{"id":997422,"date":"2019-08-18T02:00:51","date_gmt":"2019-08-18T09:00:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/qual-e-o-metodo-das-duas-caixas-superiores\/"},"modified":"2025-01-24T15:24:47","modified_gmt":"2025-01-24T22:24:47","slug":"qual-e-o-metodo-das-duas-caixas-superiores","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/qual-e-o-metodo-das-duas-caixas-superiores\/","title":{"rendered":"Qual \u00e9 o m\u00e9todo das duas caixas superiores?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O m\u00e9todo das duas caixas superiores \u00e9 utilizado em estudos de mercado, testes comerciais ou desenvolvimento de produtos para comunicar os resultados de perguntas de escala categ\u00f3rica, em que s\u00e3o combinadas duas respostas principais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O processo, que funciona sobretudo como um indicador da satisfa\u00e7\u00e3o do cliente, consiste em selecionar as duas respostas mais elevadas da escala e combin\u00e1-las para criar um \u00fanico n\u00famero.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Como calcular as duas caixas superiores<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Como j\u00e1 foi referido, a caixa dos dois primeiros lugares \u00e9 utilizada em perguntas relacionadas com a satisfa\u00e7\u00e3o do cliente. <\/span><span style=\"font-weight: 400;\">satisfa\u00e7\u00e3o do cliente<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagina que tens um hotel e precisas de saber qual \u00e9 a probabilidade de os h\u00f3spedes recomendarem o local a outras pessoas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para o saberes, \u00e9 prov\u00e1vel que realizes um inqu\u00e9rito, que pode ter a seguinte escala de pontos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depois de ficar alojado no nosso hotel, qual \u00e9 a probabilidade de o recomendares aos teus amigos ou familiares?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extremamente prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Muito prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pouco prov\u00e1vel\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pouco prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o \u00e9 improv\u00e1vel<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagina que as respostas recolhidas eram as seguintes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extremamente prov\u00e1vel 5% Extremamente prov\u00e1vel 5% Extremamente prov\u00e1vel 5% Extremamente prov\u00e1vel 5% Extremamente prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Muito prov\u00e1vel 20% Muito prov\u00e1vel 20% Muito prov\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improv\u00e1vel 40% Improv\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improv\u00e1vel 25%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o \u00e9 improv\u00e1vel que tenhas 10%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O mais importante para ti \u00e9 saber qual a percentagem de pessoas que provavelmente recomendar\u00e3o o teu hotel, por isso vais considerar as percentagens das op\u00e7\u00f5es principais, ou seja, Extremamente prov\u00e1vel e Muito prov\u00e1vel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, para calcular a caixa 2 superior, adiciona a soma de 5% + 20%, pelo que a caixa 2 superior \u00e9 de 25%.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>Tipos de pontua\u00e7\u00e3o\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os diferentes tipos de resultados das duas principais caixas:<\/span><\/p>\n<ul>\n<li><b>V\u00ea o resultado final: <\/b><span style=\"font-weight: 400;\">Neste m\u00e9todo, o investigador s\u00f3 est\u00e1 interessado na primeira op\u00e7\u00e3o. Ou seja, se 10% dos inquiridos a escolheram, a pontua\u00e7\u00e3o ser\u00e1 de 10%. <\/span><\/li>\n<li><b>Pontua\u00e7\u00e3o das tr\u00eas primeiras op\u00e7\u00f5es: <\/b><span style=\"font-weight: 400;\">\u00c9 quando as tr\u00eas primeiras op\u00e7\u00f5es ou as op\u00e7\u00f5es positivas da caixa de respostas s\u00e3o escolhidas.<\/span><\/li>\n<li><b>Caixa dos dois \u00faltimos:<\/b><span style=\"font-weight: 400;\"> Neste m\u00e9todo, escolhe as duas \u00faltimas respostas da caixa.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia do c\u00e1lculo dos dois principais resultados de caixa<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Este m\u00e9todo de pontua\u00e7\u00e3o permite ao investigador realizar o processo de recolha de dados em menos tempo. Al\u00e9m disso, a an\u00e1lise e a compara\u00e7\u00e3o dos resultados s\u00e3o efectuadas de forma f\u00e1cil e eficaz. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O m\u00e9todo Top two box permite-te encontrar tend\u00eancias mais rapidamente e realizar uma an\u00e1lise que te permite tomar melhores decis\u00f5es para o sucesso da tua investiga\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><span style=\"font-weight: 400;\">raz\u00f5es para medir a satisfa\u00e7\u00e3o do cliente<\/span><span style=\"font-weight: 400;\"> s\u00e3o muitas, felizmente existem ferramentas como o <a href=\"https:\/\/www.questionpro.com\/pt\/\">QuestionPro<\/a> que tornam este processo mais f\u00e1cil para ti. Agenda uma demonstra\u00e7\u00e3o gratuita do nosso software de recolha de dados online agora! \u00a0<\/span><\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=caixa-dois-superior\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>O m\u00e9todo das duas caixas superiores \u00e9 utilizado em estudos de mercado, testes comerciais ou desenvolvimento de produtos para comunicar [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":938129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2143,2140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qual \u00e9 o m\u00e9todo das duas caixas superiores?<\/title>\n<meta name=\"description\" content=\"Descobre o que \u00e9 o m\u00e9todo das duas melhores caixas e como te ajudar\u00e1 a medir e a compreender os resultados da satisfa\u00e7\u00e3o do cliente do teu p\u00fablico-alvo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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