{"id":1010448,"date":"2023-06-29T11:00:00","date_gmt":"2023-06-29T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/iliskilendirme-modelleri-turler-dogru-model-nasil-secilir\/"},"modified":"2025-08-21T00:03:45","modified_gmt":"2025-08-21T07:03:45","slug":"iliskilendirme-modelleri-turler-dogru-model-nasil-secilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/iliskilendirme-modelleri-turler-dogru-model-nasil-secilir\/","title":{"rendered":"\u0130li\u015fkilendirme Modelleri: T\u00fcrler + Do\u011fru Model Nas\u0131l Se\u00e7ilir"},"content":{"rendered":"\n<p>Bir\u00e7ok temas noktas\u0131n\u0131n m\u00fc\u015fteri davran\u0131\u015f\u0131 \u00fczerindeki etkisini anlamak, s\u00fcrekli de\u011fi\u015fen pazarlama d\u00fcnyas\u0131nda kampanyalar\u0131 optimize etmek ve kaynaklar\u0131 etkili bir \u015fekilde tahsis etmek i\u00e7in kritik \u00f6neme sahiptir. \u0130li\u015fkilendirme modelleri, m\u00fc\u015fteri yolculu\u011fu boyunca \u00e7e\u015fitli pazarlama kanallar\u0131na veya temas noktalar\u0131na kredi tahsis etmek i\u00e7in bir \u00e7er\u00e7eve sunar.   <\/p>\n\n\n\n<p>Ancak, mevcut \u00e7ok say\u0131da model varken uygun olan\u0131 se\u00e7mek zor olabilir. Bu blog makalesinde, \u00e7e\u015fitli ili\u015fkilendirme modellerini inceleyecek ve \u015firketiniz i\u00e7in en iyisini se\u00e7me konusunda tavsiyeler sunaca\u011f\u0131z. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130li\u015fkilendirme modelleri nelerdir?<\/h2>\n\n\n\n<p>\u0130li\u015fkilendirme modelleri, d\u00f6n\u00fc\u015f\u00fcm, sat\u0131\u015f veya di\u011fer \u00f6l\u00e7\u00fclebilir eylemler gibi istenen bir sonuca katk\u0131da bulunan \u00e7ok say\u0131da temas noktas\u0131na veya pazarlama kanal\u0131na kredi veya de\u011fer tahsis etmek i\u00e7in pazarlama ve analitikte kullan\u0131lan \u00e7er\u00e7eveler veya yakla\u015f\u0131mlard\u0131r.  <\/p>\n\n\n\n<p>Pazarlamac\u0131lar\u0131n m\u00fc\u015fteri yolculu\u011fu boyunca farkl\u0131 pazarlama \u00e7abalar\u0131n\u0131n etkisini belirlemelerine ve \u00f6l\u00e7melerine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Bir ili\u015fkilendirme modeli, hangi pazarlama temas noktalar\u0131n\u0131n veya kanallar\u0131n\u0131n belirli bir sonucu etkiledi\u011fi sorusuna yan\u0131t verir. Pazarlamac\u0131lar, krediyi de\u011ferlendirerek ve \u00f6d\u00fcllendirerek kaynak tahsisini, kampanya performans\u0131n\u0131 ve pazarlama stratejisini optimize edebilir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130li\u015fkilendirme modellerinin faydalar\u0131<\/h2>\n\n\n\n<p>\u0130\u015fletmeler ve pazarlamac\u0131lar ili\u015fkilendirme modellerinden \u00e7e\u015fitli \u015fekillerde faydalanabilir. \u0130\u015fte ili\u015fkilendirme modelini benimsemenin birka\u00e7 \u00f6nemli faydas\u0131:: <\/p>\n\n\n\n<ul>\n<li>Kapsaml\u0131 pazarlama performans\u0131<\/li>\n<\/ul>\n\n\n\n<p>\u0130li\u015fkilendirme modelleri, pazarlama performans\u0131n\u0131n eksiksiz bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc sa\u011flamak i\u00e7in m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca bir\u00e7ok temas noktas\u0131n\u0131 bir araya getirir. D\u00f6n\u00fc\u015f\u00fcmlerin veya istenen sonu\u00e7lar\u0131n elde edilmesinde hangi kanallar\u0131n veya temas noktalar\u0131n\u0131n en etkili oldu\u011funu belirlemeye yard\u0131mc\u0131 olurlar. <\/p>\n\n\n\n<ul>\n<li>Veriye dayal\u0131 karar verme<\/li>\n<\/ul>\n\n\n\n<p>\u0130li\u015fkilendirme modelleri, pazarlamac\u0131lar\u0131n veri odakl\u0131 kararlar almas\u0131n\u0131 sa\u011flamak i\u00e7in veri analizine ve i\u00e7g\u00f6r\u00fclere dayan\u0131r. Pazarlamac\u0131lar, farkl\u0131 temas noktalar\u0131n\u0131n etkisini anlarlarsa kaynaklar\u0131 daha iyi tahsis edebilir, kampanyalar\u0131 optimize edebilir ve en iyi sonu\u00e7lar\u0131 \u00fcreten y\u00f6ntemlere odaklanabilirler. <\/p>\n\n\n\n<ul>\n<li>Pazarlama b\u00fct\u00e7esini optimize etme<\/li>\n<\/ul>\n\n\n\n<p>\u0130\u015fletmeler, ili\u015fkilendirme modellerini kullanarak en etkili kanallar\u0131 veya temas noktalar\u0131n\u0131 bularak pazarlama b\u00fct\u00e7elerini iyile\u015ftirebilir. Pazarlamac\u0131lar, d\u00f6n\u00fc\u015f\u00fcmlere veya istenen sonu\u00e7lara en fazla katk\u0131da bulunan kanallara kaynak tahsis ederek yat\u0131r\u0131m getirisini (ROI) art\u0131rabilir ve d\u00fc\u015f\u00fck performans g\u00f6steren kanallara gereksiz harcama yapmaktan ka\u00e7\u0131nabilir. <\/p>\n\n\n\n<ul>\n<li>Y\u00fcksek de\u011ferli temas noktalar\u0131n\u0131n belirlenmesi<\/li>\n<\/ul>\n\n\n\n<p>M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri etkileyen \u00f6nemli temas noktalar\u0131n\u0131 vurgular. Pazarlamac\u0131lar\u0131n temas noktalar\u0131na \u00f6ncelik vererek m\u00fc\u015fteri yolculu\u011funu optimize etmelerine yard\u0131mc\u0131 olur. Y\u00fcksek de\u011ferli temas noktalar\u0131 m\u00fc\u015fteri deneyimini ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131r.  <\/p>\n\n\n\n<ul>\n<li>M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlama<\/li>\n<\/ul>\n\n\n\n<p>\u0130li\u015fkilendirme modelleri m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 ve yolculuklar\u0131n\u0131 ortaya \u00e7\u0131kar\u0131r. \u0130\u015fletmeler, temas noktas\u0131 etkile\u015fimlerini de\u011ferlendirerek m\u00fc\u015fteri tercihlerini ve karar verme s\u00fcre\u00e7lerini daha iyi anlayabilir. Bu bilgi pazarlama taktiklerini, m\u00fc\u015fteri deneyimlerini ve m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 geli\u015ftirebilir.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130li\u015fkilendirme modeli t\u00fcrleri<\/h2>\n\n\n\n<p>M\u00fc\u015fteri yolculu\u011fu boyunca \u00e7e\u015fitli temas noktalar\u0131na kredi veya de\u011fer tahsis etmek i\u00e7in pazarlama ve analitikte \u00e7e\u015fitli ili\u015fkilendirme modelleri kullan\u0131l\u0131r. Her modelin kredi da\u011f\u0131t\u0131m\u0131 i\u00e7in kendi kurallar\u0131 veya ilkeleri vard\u0131r. Baz\u0131 pop\u00fcler model t\u00fcrlerine bak\u0131n:  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01. \u0130lk etkile\u015fim<\/h3>\n\n\n\n<p>\u0130lk etkile\u015fim ili\u015fkilendirme modeli, ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, d\u00f6n\u00fc\u015f\u00fcmleri bir m\u00fc\u015fterinin i\u015fletmenizle etkile\u015fime ge\u00e7ti\u011fi ilk noktaya atar.<\/p>\n\n\n\n<ul>\n<li>Avantaj<\/li>\n<\/ul>\n\n\n\n<p>\u0130lk temas ili\u015fkilendirme modeli, kanallar aras\u0131nda kullan\u0131c\u0131 d\u00f6n\u00fc\u015f\u00fcm s\u00fcrelerini izlemek i\u00e7in yararl\u0131d\u0131r.<\/p>\n\n\n\n<ul>\n<li>Dezavantaj<\/li>\n<\/ul>\n\n\n\n<p>\u0130lk etkile\u015fim modeli, kullan\u0131c\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm yapmadan \u00f6nce nereden geldi\u011fini hesaba katmaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02. Son etkile\u015fim<\/h3>\n\n\n\n<p>Son etkile\u015fim modeli, kullan\u0131c\u0131n\u0131n markan\u0131zla en son temas\u0131na d\u00f6n\u00fc\u015f\u00fcm sa\u011flar.  <\/p>\n\n\n\n<p>\u00c7o\u011fu zaman bu, ki\u015finin d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdi\u011finde hangi sitede veya uygulamada oldu\u011funa bak\u0131larak ve bunun d\u00f6n\u00fc\u015f\u00fcmden \u00f6nceki son t\u0131klama oldu\u011fu anla\u015f\u0131larak yap\u0131l\u0131r.<\/p>\n\n\n\n<ul>\n<li>Avantaj<\/li>\n<\/ul>\n\n\n\n<p>Son temas ili\u015fkilendirme modeli m\u00fc\u015fteri yolculu\u011funu analiz eder.<\/p>\n\n\n\n<ul>\n<li>Dezavantaj<\/li>\n<\/ul>\n\n\n\n<p>Son etkile\u015fim modelinin en b\u00fcy\u00fck kusuru, bir kullan\u0131c\u0131n\u0131n sat\u0131n alma i\u015flemi yapmadan \u00f6nce markan\u0131zla ilk kez ne zaman ba\u011flant\u0131 kurdu\u011funu dikkate almamas\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">03. Son Do\u011frudan olmayan t\u0131klama etkile\u015fimi<\/h3>\n\n\n\n<p>Son do\u011frudan olmayan t\u0131klama etkile\u015fimi modeli, d\u00f6n\u00fc\u015f\u00fcmleri bir kullan\u0131c\u0131n\u0131n markan\u0131zla reklamla ilgisi olmayan bir \u015fekilde etkile\u015fime girdi\u011fi en son zamana ba\u011flar.<\/p>\n\n\n\n<p>Bu, d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdiklerinde hangi sitede veya uygulamada olduklar\u0131na bakarak ve bunun d\u00f6n\u00fc\u015f\u00fcmden \u00f6nceki son t\u0131klamalar\u0131 oldu\u011funu anlayarak yap\u0131labilir.<\/p>\n\n\n\n<ul>\n<li>Avantaj<\/li>\n<\/ul>\n\n\n\n<p>Son do\u011frudan olmayan t\u0131klama etkile\u015fim modeli, avantajlar\u0131ndan biri olan m\u00fc\u015fteri yolculu\u011funu analiz etmek i\u00e7in m\u00fckemmeldir.<\/p>\n\n\n\n<ul>\n<li>Dezavantaj<\/li>\n<\/ul>\n\n\n\n<p>\u00d6nceki do\u011frudan olmayan t\u0131klama etkile\u015fimi modelinin ana dezavantaj\u0131, bir kullan\u0131c\u0131n\u0131n sat\u0131n almadan \u00f6nce markan\u0131zla ilk kez ne zaman ba\u011flant\u0131 kurdu\u011funu dikkate almamas\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">04. Do\u011frusal at\u0131f modeli<\/h3>\n\n\n\n<p>Do\u011frusal ili\u015fkilendirme metodolojisi, d\u00f6n\u00fc\u015f\u00fcmleri \u015firketinizle olan t\u00fcm kullan\u0131c\u0131 etkile\u015fimlerine e\u015fit olarak da\u011f\u0131t\u0131r.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir kullan\u0131c\u0131 markan\u0131zla ilk olarak bir reklam arac\u0131l\u0131\u011f\u0131yla etkile\u015fime ge\u00e7tiyse ve daha sonra d\u00f6n\u00fc\u015f\u00fcm sa\u011flamadan \u00f6nce organik arama yapt\u0131ysa, bu ili\u015fkilendirme modeli \u00fccretli reklamlar i\u00e7in %50 ve organik i\u00e7in %50 g\u00f6sterecektir.<\/p>\n\n\n\n<ul>\n<li>Avantaj<\/li>\n<\/ul>\n\n\n\n<p>Do\u011frusal ili\u015fkilendirme yakla\u015f\u0131m\u0131n\u0131 uygulamak kolayd\u0131r \u00e7\u00fcnk\u00fc her bir kanal\u0131n d\u00f6n\u00fc\u015f\u00fcme ne kadar katk\u0131da bulundu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekmez.<\/p>\n\n\n\n<ul>\n<li>Dezavantaj<\/li>\n<\/ul>\n\n\n\n<p>Do\u011frusal ili\u015fkilendirme yakla\u015f\u0131m\u0131n\u0131n en \u00f6nemli dezavantaj\u0131, d\u00f6n\u00fc\u015f\u00fcmlerin kanallar aras\u0131nda nadiren e\u015fit olarak da\u011f\u0131lmas\u0131 ve hatta tek bir kanala do\u011fru g\u00fc\u00e7l\u00fc bir \u015fekilde \u00e7arp\u0131k olabilmesi nedeniyle bir\u00e7ok \u015firket i\u00e7in yanl\u0131\u015f olmas\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">05. Zaman \u00e7\u00fcr\u00fcmesi atf\u0131<\/h3>\n\n\n\n<p>Do\u011frusal ili\u015fkilendirmeye benzer \u015fekilde, zaman-a\u015f\u0131m\u0131 ili\u015fkilendirmesi de bu d\u00f6n\u00fc\u015f\u00fcmlerin zamanlamas\u0131n\u0131 dikkate al\u0131r (e\u015fit olarak b\u00f6lmek yerine).<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir kullan\u0131c\u0131 markan\u0131zla bir reklam arac\u0131l\u0131\u011f\u0131yla ve daha sonra d\u00f6n\u00fc\u015f\u00fcm sa\u011flamadan \u00f6nce organik arama yoluyla etkile\u015fime girerse, bu ili\u015fkilendirme modeli reklamlar i\u00e7in %25 ve organik i\u00e7in %75 (en son) g\u00f6sterecektir.<\/p>\n\n\n\n<ul>\n<li>Avantaj<\/li>\n<\/ul>\n\n\n\n<p>Zaman d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn bir avantaj\u0131, kullan\u0131c\u0131lar\u0131n ne zaman d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdi\u011fini dikkate almas\u0131 ve tek bir kullan\u0131c\u0131dan her bir kanala ka\u00e7 d\u00f6n\u00fc\u015f\u00fcm\u00fcn izlenebilece\u011fini belirlemenize olanak sa\u011flamas\u0131d\u0131r.<\/p>\n\n\n\n<ul>\n<li>Dezavantaj<\/li>\n<\/ul>\n\n\n\n<p>Zaman-a\u015f\u0131m\u0131 ili\u015fkilendirme modelinin ana dezavantaj\u0131, do\u011frusal modelden daha karma\u015f\u0131k olmas\u0131d\u0131r (d\u00f6n\u00fc\u015f\u00fcmlerin ne zaman ger\u00e7ekle\u015fti\u011fini dikkate ald\u0131\u011f\u0131 i\u00e7in).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">06. Pozisyon bazl\u0131 ili\u015fkilendirme<\/h3>\n\n\n\n<p>Pozisyon bazl\u0131 ili\u015fkilendirme, d\u00f6n\u00fc\u015f\u00fcmleri, kullan\u0131c\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm huninizde d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdi\u011fi s\u0131rada nerede oldu\u011funa g\u00f6re kategorize eden en iyi ili\u015fkilendirme modellerinden biridir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir kullan\u0131c\u0131 web sitenize bir reklam ve ard\u0131ndan organik arama yoluyla ula\u015f\u0131p d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131ysa, bu ili\u015fkilendirme modeli reklamlar i\u00e7in %50 ve organik i\u00e7in %50&#8217;yi g\u00f6sterecektir.<\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Avantaj<\/li>\n<\/ul>\n\n\n\n<p>Pozisyon bazl\u0131 ili\u015fkilendirmenin bir avantaj\u0131, bir kullan\u0131c\u0131n\u0131n bir \u00fcr\u00fcn sayfas\u0131nda veya sepetinde olmas\u0131 gibi d\u00f6n\u00fc\u015f\u00fcm huninizde oldu\u011fu zaman\u0131 dikkate almas\u0131d\u0131r.<\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Dezavantaj<\/li>\n<\/ul>\n\n\n\n<p>Pozisyon bazl\u0131 ili\u015fkilendirme yakla\u015f\u0131m\u0131n\u0131n en b\u00fcy\u00fck dezavantaj\u0131, hesaplaman\u0131n daha zor olmas\u0131d\u0131r \u00e7\u00fcnk\u00fc bir kullan\u0131c\u0131 d\u00f6n\u00fc\u015f\u00fcm yapt\u0131\u011f\u0131nda d\u00f6n\u00fc\u015f\u00fcm huninizin neresinde oldu\u011funu dikkate al\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do\u011fru ili\u015fkilendirme modelleri nas\u0131l se\u00e7ilir?<\/h2>\n\n\n\n<p>En iyi ili\u015fkilendirme modelini se\u00e7mek, \u00e7ok say\u0131da kriterin dikkatli bir \u015fekilde de\u011ferlendirilmesini gerektirir. \u0130\u015fte \u015firketiniz i\u00e7in en iyi ili\u015fkilendirme modelini se\u00e7meye y\u00f6nelik ad\u0131m ad\u0131m bir yakla\u015f\u0131m: <a href=\"https:\/\/drive.google.com\/file\/d\/1VVQW3mzM9qs75SUgO1pw2p7EZ83J9Qvt\/view?usp=drive_link\"><\/a><\/p>\n\n\n\n<ul>\n<h3><\/h3><li>\u0130\u015f hedeflerinizi tan\u0131mlay\u0131n<\/li>\n<\/ul>\n\n\n\n<p>Pazarlama hedeflerinizi ve i\u015f ama\u00e7lar\u0131n\u0131z\u0131 tan\u0131mlay\u0131n. M\u00fc\u015fteri edinme, marka bilinirli\u011fi, d\u00f6n\u00fc\u015f\u00fcm veya elde tutma hedefiniz nedir? \u0130\u015f hedeflerinizi bilmek, bir ili\u015fkilendirme modeli se\u00e7menize yard\u0131mc\u0131 olacakt\u0131r.  <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>M\u00fc\u015fteri yolculu\u011funuzu analiz edin<\/li>\n<\/ul>\n\n\n\n<p>Hedef demografiniz i\u00e7in tipik m\u00fc\u015fteri yolculu\u011funu analiz edin. M\u00fc\u015fterilerin d\u00f6n\u00fc\u015f\u00fcmden veya istenen eylemden \u00f6nce etkile\u015fimde bulundu\u011fu \u00e7ok say\u0131da temas noktas\u0131n\u0131 ve kanal\u0131 belirleyin.   <\/p>\n\n\n\n<p>Hangi a\u015famalar\u0131n ve temas noktalar\u0131n\u0131n m\u00fc\u015fterilerin davran\u0131\u015flar\u0131 \u00fczerinde en b\u00fcy\u00fck etkiye sahip oldu\u011funu belirleyin. Bu analiz, m\u00fc\u015fteri yolculu\u011funuzun s\u00fcrekli de\u011fi\u015fimini ve karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Pazarlama kanallar\u0131n\u0131z\u0131 de\u011ferlendirin<\/li>\n<\/ul>\n\n\n\n<p>Pazarlama kanallar\u0131n\u0131z\u0131 inceleyin. \u00d6ncelikle arama reklamlar\u0131, sosyal medya veya e-posta pazarlamas\u0131 gibi dijital platformlar\u0131 m\u0131 kullan\u0131yorsunuz? Yoksa \u00e7evrimd\u0131\u015f\u0131 ve \u00e7evrimi\u00e7i kanallar\u0131 bir arada m\u0131 kullan\u0131yorsunuz? Farkl\u0131 ili\u015fkilendirme modelleri, farkl\u0131 kanal t\u00fcrleri i\u00e7in daha uygundur ve bu kanallar\u0131n farkl\u0131 \u00f6zelliklerini hesaba katabilir.   <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Kaynaklar\u0131 ve verileri de\u011ferlendirin<\/li>\n<\/ul>\n\n\n\n<p>Kaynaklar\u0131n\u0131z\u0131 ve verilerinizi de\u011ferlendirin. Baz\u0131 ili\u015fkilendirme modelleri toplu veya \u00f6rneklenmi\u015f verilerle \u00e7al\u0131\u015f\u0131rken, di\u011ferleri bireysel d\u00fczeyde veri gerektirir. Verilerinizin kalitesini ve kullan\u0131labilirli\u011fini ve ili\u015fkilendirme modelini olu\u015fturmak ve s\u00fcrd\u00fcrmek i\u00e7in gereken kaynaklar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun.  <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>\u0130li\u015fkilendirme modeli s\u0131n\u0131rlamalar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Her bir ili\u015fkilendirme modelinin s\u0131n\u0131rlamalar\u0131n\u0131 ve varsay\u0131mlar\u0131n\u0131 anlay\u0131n. Hi\u00e7bir model m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131n karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 tam olarak temsil edemez.   <\/p>\n\n\n\n<p>\u00d6rne\u011fin, son dokunu\u015f ili\u015fkilendirmesi \u00f6nceki temas noktalar\u0131n\u0131 ihmal edebilirken, ilk dokunu\u015f ili\u015fkilendirmesi sonraki temas noktalar\u0131n\u0131n etkisini g\u00f6z ard\u0131 edebilir. Her bir modelin avantaj ve dezavantajlar\u0131n\u0131 i\u015f hedefleriniz ve m\u00fc\u015fteri yolculu\u011funuz ba\u011flam\u0131nda de\u011ferlendirin. <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Test edin ve kar\u015f\u0131la\u015ft\u0131r\u0131n<\/li>\n<\/ul>\n\n\n\n<p>\u00c7e\u015fitli ili\u015fkilendirme modelleriyle A\/B testi veya pilot ara\u015ft\u0131rma ger\u00e7ekle\u015ftirin. \u00c7ok say\u0131da modeli ayn\u0131 anda uygulay\u0131n ve sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.   <\/p>\n\n\n\n<p>Hangi modelin kurulu\u015funuza en do\u011fru ve anlaml\u0131 verileri sa\u011flad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, m\u00fc\u015fteri edinme giderleri veya yat\u0131r\u0131m getirisi gibi \u00f6nemli metrikler \u00fczerindeki etkisini \u00f6l\u00e7\u00fcn.<\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Yineleme ve iyile\u015ftirme<\/li>\n<\/ul>\n\n\n\n<p>\u0130li\u015fkilendirme modellemesinde yinelemeli s\u00fcre\u00e7ler kullan\u0131l\u0131r. \u015eirketiniz b\u00fcy\u00fcd\u00fck\u00e7e m\u00fc\u015fteri yolculu\u011funuz de\u011fi\u015febilir ve yeni pazarlama kanallar\u0131 ortaya \u00e7\u0131kabilir. Se\u00e7ti\u011finiz ili\u015fkilendirme modelinin ba\u015far\u0131s\u0131n\u0131 d\u00fczenli olarak izleyin ve analiz edin.    <\/p>\n\n\n\n<p>Modelin i\u015f hedeflerinizle uyumlu kalmas\u0131n\u0131 ve en \u00f6nemli i\u00e7g\u00f6r\u00fcleri yakalamas\u0131n\u0131 sa\u011flamak i\u00e7in gerekti\u011finde rafine edilmesine veya ayarlanmas\u0131na izin verin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QuestionPro ili\u015fkilendirme modellerinin se\u00e7iminde nas\u0131l yard\u0131mc\u0131 olabilir?<\/h2>\n\n\n\n<p>QuestionPro, i\u015fletmelerin en iyi ili\u015fkilendirme modelini se\u00e7melerine yard\u0131mc\u0131 olmak i\u00e7in \u00e7e\u015fitli ara\u00e7lar ve \u00f6zellikler sa\u011flayan eksiksiz bir pazar ara\u015ft\u0131rma platformudur. \u0130\u015fte QuestionPro&#8217;nun size nas\u0131l yard\u0131mc\u0131 olabilece\u011fi: <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Anket ve veri toplama<\/li>\n<\/ul>\n\n\n\n<p>QuestionPro, hedef kitlenizden veri toplamak i\u00e7in \u00f6zelle\u015ftirilmi\u015f anketler olu\u015fturman\u0131za olanak tan\u0131r. M\u00fc\u015fteri davran\u0131\u015flar\u0131, tercihleri, temas noktas\u0131 etkile\u015fimleri ve daha fazlas\u0131 anketler arac\u0131l\u0131\u011f\u0131yla toplanabilir. M\u00fc\u015fteri yolculuklar\u0131 hakk\u0131nda bilgi edinmek ve bir ili\u015fkilendirme stratejisi se\u00e7mek i\u00e7in anketlerden yararlanabilirsiniz.  <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Geli\u015fmi\u015f analitik<\/li>\n<\/ul>\n\n\n\n<p>QuestionPro verileri analiz eder ve yorumlar. Veri g\u00f6rselle\u015ftirme, segmentasyon ve istatistiksel analiz, temas noktas\u0131-d\u00f6n\u00fc\u015f\u00fcm korelasyonlar\u0131n\u0131 ortaya \u00e7\u0131kar\u0131r. Bu sonu\u00e7lar ili\u015fkilendirme modeli kararlar\u0131na yard\u0131mc\u0131 olabilir.  <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Yolculuk haritalama<\/li>\n<\/ul>\n\n\n\n<p>QuestionPro&#8217;daki yolculuk haritalama, m\u00fc\u015fteri temas noktalar\u0131n\u0131, kanallar\u0131n\u0131 ve etkile\u015fimlerini g\u00f6rselle\u015ftirmenizi sa\u011flar. M\u00fc\u015fteri yolculu\u011funu \u00e7izmek, \u00f6nemli temas noktalar\u0131n\u0131 ke\u015ffetmenize ve bunlar\u0131n d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l etkiledi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur. Bu g\u00f6rsel temsil, ili\u015fkilendirme modeli se\u00e7imi i\u00e7in kritik a\u015famalar\u0131 ve temas noktalar\u0131n\u0131 vurgular.  <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>Deneme ve test etme<\/li>\n<\/ul>\n\n\n\n<p>QuestionPro&#8217;nun ara\u015ft\u0131rma platformu A\/B testlerine ve denemelere olanak tan\u0131r. Birden fazla anket veya deney farkl\u0131 ili\u015fkilendirme modellerini test edebilir. Sonu\u00e7lar\u0131 inceleyerek, ara\u015ft\u0131rma ama\u00e7lar\u0131n\u0131z\u0131 en iyi kar\u015f\u0131layan ve en do\u011fru i\u00e7g\u00f6r\u00fcleri sunan modeli se\u00e7ebilirsiniz.  <\/p>\n\n\n\n<ul>\n<h3><\/h3><li>\u0130\u015fbirli\u011fi ve payda\u015f geri bildirimi<\/li>\n<\/ul>\n\n\n\n<p>QuestionPro, ekiplerin ve payda\u015flar\u0131n ili\u015fkilendirme modeli se\u00e7imi s\u0131ras\u0131nda geri bildirim ve d\u00fc\u015f\u00fcncelerini payla\u015fmalar\u0131n\u0131 sa\u011flar. Geri bildirim toplamak ve kurumu uyumlu hale getirmek i\u00e7in anket sonu\u00e7lar\u0131n\u0131, analiz verilerini ve yol haritalar\u0131n\u0131 ekip \u00fcyeleri, m\u00fc\u015fteriler ve karar vericilerle payla\u015f\u0131n. <\/p>\n\n\n\n<p>QuestionPro, m\u00fc\u015fteri davran\u0131\u015f\u0131 ve temas noktas\u0131 verilerini toplaman\u0131z\u0131 ve analiz etmenizi sa\u011flar. Bu \u00f6nemli veriler, en iyi i\u015f ili\u015fkilendirme modellerini se\u00e7menize yard\u0131mc\u0131 olabilir. Bu nedenle, do\u011fru ili\u015fkilendirme modelini se\u00e7me konusunda en iyi deste\u011fi almak i\u00e7in QuestionPro ile ileti\u015fime ge\u00e7in.  <\/p>\n\n\n\n<p><p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir\u00e7ok temas noktas\u0131n\u0131n m\u00fc\u015fteri davran\u0131\u015f\u0131 \u00fczerindeki etkisini anlamak, s\u00fcrekli de\u011fi\u015fen pazarlama d\u00fcnyas\u0131nda kampanyalar\u0131 optimize etmek ve kaynaklar\u0131 etkili bir \u015fekilde [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":800657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130li\u015fkilendirme Modelleri: T\u00fcrler + Do\u011fru Model Nas\u0131l Se\u00e7ilir<\/title>\n<meta name=\"description\" content=\"\u0130li\u015fkilendirme modelleri ihtiya\u00e7lar\u0131n\u0131za uygun oldu\u011funda en iyi performans\u0131 g\u00f6sterir. 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