{"id":784693,"date":"2022-12-10T09:00:38","date_gmt":"2022-12-10T16:00:38","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/strukturerad-fraga-vad-ar-det-och-hur-anvands-det-i-marknadsundersokningar\/"},"modified":"2022-12-10T09:00:38","modified_gmt":"2022-12-10T09:00:38","slug":"strukturerad-fraga-vad-ar-det-och-hur-anvands-det-i-marknadsundersokningar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/sv\/strukturerad-fraga-vad-ar-det-och-hur-anvands-det-i-marknadsundersokningar\/","title":{"rendered":"Strukturerad fr\u00e5ga: Vad \u00e4r det och hur anv\u00e4nds det i marknadsunders\u00f6kningar?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Unders\u00f6kningar \u00e4r en typ av kvantitativ marknadsunders\u00f6kning. Unders\u00f6kningar f\u00f6r kommunikationsforskning anv\u00e4nder olika fr\u00e5gor f\u00f6r att samla in data som st\u00f6der forskningsfr\u00e5gorna eller hypoteserna. Enk\u00e4tfr\u00e5gor finns i tv\u00e5 olika varianter:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strukturerade fr\u00e5gor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ostrukturerade fr\u00e5gor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Strukturella enk\u00e4tfr\u00e5gor ger vanligen mer exakta resultat eftersom respondenten bara beh\u00f6ver t\u00e4nka p\u00e5 l\u00e4gre niv\u00e5 f\u00f6r att svara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forskarna tycker ocks\u00e5 att det \u00e4r l\u00e4ttare att koda och analysera strukturella fr\u00e5gor. Enkelsvarsfr\u00e5gor, flersvarsfr\u00e5gor, skalfr\u00e5gor och rangordningsfr\u00e5gor \u00e4r strukturella fr\u00e5gor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kvantitativ forskning anv\u00e4nder strukturerade fr\u00e5gor och kan sortera svaren s\u00e5 att personer som svarar p\u00e5 ett s\u00e4tt skickas till en annan fr\u00e5ga. Strukturerade fr\u00e5gor \u00e4r vanliga i onlineunders\u00f6kningar och tar mindre tid och anstr\u00e4ngning att besvara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I den h\u00e4r bloggen kommer vi att diskutera vad strukturerade fr\u00e5gor \u00e4r och hur de anv\u00e4nds i marknadsunders\u00f6kningar.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vad \u00e4r en strukturerad fr\u00e5ga?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En strukturerad fr\u00e5ga \u00e4r en sluten fr\u00e5ga som anv\u00e4nds i unders\u00f6kningar f\u00f6r att f\u00e5 fram snabba och exakta svar och samtidigt minimera deltagarnas tankeverksamhet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa fr\u00e5gor kommer att minska forskarens arbete eftersom l\u00f6sningarna \u00e4r enkla och enkla att analysera. En grundlig unders\u00f6kning kan \u00e4nd\u00e5 genomf\u00f6ras med mycket information som snabbt kan avsl\u00f6jas n\u00e4r flera strukturerade fr\u00e5gor kombineras.<\/span><\/p>\n<p><b>Strukturerade fr\u00e5gor har f\u00f6ljande tv\u00e5 huvudsakliga f\u00f6rdelar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mer exakta uppgifter och en h\u00f6gre svarsfrekvens \u00e4r vanligtvis resultatet. De st\u00e4ller mindre krav p\u00e5 respondentens mentala kapacitet. De minskar den m\u00e4ngd tankearbete som en respons beh\u00f6ver g\u00f6ra f\u00f6r att klara av uppgiften.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detta g\u00f6r att kodning och analys blir enklare f\u00f6r forskaren. Detta \u00e4r av yttersta vikt, framf\u00f6r allt om du driver ett eget forskningsf\u00f6retag.<\/span><\/li>\n<\/ul>\n<p><b>Strukturerade fr\u00e5gor finns i olika former, till exempel:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nominella eller ordinala kategorier i ett enda svar (t.ex.: V\u00e4lj i f\u00f6ljande lista den kategori som omfattar de platser du bes\u00f6kt).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flera svar (t.ex.: Fr\u00e5n nedanst\u00e5ende lista \u00f6ver menyer med tillbeh\u00f6r, v\u00e4lj n\u00e5gon eller n\u00e5gra av de menyer som du regelbundet f\u00f6redrar).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skalfr\u00e5gor (t.ex. fr\u00e5n &#8221;Inst\u00e4mmer helt&#8221; till &#8221;Inst\u00e4mmer inte alls&#8221;, bed\u00f6m hur v\u00e4l chefen utf\u00f6r sina uppgifter).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Det finns m\u00e5nga varianter av dessa grundtyper.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Hur man g\u00f6r marknadsunders\u00f6kningar med hj\u00e4lp av strukturerade fr\u00e5gor<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e4r flera strukturerade fr\u00e5gor kombineras kan de snabbt ge mycket information samtidigt som de m\u00f6jligg\u00f6r en grundlig unders\u00f6kning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det finns m\u00e5nga varianter av den strukturerade fr\u00e5gan, men vissa \u00e4r vanligare \u00e4n andra. Deltagaren ombeds att v\u00e4lja ett intervall i ett enda svar med hj\u00e4lp av ordinala kategorier, en strukturerad fr\u00e5ga.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Till exempel: &#8221;V\u00e4lj den grupp som motsvarar dina \u00e5rliga utgifter.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">F\u00f6r att respondenterna enkelt ska kunna uttrycka sina \u00e5sikter anv\u00e4nds ofta skalfr\u00e5gor tillsammans med svaren &#8221;inst\u00e4mmer&#8221; och &#8221;h\u00e5ller inte med&#8221; eller en enkel numerisk skala. N\u00e4r forskaren beh\u00f6ver en rad olika reaktioner, till exempel genom att fr\u00e5ga: &#8221;Vilka av dessa l\u00e4nder har du bes\u00f6kt?&#8221; Flervalsfr\u00e5gor \u00e4r en annan vanlig typ av strukturerade fr\u00e5gor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessutom kan strukturerade fr\u00e5gor anv\u00e4ndas tillsammans med \u00f6ppna fr\u00e5gor f\u00f6r att f\u00e5 fram mer information fr\u00e5n respondenterna och f\u00f6r att utveckla fr\u00e5gor som bygger p\u00e5 tillf\u00e4lligheter (ett svar leder till en ny, specifik fr\u00e5ga).<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">En strukturerad fr\u00e5ga kan till exempel vara: &#8221;Har du n\u00e5gonsin \u00e4gt en IOS-telefon?&#8221;. Forskaren kan sedan st\u00e4lla ostrukturerade fr\u00e5gor till dem f\u00f6r att f\u00e5 veta mer om deras id\u00e9er om de svarar &#8221;ja&#8221;.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Slutsats<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I den h\u00e4r bloggen har vi beskrivit den strukturerade fr\u00e5gan och hur den anv\u00e4nds i marknadsunders\u00f6kningar, inklusive exempel. Strukturerade fr\u00e5gor kan anv\u00e4ndas i m\u00e5nga typer av forskning, inklusive marknadsunders\u00f6kningar. Fr\u00e5gorna kan skilja sig \u00e5t beroende p\u00e5 vad unders\u00f6kningen eller forskningen ska ta reda p\u00e5.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beroende p\u00e5 behovet kan man v\u00e4lja strukturerade fr\u00e5gor.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e4r p\u00e5 QuestionPro ger vi tillg\u00e5ng till ett bibliotek med l\u00e5ngsiktiga forskningsinsikter och verktyg f\u00f6r datainsamling, till exempel v\u00e5r programvara f\u00f6r unders\u00f6kningar. Bes\u00f6k InsightHub f\u00f6r en demonstration eller mer information.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>L\u00c4S MER<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>GRATIS PROVPERIOD<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unders\u00f6kningar \u00e4r en typ av kvantitativ marknadsunders\u00f6kning. Unders\u00f6kningar f\u00f6r kommunikationsforskning anv\u00e4nder olika fr\u00e5gor f\u00f6r att samla in data som st\u00f6der [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":766369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1543,1398],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strukturerad fr\u00e5ga: Vad \u00e4r det och hur anv\u00e4nds det i marknadsunders\u00f6kningar? | QuestionPro<\/title>\n<meta name=\"description\" content=\"En strukturerad fr\u00e5ga \u00e4r en sluten enk\u00e4tfr\u00e5ga som ger snabba och exakta svar samtidigt som deltagarna inte beh\u00f6ver fundera. 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