{"id":997484,"date":"2020-02-11T02:00:56","date_gmt":"2020-02-11T09:00:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-e-o-nps-relacional\/"},"modified":"2025-01-24T16:21:33","modified_gmt":"2025-01-24T23:21:33","slug":"o-que-e-o-nps-relacional","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-o-nps-relacional\/","title":{"rendered":"O que \u00e9 o NPS relacional?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O NPS relacional \u00e9 um tipo de pergunta que te d\u00e1 uma vis\u00e3o geral de como os teus clientes se sentem em rela\u00e7\u00e3o \u00e0 sua experi\u00eancia geral com a tua empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com este tipo de pergunta, podes descobrir qual a probabilidade de os teus clientes te escolherem em vez dos teus concorrentes e de te recomendarem aos amigos, familiares ou colegas. Al\u00e9m disso, podes descobrir o estado geral da tua organiza\u00e7\u00e3o em termos de reten\u00e7\u00e3o de clientes. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para conhecer o NPS relacional da tua empresa, \u00e9 feita a seguinte pergunta:\u00a0<\/span><\/p>\n<p><b><i>Numa escala de 0 a 10, qual \u00e9 a probabilidade de nos recomendares a um amigo ou familiar?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta m\u00e9trica \u00e9 a forma ideal de medir a sa\u00fade da tua empresa e de obter informa\u00e7\u00f5es valiosas que te permitir\u00e3o melhorar os padr\u00f5es de pontua\u00e7\u00e3o no sector que representas.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Usos do NPS relacional<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O NPS relacional pode ser utilizado sempre que quiseres:\u00a0<\/span><\/p>\n<p><b>Conhece a perce\u00e7\u00e3o geral que os clientes t\u00eam da tua organiza\u00e7\u00e3o: <\/b><span style=\"font-weight: 400;\">Ao utilizar esta m\u00e9trica, podes saber o que os utilizadores pensam da experi\u00eancia do cliente.<\/span><span style=\"font-weight: 400;\"> experi\u00eancia do cliente<\/span><span style=\"font-weight: 400;\"> que ofereces na tua organiza\u00e7\u00e3o e fazer os ajustes necess\u00e1rios para oferecer um melhor servi\u00e7o.\u00a0<\/span><\/p>\n<p><b>Compara a tua empresa com a concorr\u00eancia: <\/b><span style=\"font-weight: 400;\">O NPS relacional \u00e9 um indicador que te permite comparar os resultados da tua empresa com os da concorr\u00eancia, descobrindo assim quais s\u00e3o os elementos que os colocam entre a prefer\u00eancia dos clientes e criar melhores estrat\u00e9gias.\u00a0<\/span><\/p>\n<p><b>Compreender a fidelidade do cliente:<\/b><span style=\"font-weight: 400;\"> Com esta m\u00e9trica \u00e9 poss\u00edvel perceber quais os factores que permitem que os clientes permane\u00e7am no teu neg\u00f3cio, ou decidam sair. Desta forma, \u00e9 poss\u00edvel desenvolver uma estrat\u00e9gia para aumentar a taxa de fideliza\u00e7\u00e3o. \u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benef\u00edcios do NPS relacional\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As principais vantagens do SPN relacional s\u00e3o as seguintes\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 o ponto de partida para <\/span><span style=\"font-weight: 400;\">medir a satisfa\u00e7\u00e3o do cliente<\/span><span style=\"font-weight: 400;\"> e para detetar as lacunas que necessitam de aten\u00e7\u00e3o.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0 Ajuda-te a determinar o segmento de clientes a inquirir e a altura certa para o fazer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 ideal para gerar feedback sobre o servi\u00e7o ao cliente e a rela\u00e7\u00e3o geral dos teus empregados com o consumidor.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Porqu\u00ea realizar um inqu\u00e9rito NPS relacional?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Um inqu\u00e9rito NPS relacional \u00e9 um excelente ponto de partida para medir a lealdade e a satisfa\u00e7\u00e3o do cliente. Tamb\u00e9m te permite detetar quais as \u00e1reas do teu neg\u00f3cio que requerem uma aten\u00e7\u00e3o especial e algumas mudan\u00e7as para melhorar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se queres aumentar a taxa de fideliza\u00e7\u00e3o dos teus clientes, tens de avaliar a rela\u00e7\u00e3o que eles t\u00eam com os teus empregados, a imagem que t\u00eam da tua empresa e a probabilidade de te recomendarem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O indicador <\/span><span style=\"font-weight: 400;\">indicador NPS<\/span><span style=\"font-weight: 400;\"> permite-te descobrir quais os elementos que precisam de ser alterados na tua organiza\u00e7\u00e3o antes de fazeres um ajuste geral ou reestruturares a tua empresa, conseguindo um plano de a\u00e7\u00e3o a longo prazo que esteja alinhado com as tuas prioridades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A realiza\u00e7\u00e3o de um inqu\u00e9rito NPS relacional permite-te compreender porque \u00e9 que os clientes n\u00e3o regressaram e reactiv\u00e1-los, e ajuda-te a manter os utilizadores actuais activos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se est\u00e1s interessado em saber o que os teus clientes pensam do teu servi\u00e7o, realiza um inqu\u00e9rito NPS relacional, contacta-nos e ajudar-te-emos a faz\u00ea-lo hoje mesmo! <\/span><\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=nps-relacionais\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>O NPS relacional \u00e9 um tipo de pergunta que te d\u00e1 uma vis\u00e3o geral de como os teus clientes se [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":941034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2526,2527],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 o NPS relacional?<\/title>\n<meta name=\"description\" content=\"Aprende sobre o NPS relacional e como este indicador te ajuda a manter os clientes fi\u00e9is \u00e0 tua marca e a aumentar as tuas vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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