Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some attention in order to get the actionable data necessary to make accurate decisions. It is important to keep survey respondents engaged in order to ensure a positive experience for both parties involved.

Introduction to your survey
When creating online surveys — there are a broad set of “Do’s” and “Don’ts”. Having an introduction to your survey is not only a “Do” but a “Must Have”. Keep in mind that you are asking your customers, users or partners to spend their time and give you feedback. Think about this for a minute —…