Customer Engagement
The new Star Wars movie just came out, and one thing is quite clear to all of us: the undoubtful power of  customer loyalty and customer engagement.
When looking at all the buzz created by Star Was brand, all that I can think of is the power of brand and customer loyalty. In this case, knowing their fan base, knowing their loyalty, and knowing how to speak directly to them is what has resulted in so much anticipation and excitement around the new movie.

Collecting costumer insights is a year round practice that should not be taken lightly. But how can we do it during the busiest time of the year? How can we unleash this powerful source of information during the Holidays, when everyone is fighting for the same goals: sales?
Here are a few insights that I have learned, some on the hard way, and that is now helping me plan my own campaigns.

The holiday season definitely the most exciting time of the year for marketers, consumer insight managers, market researchers and community managers. But it can also be the most challenging. We are all fighting for the same goal… Get our consumers attention!
As we plan our holiday marketing campaigns and look for creative ways to get our customers attention during this joyful time, we have to consider engagement strategies for our online communities….

We hear constant conversations about the benefits of online communities for businesses, as well as ways to engage the community and keep it interesting and involving. But seldom we talk about the challenges many community managers and organizations face before they decide on how to pursue this venue.
As the QuestionPro Communities leader, I am constantly asked about best practices on community setup, engagement and growth.

Many of us, marketers and community managers, have gotten into a point where we need to boost our community engagement but we get stuck in the process. We find ourselves searching for solutions that are oftentimes time consuming and ineffective. One practice that has definitely shown positive and effective results is creating opportunities to convert loyal customers into brand advocates….

Build Customer Engagement
Building successful customer engagement in a community is easier than you imagine. Communities administrators usually have a big customer email database, and are ready to start building their communities, but oftentimes they have a big question mark cloud hovering over their heads. The most common troubling questions are: “Great! But once I set it up, what do I do?”, or “How do I get my customers to connect and build customer engagement?”, another common question is “How do I get more members to join my community?”.