{"id":997569,"date":"2020-02-10T02:00:55","date_gmt":"2020-02-10T09:00:55","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/como-realizar-um-inquerito-aos-clientes\/"},"modified":"2025-01-24T15:50:21","modified_gmt":"2025-01-24T22:50:21","slug":"como-realizar-um-inquerito-aos-clientes","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/como-realizar-um-inquerito-aos-clientes\/","title":{"rendered":"Como realizar um inqu\u00e9rito aos clientes?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Um estudo de clientes \u00e9 um processo de investiga\u00e7\u00e3o que se realiza com o objetivo de conhecer as prefer\u00eancias, o comportamento de compra e as motiva\u00e7\u00f5es dos consumidores, para que as empresas possam desenvolver produtos que respondam realmente \u00e0s suas necessidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O principal objetivo do estudo \u00e9 <\/span><span style=\"font-weight: 400;\">conhecer a voz do cliente <\/span><span style=\"font-weight: 400;\">compreender as suas atitudes, necessidades e comportamentos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 importante referir que o estudo de clientes n\u00e3o \u00e9 o mesmo que o estudo de mercado, uma vez que o primeiro se centra apenas no consumidor e fornece \u00e0 empresa informa\u00e7\u00f5es relevantes e fi\u00e1veis sobre o p\u00fablico-alvo.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens de realizar um inqu\u00e9rito aos clientes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os principais objectivos de um inqu\u00e9rito aos clientes s\u00e3o os seguintes\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permitem-te tomar melhores decis\u00f5es comerciais para enfrentar a concorr\u00eancia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O departamento de marketing pode tomar as decis\u00f5es corretas e criar melhores estrat\u00e9gias que beneficiem a experi\u00eancia do cliente. <\/span><span style=\"font-weight: 400;\">experi\u00eancia do cliente<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serve de guia para criar um plano de neg\u00f3cios, desenvolver um novo produto e servi\u00e7o ou expandir-se no sector.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descobre o teu p\u00fablico-alvo e conhece as suas carater\u00edsticas relevantes, como a idade, a localiza\u00e7\u00e3o, o rendimento, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifica as necessidades dos consumidores e a forma de as satisfazer com os teus produtos e servi\u00e7os.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obt\u00e9m informa\u00e7\u00f5es eficazes sobre a concorr\u00eancia, as mudan\u00e7as no sector, as tend\u00eancias actuais do mercado, etc.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">O que recolher dos clientes no teu est\u00fadio\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para identificar o teu p\u00fablico-alvo e <\/span><span style=\"font-weight: 400;\">cria um perfil de cliente <\/span><span style=\"font-weight: 400;\">Durante a recolha de dados, tens de obter as seguintes informa\u00e7\u00f5es:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dados pessoais<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nome<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00e9nero<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Endere\u00e7o de correio eletr\u00f3nico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Idade<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Localiza\u00e7\u00e3o\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Gostos e afinidades<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Passatempos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marcas favoritas<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">H\u00e1bitos de consumo<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Que produtos ou servi\u00e7os compras<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com que frequ\u00eancia os compras<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Onde os podes comprar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Qual \u00e9 o teu m\u00e9todo de pagamento<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quanto gastas com eles<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Como realizar um inqu\u00e9rito aos clientes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recolhe informa\u00e7\u00e3o dos teus clientes e realiza um estudo eficaz com estas op\u00e7\u00f5es que temos para ti.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Estudos etnogr\u00e1ficos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os estudos etnogr\u00e1ficos s\u00e3o um dos m\u00e9todos mais utilizados para recolher informa\u00e7\u00f5es junto dos clientes e para os acompanhar em investiga\u00e7\u00f5es futuras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com este tipo de investiga\u00e7\u00e3o, as organiza\u00e7\u00f5es podem observar os clientes e obter informa\u00e7\u00f5es diretas. No entanto, necessitam de um profissional capaz de interpretar a informa\u00e7\u00e3o, uma vez que esta pode ser enganadora e conduzir a uma an\u00e1lise incorrecta. \u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Grupo de discuss\u00e3o<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os <\/span><span style=\"font-weight: 400;\">grupos de discuss\u00e3o<\/span><span style=\"font-weight: 400;\"> s\u00e3o um m\u00e9todo muito popular nos estudos de mercado. Para o conseguir, \u00e9 importante ter profissionais capazes de moderar o grupo e interpretar as conversas. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os grupos de discuss\u00e3o s\u00e3o uma excelente estrat\u00e9gia porque te permitem saber como os clientes interagem com os teus produtos.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Inqu\u00e9ritos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Este \u00e9 o m\u00e9todo de recolha de dados mais recomendado para o teu estudo de clientes. O m\u00e9todo <\/span><span style=\"font-weight: 400;\">inqu\u00e9ritos em linha<\/span><span style=\"font-weight: 400;\"> permitem-te utilizar diferentes tipos de perguntas para obteres informa\u00e7\u00f5es pormenorizadas dos consumidores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se utilizares a plataforma certa para recolher informa\u00e7\u00f5es, podes poupar muito dinheiro e enviar inqu\u00e9ritos a um grande n\u00famero de pessoas, ver as respostas em tempo real e realizar uma an\u00e1lise de dados eficaz que te permita tomar melhores decis\u00f5es em benef\u00edcio dos teus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se queres implementar um <\/span><span style=\"font-weight: 400;\">Programa VOC<\/span><span style=\"font-weight: 400;\"> contacte-nos, temos as ferramentas necess\u00e1rias para realizar o teu pr\u00f3ximo estudo de cliente.<\/span><\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=estudo-de-clientes\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>Um estudo de clientes \u00e9 um processo de investiga\u00e7\u00e3o que se realiza com o objetivo de conhecer as prefer\u00eancias, o [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":941032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2526,2527,2530],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como realizar um inqu\u00e9rito aos clientes?<\/title>\n<meta name=\"description\" content=\"Realiza um inqu\u00e9rito aos clientes e recolhe as informa\u00e7\u00f5es necess\u00e1rias para conhecer o teu p\u00fablico-alvo e satisfazer as suas necessidades com os teus produtos e servi\u00e7os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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