{"id":1006641,"date":"2024-05-14T11:00:00","date_gmt":"2024-05-14T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/veri-bilgisi-vs-icgoru-temel-farklar\/"},"modified":"2025-02-12T05:10:46","modified_gmt":"2025-02-12T12:10:46","slug":"veri-bilgisi-vs-icgoru-temel-farklar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/veri-bilgisi-vs-icgoru-temel-farklar\/","title":{"rendered":"Veri Bilgisi vs \u0130\u00e7g\u00f6r\u00fc: Temel farklar"},"content":{"rendered":"\n<p>Analiti\u011fe yeni ba\u015flayan i\u015fletmelerin kafas\u0131 bazen veri bilgisi ile i\u00e7g\u00f6r\u00fc aras\u0131ndaki farklar nedeniyle kar\u0131\u015f\u0131r. Bu farklar ba\u015flang\u0131\u00e7ta kafa kar\u0131\u015ft\u0131r\u0131c\u0131 g\u00f6r\u00fcnebilir, ancak birlikte nas\u0131l \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fczde anlamas\u0131 kolayd\u0131r. Analitikten en iyi \u015fekilde yararlanmak ve program\u0131n\u0131z\u0131n i\u015fletmeniz i\u00e7in en iyi \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in bu farklar\u0131 anlamak \u00f6nemlidir.  <\/p>\n\n<p>\u0130\u015fte analiti\u011fin en \u00f6nemli \u00fc\u00e7 unsuru. Birlikte nas\u0131l \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 anlad\u0131ktan sonra, bu fikirleri kendi durumunuza uygulayabilir ve analizlerinizden de\u011ferli sonu\u00e7lar alabilirsiniz.   <\/p>\n\n<p>\u0130lk olarak veri, bilgi ve i\u00e7g\u00f6r\u00fc hakk\u0131nda bilgi edinece\u011fiz. Daha sonra bunlar\u0131n birbirlerinden nas\u0131l farkl\u0131 olduklar\u0131n\u0131 \u00f6\u011frenece\u011fiz. <\/p>\n\n<h2 class=\"wp-block-heading\">Veri nedir?<\/h2>\n\n<p>Veri, ger\u00e7eklerin veya rakamlar\u0131n bir koleksiyonu olarak tan\u0131mlan\u0131r. Belirli fiyatlar, a\u011f\u0131rl\u0131klar ve \u00f6l\u00e7\u00fcmler, adresler ve ya\u015f ve isim, tarih ve s\u0131cakl\u0131k ve mesafe gibi demografik verilerin t\u00fcm\u00fc veri \u00f6rnekleridir. Veri toplaman\u0131n ve sunman\u0131n \u00e7e\u015fitli yollar\u0131 vard\u0131r: metin, foto\u011fraflar, \u015fekiller, istatistikler, grafikler ve semboller.<\/p>\n\n<p>Veri, kendi ba\u015f\u0131na bir anlam ifade etmeyen veya bir \u015feye hizmet etmeyen ham bir bilgi bi\u00e7imidir. Anlam kazanmas\u0131 i\u00e7in verileri yorumlaman\u0131z gerekir. Veriler analiz edilene, d\u00fczenlenene ve anla\u015f\u0131lana kadar basit veya anlams\u0131z g\u00f6r\u00fcnebilir.  <\/p>\n\n<p>G\u00f6rebilece\u011fimiz iki t\u00fcr veri vard\u0131r:<\/p>\n\n<ol>\n<li><strong>Nicel veriler<\/strong><\/li>\n<\/ol>\n\n<p>Nicel veriler, say\u0131larla veya say\u0131mlarla \u00f6l\u00e7\u00fclebilen bilgilerdir ve her veri setinin kendine \u00f6zg\u00fc bir say\u0131 de\u011feri vard\u0131r. Say\u0131sal veriler olarak da adland\u0131r\u0131lan nicel veriler, say\u0131lar hakk\u0131nda daha fazla bilgi verir (\u00f6rne\u011fin, ka\u00e7 tane? Genellikle? Ne kadar?) <\/p>\n\n<p>Bu t\u00fcr veriler, ger\u00e7ek d\u00fcnyada karar vermeye yard\u0131mc\u0131 olmak \u00fczere matematiksel hesaplamalar ve istatistiksel analizler i\u00e7in kullan\u0131labilecek bir grup \u00f6l\u00e7\u00fclebilir bilgi olarak da d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n\n<ol start=\"2\">\n<li><strong>Nitel veriler<\/strong><\/li>\n<\/ol>\n\n<p>Niteliksel veya <a class=\"wpil_keyword_link\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/kategorik-veriler-tanim-turler-ozellikler-ornekler\/\" title=\"Kategorik Veriler\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"73\">Kategorik Veriler<\/a>, \u00f6l\u00e7\u00fclemeyen veya say\u0131 olarak say\u0131lamayan bilgilerdir. Bu t\u00fcr veriler say\u0131ya g\u00f6re de\u011fil kategoriye g\u00f6re s\u0131ralan\u0131r, bu nedenle Kategorik Veriler olarak da bilinirler. Bu veriler ses, g\u00f6r\u00fcnt\u00fc, sembol veya metin i\u00e7erebilir. Bir ki\u015finin cinsiyeti, \u00f6rne\u011fin erkek, kad\u0131n veya di\u011fer, bir t\u00fcr nitel veridir.     <\/p>\n\n<h2 class=\"wp-block-heading\">Veri bilgisi ve i\u00e7g\u00f6r\u00fc nedir?<\/h2>\n\n<p>Bilgi, insanlar\u0131n okuyup anlayabilece\u011fi \u015fekilde i\u015flenmi\u015f ve bir araya getirilmi\u015f verilerin rafine edilmi\u015f halidir. \u00c7al\u0131\u015fma, ileti\u015fim, ara\u015ft\u0131rma veya \u00f6\u011fretim yoluyla \u00f6\u011frenilen bilgi olarak tan\u0131mlan\u0131r. <\/p>\n\n<p>Bilgi, veri par\u00e7alar\u0131n\u0131n analiz edilmesi ve anlamland\u0131r\u0131lmas\u0131n\u0131n sonucudur. Veri, belirli rakamlar, say\u0131lar veya grafiklerdir; bilgi ise bu veri par\u00e7alar\u0131n\u0131n yorumlanmas\u0131d\u0131r. <\/p>\n\n<p>Veriler ancak etkili bir \u015fekilde d\u00fczenlendi\u011finde ve bir araya getirildi\u011finde ba\u015fkalar\u0131na yararl\u0131 bilgiler sa\u011flayabilir. \u00d6rne\u011fin, bir veri par\u00e7as\u0131 uzun y\u0131llar boyunca belirli bir yerden al\u0131nan s\u0131cakl\u0131k \u00f6l\u00e7\u00fcmlerini i\u00e7erebilir. Ekstra bir ba\u011flam olmadan bu s\u0131cakl\u0131klar\u0131n hi\u00e7bir anlam\u0131 yoktur. Ancak bu verileri analiz edip d\u00fczenleyerek mevsimsel s\u0131cakl\u0131k modellerini ve hatta daha geni\u015f iklimsel e\u011filimleri ke\u015ffedebilirsiniz.   <\/p>\n\n<p>Verilerin ve bilgilerin analiz edilmesi, i\u00e7g\u00f6r\u00fcler \u00fcreterek ve sonu\u00e7lar \u00e7\u0131kararak kurulu\u015fun daha iyi se\u00e7imler yapmas\u0131na yard\u0131mc\u0131 olabilir. Bu, daha fazla kullan\u0131m i\u00e7in haz\u0131r olan son halindeki verilerdir.   <\/p>\n\n<p>Veri, daha sonra \u015firketiniz hakk\u0131nda daha iyi bilgi veya i\u00e7g\u00f6r\u00fc elde etmek i\u00e7in kullan\u0131lan analitik kullan\u0131larak yap\u0131land\u0131r\u0131lm\u0131\u015f ve sentezlenmi\u015f bilgilerin bir koleksiyonudur. \u0130\u00e7g\u00f6r\u00fcler yard\u0131m\u0131yla \u015firketinizi daha iyi anlayabilir ve geli\u015ftirmek i\u00e7in veri analizini kullanabilirsiniz.   <\/p>\n\n<p>\u00d6rne\u011fin, insanlar\u0131n \u015firketinizin web sitesinde genellikle 5 dakika ge\u00e7irdikten sonra bir hesap olu\u015fturduklar\u0131 bir veri i\u00e7g\u00f6r\u00fcs\u00fc olabilir.<\/p>\n\n<p>Veri, bilgi ve i\u00e7g\u00f6r\u00fc hakk\u0131nda k\u0131sa bir fikir edindik. Nas\u0131l farkl\u0131la\u015ft\u0131klar\u0131n\u0131 ve bir araya getirdi\u011fimizde nas\u0131l hareket edeceklerini tart\u0131\u015faca\u011f\u0131m\u0131z bir sonraki b\u00f6l\u00fcme ge\u00e7elim. <\/p>\n\n<h2 class=\"wp-block-heading\">Veri bilgisi ile i\u00e7g\u00f6r\u00fc aras\u0131ndaki fark<\/h2>\n\n<p>Veri, bilgi ve i\u00e7g\u00f6r\u00fc ayn\u0131 \u015feymi\u015f gibi g\u00f6r\u00fcnse de asl\u0131nda \u00f6yle de\u011fildir. \u015eimdi, aralar\u0131ndaki fark\u0131 ke\u015ffedece\u011fiz. <\/p>\n\n<ul>\n<li><h3>Veri Temeldir<\/h3><\/li>\n<\/ul>\n\n<p>\u0130nsanlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu analitik yolculu\u011funa verileri anlayarak ba\u015flar. Bunlar ger\u00e7eklerdir. Ger\u00e7ekler hi\u00e7bir zaman de\u011fi\u015ftirilemez. \u00d6rne\u011fin, belirli bir g\u00fcnde, elli t\u00fcketici belirli bir s\u00fcpermarketten toplam k\u0131rk be\u015f blok Velveeta sat\u0131n alm\u0131\u015ft\u0131r. \u00dczerine hangi mant\u0131\u011f\u0131 yerle\u015ftirmek isterseniz isteyin, bu bir ger\u00e7ektir.    <\/p>\n\n<p>Otomatik veri toplama prosed\u00fcrleri olu\u015fturduysan\u0131z, SKU&#8217;lar (Sat\u0131lan Stok Tutma Birimi), dolar tutar\u0131, sat\u0131\u015f zaman\u0131, i\u015fletmenin konumu ve \u00f6deme t\u00fcr\u00fc gibi verilerin t\u00fcm\u00fc sizin i\u00e7in haz\u0131rd\u0131r.<\/p>\n\n<p>Bazen veriler, internet ma\u011fazan\u0131zdan sat\u0131n alma kay\u0131tlar\u0131 veya yazar kasa makbuzlar\u0131 gibi daha \u00f6nce toplad\u0131\u011f\u0131n\u0131z ger\u00e7eklerdir. \u00d6rne\u011fin, veri toplamak i\u00e7in anketler kullan\u0131labilir. <\/p>\n\n<ul>\n<li><h3>Bilgi, verilerin arkas\u0131ndaki hikayedir<\/h3><\/li>\n<\/ul>\n\n<p>Bilgi, veriye de\u011fer katar. Bu, verilerin bir hikaye anlatmaya ba\u015flad\u0131\u011f\u0131 noktad\u0131r. \u00d6rne\u011fin, soda, peynir, \u00e7ikolata ve cips sonbaharda Pazar g\u00fcnleri \u00f6\u011flen saatlerinde di\u011fer zamanlara g\u00f6re \u00e7ok daha fazla sat\u0131l\u0131r. Bu \u00f6r\u00fcnt\u00fcy\u00fc ma\u011fazalar\u0131n\u0131zda ve g\u00fcn\u00fcn en \u00e7ok sat\u0131\u015f yap\u0131lan saatlerinde g\u00f6rebilirsiniz.     <\/p>\n\n<p>Verilerdeki bilgileri bulmak i\u00e7in bir miktar otomasyon kullanmak genellikle avantajl\u0131d\u0131r. Ne kadar \u00e7ok veri varsa, bunlar\u0131 ay\u0131klamak ve kal\u0131plar\u0131 ortaya \u00e7\u0131karmak o kadar zor olur. Teknoloji, verileriniz amaca uygun olarak topland\u0131\u011f\u0131 ve korundu\u011fu s\u00fcrece insan eme\u011fi kullanmadan bunu ba\u015farman\u0131za olanak tan\u0131r.  <\/p>\n\n<ul>\n<li><h3>Analizlerden elde edilen i\u00e7g\u00f6r\u00fc<\/h3><\/li>\n<\/ul>\n\n<p>\u0130\u00e7g\u00f6r\u00fc sayesinde yeni perspektifler edinebilir ve yeni olas\u0131l\u0131klar g\u00f6rebiliriz. Analitik yaln\u0131zca verilerinizi paraya d\u00f6n\u00fc\u015ft\u00fcr\u00fcr ve yeni se\u00e7imler yapt\u0131\u011f\u0131n\u0131zda ve daha fazla eylemde bulundu\u011funuzda yat\u0131r\u0131m getirisi sa\u011flar. <\/p>\n\n<p>Yukar\u0131daki bilgilerden, insanlar\u0131n televizyonda ma\u00e7 izlemeden \u00f6nce at\u0131\u015ft\u0131rmal\u0131k bir \u015feyler sat\u0131n almas\u0131 nedeniyle, sonbaharda her Pazar g\u00fcn\u00fc \u00f6\u011flen saatlerinde ma\u011fazan\u0131z\u0131n sat\u0131\u015flar\u0131n\u0131n en y\u00fcksek seviyede oldu\u011funu belirleyebilirsiniz.<\/p>\n\n<p>Bu i\u00e7g\u00f6r\u00fcy\u00fc nas\u0131l kullanabilirsiniz? Futbolla ilgili \u00f6zel \u00fcr\u00fcnler sunabilir veya soda ve cips gibi birlikte sat\u0131n al\u0131nabilecek \u015feyler \u00f6nerebilirsiniz. \u00d6d\u00fcl program\u0131n\u0131za futbol temal\u0131 bir teklif ekleyerek insanlar\u0131n daha fazla sat\u0131n almas\u0131n\u0131 sa\u011flayabilir ve b\u00f6ylece \u00fccretsiz bir \u015fey elde edebilirsiniz.  <\/p>\n\n<p>Bu i\u00e7g\u00f6r\u00fc, i\u015fletmenizin Pazar g\u00fcnk\u00fc ma\u00e7 \u00f6ncesi yo\u011funlu\u011fu i\u00e7in uygun \u015fekilde personel istihdam etmesini sa\u011flayacakt\u0131r. \u00c7al\u0131\u015fanlara koridorlarda futbol \u00f6ncesi ola\u011fan al\u0131\u015fveri\u015fler hakk\u0131nda bilgi verilebilir veya \u00f6n kap\u0131ya futbolla ilgili ek bir unsur yerle\u015ftirilebilir. Ama\u00e7, orijinal verileri hafta sonu gelirini art\u0131rmak gibi \u015firket hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olacak bir \u015feye d\u00f6n\u00fc\u015ft\u00fcrmektir.  <\/p>\n\n<p>Art\u0131k veri, bilgi ve i\u00e7g\u00f6r\u00fcn\u00fcn nas\u0131l farkl\u0131 oldu\u011funu bildi\u011fimize g\u00f6re, a\u015fa\u011f\u0131da verilen bilgilerden birlikte nas\u0131l \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 \u00f6\u011frenelim.<\/p>\n\n<h2 class=\"wp-block-heading\">Birlikte nas\u0131l \u00e7al\u0131\u015f\u0131rlar<\/h2>\n\n<p>Veri, bilgi ve i\u00e7g\u00f6r\u00fc, her t\u00fcrl\u00fc kapsaml\u0131 analitik \u00e7\u00f6z\u00fcm\u00fcn\u00fcn temelini olu\u015fturur. Ham veriler topland\u0131k\u00e7a, bilgi olarak bilinen okunabilir bir forma d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr ve daha sonra kritik i\u015f kararlar\u0131 almak i\u00e7in kullan\u0131labilecek i\u00e7g\u00f6r\u00fcler olu\u015fturmak i\u00e7in kullan\u0131l\u0131r. <\/p>\n\n<p>Sosyal medyada bir materyal yay\u0131nlad\u0131\u011f\u0131n\u0131z\u0131 ve belirli say\u0131da be\u011feni, payla\u015f\u0131m ve yorum bekledi\u011finizi varsayal\u0131m. Verileriniz bu g\u00f6nderinin be\u011feni, payla\u015f\u0131m ve yorum say\u0131s\u0131d\u0131r. <\/p>\n\n<p>Bu veriler takip\u00e7i say\u0131s\u0131, payla\u015f\u0131mlar ve yorumlar gibi di\u011fer sosyal medya etkile\u015fim istatistikleriyle birle\u015ftirildi\u011finde, bir i\u015fletme g\u00f6nderiyi derecelendirmek i\u00e7in hangi sosyal etkile\u015fim \u00f6nlemlerinin en etkili oldu\u011funu belirleyebilir. Elde etti\u011finiz veri bilgisi budur. Bu bilgilerden i\u00e7g\u00f6r\u00fc elde edebilir ve kitlenizle daha ba\u015far\u0131l\u0131 bir \u015fekilde etkile\u015fim kurmak i\u00e7in hangi matrislere odaklanman\u0131z gerekti\u011fini se\u00e7ebilirsiniz.    <\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Yukar\u0131daki ara\u015ft\u0131rmadan veri ile bilgi ve i\u00e7g\u00f6r\u00fc hakk\u0131nda bilgi edindik. Tart\u0131\u015fmam\u0131za g\u00f6re veri, bilginin olu\u015fturuldu\u011fu hammaddedir. Bu verilerden yeni veya derin bir \u015fey elde etmesek bile, yine de de\u011ferlidir. Ancak, e\u011fer elde edersek, i\u00e7g\u00f6r\u00fc kazanm\u0131\u015f olaca\u011f\u0131z.   <\/p>\n\n<p>Kurulu\u015funuz i\u00e7in verileri y\u00f6netecek bir yaz\u0131l\u0131m ar\u0131yorsan\u0131z, QuestionPro tam size g\u00f6re. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki kurulu\u015flar, \u00e7al\u0131\u015fma s\u00fcre\u00e7lerini iyile\u015ftirmek i\u00e7in verilerini, bilgilerini ve i\u00e7g\u00f6r\u00fclerini kullanmak \u00fczere veri y\u00f6netimi yaz\u0131l\u0131mlar\u0131n\u0131 kullanmaktad\u0131r. QuestionPro ayr\u0131ca verileri daha iyi y\u00f6netmek, i\u00e7g\u00f6r\u00fc elde etme s\u00fcresini k\u0131saltmak ve maliyetleri d\u00fc\u015f\u00fcr\u00fcp yat\u0131r\u0131m getirisini art\u0131r\u0131rken ge\u00e7mi\u015f veri kullan\u0131m\u0131n\u0131 art\u0131rmak i\u00e7in InsightsHub yaz\u0131l\u0131m\u0131na sahiptir.    <\/p>\n\n<p>InsightHub ile verilerinizi daha iyi ama\u00e7lar i\u00e7in y\u00f6netebilir ve kullanabilirsiniz. QuestionPro uzmanlar\u0131, veri y\u00f6netimi s\u00fcrecinizde size yard\u0131mc\u0131 olmaya her zaman haz\u0131rd\u0131r. <\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/insightshub\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Analiti\u011fe yeni ba\u015flayan i\u015fletmelerin kafas\u0131 bazen veri bilgisi ile i\u00e7g\u00f6r\u00fc aras\u0131ndaki farklar nedeniyle kar\u0131\u015f\u0131r. Bu farklar ba\u015flang\u0131\u00e7ta kafa kar\u0131\u015ft\u0131r\u0131c\u0131 g\u00f6r\u00fcnebilir, [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":870922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veri Bilgisi vs \u0130\u00e7g\u00f6r\u00fc: Temel farklar | QuestionPro<\/title>\n<meta name=\"description\" content=\"Veri bilgisi ve i\u00e7g\u00f6r\u00fc aras\u0131ndaki farklar\u0131 ve bunlar\u0131n \u015firketinizin ihtiya\u00e7lar\u0131 i\u00e7in ne anlama geldi\u011fini ke\u015ffedin. 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