{"id":1005578,"date":"2024-09-25T16:00:00","date_gmt":"2024-09-25T23:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/medallia-vs-qualtrics-deneyim-yonetimi-platformlari-incelemesi\/"},"modified":"2025-02-12T02:56:47","modified_gmt":"2025-02-12T09:56:47","slug":"medallia-vs-qualtrics-deneyim-yonetimi-platformlari-incelemesi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/medallia-vs-qualtrics-deneyim-yonetimi-platformlari-incelemesi\/","title":{"rendered":"Medallia vs Qualtrics: Deneyim Y\u00f6netimi Platformlar\u0131 \u0130ncelemesi"},"content":{"rendered":"\n<p>Deneyim Y\u00f6netimi (XM) ve M\u00fc\u015fteri Deneyimi (CX) platformlar\u0131 konusunda s\u0131k\u0131 bir rekabet s\u00f6z konusu olabilir: Medallia vs Qualtrics. Her iki platform da kurulu\u015flar\u0131n hizmetlerini iyile\u015ftirmelerine ve i\u015flerini b\u00fcy\u00fctmelerine yard\u0131mc\u0131 olmak i\u00e7in m\u00fc\u015fteri geri bildirimlerini toplama, analiz etme ve bunlara g\u00f6re hareket etme konusunda pazar lideri olarak kendilerini kan\u0131tlam\u0131\u015flard\u0131r. Ancak, bu iki g\u00fc\u00e7l\u00fc ara\u00e7 aras\u0131nda se\u00e7im yaparken, hangisinin kurulu\u015funuz i\u00e7in en uygun oldu\u011funu nas\u0131l anlars\u0131n\u0131z?  <\/p>\n\n<p>Bu makalede, Medallia ile Qualtrics&#8217;i ayr\u0131nt\u0131l\u0131 olarak kar\u015f\u0131la\u015ft\u0131racak ve bir XM platformunda \u00f6zellik, maliyet ve kullan\u0131labilirlik dengesi arayan i\u015fletmeler i\u00e7in en iyi alternatif olarak QuestionPro&#8217;yu tan\u0131taca\u011f\u0131z.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Medallia Hakk\u0131nda<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.questionpro.com\/medallia-alternative.html\">Madalya<\/a><\/strong> m\u00fc\u015fterilerden, \u00e7al\u0131\u015fanlardan ve di\u011fer payda\u015flardan gelen ger\u00e7ek zamanl\u0131 geri bildirimleri yakalayan ve analiz eden bir Deneyim Y\u00f6netimi platformudur. Medallia, b\u00fcy\u00fck i\u015fletmelere \u00e7e\u015fitli temas noktalar\u0131ndaki m\u00fc\u015fteri etkile\u015fimlerini izlemek ve bu i\u00e7g\u00f6r\u00fcleri kapsaml\u0131 bir m\u00fc\u015fteri deneyimi stratejisine entegre etmek i\u00e7in ara\u00e7lar sa\u011flar. <\/p>\n\n\n\n<p>\u00d6zellikle m\u00fc\u015fteri geri bildirimlerinin i\u015f operasyonlar\u0131n\u0131 iyile\u015ftirmenin ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011fu konaklama, perakende ve finansal hizmetler gibi sekt\u00f6rlerde g\u00fc\u00e7l\u00fcd\u00fcr. Medallia, i\u015fletmelerin ger\u00e7ek zamanl\u0131 verilere dayal\u0131 eylem planlar\u0131 olu\u015fturmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in geli\u015fmi\u015f raporlama, yapay zeka odakl\u0131 i\u00e7g\u00f6r\u00fcler ve ki\u015fiselle\u015ftirilmi\u015f geri bildirim d\u00f6ng\u00fcleri sunar. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Qualtrics Hakk\u0131nda<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.questionpro.com\/qualtrics-alternative\/\">Qualtrics<\/a><\/strong> m\u00fc\u015fteri, \u00e7al\u0131\u015fan, \u00fcr\u00fcn ve marka deneyimlerini y\u00f6netmek i\u00e7in bir dizi ara\u00e7 sunan lider bir <strong>Deneyim Y\u00f6netimi<\/strong> platformudur. 2019&#8217;da SAP taraf\u0131ndan sat\u0131n al\u0131nan Qualtrics, eri\u015fimini ve i\u015flevselli\u011fini geni\u015fletti. <\/p>\n\n\n\n<p>Anket yetenekleriyle tan\u0131nan Qualtrics, i\u015fletmelerin m\u00fc\u015fterilerden ve \u00e7al\u0131\u015fanlardan geri bildirim toplamas\u0131na ve bu i\u00e7g\u00f6r\u00fcleri eyleme ge\u00e7irilebilir i\u015f kararlar\u0131na d\u00f6n\u00fc\u015ft\u00fcrmesine yard\u0131mc\u0131 olur. Platform, analitik, i\u015f ak\u0131\u015f\u0131 otomasyonu ve yapay zeka destekli \u00f6neriler sunarak CX, \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131 veya pazar ara\u015ft\u0131rmas\u0131 \u00e7abalar\u0131n\u0131 geli\u015ftirmek isteyen i\u015fletmeler aras\u0131nda pop\u00fcler bir se\u00e7imdir. <\/p>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Medallia vs Qualtrics: Detayl\u0131 Kar\u015f\u0131la\u015ft\u0131rma<\/h2>\n\n<p>Medallia ve Qualtrics&#8217;in \u00e7e\u015fitli temel kategorilerde nas\u0131l kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131 a\u015fa\u011f\u0131da bulabilirsiniz:<\/p>\n\n<h3 class=\"wp-block-heading\">1. <strong>Kullan\u0131c\u0131 Aray\u00fcz\u00fc ve Kullan\u0131labilirlik<\/strong><\/h3>\n\n<ul>\n<li><strong>Medallia<\/strong>: Medallia&#8217;n\u0131n kullan\u0131c\u0131 aray\u00fcz\u00fc i\u015flevseldir ancak platformun karma\u015f\u0131kl\u0131\u011f\u0131 ve \u00f6zellik zenginli\u011fi nedeniyle bunalt\u0131c\u0131 gelebilir. Ger\u00e7ek zamanl\u0131 geri bildirim yetenekleri ve \u00e7ok say\u0131da raporlama se\u00e7ene\u011fi, \u00f6zellikle yeni kullan\u0131c\u0131lar i\u00e7in dik bir \u00f6\u011frenme e\u011frisi gerektirir. <\/li>\n\n\n\n<li><strong>Qualtrics<\/strong>: Qualtrics daha temiz, daha sezgisel bir aray\u00fcz sunar. Kullan\u0131c\u0131lar minimum e\u011fitimle kolayca anket olu\u015fturabilir, geri bildirim toplayabilir ve verileri analiz edebilir. Bununla birlikte, geli\u015fmi\u015f i\u015flevleri yeni ba\u015flayanlar i\u00e7in zorlay\u0131c\u0131 olabilir.  <\/li>\n<\/ul>\n\n<p><strong>Kazanan<\/strong>: <strong>Qualtrics<\/strong>, \u00f6zellikle Deneyim Y\u00f6netimi platformlar\u0131na yeni ba\u015flayan kullan\u0131c\u0131lar i\u00e7in kullan\u0131m kolayl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan Medallia&#8217;y\u0131 geride b\u0131rak\u0131yor.<\/p>\n\n<h3 class=\"wp-block-heading\">2. <strong>Geri Bildirim Toplama ve Anket Ara\u00e7lar\u0131<\/strong><\/h3>\n\n<ul>\n<li><strong>Medallia<\/strong>: Medallia, ma\u011faza i\u00e7i, web, mobil, e-posta ve ileti\u015fim merkezleri dahil olmak \u00fczere birden fazla kanaldan m\u00fc\u015fteri geri bildirimi toplamaya b\u00fcy\u00fck \u00f6l\u00e7\u00fcde odaklanmaktad\u0131r. \u00c7e\u015fitli temas noktalar\u0131ndan gelen geri bildirimleri tek bir sisteme entegre ederek m\u00fc\u015fteri yolculu\u011funun kapsaml\u0131 bir resmini sunar. <\/li>\n\n\n\n<li><strong>Qualtrics<\/strong>: Qualtrics, anket olu\u015fturma yetenekleriyle bilinir. \u00c7ok \u00e7e\u015fitli soru t\u00fcrleri, mant\u0131k ak\u0131\u015flar\u0131 ve da\u011f\u0131t\u0131m se\u00e7enekleri sunarak m\u00fc\u015fterilerden veya \u00e7al\u0131\u015fanlardan ayr\u0131nt\u0131l\u0131 bilgiler toplamak isteyen i\u015fletmeler i\u00e7in idealdir. <\/li>\n<\/ul>\n\n<p><strong>Kazanan<\/strong>: <strong>Medallia<\/strong> \u00e7ok kanall\u0131 geri bildirim toplama konusunda kazan\u0131rken, <strong>Qualtrics<\/strong> anket tasar\u0131m\u0131 ve \u00f6zelle\u015ftirme konusunda \u00fcst\u00fcnd\u00fcr.<\/p>\n\n<h3 class=\"wp-block-heading\">3. <strong>Geli\u015fmi\u015f Analitik ve Yapay Zeka Yetenekleri<\/strong><\/h3>\n\n<ul>\n<li><strong>Medallia<\/strong>: Medallia, ger\u00e7ek zamanl\u0131 i\u00e7g\u00f6r\u00fcler sa\u011flamak ve m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 tahmin etmek i\u00e7in yapay zeka ve makine \u00f6\u011frenimini kullan\u0131r. <strong>Medallia Athena<\/strong> AI motoru, i\u015fletmelerin e\u011filimleri anlamalar\u0131na, kal\u0131plar\u0131 tespit etmelerine ve ald\u0131klar\u0131 geri bildirimlere dayanarak otomatik eylem planlar\u0131 olu\u015fturmalar\u0131na yard\u0131mc\u0131 olur. <\/li>\n\n\n\n<li><strong>Qualtrics<\/strong>: Qualtrics, duygu analizi, metin analizi ve tahmine dayal\u0131 zeka dahil olmak \u00fczere geli\u015fmi\u015f analitik sunar. <strong>XM Discover<\/strong> AI destekli platformu, kullan\u0131c\u0131lar\u0131n m\u00fc\u015fterilerin sorunlu noktalar\u0131n\u0131 belirlemelerine yard\u0131mc\u0131 olur ve geri bildirim e\u011filimlerine g\u00f6re \u00e7\u00f6z\u00fcmler \u00f6nerir. <\/li>\n<\/ul>\n\n<p><strong>Kazanan<\/strong>: Her iki platform da g\u00fc\u00e7l\u00fc yapay zeka \u00f6zellikleri sunuyor, ancak <strong>Medallia<\/strong> m\u00fc\u015fteri deneyimi i\u00e7in \u00f6zel yapay zeka \u00f6zellikleriyle biraz \u00f6nde.<\/p>\n\n<h3 class=\"wp-block-heading\">4. <strong>Entegrasyonlar<\/strong><\/h3>\n\n<ul>\n<li><strong>Medallia<\/strong>: Medallia, \u00e7e\u015fitli CRM, ERP ve i\u015fbirli\u011fi ara\u00e7lar\u0131yla entegre olarak i\u015fletmelerin m\u00fc\u015fteri geri bildirim verilerini mevcut sistemlerine ba\u011flamas\u0131na olanak tan\u0131r. Salesforce, Microsoft Dynamics ve di\u011fer i\u015f uygulamalar\u0131 gibi platformlarla g\u00fc\u00e7l\u00fc bir entegrasyona sahiptir. <\/li>\n\n\n\n<li><strong>Qualtrics<\/strong>: Qualtrics, CRM sistemleri, pazarlama otomasyon platformlar\u0131 ve ERP \u00e7\u00f6z\u00fcmleri dahil olmak \u00fczere \u00e7ok \u00e7e\u015fitli \u00fc\u00e7\u00fcnc\u00fc taraf ara\u00e7larla sorunsuz bir \u015fekilde entegre olur. SAP deste\u011fine sahip olan Qualtrics, SAP \u00fcr\u00fcnleriyle de son derece iyi entegre olarak SAP ekosisteminde yer alan i\u015fletmeler i\u00e7in avantaj sa\u011fl\u0131yor. <\/li>\n<\/ul>\n\n<p><strong>Kazanan<\/strong>: <strong>Qualtrics<\/strong>, SAP ve \u00e7ok \u00e7e\u015fitli di\u011fer platformlarla sorunsuz entegrasyonuyla kazan\u0131yor.<\/p>\n\n<h3 class=\"wp-block-heading\">5. <strong>Fiyatland\u0131rma<\/strong><\/h3>\n\n<ul>\n<li><strong>Medallia<\/strong>: Medallia&#8217;n\u0131n fiyat\u0131 genellikle y\u00fcksektir, bu da onu b\u00fcy\u00fck b\u00fct\u00e7eli b\u00fcy\u00fck i\u015fletmeler i\u00e7in daha uygun hale getirir. Maliyeti, \u00f6zellikle t\u00fcm geli\u015fmi\u015f \u00f6zelliklerine ihtiya\u00e7 duymayan k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in engelleyici olabilir. <\/li>\n\n\n\n<li><strong>Qualtrics<\/strong>: Qualtrics de \u00f6zellikle daha geli\u015fmi\u015f planlar\u0131 i\u00e7in y\u00fcksek bir fiyat etiketiyle geliyor. Bununla birlikte, daha \u00f6l\u00e7eklenebilir se\u00e7enekler sunarak orta \u00f6l\u00e7ekli i\u015fletmelerin yan\u0131 s\u0131ra daha b\u00fcy\u00fck i\u015fletmeler i\u00e7in de eri\u015filebilir hale getirir. <\/li>\n<\/ul>\n\n<p><strong>Kazanan<\/strong>: <strong>Qualtrics<\/strong>, Medallia&#8217;ya k\u0131yasla daha geni\u015f bir i\u015fletme yelpazesi i\u00e7in genel olarak daha eri\u015filebilirdir.<\/p>\n\n<h3 class=\"wp-block-heading\">6. <strong>M\u00fc\u015fteri Deste\u011fi<\/strong><\/h3>\n\n<ul>\n<li><strong>Medallia<\/strong>: Medallia, kurumsal m\u00fc\u015fteriler i\u00e7in 7\/24 deste\u011fin yan\u0131 s\u0131ra ayr\u0131nt\u0131l\u0131 i\u015fe al\u0131m ve hesap y\u00f6netimi sunuyor. Ancak baz\u0131 kullan\u0131c\u0131lar, platformun karma\u015f\u0131kl\u0131\u011f\u0131n\u0131n belirli teknik sorulara h\u0131zl\u0131 yan\u0131t almay\u0131 zorla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 bildiriyor. <\/li>\n\n\n\n<li><strong>Qualtrics<\/strong>: Qualtrics e-posta, canl\u0131 sohbet ve telefon dahil olmak \u00fczere \u00e7e\u015fitli destek kanallar\u0131 sunar. Kullan\u0131c\u0131lar, \u00f6zellikle daha teknik sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in sunulan deste\u011fin duyarl\u0131l\u0131\u011f\u0131n\u0131 ve derinli\u011fini takdir ediyor. <\/li>\n<\/ul>\n\n<p><strong>Kazanan<\/strong>: <strong>Qualtrics<\/strong>, daha kullan\u0131c\u0131 dostu destek se\u00e7enekleri ve daha h\u0131zl\u0131 yan\u0131t s\u00fcreleri ile burada liderli\u011fi al\u0131yor.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Medallia vs Qualtrics: Hangisi Sizin \u0130\u00e7in En \u0130yisi?<\/h2>\n\n<h3 class=\"wp-block-heading\">A\u015fa\u011f\u0131daki durumlarda Medallia&#8217;y\u0131 se\u00e7in:<\/h3>\n\n<p>Birden fazla kanalda m\u00fc\u015fteri deneyimlerini y\u00f6netmek i\u00e7in g\u00fc\u00e7l\u00fc, yapay zeka destekli bir sisteme ihtiya\u00e7 duyan kurumsal d\u00fczeyde bir i\u015fletmesiniz. Medallia, \u00f6zellikle perakende, konaklama ve finansal hizmetler gibi sekt\u00f6rlerdeki kurulu\u015flar i\u00e7in derin m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri sa\u011flamada m\u00fckemmeldir. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/Medallia.jpg\" alt=\"madallia\" class=\"wp-image-870155\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">E\u011fer Qualtrics&#8217;i se\u00e7in:<\/h3>\n\n<p>Sa\u011flam anket yetenekleri, deneyim y\u00f6netimi ve sorunsuz entegrasyonlar (\u00f6zellikle SAP ile) aras\u0131nda bir denge sa\u011flayan \u00e7ok y\u00f6nl\u00fc bir platform ar\u0131yorsunuz. Qualtrics, geri bildirim toplamak ve bunlara g\u00f6re hareket etmek i\u00e7in kullan\u0131c\u0131 dostu bir sisteme ihtiya\u00e7 duyan her b\u00fcy\u00fckl\u00fckteki i\u015fletme i\u00e7in m\u00fckemmel bir se\u00e7imdir. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">QuestionPro Neden En \u0130yi Alternatiftir?<\/h2>\n\n<p>Hem Medallia hem de Qualtrics \u00f6nde gelen deneyim y\u00f6netimi platformlar\u0131 olsa da, karma\u015f\u0131kl\u0131klar\u0131 ve y\u00fcksek fiyat noktalar\u0131 onlar\u0131 bir\u00e7ok i\u015fletme i\u00e7in eri\u015filemez hale getirebilir. \u0130\u015fte bu noktada, benzer \u00f6zellikleri daha iyi kullan\u0131m kolayl\u0131\u011f\u0131 ve daha b\u00fct\u00e7e dostu bir fiyatland\u0131rma yap\u0131s\u0131yla sunan <strong>QuestionPro<\/strong> en iyi alternatif olarak devreye giriyor. <\/p>\n\n<h3 class=\"wp-block-heading\">1. <strong>Geli\u015fmi\u015f Geri Bildirim ve Anket Ara\u00e7lar\u0131<\/strong><\/h3>\n\n<p>QuestionPro, hem Medallia hem de Qualtrics&#8217;e rakip olan kapsaml\u0131 geri bildirim toplama ara\u00e7lar\u0131 sunar. \u0130ster web, mobil, e-posta yoluyla ister y\u00fcz y\u00fcze geri bildirim topluyor olun, QuestionPro size yard\u0131mc\u0131 olacakt\u0131r. G\u00fc\u00e7l\u00fc anket motoru geli\u015fmi\u015f mant\u0131k, dallanma ve \u00f6zelle\u015ftirme se\u00e7enekleri i\u00e7erir.  <\/p>\n\n<h3 class=\"wp-block-heading\">2. <strong>Ger\u00e7ek Zamanl\u0131 Analitik ve Raporlama<\/strong><\/h3>\n\n<p>QuestionPro ile i\u015fletmeler ger\u00e7ek zamanl\u0131 analitiklere, \u00f6zel raporlamalara ve yapay zeka odakl\u0131 i\u00e7g\u00f6r\u00fclere eri\u015fim sa\u011flayarak geri bildirimler al\u0131n\u0131r al\u0131nmaz harekete ge\u00e7ebilirler. Bu \u00f6zellikler Medallia ve Qualtrics ile kar\u015f\u0131la\u015ft\u0131r\u0131labilir, ancak \u00e7ok daha kolay bir \u00f6\u011frenme e\u011frisi ile birlikte gelir. <\/p>\n\n<h3 class=\"wp-block-heading\">3. <strong>Kolay Entegrasyonlar<\/strong><\/h3>\n\n<p>Medallia ve Qualtrics gibi QuestionPro da CRM, pazarlama otomasyonu ve i\u015fbirli\u011fi platformlar\u0131 dahil olmak \u00fczere pop\u00fcler i\u015f ara\u00e7lar\u0131yla entegre olur. Entegrasyon yetenekleri, i\u015fletmelerin geri bildirim verilerini mevcut i\u015f ak\u0131\u015flar\u0131na sorunsuz bir \u015fekilde ba\u011flayabilmelerini sa\u011flar. <\/p>\n\n<h3 class=\"wp-block-heading\">4. <strong>Ekonomiklik<\/strong><\/h3>\n\n<p>Medallia ve Qualtrics&#8217;in aksine QuestionPro, startup&#8217;lardan b\u00fcy\u00fck i\u015fletmelere kadar her \u00f6l\u00e7ekteki i\u015fletmeye hitap eden esnek fiyatland\u0131rma planlar\u0131 sunar. 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Her iki [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":985558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medallia vs Qualtrics: Deneyim Y\u00f6netimi Platformlar\u0131 \u0130ncelemesi<\/title>\n<meta name=\"description\" content=\"Deneyim Y\u00f6netimi (XM) ve M\u00fc\u015fteri Deneyimi (CX) platformlar\u0131 konusunda s\u0131k\u0131 bir rekabet s\u00f6z konusu olabilir: Medallia vs Qualtrics. 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