{"id":997410,"date":"2018-11-27T02:00:12","date_gmt":"2018-11-27T09:00:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-e-a-analise-prescritiva\/"},"modified":"2025-01-24T15:21:47","modified_gmt":"2025-01-24T22:21:47","slug":"o-que-e-a-analise-prescritiva","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-a-analise-prescritiva\/","title":{"rendered":"O que \u00e9 a an\u00e1lise prescritiva?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A an\u00e1lise prescritiva \u00e9 respons\u00e1vel por encontrar uma solu\u00e7\u00e3o a partir de um conjunto de variantes com o objetivo de otimizar os recursos e aumentar a efici\u00eancia operacional. Esta ferramenta utiliza diferentes t\u00e9cnicas de simula\u00e7\u00e3o e otimiza\u00e7\u00e3o para indicar o caminho a seguir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A an\u00e1lise prev\u00ea o que vai acontecer, quando vai acontecer e porque vai acontecer. A sua fun\u00e7\u00e3o \u00e9 sintetizar automaticamente grandes volumes de dados, ci\u00eancias matem\u00e1ticas, regras comerciais e aprendizagem autom\u00e1tica para fazer previs\u00f5es e sugerir op\u00e7\u00f5es para ajudar a tomar decis\u00f5es. Vai al\u00e9m da previs\u00e3o de resultados futuros, pois tamb\u00e9m sugere ac\u00e7\u00f5es para beneficiar das previs\u00f5es e mostra ao decisor as implica\u00e7\u00f5es de cada op\u00e7\u00e3o. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A an\u00e1lise prescritiva baseia-se em:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pesquisa operacional.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An\u00e1lise preditiva.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00e9cnicas matem\u00e1ticas e estat\u00edsticas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Atrav\u00e9s da sua aplica\u00e7\u00e3o, procura determinar as limita\u00e7\u00f5es de cada hip\u00f3tese com base no estudo dos dados e na aplica\u00e7\u00e3o de algoritmos matem\u00e1ticos e t\u00e9cnicas probabil\u00edsticas. Pode dizer-se que se trata de um processo de aprendizagem que se adapta para obter o melhor resultado poss\u00edvel em cada situa\u00e7\u00e3o real que deve ser enfrentada.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia da an\u00e1lise prescritiva <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Com a informa\u00e7\u00e3o obtida atrav\u00e9s da an\u00e1lise prescritiva, \u00e9 poss\u00edvel \u00e0s empresas tomar decis\u00f5es futuras, tais como: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calcula as vendas anteriores de um produto para determinar o n\u00famero de reabastecimentos. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conhecer as tend\u00eancias dos clientes para determinados produtos, a fim de lan\u00e7ar campanhas de marketing de acordo com as necessidades dos utilizadores. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prev\u00ea as falhas do equipamento, o que impede a manuten\u00e7\u00e3o atempada. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conhecer os h\u00e1bitos de compra e os prazos de pagamento dos clientes para determinar se \u00e9 conveniente conceder cr\u00e9dito. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel que algumas destas decis\u00f5es possam ser tomadas manualmente e de forma correta.\u00a0No entanto, uma an\u00e1lise estat\u00edstica como esta \u00e9 \u00fatil quando a informa\u00e7\u00e3o \u00e9 maior e mais complicada, e os processos, embora mais complexos, precisam de ser resolvidos com urg\u00eancia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A an\u00e1lise prescritiva tem vantagens como: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Otimiza\u00e7\u00e3o de processos, campanhas e estrat\u00e9gias.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minimiza as necessidades de manuten\u00e7\u00e3o e associa-as a melhores condi\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduz os custos sem afetar o desempenho.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aumenta a probabilidade de as empresas se concentrarem e planearem adequadamente o crescimento interno.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Vantagens da an\u00e1lise prescritiva nas ind\u00fastrias<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os benef\u00edcios da an\u00e1lise prescritiva j\u00e1 se tornaram evidentes numa s\u00e9rie de dom\u00ednios, incluindo, entre outros, os cuidados de sa\u00fade, as cadeias de abastecimento, os seguros, a gest\u00e3o de riscos financeiros, bem como as opera\u00e7\u00f5es de vendas e marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A an\u00e1lise prescritiva pode beneficiar o sector dos cuidados de sa\u00fade, ajudando a planear estrategicamente os cuidados, utilizando a an\u00e1lise para aproveitar os dados operacionais e de utiliza\u00e7\u00e3o combinados com dados de factores externos, como dados econ\u00f3micos, tend\u00eancias demogr\u00e1ficas da popula\u00e7\u00e3o e tend\u00eancias de sa\u00fade da popula\u00e7\u00e3o, para planear com maior precis\u00e3o os futuros investimentos de capital e a utiliza\u00e7\u00e3o de equipamentos, entre outros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro benef\u00edcio \u00e9 o sector da energia e dos servi\u00e7os p\u00fablicos. Os pre\u00e7os do g\u00e1s dependem da oferta e da procura. Por isso, os produtores de g\u00e1s e as empresas de servi\u00e7os p\u00fablicos t\u00eam todo o interesse em prever os pre\u00e7os do g\u00e1s com maior exatid\u00e3o, de modo a poderem fixar condi\u00e7\u00f5es favor\u00e1veis e, ao mesmo tempo, cobrir os riscos de queda. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No sector do retalho, a an\u00e1lise prescritiva ajuda a real\u00e7ar as prefer\u00eancias dos clientes para maximizar a probabilidade de uma venda. A an\u00e1lise prescritiva aprende com o hist\u00f3rico de transac\u00e7\u00f5es anteriores, as intera\u00e7\u00f5es com os clientes e as prefer\u00eancias selecionadas para prescrever intera\u00e7\u00f5es \u00f3ptimas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A an\u00e1lise prescritiva sugere op\u00e7\u00f5es que podem ser exploradas para a tomada de decis\u00f5es futuras e reduzir o risco. Esta ferramenta permite o processamento cont\u00ednuo de dados e a melhoria das previs\u00f5es para fornecer novas alternativas durante a tomada de decis\u00f5es.<\/span><\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=an\u00e1lise-prescritiva\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise prescritiva \u00e9 respons\u00e1vel por encontrar uma solu\u00e7\u00e3o a partir de um conjunto de variantes com o objetivo de [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":997411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 a an\u00e1lise prescritiva?<\/title>\n<meta name=\"description\" content=\"A an\u00e1lise prescritiva fornece op\u00e7\u00f5es que te ajudam a tomar uma melhor decis\u00e3o no futuro. 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