{"id":1005378,"date":"2025-02-09T20:37:53","date_gmt":"2025-02-10T03:37:53","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tuketici-icgorulerinin-gelecegi-2025-ve-sonrasi-icin-onemli-cikarimlar\/"},"modified":"2025-02-12T02:50:29","modified_gmt":"2025-02-12T09:50:29","slug":"tuketici-icgorulerinin-gelecegi-2025-ve-sonrasi-icin-onemli-cikarimlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tuketici-icgorulerinin-gelecegi-2025-ve-sonrasi-icin-onemli-cikarimlar\/","title":{"rendered":"T\u00fcketici \u0130\u00e7g\u00f6r\u00fclerinin Gelece\u011fi: 2025 ve Sonras\u0131 i\u00e7in \u00d6nemli \u00c7\u0131kar\u0131mlar"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zla de\u011fi\u015fen ekonomik ve teknolojik ortam\u0131nda t\u00fcketici duyarl\u0131l\u0131\u011f\u0131n\u0131 anlamak giderek daha \u00f6nemli hale gelmektedir. Ekonomik ko\u015fullar dalgaland\u0131k\u00e7a ve t\u00fcketici davran\u0131\u015flar\u0131 geli\u015ftik\u00e7e, bu de\u011fi\u015fikliklere ayak uydurmak 2025&#8217;te ba\u015far\u0131 i\u00e7in \u00e7ok \u00f6nemli olabilir. <\/p>\n\n<p>T\u00fcketici ortam\u0131n\u0131 yeniden \u015fekillendiren temel e\u011filimleri inceleyelim ve i\u015fletmelerin rekabette \u00f6ne ge\u00e7mek i\u00e7in bu bilgileri nas\u0131l kullanabileceklerini tart\u0131\u015fal\u0131m.<\/p>\n\n<h4 class=\"wp-block-heading\">Ev Sahipleriyle Tan\u0131\u015f\u0131n<\/h4>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/02\/Stephen-Kraus.jpeg\" alt=\"Stephen Kraus\" class=\"wp-image-1004027\"\/><\/figure>\n\n\n\n<p><strong>Stephen Kraus<br\/><\/strong>Profes\u00f6r, San Francisco \u00dcniversitesi<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/02\/jonlast.jpeg\" alt=\"John Last\" class=\"wp-image-1004042\"\/><\/figure>\n\n\n\n<p><strong>Jon Last<br\/><\/strong>Ba\u015fkan, Spor ve Bo\u015f Zaman Ara\u015ft\u0131rma Grubu<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/02\/danfleetwood.jpeg\" alt=\"Dan Fleetwood\" class=\"wp-image-1004057\" style=\"width:200px\"\/><\/figure>\n\n\n\n<p><strong>Dan Fleetwood<br\/><\/strong>Ba\u015fkan, Ara\u015ft\u0131rma ve \u0130\u00e7g\u00f6r\u00fcler, QuestionPro<\/p>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Ekonomik Paradoks: G\u00fc\u00e7l\u00fc Rakamlar, Zay\u0131f Duyarl\u0131l\u0131k<\/strong><\/h2>\n\n<p>D\u00fc\u015f\u00fck i\u015fsizlik oranlar\u0131 ve g\u00fc\u00e7l\u00fc hisse senedi piyasalar\u0131 gibi sa\u011flam ekonomik g\u00f6stergelere ra\u011fmen, t\u00fcketici duyarl\u0131l\u0131\u011f\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 derecede d\u00fc\u015f\u00fck kalmaktad\u0131r. Ekonomik performans ile t\u00fcketicilerin finansal gelecekleri hakk\u0131nda hissettikleri aras\u0131ndaki bu kopukluk, hedef kitlelerini anlamaya \u00e7al\u0131\u015fan i\u015fletmeler i\u00e7in \u00f6nemli bir zorluktur. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffd900\" class=\"has-inline-color\">|<\/mark><\/strong> <strong><em>Temel Bilgiler:<\/em><\/strong><\/p>\n\n<ul>\n<li>\u0130\u015fsizlik oran\u0131 %4 ile tarihsel olarak d\u00fc\u015f\u00fck seviyelerde seyretmekte ve tam istihdama i\u015faret etmektedir.<\/li>\n\n\n\n<li>Hisse senedi piyasalar\u0131 ve kripto para de\u011ferleri etkileyici bir b\u00fcy\u00fcme g\u00f6steriyor.<\/li>\n\n\n\n<li>Ancak, artan ya\u015fam maliyetleri ve ekonomik belirsizlik t\u00fcketiciler aras\u0131nda finansal tedirginlik yarat\u0131yor.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p>Ekonomi ka\u011f\u0131t \u00fczerinde g\u00fc\u00e7l\u00fc g\u00f6r\u00fcnse de, bir\u00e7ok t\u00fcketici bunun faydalar\u0131n\u0131 hissetmiyor ve bu da ekonomik g\u00f6stergelerin her zaman t\u00fcketici duyarl\u0131l\u0131\u011f\u0131 ile uyumlu olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a ortaya koyuyor.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>B\u00f6l\u00fcnm\u00fc\u015f Bir G\u00f6r\u00fcn\u00fcm: T\u00fcketici \u0130yimserli\u011fi D\u00fc\u015f\u00fc\u015fte<\/strong><\/h2>\n\n<p>T\u00fcketici tutumlar\u0131 son y\u0131llarda \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fmi\u015f, pek \u00e7ok ki\u015fi ekonominin gidi\u015fat\u0131 konusunda belirsizlik hissetmi\u015ftir. \u00d6zellikle temel mallar\u0131n maliyetinin son birka\u00e7 y\u0131lda %24 oran\u0131nda artmas\u0131 nedeniyle enflasyon \u00f6nemli bir endi\u015fe kayna\u011f\u0131 olmaya devam etmektedir. <\/p>\n\n<p><strong>\u00d6nemli Noktalar:<\/strong><\/p>\n\n<ul>\n<li>T\u00fcketicilerin sadece %18&#8217;i \u00fclkenin do\u011fru y\u00f6nde ilerledi\u011fini d\u00fc\u015f\u00fcn\u00fcyor ve bu da genel iyimserlikteki d\u00fc\u015f\u00fc\u015f\u00fc yans\u0131t\u0131yor.<\/li>\n\n\n\n<li>Harcamalar sabit kalsa da, k\u0131smen artan kredi kart\u0131 borcu nedeniyle, \u00f6zellikle d\u00fc\u015f\u00fck gelirli demografik gruplar aras\u0131nda finansal kayg\u0131 artmaktad\u0131r.<\/li>\n<\/ul>\n\n<p>Finansal kayg\u0131lar ve devam eden harcamalar aras\u0131ndaki bu z\u0131tl\u0131k, i\u015fletmelerin ele almas\u0131 gereken karma\u015f\u0131k t\u00fcketici zihniyetini vurgulamaktad\u0131r.<\/p>\n\n<p>Daha fazla bilgi edinmek i\u00e7in 2025 T\u00fcketici \u00d6ng\u00f6r\u00fcleri konulu webinar\u0131m\u0131z\u0131 ve slaytlar\u0131m\u0131z\u0131 a\u015fa\u011f\u0131da izleyebilirsiniz.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Unlocking Consumer Insights: 2025 Trends Shaping Tomorrow\u2019s Markets\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jq1iCX6G4ls?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n\n<p>Slaytlar:<\/p>\n\n<iframe src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vRASwYnBUSY1lILzeFhS2trrvPp_OlvWR_6ODrXvrh3ZKzglzdK_WvQQ6cNPzxV-FG7winzywdEVNJs\/embed?start=false&#038;loop=false&#038;delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\"><\/iframe>\n\n<h2 class=\"wp-block-heading\"><strong> <\/strong><\/h2>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;Bug\u00fcn \u0130\u00e7in Ya\u015fa&#8221; T\u00fcketicili\u011fi: \u00d6nceliklerde Bir De\u011fi\u015fim<\/strong><\/h2>\n\n<p>T\u00fcketici davran\u0131\u015flar\u0131ndaki en \u00e7arp\u0131c\u0131 de\u011fi\u015fikliklerden biri &#8220;bug\u00fcn i\u00e7in ya\u015fa&#8221; zihniyetinin y\u00fckseli\u015fidir. Finansal kayg\u0131lara ra\u011fmen, bir\u00e7ok t\u00fcketici seyahat ve e\u011flence gibi deneyimlere geleneksel tasarruf ve yat\u0131r\u0131mlardan daha fazla de\u011fer veriyor. <\/p>\n\n<p><strong>Temel E\u011filimler:<\/strong><\/p>\n\n<ul>\n<li><strong>T\u00fcketicilerin %72&#8217;si deneyimlere<\/strong> her zamankinden daha fazla <strong>\u00f6ncelik veriyor<\/strong>.<\/li>\n\n\n\n<li>Gen\u00e7 nesiller, nesiller <strong> aras\u0131 servet transferinde<\/strong> tahminen <strong> 84 trilyon dolardan<\/strong> faydalanmakta ve ihtiyari harcamalar\u0131 k\u00f6r\u00fcklemektedir.<\/li>\n\n\n\n<li>Se\u00e7im sonras\u0131nda, <strong>t\u00fcketicilerin %80&#8217;inin tatile \u00e7\u0131kma iste\u011fini dile<\/strong> getirmesiyle seyahat talebinde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir art\u0131\u015f ya\u015fand\u0131.<\/li>\n<\/ul>\n\n<p>\u00d6nceliklerdeki bu de\u011fi\u015fim, i\u015fletmelerin sadece \u00fcr\u00fcnler yerine benzersiz deneyimler sunmaya odaklanmas\u0131na ve ya\u015fam\u0131 zenginle\u015ftirmeye y\u00f6nelik artan arzuyu kar\u015f\u0131lamas\u0131na olanak tan\u0131yor.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>T\u00fcketici Davran\u0131\u015f\u0131: Neler De\u011fi\u015fiyor?<\/strong><\/h3>\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/tuketici-davranisi-tanim-faktorler-ve-yontemler\/\">T\u00fcketici davran\u0131\u015flar\u0131nda<\/a>, i\u015fletmelerin fark\u0131nda olmas\u0131 gereken baz\u0131 \u00f6nemli de\u011fi\u015fimler ortaya \u00e7\u0131kmaktad\u0131r:<\/p>\n\n<ul>\n<li><strong>Ki\u015fisel Bak\u0131m ve Sa\u011fl\u0131k: <\/strong>T\u00fcketiciler, zihinsel ve fiziksel sa\u011fl\u0131klar\u0131na \u00f6ncelik verdik\u00e7e ki\u015fisel bak\u0131m ve zindeli\u011fe giderek daha fazla yat\u0131r\u0131m yap\u0131yor. Buna stres y\u00f6netimi ve ki\u015fisel bak\u0131m uygulamalar\u0131 i\u00e7in daha fazla harcama yapmak da dahildir. <\/li>\n\n\n\n<li><strong>Giyim:<\/strong> Giyim ve ku\u015fam sat\u0131n al\u0131mlar\u0131, \u00f6zellikle ofise d\u00f6n\u00fc\u015f zorunluluklar\u0131 ve ki\u015fisel sunuma y\u00f6nelik yenilenen ilgi talebi art\u0131rd\u0131k\u00e7a y\u00fckseliyor.<\/li>\n\n\n\n<li><strong>Medya T\u00fcketimi:<\/strong> Bir\u00e7ok t\u00fcketicinin stresten ka\u00e7\u0131nmak ve b\u00f6l\u00fcc\u00fc medya haberlerinden uzakla\u015fmak istemesi nedeniyle siyasi haber t\u00fcketimi azal\u0131yor.<\/li>\n<\/ul>\n\n<p>Bu davran\u0131\u015f de\u011fi\u015fikliklerini anlamak, m\u00fc\u015fterileriyle anlaml\u0131 bir \u015fekilde ba\u011flant\u0131 kurmak isteyen i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemli olacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2025&#8217;te \u0130\u015fletmeler i\u00e7in F\u0131rsatlar<\/strong><\/h2>\n\n<p>T\u00fcketici tercihleri de\u011fi\u015fmeye devam ettik\u00e7e, i\u015fletmelerin stratejilerini uyarlamalar\u0131 gerekiyor. \u0130\u015fte g\u00fcncel kalmak isteyen markalar i\u00e7in birka\u00e7 eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fc: <\/p>\n\n<ul>\n<li><strong>&#8220;Bug\u00fcn \u0130\u00e7in Ya\u015fa&#8221; Zihniyetini Kucaklay\u0131n: <\/strong>T\u00fcketicilerin artan macera ve e\u011flence arzusuyla \u00f6rt\u00fc\u015fen deneyimlere ve istek uyand\u0131ran ya\u015fam tarzlar\u0131na odaklanan kampanyalar olu\u015fturun.<\/li>\n\n\n\n<li><strong>Finansal Kayg\u0131y\u0131 Ele Al\u0131n:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/marka-sadakati-ornekler-ipuclari-ve-kacinilmasi-gereken-hatalar\/\">Marka sadakati<\/a> olu\u015ftururken finansal stresi azaltmaya yard\u0131mc\u0131 olmak i\u00e7in esnek \u00f6deme se\u00e7enekleri, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/sadakat-programlari-nedir-bunlar-ve-faydalari\/\">sadakat programlar\u0131<\/a> ve indirimler sunun.<\/li>\n\n\n\n<li><strong>T\u00fcketici \u0130yimserli\u011finden Yararlan\u0131n: <\/strong>\u00dcr\u00fcn ve hizmetlerinizi refah ve mutlulu\u011fa yap\u0131lan yat\u0131r\u0131mlar olarak konumland\u0131r\u0131n ve t\u00fcketicilerin daha iyi bir gelecek arzusuna hitap edin.<\/li>\n\n\n\n<li><strong>Stresi Azalt\u0131n: <\/strong>\u0130ster m\u00fc\u015fteri hizmetleri, ister \u00fcr\u00fcn tasar\u0131m\u0131 veya pazarlama mesajlar\u0131 yoluyla olsun, markan\u0131z\u0131n t\u00fcketicilerin belirsiz bir d\u00fcnyada kendilerini rahat hissetmelerine yard\u0131mc\u0131 oldu\u011fundan emin olun.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Bir D\u00f6n\u00fc\u015f\u00fcm Y\u0131l\u0131na Uyum Sa\u011flamak<\/strong><\/h2>\n\n<p>2025&#8217;e do\u011fru ilerlerken, i\u015fletmeler de\u011fi\u015fen t\u00fcketici ortam\u0131nda zorluklar ve f\u0131rsatlarla kar\u015f\u0131 kar\u015f\u0131ya. Ba\u015far\u0131n\u0131n anahtar\u0131, de\u011fi\u015fen <a href=\"https:\/\/www.questionpro.com\/blog\/customer-sentiment\/\">t\u00fcketici duygular\u0131na<\/a> uyum sa\u011flamak, ekonomik verileri duygusal ger\u00e7eklerle dengelemek ve ki\u015fisel olarak yank\u0131 uyand\u0131ran stratejiler olu\u015fturmak olacakt\u0131r. <\/p>\n\n<p>T\u00fcketici i\u00e7g\u00f6r\u00fclerini anlamak, ba\u015far\u0131l\u0131 pazar stratejilerinin temeli olmaya devam edecek. Bu i\u00e7g\u00f6r\u00fcleri benimseyen ve buna g\u00f6re uyum sa\u011flayan i\u015fletmeler, \u00f6n\u00fcm\u00fczdeki y\u0131l ba\u015far\u0131l\u0131 olmak i\u00e7in en iyi konumda olacaklard\u0131r. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p>Pazar\u0131n\u0131z\u0131 anlamak ve bilin\u00e7li kararlar almak i\u00e7in de\u011ferli i\u00e7g\u00f6r\u00fcler mi ar\u0131yorsunuz? Veri, f\u0131rsatlar\u0131 ortaya \u00e7\u0131karman\u0131n anahtar\u0131d\u0131r; onu toplamak ve analiz etmek i\u00e7in do\u011fru ara\u00e7lara sahip olmak \u00e7ok \u00f6nemlidir. <\/p>\n\n<p>Geli\u015fmi\u015f anket yaz\u0131l\u0131m\u0131m\u0131zla kurumsal d\u00fczeyde ara\u015ft\u0131rman\u0131n g\u00fcc\u00fcn\u00fc ortaya \u00e7\u0131kar\u0131n. \u00d6zel mant\u0131k, \u00e7e\u015fitli soru t\u00fcrleri ve sorunsuz entegrasyonlarla ger\u00e7ek zamanl\u0131, eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir bilgiler sunan anketleri zahmetsizce olu\u015fturun. \u0130ster se\u00e7ime dayal\u0131 ara\u015ft\u0131rmalar, ister t\u00fcketici \u00e7al\u0131\u015fmalar\u0131 veya karma\u015f\u0131k ara\u015ft\u0131rma modelleri y\u00fcr\u00fct\u00fcyor olun, platformumuz veri odakl\u0131 kararlar\u0131 g\u00fcvenle alman\u0131z i\u00e7in gereken ara\u00e7larla sizi g\u00fc\u00e7lendirir.  <\/p>\n\n<p><strong>Verileri eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fcn &#8211; ara\u015ft\u0131rma yaz\u0131l\u0131m\u0131m\u0131z\u0131 kullanmaya bug\u00fcn ba\u015flay\u0131n!<\/strong><\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" style=\"border-radius:35px;background-color:#023290\"><strong>10 g\u00fcnl\u00fck Ara\u015ft\u0131rma S\u00fcr\u00fcm\u00fc deneme s\u00fcr\u00fcm\u00fcn\u00fcz\u00fc<\/strong> kullanmaya ba\u015flay\u0131n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zla de\u011fi\u015fen ekonomik ve teknolojik ortam\u0131nda t\u00fcketici duyarl\u0131l\u0131\u011f\u0131n\u0131 anlamak giderek daha \u00f6nemli hale gelmektedir. Ekonomik ko\u015fullar dalgaland\u0131k\u00e7a ve t\u00fcketici [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":1004022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114,2626],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00fcketici \u0130\u00e7g\u00f6r\u00fclerinin Gelece\u011fi: 2025 ve Sonras\u0131 i\u00e7in \u00d6nemli \u00c7\u0131kar\u0131mlar<\/title>\n<meta name=\"description\" content=\"T\u00fcketici ortam\u0131n\u0131 yeniden \u015fekillendiren temel e\u011filimleri inceleyelim ve i\u015fletmelerin rekabette \u00f6ne ge\u00e7mek i\u00e7in bu bilgileri 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