{"id":857155,"date":"2014-11-04T18:47:12","date_gmt":"2014-11-05T01:47:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/fragetyper-for-mobila-undersokningar\/"},"modified":"2024-02-27T11:07:27","modified_gmt":"2024-02-27T11:07:27","slug":"fragetyper-for-mobila-undersokningar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/sv\/fragetyper-for-mobila-undersokningar\/","title":{"rendered":"Topp 10 fr\u00e5getyper att anv\u00e4nda f\u00f6r mobila enk\u00e4ter"},"content":{"rendered":"

Mobila unders\u00f6kningar<\/h2>\n

\"Topp<\/a>Inom marknadsunders\u00f6kningar ser vi en allt starkare trend att respondenterna besvarar mobila enk\u00e4ter via sina mobila enheter. Uppgifter fr\u00e5n Pew Research Center<\/a> visar att i januari 2014 \u00e4gde 58% av de vuxna amerikanerna en smartphone och 42% av de vuxna amerikanerna en surfplatta. S\u00e5 om fler m\u00e4nniskor \u00e4ger mobila enheter, och fler m\u00e4nniskor g\u00f6r mobila unders\u00f6kningar p\u00e5 mobila enheter, vilka fr\u00e5getyper skulle d\u00e5 ge den b\u00e4sta upplevelsen p\u00e5 en mobil enhet?<\/p>\n

Jag \u00e4r s\u00e5 glad att du fr\u00e5gade!<\/p>\n

<\/p>\n

H\u00e4r \u00e4r en lista \u00f6ver de 10 vanligaste fr\u00e5getyperna som du kan anv\u00e4nda i en unders\u00f6kning som \u00e4r s\u00e4rskilt utformad f\u00f6r mobil respondent.<\/a> Fr\u00e5getyperna listas utan inb\u00f6rdes ordning, och varje fr\u00e5ga har en sk\u00e4rmdump av hur fr\u00e5gan s\u00e5g ut p\u00e5 en smartphone n\u00e4r jag gjorde unders\u00f6kningen via min telefons webbl\u00e4sare.<\/p>\n

1. Slider Fr\u00e5ga. <\/strong>Denna fr\u00e5ga utnyttjar peksk\u00e4rmarna p\u00e5 smartphones och surfplattor p\u00e5 b\u00e4sta s\u00e4tt, samtidigt som den ger mer detaljerad betygsinformation \u00e4n den vanliga 5- eller 7-gradiga skalan.<\/p>\n

\"mobila<\/p>\n

2. Fr\u00e5ga om kartan<\/strong>. Detta \u00e4r en annan bra fr\u00e5ga som g\u00f6r en mobilupplevelse fantastisk. Med de flesta peksk\u00e4rmarnas inbyggda nyp- och zoomfunktion \u00e4r det enkelt f\u00f6r en respondent att zooma in och ut f\u00f6r att lokalisera den plats de f\u00f6rs\u00f6ker v\u00e4lja.<\/p>\n

\"mobil<\/p>\n

3. Rullgardinsmeny<\/strong>. Jag testade detta p\u00e5 min smartphone och \u00e4lskade det faktum att rullgardinsalternativen blev en separat popup-sk\u00e4rm fr\u00e5n vilken jag enkelt kunde v\u00e4lja ett objekt.<\/p>\n

\"Screenshot_2014-11-04-16-03-38\"<\/p>\n

4. Drag & Drop-best\u00e4llning<\/strong>. \u00c5terigen \u00e4r peksk\u00e4rmar fantastiska f\u00f6r den h\u00e4r typen av best\u00e4llningsfr\u00e5gor. Denna metod \u00e4r att f\u00f6redra framf\u00f6r fr\u00e5gan om rangordning<\/a>, d\u00e4r respondenten ombeds skriva in ett tal i f\u00e4ltet f\u00f6r att visa sin preferensordning f\u00f6r en lista med artiklar. Perfekt f\u00f6r mobila unders\u00f6kningar.<\/p>\n

\"Screenshot_2014-11-04-16-05-08\"<\/p>\n

5. Video<\/strong>. Den videosk\u00e4rm som visas f\u00f6r respondenterna fungerar utm\u00e4rkt p\u00e5 mobila enheter! Detta g\u00f6r det enkelt f\u00f6r en respondent att se videon och sedan betygs\u00e4tta eller ge kommentarer efter behov. Det finns en varning: videor b\u00f6r h\u00e5llas ganska korta f\u00f6r att beh\u00e5lla respondenternas intresse.<\/p>\n

\"Screenshot_2014-11-04-16-06-02\"<\/p>\n

6. Tryck p\u00e5 Social<\/strong>. Vi har pratat om den h\u00e4r fr\u00e5gan tidigare, och i mobilunders\u00f6kningar lyser den verkligen med sin fr\u00e5nvaro. Det \u00e4r enkelt, och om du f\u00e5r ett bra betyg som du vill uppmuntra delas p\u00e5 sociala medier \u00e4r det l\u00e4tt att dela fr\u00e5n fr\u00e5gesk\u00e4rmen.<\/p>\n

\"Screenshot_2014-11-04-16-06-19\"<\/p>\n

7. V\u00e4lj en<\/strong>. Det h\u00e4r \u00e4r en s\u00e5 okomplicerad, enkel fr\u00e5ga med s\u00e5 m\u00e5nga anv\u00e4ndningsomr\u00e5den. Den fungerar bra p\u00e5 alla enheter. Det fina med denna fr\u00e5ga \u00e4r dess enkelhet!<\/p>\n

\"Screenshot_2014-11-04-16-03-20\"<\/a><\/p>\n

8. Matris<\/strong>. Har du en lista \u00f6ver saker som du vill st\u00e4lla samma fr\u00e5gor om? Anv\u00e4nd matrisfr\u00e5gan! P\u00e5 en mobil enhet omvandlas matrisfr\u00e5gan<\/a> till en enkel lista med svarsalternativen under varje objekt som fr\u00e5gan g\u00e4ller. Det \u00e4r V\u00e4lj en-fr\u00e5gan, men den \u00e4r enklare om du fr\u00e5gar om flera objekt med samma svarsalternativ.<\/p>\n

\"Screenshot_2014-11-04-16-04-42\"<\/p>\n

9. Underskrift<\/strong>. Jag har sett att fler underskrifter samlas in p\u00e5 mobila unders\u00f6kningar, och signaturfr\u00e5gan \u00e4r fantastisk. Respondenterna skriver under med fingertoppen p\u00e5 peksk\u00e4rmen, och sedan \u00e4r det bara att k\u00f6ra!<\/p>\n

\"Screenshot_2014-11-04-16-08-39\"<\/p>\n

10. Ladda upp fil<\/strong>. F\u00f6rest\u00e4ll dig f\u00f6ljande scenario: du anordnar en m\u00e4ssa med flera montrar p\u00e5 m\u00e4ssgolvet, och du vill se hur deltagarna navigerar genom m\u00e4ssan, eller vilken deras favoritmonter var. Med fr\u00e5gan Ladda upp fil kan du be respondenterna att ta en bild och sedan ladda upp den som ett enk\u00e4tsvar! Du kan ocks\u00e5 be dem att ta ett foto av ett kvitto som de kan ladda upp s\u00e5 att du kan se transaktionsdata fr\u00e5n deras butiksbes\u00f6k.<\/p>\n

\"Screenshot_2014-11-04-16-08-25\"<\/p>\n

Prova dig fram!<\/b><\/p>\n

Som du nu ser har QuestionPro en m\u00e4ngd bra fr\u00e5getyper f\u00f6r mobila unders\u00f6kningar som kan anv\u00e4ndas f\u00f6r att ge en fantastisk upplevelse f\u00f6r en respondent p\u00e5 en mobiltelefon. Nyckeln till att dessa fr\u00e5gor \u00e4r bra f\u00f6r mobila enheter \u00e4r att de antingen \u00e4r interaktiva eller l\u00e4tta att besvara p\u00e5 en mobil enhet. Dessa tv\u00e5 kommer att vara avg\u00f6rande f\u00f6r att hj\u00e4lpa respondenter fr\u00e5n mobila enheter att f\u00e5 en bra upplevelse av unders\u00f6kningen, vilket \u00f6kar sannolikheten f\u00f6r att de slutf\u00f6r unders\u00f6kningen. Om du \u00e4r os\u00e4ker p\u00e5 en viss fr\u00e5getyp rekommenderar jag att du testar den p\u00e5 minst en mobil enhet, men fler \u00e4r alltid \u00f6nskv\u00e4rt. L\u00e5t oss veta vilka fr\u00e5getyper du gillar b\u00e4st f\u00f6r unders\u00f6kningar p\u00e5 mobila enheter i kommentaravsnittet!<\/p>\n

L\u00c4R DIG MER OM:<\/strong> telefonunders\u00f6kning<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobila unders\u00f6kningar Inom marknadsunders\u00f6kningar ser vi en allt starkare trend att respondenterna besvarar mobila enk\u00e4ter via sina mobila enheter. Uppgifter […]<\/p>\n","protected":false},"author":108,"featured_media":581294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1964,1452],"tags":[1965,1453],"yoast_head":"\nTopp 10 fr\u00e5getyper att anv\u00e4nda f\u00f6r mobila enk\u00e4ter | QuestionPro<\/title>\n<meta name=\"description\" content=\"N\u00e4r det g\u00e4ller marknadsunders\u00f6kningar ser vi en \u00f6kande trend att respondenterna besvarar enk\u00e4ter via mobilen. 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