

{"id":997285,"date":"2018-08-10T02:00:40","date_gmt":"2018-08-10T09:00:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-e-a-escala-de-thurstone\/"},"modified":"2025-01-24T14:52:15","modified_gmt":"2025-01-24T21:52:15","slug":"o-que-e-a-escala-de-thurstone","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-a-escala-de-thurstone\/","title":{"rendered":"O que \u00e9 a escala de Thurstone?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Como podes ver pelo t\u00edtulo, o tema de hoje \u00e9 a escala de Thurstone. Pessoalmente, nunca tinha ouvido falar desta escala, no entanto, tenho de confessar que \u00e9 muito interessante o que mede. No in\u00edcio \u00e9 um pouco complicado de entender, mas no final tudo se torna claro. Vamos come\u00e7ar! <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que \u00e9 a escala de Thurstone? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A escala de Thurstone foi criada por <\/span><strong>Louis Leon Thurstone<\/strong><span style=\"font-weight: 400;\"> em 1928, com o objetivo, numa primeira fase, de medir a atitude em rela\u00e7\u00e3o \u00e0 religi\u00e3o. Esta escala, ao contr\u00e1rio de outras que se centram no sujeito ou na pessoa, centra-se no est\u00edmulo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para al\u00e9m de registar as opini\u00f5es, podemos tamb\u00e9m medir a intensidade da nossa atitude em rela\u00e7\u00e3o a vari\u00e1veis como a participa\u00e7\u00e3o pol\u00edtica, a religi\u00e3o ou o conservadorismo.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Passos para efetuar esta medi\u00e7\u00e3o<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cria uma s\u00e9rie de itens. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pede aos participantes para encontrarem os itens numa escala de 11 pontos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No final da classifica\u00e7\u00e3o, os itens recebem um valor de escala.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seleciona itens que reflictam a gama completa da escala e elimina os itens que s\u00e3o confusos.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Vantagens e desvantagens da escala de Thurstone<\/span><\/h2>\n<\/p>\n<p><style type=\"text\/css\">\n.tg  {border-collapse:collapse;border-spacing:0;margin:0px auto;} .tg td{font-family:Arial, sans-serif;font-size:14px;padding:10px 5px;border-style:solid;border-width:1px;overflow:hidden;word-break:normal;border-color:black;} .tg th{font-family:Arial, sans-serif;font-size:14px;font-weight:normal;padding:10px 5px;border-style:solid;border-width:1px;overflow:hidden;word-break:normal;border-color:black;} .tg .tg-88td{border-color:#00009b;vertical-align:top} .tg .tg-yeec{background-color:#1b87e6;color:#ffffff;border-color:#00009b;text-align:center} .tg .tg-9kxm{border-color:#00009b} @media screen and (max-width: 767px) {.tg {width: auto !important;}.tg col {width: auto !important;}.tg-wrap {overflow-x: auto;-webkit-overflow-scrolling: touch;margin: auto 0px;}}<\/style>\n<\/p>\n<div class=\"tg-wrap\">\n<table class=\"tg\" style=\"undefined;table-layout: fixed; width: 722px;\">\n<colgroup>\n<col style=\"width: 361px;\" \/>\n<col style=\"width: 361px;\" \/> <\/colgroup>\n<tbody>\n<tr>\n<th class=\"tg-yeec\" style=\"font-weight: bold;\">Vantagens<\/th>\n<th class=\"tg-yeec\" style=\"font-weight: bold;\">Desvantagens<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-9kxm\">Oferece maior fiabilidade do que outras escalas, uma vez que cont\u00e9m mais itens.<\/td>\n<td class=\"tg-9kxm\">O processo de elabora\u00e7\u00e3o desta escala \u00e9 longo e complexo.<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-88td\">\u00c9 mais precisa do que outras escalas porque a pontua\u00e7\u00e3o atribu\u00edda a cada item baseia-se numa pondera\u00e7\u00e3o pr\u00e9via efectuada por peritos.<\/td>\n<td class=\"tg-88td\">O seu conte\u00fado faz dela uma escala ordinal<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-88td\">Permite determinar a distribui\u00e7\u00e3o dos valores de um grupo em torno da atitude em estudo.<\/td>\n<td class=\"tg-88td\">Pode exercer influ\u00eancia na avalia\u00e7\u00e3o dos itens.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span style=\"font-weight: 400;\">Factores para a cria\u00e7\u00e3o de itens<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na elabora\u00e7\u00e3o dos artigos, deves ter em conta os seguintes aspectos: \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o utilizes itens que estejam estruturados no pret\u00e9rito em vez de no presente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o utilizes artigos confusos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o utilizes itens em que todos concordem ou discordem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cria os artigos numa linguagem clara, simples e direta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evita que o item contenha mais de vinte palavras.<br \/><\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Como aplicar a escala de Thurstone<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sup\u00f5e que queres saber como construir uma balan\u00e7a de pedra. Precisas de saber o que as pessoas pensam sobre a liga mexicana de futebol. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As declara\u00e7\u00f5es s\u00e3o: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;Acho que o futebol mexicano \u00e9 muito competitivo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;Acho que a liga mexicana de futebol \u00e9 compar\u00e1vel \u00e0s melhores ligas do mundo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;O futebol mexicano permite que os jovens jogadores desenvolvam as suas capacidades e se tornem profissionais da primeira divis\u00e3o&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;A federa\u00e7\u00e3o mexicana de futebol est\u00e1 concentrada no desenvolvimento de novos talentos e n\u00e3o no dinheiro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;Os propriet\u00e1rios das equipas valorizam mais os jogadores formados no pa\u00eds e os jogadores formados no pa\u00eds do que comprar jogadores de outros pa\u00edses.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8220;Os treinadores procuram implementar uma ideia de jogo e n\u00e3o apenas ganhar um jogo&#8221;.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Calcula:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para obter a pontua\u00e7\u00e3o, temos de calcular a percentagem dos que dizem &#8220;concordo&#8221;, ou seja, temos de ter em conta todos os que assinalaram esta op\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Normalmente, s\u00e3o utilizados 11 itens para cada atitude e o objetivo \u00e9 obter a inclina\u00e7\u00e3o da pessoa para a atitude que est\u00e1 a ser avaliada. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se tivermos, por exemplo, 5 em 11, ent\u00e3o temos 45% de favorabilidade. Quanto mais baixa for a percentagem, menos favor\u00e1vel \u00e9 a quest\u00e3o. Uma pessoa com uma pontua\u00e7\u00e3o de 2 em 11 v\u00ea a quest\u00e3o de forma menos favor\u00e1vel do que uma pessoa com uma pontua\u00e7\u00e3o de 7 em 11. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplica este tipo de escalas e outras escalas como a<\/span><span style=\"font-weight: 400;\"> escala de Likert <\/span> <span style=\"font-weight: 400;\">ao criares os teus inqu\u00e9ritos em linha. Pergunta no nosso chat online como podes utilizar a nossa poderosa ferramenta de pesquisa.<\/span><\/p>\n<hr \/>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=escala-de-thurstone\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-container gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Como podes ver pelo t\u00edtulo, o tema de hoje \u00e9 a escala de Thurstone. Pessoalmente, nunca tinha ouvido falar desta [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":997286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2143,2140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 a escala de Thurstone?<\/title>\n<meta name=\"description\" content=\"Utiliza a escala de Thurstone para realizar uma investiga\u00e7\u00e3o com base nas opini\u00f5es do grupo de investiga\u00e7\u00e3o. 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