\" content=\"A investiga\u00e7\u00e3o causal ajuda a compreender os efeitos que podem ocorrer num produto ou servi\u00e7o. 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