{"id":999584,"date":"2020-12-08T02:04:04","date_gmt":"2020-12-08T09:04:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/o-que-e-uma-tabela-de-contingencia\/"},"modified":"2025-01-27T07:59:32","modified_gmt":"2025-01-27T14:59:32","slug":"o-que-e-uma-tabela-de-contingencia","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/o-que-e-uma-tabela-de-contingencia\/","title":{"rendered":"O que \u00e9 uma tabela de conting\u00eancia?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uma tabela de conting\u00eancia \u00e9 uma ferramenta utilizada no dom\u00ednio da estat\u00edstica, que consiste em criar pelo menos duas linhas e duas colunas para representar dados categ\u00f3ricos em termos de contagens de frequ\u00eancia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta ferramenta, tamb\u00e9m conhecida como tabela cruzada ou tabela bidirecional, tem como objetivo representar a rela\u00e7\u00e3o entre diferentes vari\u00e1veis categ\u00f3ricas num resumo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tabela de conting\u00eancia \u00e9 uma das ferramentas anal\u00edticas mais \u00fateis e um dos pilares do sector dos estudos de mercado. <\/span><span style=\"font-weight: 400;\">ind<\/span><span style=\"font-weight: 400;\">\u00fa<\/span><span style=\"font-weight: 400;\">stria de estudos de mercado.<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Objectivos de uma tabela de conting\u00eancia<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0 A tabela mede a intera\u00e7\u00e3o entre duas vari\u00e1veis para revelar uma s\u00e9rie de informa\u00e7\u00f5es &#8220;ocultas&#8221; \u00fateis para uma compreens\u00e3o mais clara dos resultados de um estudo de investiga\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tabela mostrar\u00e1 apenas os inquiridos que responderam a ambas as perguntas, o que significa que as frequ\u00eancias apresentadas podem ser diferentes de uma tabela de frequ\u00eancias padr\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O relat\u00f3rio que fornece tamb\u00e9m mostra a estat\u00edstica de qui-quadrado de Pearson, que representa o grau de correla\u00e7\u00e3o entre vari\u00e1veis usando o qui-quadrado, o valor p e o grau de liberdade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os objectivos da tabela de conting\u00eancia s\u00e3o os seguintes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ordenar a informa\u00e7\u00e3o recolhida para um estudo quando os dados est\u00e3o divididos de forma bidimensional, o que significa que est\u00e3o relacionados com dois factores qualitativos.\u00a0 <\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O outro objetivo da tabela de conting\u00eancia \u00e9 analisar se existe uma rela\u00e7\u00e3o entre vari\u00e1veis qualitativas, quer dependentes quer independentes. <\/span>\u00a0<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Vantagens de elaborar uma tabela de conting\u00eancia<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As principais vantagens de elaborar uma tabela de conting\u00eancia s\u00e3o as seguintes:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilita a leitura dos dados recolhidos, uma vez que permite agrupar os dados quando ainda n\u00e3o foram processados, o que reduz a margem de erro. <\/span><span style=\"font-weight: 400;\">margem de erro<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> quando elaboras um relat\u00f3rio de investiga\u00e7\u00e3o.<\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gra\u00e7as \u00e0 tabela de conting\u00eancia, \u00e9 poss\u00edvel elaborar gr\u00e1ficos que permitem visualizar e compreender facilmente a informa\u00e7\u00e3o.<\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ao contr\u00e1rio de outros m\u00e9todos estat\u00edsticos de an\u00e1lise de dados, a tabela de conting\u00eancia poupa tempo durante a correla\u00e7\u00e3o das vari\u00e1veis. <\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As tabelas fornecem resultados claros e precisos que permitem melhores decis\u00f5es e estrat\u00e9gias baseadas em dados.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Quando utilizar uma tabela de conting\u00eancia\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A tabela de conting\u00eancia \u00e9 geralmente utilizada para dados categ\u00f3ricos, ou seja, dados que podem ser divididos em grupos mutuamente exclusivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um exemplo de dados categ\u00f3ricos \u00e9 a regi\u00e3o de vendas de um produto. Normalmente, a regi\u00e3o pode ser dividida em categorias como \u00e1rea geogr\u00e1fica (norte, sul, nordeste, oeste, etc.) ou estado. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 importante lembrar que os dados categ\u00f3ricos n\u00e3o podem pertencer a mais do que uma categoria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma das principais utiliza\u00e7\u00f5es de uma tabela de conting\u00eancia \u00e9 analisar a rela\u00e7\u00e3o entre dados, que n\u00e3o s\u00e3o f\u00e1ceis de identificar. Isto permite uma <\/span><span style=\"font-weight: 400;\">pesquisa de mercado<\/span><span style=\"font-weight: 400;\"> examina as informa\u00e7\u00f5es recolhidas num inqu\u00e9rito.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia da utiliza\u00e7\u00e3o de uma tabela de conting\u00eancia<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os dados em bruto podem ser dif\u00edceis de interpretar. Mesmo para pequenos conjuntos de dados, \u00e9 muito f\u00e1cil obter resultados incorrectos s\u00f3 de olhar para os dados. A tabela oferece um m\u00e9todo simples de agrupar vari\u00e1veis, que minimiza o potencial de confus\u00e3o ou erro, fornecendo resultados claros. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, uma tabela pode ajudar-nos a obter grandes informa\u00e7\u00f5es a partir de dados brutos. Estas informa\u00e7\u00f5es n\u00e3o s\u00e3o f\u00e1ceis de ver quando os dados em bruto est\u00e3o organizados numa tabela. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma vez que a tabela de conting\u00eancia mapeia claramente as rela\u00e7\u00f5es entre quest\u00f5es categ\u00f3ricas, os investigadores podem obter informa\u00e7\u00f5es mais aprofundadas que, de outra forma, seriam ignoradas ou demoradas a decifrar a partir de formas mais complicadas de an\u00e1lise estat\u00edstica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tabela facilita a interpreta\u00e7\u00e3o dos dados, o que \u00e9 ben\u00e9fico para os investigadores que t\u00eam conhecimentos limitados de an\u00e1lise estat\u00edstica. N\u00e3o precisas de programa\u00e7\u00e3o estat\u00edstica para correlacionar vari\u00e1veis categ\u00f3ricas. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clareza proporcionada por um quadro ajuda os profissionais a avaliar o seu trabalho atual e a delinear estrat\u00e9gias futuras.<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<\/p>\n\n\n<br>\n<center>\n<a \"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=tabela-de-conting\u00eancia\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>Uma tabela de conting\u00eancia \u00e9 uma ferramenta utilizada no dom\u00ednio da estat\u00edstica, que consiste em criar pelo menos duas linhas [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":946446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 uma tabela de conting\u00eancia?<\/title>\n<meta name=\"description\" content=\"Uma tabela de conting\u00eancia consiste em representar dados categ\u00f3ricos em termos de contagens de frequ\u00eancia. 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