{"id":997349,"date":"2018-09-24T02:00:29","date_gmt":"2018-09-24T09:00:29","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-sao-dados-nominais\/"},"modified":"2025-01-24T15:17:59","modified_gmt":"2025-01-24T22:17:59","slug":"o-que-sao-dados-nominais","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-sao-dados-nominais\/","title":{"rendered":"O que s\u00e3o dados nominais?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Os dados nominais s\u00e3o dados &#8220;rotulados&#8221; ou &#8220;nomeados&#8221; que podem ser divididos em v\u00e1rios grupos que n\u00e3o se sobrep\u00f5em. Neste caso, os dados n\u00e3o s\u00e3o medidos nem avaliados, mas atribu\u00eddos a v\u00e1rios grupos. Estes grupos s\u00e3o \u00fanicos e n\u00e3o t\u00eam elementos comuns. A ordem dos dados recolhidos n\u00e3o pode ser estabelecida utilizando dados nominais e, por isso, se a ordem dos dados mudar, o significado dos dados n\u00e3o ser\u00e1 alterado. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os dados nominais mostram uma semelhan\u00e7a entre os v\u00e1rios elementos, mas os pormenores dessa semelhan\u00e7a podem n\u00e3o ser revelados. \u00a0Isto \u00e9 simplesmente para facilitar o processo de recolha para os investigadores e <\/span><span style=\"font-weight: 400;\">an\u00e1lise de dados<\/span><span style=\"font-weight: 400;\">. En algunos casos, los datos nominales tambi\u00e9n se denominan &#8220;datos categ\u00f3ricos&#8221;. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se os dados bin\u00e1rios representam dados &#8220;com dois valores&#8221;, os dados nominais representam dados &#8220;com v\u00e1rios valores&#8221; e n\u00e3o podem ser quantitativos. Os dados nominais s\u00e3o considerados discretos. Por exemplo, um c\u00e3o pode ou n\u00e3o ser um Labrador.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Carater\u00edsticas dos dados nominais<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Os dados nominais nunca podem ser quantificados:<\/b><span style=\"font-weight: 400;\"> Os dados nominais ter\u00e3o sempre a forma de nomenclatura, ou seja, um inqu\u00e9rito enviado a pa\u00edses asi\u00e1ticos pode incluir uma pergunta como: Qual \u00e9 a tua origem \u00e9tnica? &#8211; com as seguintes op\u00e7\u00f5es de resposta. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c1sia Central<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">indon\u00e9sio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c1sia Ocidental<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Japon\u00eas<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Neste caso, n\u00e3o \u00e9 poss\u00edvel uma an\u00e1lise estat\u00edstica, l\u00f3gica ou num\u00e9rica dos dados, ou seja, o investigador n\u00e3o pode adicionar, subtrair ou multiplicar os dados recolhidos ou concluir que a vari\u00e1vel 1 \u00e9 superior \u00e0 vari\u00e1vel 2.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>Falta de ordem: <\/b><span style=\"font-weight: 400;\">Ao contr\u00e1rio dos dados ordinais <\/span><span style=\"font-weight: 400;\">dados ordinais <\/span><span style=\"font-weight: 400;\">No exemplo acima, os dados nominais tamb\u00e9m n\u00e3o podem ser atribu\u00eddos a uma ordem definida. No exemplo acima, a ordem das op\u00e7\u00f5es de resposta \u00e9 irrelevante para as respostas dadas pelo inquirido. <\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>Propriedade qualitativa:<\/b><span style=\"font-weight: 400;\"> Os dados recolhidos ter\u00e3o sempre uma propriedade qualitativa, sendo mais prov\u00e1vel que as op\u00e7\u00f5es de resposta sejam de natureza qualitativa.<\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>N\u00e3o consigo calcular a m\u00e9dia:<\/b><span style=\"font-weight: 400;\"> A m\u00e9dia dos dados nominais n\u00e3o pode ser estabelecida mesmo que os dados sejam ordenados alfabeticamente. No exemplo acima, \u00e9 imposs\u00edvel para um investigador calcular o n\u00famero m\u00e9dio de respostas apresentadas para a etnia devido \u00e0 natureza qualitativa das op\u00e7\u00f5es. <\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>Os dados s\u00e3o principalmente alfab\u00e9ticos: <\/b><span style=\"font-weight: 400;\">Na maioria dos casos, os dados nominais s\u00e3o alfab\u00e9ticos e n\u00e3o num\u00e9ricos &#8211; por exemplo, no caso acima mencionado. Os dados n\u00e3o num\u00e9ricos tamb\u00e9m podem ser classificados em v\u00e1rios grupos. <\/span><\/li>\n<\/ul>\n<h2>\u00a0<\/h2>\n<h2><span style=\"font-weight: 400;\">Exemplos de dados nominais <\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Qual \u00e9 a ra\u00e7a de c\u00e3o mais amada? &#8211;<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00e1lmata &#8211; 1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doberman &#8211; 2<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Labrador &#8211; 3<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pastor Alem\u00e3o &#8211; 4<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quem \u00e9 que gosta mais de viajar? &#8211;<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Homens &#8211; 1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mulheres &#8211; 2<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Que tipo de casas preferem os residentes de Nova Iorque? &#8211;<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apartamentos &#8211; 1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bungalows -2<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Moradias &#8211; 3\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=dados-nominais\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>Os dados nominais s\u00e3o dados &#8220;rotulados&#8221; ou &#8220;nomeados&#8221; que podem ser divididos em v\u00e1rios grupos que n\u00e3o se sobrep\u00f5em. Neste [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":997350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que s\u00e3o dados nominais?<\/title>\n<meta name=\"description\" content=\"Aprende a utilizar os dados nominais e a analis\u00e1-los para tomar boas decis\u00f5es para a tua empresa. 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