{"id":1009332,"date":"2023-06-30T11:00:00","date_gmt":"2023-06-30T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/firsat-orneklemesi-arastirmada-tanim-ve-aciklama\/"},"modified":"2025-02-13T04:16:48","modified_gmt":"2025-02-13T11:16:48","slug":"firsat-orneklemesi-arastirmada-tanim-ve-aciklama","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/firsat-orneklemesi-arastirmada-tanim-ve-aciklama\/","title":{"rendered":"F\u0131rsat \u00d6rneklemesi: Ara\u015ft\u0131rmada Tan\u0131m ve A\u00e7\u0131klama"},"content":{"rendered":"\n<p>Ara\u015ft\u0131rma yaparken \u00e7al\u0131\u015fmaya dahil edilecek ki\u015filerin do\u011fru bir \u015fekilde belirlenmesi kritik \u00f6nem ta\u015f\u0131r. Ara\u015ft\u0131rmac\u0131lar, her birinin kendine \u00f6zg\u00fc avantaj ve dezavantajlar\u0131 olan \u00e7e\u015fitli \u00f6rnekleme y\u00f6ntemleri kullanabilir. Genellikle kolayda \u00f6rnekleme olarak bilinen bu y\u00f6ntem pop\u00fcler bir stratejidir.  <\/p>\n\n<p>Bu blogda, f\u0131rsat \u00f6rneklemesinin tan\u0131m\u0131na bakaca\u011f\u0131z ve ara\u015ft\u0131rmada nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n<h2 class=\"wp-block-heading\">F\u0131rsat \u00f6rneklemesi nedir?<\/h2>\n\n<p>Kolayda \u00f6rnekleme olarak da adland\u0131r\u0131lan f\u0131rsat \u00f6rneklemesi, ara\u015ft\u0131rmada denekleri ula\u015f\u0131labilirliklerine ve eri\u015fim kolayl\u0131klar\u0131na g\u00f6re se\u00e7mek i\u00e7in kullan\u0131lan olas\u0131l\u0131kl\u0131 olmayan bir \u00f6rnekleme y\u00f6ntemidir. Daha geni\u015f bir toplulu\u011fu temsil eden bir \u00f6rneklem elde etmeye \u00e7al\u0131\u015fan <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/basit-rastgele-ornekleme-tanim-ve-ornekler\/\">rastgele<\/a> \u00f6rnekleme y\u00f6ntemlerinin aksine, bu \u00f6rnekleme t\u00fcr\u00fc ara\u015ft\u0131rmac\u0131n\u0131n ula\u015fmas\u0131 kolay olan ki\u015fileri se\u00e7meyi i\u00e7erir. <\/p>\n\n<p>Bu t\u00fcr \u00f6rneklemede, insanlar ara\u015ft\u0131rmac\u0131ya ne kadar yak\u0131n olduklar\u0131na veya kat\u0131lmaya ne kadar istekli olduklar\u0131na ba\u011fl\u0131 olarak bir \u00e7al\u0131\u015fmaya kat\u0131lmak \u00fczere se\u00e7ilirler. Ara\u015ft\u0131rmac\u0131lar bu y\u00f6ntemi genellikle rastgele veya temsili bir \u00f6rneklem elde etmeyi kolayla\u015ft\u0131racak yeterli zaman, para veya di\u011fer ara\u00e7lara sahip olmad\u0131klar\u0131nda kullan\u0131rlar. <\/p>\n\n<h2 class=\"wp-block-heading\">Ara\u015ft\u0131rmada f\u0131rsat \u00f6rneklemesi<\/h2>\n\n<p>F\u0131rsat \u00f6rneklemesi genellikle ara\u015ft\u0131rmac\u0131lar\u0131n belirli bir n\u00fcfusa ula\u015fmak i\u00e7in daha fazla zamana, paraya veya di\u011fer ara\u00e7lara ihtiya\u00e7 duyduklar\u0131 ya da farkl\u0131 nedenlerle o n\u00fcfusa ula\u015famad\u0131klar\u0131 durumlarda kullan\u0131l\u0131r.  <\/p>\n\n<p>Ara\u015ft\u0131rmac\u0131lar, ula\u015f\u0131lmas\u0131 kolay ki\u015fileri se\u00e7erlerse h\u0131zl\u0131 bir \u015fekilde veri elde edebilir ve \u00e7al\u0131\u015fmalar\u0131na devam edebilirler. Bu \u00f6rnekleme y\u00f6ntemi ke\u015fif ara\u015ft\u0131rmalar\u0131, pilot \u00e7al\u0131\u015fmalar ve daha b\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7al\u0131\u015fmadan \u00f6nce birincil verilerin toplanmas\u0131 i\u00e7in iyi sonu\u00e7 verir. <\/p>\n<blockquote>\n<p><strong>\u00d6\u011eREN<\/strong><strong> HAKKINDA: <\/strong><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/nedensel-arastirma-nedir-ipuclari-ve-ornekler\/\">Nedensel Ara\u015ft\u0131rma<\/a><\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\"><br\/>F\u0131rsat \u00f6rneklemesi ne zaman kullan\u0131lmal\u0131<\/h2>\n\n<p>Bu t\u00fcr \u00f6rnekleme, fazla zaman veya para olmad\u0131\u011f\u0131nda ve verilerin h\u0131zl\u0131 bir \u015fekilde toplanmas\u0131 gerekti\u011finde en iyi \u015fekilde kullan\u0131l\u0131r. \u00d6n \u00e7al\u0131\u015fmalar, ke\u015fif ara\u015ft\u0131rmalar\u0131 veya belirli bir toplulu\u011fa eri\u015fimin zor oldu\u011fu yerlerdeki ara\u015ft\u0131rmalar i\u00e7in kullan\u0131labilir. <\/p>\n\n<p>Kolay ve faydal\u0131d\u0131r, ancak ara\u015ft\u0131rmac\u0131lar s\u0131n\u0131rlar\u0131n\u0131 bilmeli ve nas\u0131l yanl\u0131l\u0131\u011fa yol a\u00e7abilece\u011fini g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r. Ara\u015ft\u0131rmac\u0131lar, ara\u015ft\u0131rman\u0131n kendine \u00f6zg\u00fc ortam\u0131n\u0131n, hedeflerinin ve s\u0131n\u0131rlamalar\u0131n\u0131n fark\u0131nda olarak \u015fans \u00f6rneklemesini kullanma ve sonu\u00e7lar\u0131 nas\u0131l yorumlayacaklar\u0131 konusunda ak\u0131ll\u0131ca kararlar verebilirler. <\/p>\n\n<h2 class=\"wp-block-heading\">Ara\u015ft\u0131rmada f\u0131rsat \u00f6rneklemesinin avantajlar\u0131<\/h2>\n\n<p>\u00d6zellikle di\u011fer \u00f6rnekleme y\u00f6ntemlerinin kullan\u0131lmas\u0131n\u0131n zor oldu\u011fu veya m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 durumlarda, ara\u015ft\u0131rma i\u00e7in bir\u00e7ok avantaj\u0131 vard\u0131r. \u0130\u015fte \u015fans \u00f6rneklemesi hakk\u0131nda baz\u0131 iyi \u015feyler: <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4VFFHrfYZcoIs246xK_BzB9iPx6Y9_IfD6jk6j6EZNCyTXuXkBBIbyZGkx0GJZYCF_bgtvOfATf3l41w81JpiXnj8yX-b0GSLp-K4J97eq1gVMA49wsWuqyfxnYA8k77wuvhiwjwd3ijzXbkpz8qNQQ\" alt=\"\"\/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1rPMgBTL6HJHbaeeq1pnpHt96aQUXosiz\/view?usp=drive_link\"><\/a><\/p>\n\n<ul>\n<li><h3>Kolayl\u0131k ve rahatl\u0131k<\/h3><\/li>\n<\/ul>\n\n<p>Bu t\u00fcr \u00f6rneklemenin en \u00f6nemli faydalar\u0131ndan biri kullan\u0131m kolayl\u0131\u011f\u0131d\u0131r. Yak\u0131n \u00e7evrelerinde veya topluluklar\u0131nda kolayca bulunabilen ve eri\u015filebilen kat\u0131l\u0131mc\u0131lar ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan kolayca i\u015fe al\u0131nabilir. Bu, \u00f6zellikle ara\u015ft\u0131rman\u0131n h\u0131zl\u0131 bir \u015fekilde veya s\u0131n\u0131rl\u0131 kaynaklarla tamamlanmas\u0131 gerekti\u011finde, zaman a\u00e7\u0131s\u0131ndan verimli ve uygun maliyetli bir strateji haline getirir.  <\/p>\n\n<ul>\n<li><h3>Uygun maliyetli<\/h3><\/li>\n<\/ul>\n\n<p>Bu \u00f6rnekleme, kat\u0131l\u0131mc\u0131lar\u0131 kolayl\u0131\u011fa dayal\u0131 olarak se\u00e7ti\u011fi i\u00e7in daha az kaynak kullan\u0131r ve ara\u015ft\u0131rman\u0131n y\u00fcr\u00fct\u00fclmesiyle ilgili maliyetleri d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n\n<ul>\n<li><h3>H\u0131zl\u0131 veri toplama<\/h3><\/li>\n<\/ul>\n\n<p>Verileri h\u0131zl\u0131 bir \u015fekilde toplamak i\u00e7in ara\u015ft\u0131rmac\u0131lar bu t\u00fcr \u00f6rnekleme y\u00f6ntemini kullanabilir. Ara\u015ft\u0131rmac\u0131lar, kat\u0131l\u0131mc\u0131lar\u0131 uygunluk durumuna g\u00f6re se\u00e7erek gerekli verileri etkili bir \u015fekilde elde edebilir ve analiz ve yorumlamalar\u0131na devam edebilirler. <\/p>\n\n<ul>\n<li><h3>Ger\u00e7ek d\u00fcnyada uygulanabilirlik<\/h3><\/li>\n<\/ul>\n\n<p>F\u0131rsat \u00f6rneklemesi, insanlar\u0131 ger\u00e7ek ya\u015fam ortamlar\u0131ndan se\u00e7erek bulgular\u0131n d\u0131\u015f ge\u00e7erlili\u011fini veya genellenebilirli\u011fini art\u0131rabilir. Bu \u00f6rnekleme stratejisi, ara\u015ft\u0131rmac\u0131lar\u0131n olgular\u0131 do\u011fal ba\u011flamlar\u0131nda ke\u015ffetmelerine olanak tan\u0131r ve bu da ger\u00e7ek d\u00fcnya ba\u011flamlar\u0131nda daha pratik ke\u015fiflere yol a\u00e7abilir. <\/p>\n\n<h2 class=\"wp-block-heading\">Ara\u015ft\u0131rmalarda F\u0131rsat \u00d6rneklemesinin S\u0131n\u0131rl\u0131l\u0131klar\u0131<\/h2>\n\n<p>F\u0131rsat \u00f6rneklemesinin baz\u0131 avantajlar\u0131 olsa da, s\u0131n\u0131rl\u0131l\u0131klar\u0131n\u0131 anlamak hayati \u00f6nem ta\u015f\u0131maktad\u0131r. A\u015fa\u011f\u0131da, ara\u015ft\u0131rmada bu t\u00fcr \u00f6rneklemenin kullan\u0131lmas\u0131n\u0131n baz\u0131 dezavantajlar\u0131 yer almaktad\u0131r: <\/p>\n\n<ul>\n<li><h3>\u00d6rnekleme yanl\u0131l\u0131\u011f\u0131<\/h3><\/li>\n<\/ul>\n\n<p>\u00d6rneklem yanl\u0131l\u0131\u011f\u0131 olas\u0131l\u0131\u011f\u0131, bu t\u00fcr \u00f6rneklemenin temel dezavantajlar\u0131ndan biridir. Kat\u0131l\u0131mc\u0131lar kolayl\u0131k sa\u011flamak i\u00e7in se\u00e7ildi\u011finden, \u00f6rneklem ama\u00e7lanan pop\u00fclasyonu temsil etmeyebilir. K\u00fc\u00e7\u00fck bir \u00f6rneklemden elde edilen bulgular daha b\u00fcy\u00fck bir pop\u00fclasyona genellenemeyebilir.  <\/p>\n\n<ul>\n<li><h3>Temsiliyet eksikli\u011fi<\/h3><\/li>\n<\/ul>\n\n<p>Bu t\u00fcr bir \u00f6rneklemeyle olu\u015fturulan \u00f6rneklem, kat\u0131l\u0131mc\u0131lar\u0131n rastgele se\u00e7ilmemesi nedeniyle daha b\u00fcy\u00fck bir evreni temsil etmeyebilir. Bu temsiliyet eksikli\u011fi, ara\u015ft\u0131rma bulgular\u0131n\u0131n d\u0131\u015f ge\u00e7erlili\u011fini k\u0131s\u0131tlayabilir. <\/p>\n\n<ul>\n<li><h3>\u00d6rneklem \u00f6zellikleri \u00fczerinde s\u0131n\u0131rl\u0131 kontrol<\/h3><\/li>\n<\/ul>\n\n<p>Ara\u015ft\u0131rmac\u0131lar, f\u0131rsat \u00f6rneklemesi kullan\u0131rken \u00f6rneklemin \u00f6zellikleri \u00fczerinde \u00e7ok az kontrole sahiptir. Bu kontrol eksikli\u011fi, ki\u015finin sonu\u00e7 \u00e7\u0131karma veya de\u011fi\u015fkenler aras\u0131nda nedensel ba\u011flant\u0131lar kurma kapasitesini zay\u0131flatabilir. <\/p>\n\n<ul>\n<li><h3>G\u00f6n\u00fcll\u00fc \u00f6nyarg\u0131s\u0131<\/h3><\/li>\n<\/ul>\n\n<p>Kat\u0131l\u0131mc\u0131lar \u00e7al\u0131\u015fmaya kat\u0131lmay\u0131 kendileri se\u00e7tiklerinde g\u00f6n\u00fcll\u00fc yanl\u0131l\u0131\u011f\u0131 olas\u0131l\u0131\u011f\u0131 vard\u0131r. G\u00f6n\u00fcll\u00fc olan bireyler olmayanlardan farkl\u0131 \u00f6zelliklere sahip olabilir ve bu da ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 etkileyebilir. <\/p>\n\n<h2 class=\"wp-block-heading\">F\u0131rsat \u00f6rneklemesi \u00f6rnekleri<\/h2>\n\n<p>\u00c7e\u015fitli ara\u015ft\u0131rma senaryolar\u0131nda bu t\u00fcr \u00f6rneklemenin birka\u00e7 \u00f6rne\u011fini a\u015fa\u011f\u0131da bulabilirsiniz:<\/p>\n\n<ul>\n<li><h3>Bir al\u0131\u015fveri\u015f merkezinde yap\u0131lan anket<\/h3><\/li>\n<\/ul>\n\n<p>Yeni bir \u00fcr\u00fcn i\u00e7in m\u00fc\u015fteri tercihlerini ara\u015ft\u0131ran bir ara\u015ft\u0131rmac\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bir al\u0131\u015fveri\u015f merkezinde bir kiosk kurar ve m\u00fcsait olan ve ankete kat\u0131lmaya istekli olan m\u00fc\u015fterilere yakla\u015f\u0131r. Bu y\u00f6ntemi kullanan ara\u015ft\u0131rmac\u0131, kat\u0131l\u0131mc\u0131lar\u0131 o anda al\u0131\u015fveri\u015f merkezinde bulunmalar\u0131na g\u00f6re se\u00e7er.  <\/p>\n\n<ul>\n<li><h3>Bir i\u015f yerinde yap\u0131lan g\u00f6r\u00fc\u015fmeler<\/h3><\/li>\n<\/ul>\n\n<p>\u00c7al\u0131\u015fanlar\u0131n i\u015flerinden ne kadar mutlu olduklar\u0131n\u0131 \u00f6\u011frenmek isteyen bir ara\u015ft\u0131rmac\u0131, belirli bir \u015firkette m\u00fclakatlar yapmaya karar verir. \u00c7al\u0131\u015fanlarla i\u015fteyken konu\u015fur ve m\u00fcsait olan ve g\u00f6r\u00fc\u015fmelere kat\u0131lmaya istekli olanlara sorar. Ara\u015ft\u0131rmac\u0131, denekleri i\u015f yerinde onlara ula\u015fman\u0131n ne kadar kolay oldu\u011funa g\u00f6re se\u00e7er. Buna &#8220;f\u0131rsat \u00f6rneklemesi&#8221; denir.   <\/p>\n\n<ul>\n<li><h3>Sosyal medya \u00fczerinden \u00e7evrimi\u00e7i anketler<\/h3><\/li>\n<\/ul>\n\n<p>Ara\u015ft\u0131rmac\u0131lar genellikle sosyal medya sitelerinde anket yaparlar. Sosyal medya profillerinde bir anket ya da soru linki yay\u0131nlarlar ve takip\u00e7ilerinden ya da ba\u011flant\u0131lar\u0131ndan ankete kat\u0131lmalar\u0131n\u0131 isterler. Anketi \u00f6zg\u00fcrce dolduran kat\u0131l\u0131mc\u0131lar, \u00e7evrimi\u00e7i platform arac\u0131l\u0131\u011f\u0131yla ula\u015f\u0131labildikleri i\u00e7in uygun bir \u00f6rneklemdir.  <\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Kolayda \u00f6rnekleme olarak da adland\u0131r\u0131lan f\u0131rsat \u00f6rneklemesi, rastgele \u00f6rneklemenin m\u00fcmk\u00fcn veya pratik olmad\u0131\u011f\u0131 durumlarda yararl\u0131 bir ara\u015ft\u0131rma y\u00f6ntemidir. Kullan\u0131m\u0131 kolay, eri\u015filebilir ve kullan\u0131\u015fl\u0131d\u0131r, bu da onu s\u0131n\u0131rl\u0131 kaynaklara sahip ara\u015ft\u0131rma veya \u00e7al\u0131\u015fmalar\u0131 ke\u015ffetmek i\u00e7in iyi bir y\u00f6ntem haline getirir.   <\/p>\n\n<p>Ancak ara\u015ft\u0131rmac\u0131lar, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/ornekleme-onyargisi-nedir-ornekler-ve-nasil-onlenir\/\" title=\"&#xF6;rnekleme yanl&#x131;l&#x131;&#x11F;&#x131;\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"102\">\u00f6rnekleme \u00f6nyarg\u0131s\u0131<\/a> ve temsiliyet eksikli\u011fi gibi s\u0131n\u0131rlamalar\u0131n fark\u0131nda olmal\u0131 ve sonu\u00e7lar\u0131 buna g\u00f6re anlamal\u0131d\u0131r. Ak\u0131ll\u0131ca ve di\u011fer \u00f6rnekleme y\u00f6ntemleriyle birlikte kullan\u0131ld\u0131\u011f\u0131nda, bu t\u00fcr \u00f6rnekleme \u00f6nemli ara\u015ft\u0131rma sorular\u0131n\u0131n yan\u0131tlanmas\u0131na ve bir\u00e7ok alanda bilginin geli\u015ftirilmesine yard\u0131mc\u0131 olabilir. <\/p>\n\n<p>QuestionPro, ara\u015ft\u0131rmac\u0131lar\u0131n bu \u00f6rneklemeyi yapmalar\u0131na yard\u0131mc\u0131 olacak bir\u00e7ok se\u00e7ene\u011fe sahiptir. Platform, anket geli\u015ftirme, da\u011f\u0131t\u0131m, veri analizi ve kat\u0131l\u0131mc\u0131 y\u00f6netimini kolayla\u015ft\u0131rarak ara\u015ft\u0131rmac\u0131lar\u0131n uygun bireylerden h\u0131zl\u0131 bir \u015fekilde veri elde etmelerini sa\u011flar. F\u0131rsat \u00f6rnekleme s\u00fcrecinizde yard\u0131ma ihtiyac\u0131n\u0131z varsa QuestionPro ile ileti\u015fime ge\u00e7in!  <\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&#038;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ara\u015ft\u0131rma yaparken \u00e7al\u0131\u015fmaya dahil edilecek ki\u015filerin do\u011fru bir \u015fekilde belirlenmesi kritik \u00f6nem ta\u015f\u0131r. Ara\u015ft\u0131rmac\u0131lar, her birinin kendine \u00f6zg\u00fc avantaj ve [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":800669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F\u0131rsat \u00d6rneklemesi: Ara\u015ft\u0131rmada Tan\u0131m ve A\u00e7\u0131klama<\/title>\n<meta name=\"description\" content=\"F\u0131rsat \u00f6rneklemesi, ara\u015ft\u0131rmac\u0131 veri toplama s\u0131ras\u0131nda \u00f6rneklem kararlar\u0131 verdi\u011finde ger\u00e7ekle\u015fir. 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