{"id":997428,"date":"2019-02-01T02:00:59","date_gmt":"2019-02-01T09:00:59","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-e-um-inquerito-nitag\/"},"modified":"2025-01-24T15:27:09","modified_gmt":"2025-01-24T22:27:09","slug":"o-que-e-um-inquerito-nitag","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-um-inquerito-nitag\/","title":{"rendered":"O que \u00e9 um inqu\u00e9rito NITAG?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Um inqu\u00e9rito do ICSC (<\/span><b>C<\/b><span style=\"font-weight: 400;\">omputador-<\/span><b>A<\/b><span style=\"font-weight: 400;\">ssisted <\/span><b>P<\/b><span style=\"font-weight: 400;\">essoal <\/span><b>I<\/b><span style=\"font-weight: 400;\">nterviewing) \u00e9 uma ferramenta utilizada para realizar entrevistas presenciais, embora com a ajuda de software para as responder. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O inqu\u00e9rito CAPI \u00e9 geralmente utilizado em centros comerciais ou \u00e1reas p\u00fablicas onde o entrevistador pode intercetar os participantes para preencherem o inqu\u00e9rito diretamente no local. No entanto, n\u00e3o \u00e9 necess\u00e1rio estar ligado \u00e0 Internet para realizar o inqu\u00e9rito. <\/span><span style=\"font-weight: 400;\">pesquisa de mercado.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Carater\u00edsticas do inqu\u00e9rito NITAG<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As carater\u00edsticas mais importantes de um inqu\u00e9rito NITAG incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O entrevistador e o inquirido sentam-se em frente a um computador ou dispositivo m\u00f3vel para responder ao inqu\u00e9rito.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quando h\u00e1 erros ou o participante precisa de ajuda, a ferramenta oferece-a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O incentivo, tanto do software como do entrevistador, pode estimular o interesse dos participantes em preencher o inqu\u00e9rito. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 utilizado em locais p\u00fablicos, como centros comerciais, ou para pesquisas entre empresas durante conven\u00e7\u00f5es.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Aplica\u00e7\u00f5es do inqu\u00e9rito NITAG<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As principais aplica\u00e7\u00f5es do inqu\u00e9rito NITAG incluem: <\/span><\/p>\n<p><b>Tem um perfil elevado:<\/b><span style=\"font-weight: 400;\"> Quando o inqu\u00e9rito \u00e9 administrado a uma pessoa com um perfil elevado, pode ser dif\u00edcil completar o inqu\u00e9rito devido \u00e0 falta de disponibilidade. Com um inqu\u00e9rito CAPI, \u00e9 poss\u00edvel marcar uma entrevista e ir com o inquirido para preencher o inqu\u00e9rito. <\/span><\/p>\n<p><b>Inqu\u00e9ritos de sa\u00edda<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Um inqu\u00e9rito CAPI \u00e9 a ferramenta certa para este efeito, uma vez que o objetivo fixado pode ser alcan\u00e7ado sem restri\u00e7\u00f5es como a idade ou a escolaridade.<\/span> <b>Cliente mist\u00e9rio<\/b><b>:<\/b><span style=\"font-weight: 400;\"> A ferramenta permite a um cliente mist\u00e9rio recolher informa\u00e7\u00f5es discretamente no seu smartphone.\u00a0<\/span><\/p>\n<p><b>Inqu\u00e9ritos para centros comerciais<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Com esta ferramenta, \u00e9 poss\u00edvel abranger f\u00e1cil e rapidamente um vasto p\u00fablico com diferentes carater\u00edsticas. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens e desvantagens da realiza\u00e7\u00e3o de um inqu\u00e9rito NITAG<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As principais vantagens de realizar um inqu\u00e9rito NITAG s\u00e3o as seguintes<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oferecem a oportunidade de inquirir um grande n\u00famero de pessoas com carater\u00edsticas e opini\u00f5es diferentes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite uma recolha de dados de melhor qualidade. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os dados s\u00e3o enviados diretamente para um servidor, permitindo o acesso imediato aos dados. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A plataforma pode armazenar uma grande quantidade de informa\u00e7\u00e3o sem exigir custos de impress\u00e3o ou de registo de dados. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os participantes podem ter um inqu\u00e9rito mais envolvente e interativo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As principais desvantagens da realiza\u00e7\u00e3o de um inqu\u00e9rito NITAG s\u00e3o as seguintes <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regista-te <\/span><span style=\"font-weight: 400;\">perguntas abertas<\/span><span style=\"font-weight: 400;\"> pode ser complicado. Depende da capacidade do entrevistador para registar informa\u00e7\u00f5es \u00fateis. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel que o entrevistador n\u00e3o realize o processo de entrevistar as pessoas e complete ele pr\u00f3prio as entrevistas. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os participantes podem n\u00e3o compreender o sistema e ter receio de responder. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia da realiza\u00e7\u00e3o de um inqu\u00e9rito NITAG<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O inqu\u00e9rito CAPI permite um processo acelerado de recolha de dados. Este m\u00e9todo pode ser considerado como a evolu\u00e7\u00e3o de uma entrevista tradicional. \u00c9 poss\u00edvel facilitar o processo de entrevista com a presen\u00e7a do entrevistador, o que ajuda os participantes a conclu\u00edrem a entrevista. <\/span> <span style=\"font-weight: 400;\"> pesquisa<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta ferramenta evita a ocorr\u00eancia de erros durante a recolha de dados. Os investigadores podem recolher dados com uma amostra de estudo que \u00e9 mais representativa do que outros m\u00e9todos de investiga\u00e7\u00e3o.<\/span><\/p>\n<h2>\u00a0<\/h2>\n<h2><span style=\"font-weight: 400;\">Quero fazer entrevistas e inqu\u00e9ritos CAPI!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.questionpro.com\/pt\/\">QuestionPro<\/a> \u00e9 uma plataforma online que ajuda diariamente milhares de clientes em todo o mundo a criar e lan\u00e7ar question\u00e1rios online para uma investiga\u00e7\u00e3o e tomada de decis\u00f5es bem sucedidas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temos uma equipa de apoio 100% espanhola pronta para te ajudar e orientar na ado\u00e7\u00e3o desta nova tecnologia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se estiveres interessado em fazer <\/span><b>inqu\u00e9ritos CAPI<\/b><span style=\"font-weight: 400;\"> envia-nos uma mensagem para merca@questionpro.com para te ajudarmos a adotar esta nova tecnologia.<\/span><\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=inqu\u00e9rito-NITAG\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>Um inqu\u00e9rito do ICSC (Computador-Assisted Pessoal Interviewing) \u00e9 uma ferramenta utilizada para realizar entrevistas presenciais, embora com a ajuda de [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":997429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2143],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 um inqu\u00e9rito NITAG?<\/title>\n<meta name=\"description\" content=\"O inqu\u00e9rito CAPI permite que um grande n\u00famero de pessoas seja entrevistado cara a cara com a ajuda de um software. 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