Collecting feedback is considered an important process in customer relationship management. What helps improve it is closing the loop by acting on it and improving the service delivery. 
Better customer relationships convert into higher customer engagement, more business, and lesser churn rate. Integrating surveys into CRM systems allows for the measurement of the success or failure of every interaction with the customer.

Conjoint analysis is a statistical method to find how people make choices and decisions. Respondents are shown different combinations of various product attributes such as benefits, features, pricing, etc. Analytics software for conjoint analysis lets survey creators design, distribute and generate reports from survey responses.
Enterprises need to make decisions that are backed by data.

MaxDiff analysis questions ask respondents to select between the best and worst options out of a given set. If it is implemented with good experimental design, you can obtain a relative ranking for each option.
These questions are apt for situations where trade-offs or choices are required to be made such as below:

Compare features or benefits
Find areas for potential investment of resources
Compare interests and activities
Decide on potential marketing messages for a new product
Get inferred feedback on products or services used

What’s new?
MaxDiff survey settings and reports have enhanced to make it more user-friendly for the survey administrators….

Conjoint analysis is a market research method used to determine the intrinsic value of a product or service. This method can help analyze how people value various aspects such as features, benefits, cost, etc.
The conjoint analysis method has been used by both academics and professional researchers for a long time now. It is widely used in retail, manufacturing, consumer goods, automobile, pharmaceutical, and service industries.

With Marketo, users can log every digital interaction they have with their potential or existing customers, so as to indulge in a relevant conversation with them. When you have an online survey tool integrated with Marketo to measure customer interactions, organizations can optimize their strategies to reach out and engage the audience in order to achieve their business goals.

Content Index

What is Conjoint Analysis?
Conjoint Analysis Example
When and How to use Conjoint Analysis
Key Conjoint Analysis Terms
Types of Conjoint Analysis
What Time is Conjoint O’ Clock?
Conjoint Algorithm
How to Conduct Conjoint Analysis using QuestionPro?

What is Conjoint Analysis?

Conjoint analysis is an advanced market research analysis method that attempts to understand how people make complex choices….