{"id":1011197,"date":"2019-07-14T21:34:57","date_gmt":"2019-07-15T04:34:57","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazar-paneli-arastirmasinin-avantajlari\/"},"modified":"2019-07-14T21:34:57","modified_gmt":"2019-07-15T04:34:57","slug":"pazar-paneli-arastirmasinin-avantajlari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazar-paneli-arastirmasinin-avantajlari\/","title":{"rendered":"Pazar Paneli Ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131"},"content":{"rendered":"

Pazar paneli ara\u015ft\u0131rmas\u0131, \u00f6nceden se\u00e7ilmi\u015f ki\u015filerden olu\u015fan bir havuzdan tekrar tekrar veri toplama tekni\u011fidir. Bu paneldeki ki\u015filer genellikle demografik, davran\u0131\u015fsal ara\u015ft\u0131rma<\/a> ve hane halk\u0131 verileri sa\u011flayarak gelecekteki ara\u015ft\u0131rmalar\u0131n y\u00fcr\u00fct\u00fclmesini kolayla\u015ft\u0131r\u0131r. <\/span><\/p>\n

Pazar ara\u015ft\u0131rmas\u0131 her ge\u00e7en g\u00fcn daha da geli\u015fmektedir. Bu de\u011fi\u015fim, veri toplama tarz\u0131n\u0131n ve veri toplamak i\u00e7in kullan\u0131lan ara\u00e7lar\u0131n evriminden kaynaklanmaktad\u0131r. Kurulu\u015flar i\u00e7in geri bildirim toplamak i\u00e7in kat\u0131l\u0131mc\u0131lar\u0131 taramaya \u00e7ok fazla zaman harcamak mant\u0131kl\u0131 de\u011fildir. M\u00fcmk\u00fcn olan en g\u00fcncel ve do\u011fru verileri toplarken maliyetleri ve zaman\u0131 azaltmaya \u00e7al\u0131\u015f\u0131rlar. \u0130\u015fte bu noktada Pazar Paneli Ara\u015ft\u0131rmas\u0131<\/a> devreye giriyor. <\/span><\/p>\n

Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n

Pazar paneli ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in en \u00f6nemli 10 neden<\/strong><\/h2>\n

Pazar paneli ara\u015ft\u0131rmas\u0131 yakla\u015f\u0131m\u0131n\u0131 benimsemenin bir\u00e7ok avantaj\u0131 vard\u0131r. A\u015fa\u011f\u0131da en \u00f6nemli 10 neden yer almaktad\u0131r. <\/span><\/p>\n

    \n
  1. Y\u00fcksek tamamlanma oran\u0131: <\/strong>Tamamlanma oran\u0131, ileti\u015fime ge\u00e7ilen potansiyel kat\u0131l\u0131mc\u0131 say\u0131s\u0131 i\u00e7inde anketi tamamlayan kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczdesidir. Bir \u00e7al\u0131\u015fma i\u00e7in yan\u0131t toplamak \u00fczere bir panel benimsemek size y\u00fcksek bir tamamlanma oran\u0131 sa\u011flar. Kat\u0131l\u0131mc\u0131lar ara\u015ft\u0131rmaya kat\u0131lmay\u0131 tercih ettikleri i\u00e7in yan\u0131t oranlar\u0131 y\u00fcksek olma e\u011filimindedir. <\/li>\n
  2. Zaman tasarrufu sa\u011flar: <\/strong>Paneller<\/a>, istekli ara\u015ft\u0131rma kat\u0131l\u0131mc\u0131lar\u0131na kolay eri\u015fim sa\u011flamak i\u00e7in olu\u015fturulmu\u015ftur. Do\u011fas\u0131 gere\u011fi, ara\u015ft\u0131rma panelleri<\/a> uygun \u00f6rneklemler<\/a> olu\u015fturur. Panel kullanan bir proje, ayn\u0131 projeyi farkl\u0131 bir \u00f6rneklem toplama y\u00f6ntemi kullanarak tamamlamak i\u00e7in gereken s\u00fcrenin \u00e7ok az\u0131n\u0131 al\u0131r. \u00d6rne\u011fin, bir kurulu\u015f Twitter’da ve di\u011fer \u00e7evrimi\u00e7i mecralarda \u00e7evrimi\u00e7i bir anket yay\u0131nlayabilir ve bir s\u00fcr\u00fc tamamlanan anket olu\u015fturabilir. Ancak, bu kat\u0131l\u0131mc\u0131lar\u0131n kat\u0131lmak istediklerine dair bir garanti yoktur. Bir panel olu\u015fturmak, bireylerin \u00e7al\u0131\u015fmaya kat\u0131lmas\u0131n\u0131 garanti eder. Ara\u015ft\u0131rma faaliyetleri h\u0131zl\u0131 bir \u015fekilde bitirilebilir. Bulgular zaman\u0131nda analiz edilebilir. Bu da kurulu\u015flar\u0131n bulgulara h\u0131zl\u0131 tepki vermesini sa\u011flar. <\/li>\n
  3. Maliyet azaltma: <\/strong>Tasarruf edilen zaman, maliyet tasarrufu anlam\u0131na gelir. Pazar paneli ara\u015ft\u0131rma yakla\u015f\u0131m\u0131n\u0131 kullanmak kurulu\u015fun paras\u0131ndan tasarruf etmesini sa\u011flar. Bu kadar basit! \u00d6nceden, anketleri yazd\u0131rman\u0131z ve kat\u0131l\u0131mc\u0131lar\u0131n\u0131za kalem vermeniz gerekiyordu. Ayr\u0131ca, kurulu\u015flar genel n\u00fcfustan rastgele ki\u015fileri hedeflemek ve ard\u0131ndan kotalar\u0131na uymalar\u0131 i\u00e7in onlar\u0131 taramak zorundayd\u0131. Art\u0131k kullan\u0131ma haz\u0131r bir panel ile veri toplamak i\u00e7in yaln\u0131zca do\u011fru \u00f6rneklem hedefleniyor. Anket sorular\u0131 \u00e7evrimi\u00e7i olarak da\u011f\u0131t\u0131l\u0131r ve b\u00f6ylece \u00e7ok k\u0131sa bir s\u00fcre i\u00e7inde do\u011fru kat\u0131l\u0131mc\u0131lara ula\u015f\u0131l\u0131r. Bu anketler ger\u00e7ek zamanl\u0131 olarak izlenebilmekte ve maliyetleri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azaltmaktad\u0131r. <\/li>\n
  4. Odak gruplar\u0131 ve pazar paneli ara\u015ft\u0131rmas\u0131: <\/strong>Odak gruplar\u0131 ve derinlemesine g\u00f6r\u00fc\u015fmeler bir dizi soruya veya tart\u0131\u015fma noktas\u0131na dayan\u0131r. Derinlemesine g\u00f6r\u00fc\u015fmelere kat\u0131lacak do\u011fru ki\u015fileri hedeflemek \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc bu g\u00f6r\u00fc\u015fmeler insanlar\u0131n fikirlerini ve tutumlar\u0131n\u0131 ke\u015ffetmenizi sa\u011flar. (\u00f6rne\u011fin \u00fcr\u00fcnleriniz hakk\u0131nda ne hissettikleri ve ne gibi iyile\u015ftirmeler g\u00f6rmek istedikleri). Panele kat\u0131lanlara a\u00e7\u0131k u\u00e7lu sorular sorulur. Bu kat\u0131l\u0131mc\u0131lar \u00fcr\u00fcn hakk\u0131nda zaten bilgi sahibi olduklar\u0131 i\u00e7in toplanan veriler ‘do\u011fruya yak\u0131n’ olarak kabul edilir. Odak gruplar\u0131 i\u00e7in bir pazar paneli ara\u015ft\u0131rmas\u0131 d\u00fczenlemek ger\u00e7ek, do\u011fru ve zaman\u0131nda veri toplaman\u0131n en uygun yoludur. Bu kat\u0131l\u0131mc\u0131lar, bir kurulu\u015f taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u00e7e\u015fitli ara\u015ft\u0131rma g\u00f6revlerine kat\u0131lmay\u0131 kabul etmi\u015flerdir. <\/li>\n
  5. Pazar paneli ara\u015ft\u0131rmas\u0131 ile daha iyi taranm\u0131\u015f kaynaklar: <\/strong>Pazar paneli, nitelikli insanlardan olu\u015fan bir koleksiyondur. Anketlere kat\u0131lmaya ve bir \u00fcr\u00fcn veya hizmet hakk\u0131nda geri bildirimde bulunmaya haz\u0131rd\u0131rlar. Bu panel, anketin niteli\u011fine g\u00f6re \u00f6nceden taran\u0131r ve profili \u00e7\u0131kar\u0131l\u0131r. Tarama sorular\u0131 kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 nitelendirir, diskalifiye eder ya da ayr\u0131\u015ft\u0131rmaya yard\u0131mc\u0131 olur. Kat\u0131l\u0131mc\u0131lar\u0131n hedefledi\u011finiz \u00f6zelliklere uygun olmas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olurlar. Haz\u0131r bir panele sahip olan t\u00fcm kat\u0131l\u0131mc\u0131lar \u00f6nceden taran\u0131r ve \u00e7al\u0131\u015fmalar i\u00e7in i\u015fe al\u0131n\u0131r. Anketin da\u011f\u0131t\u0131m\u0131nda, anket\u00f6r kimi hedefleyece\u011fini ve kimin pazar paneli ara\u015ft\u0131rmas\u0131na kat\u0131lmak i\u00e7in en uygun oldu\u011funu zaten bilmektedir. <\/li>\n
  6. Bant geni\u015fli\u011fi: <\/strong>B\u00fcy\u00fck kurulu\u015flar, \u00e7al\u0131\u015fmay\u0131 y\u00fcr\u00fctmek i\u00e7in mevcut kaynaklara sahip olabileceklerinden s\u0131f\u0131rdan bir \u00e7al\u0131\u015fma y\u00fcr\u00fctmeyi g\u00f6ze alabilirler. Peki ya daha az bant geni\u015fli\u011fine ve daha az kayna\u011fa sahip daha k\u00fc\u00e7\u00fck kurulu\u015flar? Ya da b\u00fct\u00e7esi k\u0131s\u0131tl\u0131 olan di\u011fer b\u00fcy\u00fck kurulu\u015flar ve hatta bu kurulu\u015flarda bu t\u00fcr bir ara\u015ft\u0131rma yapmak isteyen departmanlar? Her d\u00fczeyde ara\u015ft\u0131rma faaliyetlerine kat\u0131lacak bireyleri ay\u0131rmaya g\u00fc\u00e7leri yetmeyebilir. Uzmanlar taraf\u0131ndan y\u00f6netilen bir kitle<\/a> paneli size as\u0131l i\u015finize odaklanman\u0131z i\u00e7in zaman kazand\u0131r\u0131r. Pazar paneli ara\u015ft\u0131rma sa\u011flay\u0131c\u0131lar\u0131, do\u011fru kat\u0131l\u0131mc\u0131lar\u0131 sa\u011flama ve daha k\u0131sa s\u00fcrede y\u00fcksek kaliteli i\u00e7g\u00f6r\u00fcler elde etme konusunda kendi alanlar\u0131nda uzmand\u0131r. Bir uzman taraf\u0131ndan \u00f6nceden taranm\u0131\u015f bir kat\u0131l\u0131mc\u0131 grubu arac\u0131l\u0131\u011f\u0131yla toplanan yan\u0131tlar sizi veri toplama zahmetinden kurtaraca\u011f\u0131 i\u00e7in veri toplama k\u0131sm\u0131n\u0131 onlara b\u0131rak\u0131n. <\/li>\n
  7. \u0130yi paneller her zaman g\u00fcnceldir: <\/strong>Pazar paneli ara\u015ft\u0131rma sa\u011flay\u0131c\u0131lar\u0131 her g\u00fcn \u00e7al\u0131\u015farak \u00e7e\u015fitli anketler i\u00e7in kat\u0131l\u0131mc\u0131 toplar. Bu paneller binlerce ki\u015fiden olu\u015fan b\u00fcy\u00fck bir n\u00fcfusa sahiptir. Bir uygulama olarak, bu sa\u011flay\u0131c\u0131lar panellerini b\u00fcy\u00fctmek ve geli\u015ftirmek i\u00e7in her zaman hareket halindedir. Anketlere yan\u0131t vermeme e\u011filiminde olan kat\u0131l\u0131mc\u0131lar\u0131 eleyerek veri tabanlar\u0131n\u0131 g\u00fcncellemeye devam ederler. Panelistler kendi istekleriyle panellere kat\u0131ld\u0131klar\u0131 gibi, ya\u015f, gelir, konum, marka tercihleri gibi veri noktalar\u0131n\u0131 g\u00fcncelleyerek panelin g\u00fcncel kalmas\u0131na da katk\u0131da bulunurlar. Panel yenilemesini sadece panelist bilgilerinizi g\u00fcncel tutmak i\u00e7in de\u011fil, ayn\u0131 zamanda yan\u0131t oranlar\u0131n\u0131 uygun seviyelerde tutmak i\u00e7in de yapmak \u00f6nemlidir. \u00d6d\u00fcl arayanlar panel yenileme yoluyla elenir. Bunun nedeni, \u00e7al\u0131\u015fmaya de\u011fer katmay\u0131p te\u015fvikleri almaya odaklanmalar\u0131d\u0131r. T\u0131pk\u0131 arac\u0131n\u0131z\u0131n zaman i\u00e7inde bak\u0131ma ihtiya\u00e7 duymas\u0131 gibi, ara\u015ft\u0131rma panelinizin de bak\u0131ma ihtiyac\u0131 vard\u0131r. Panelin yenilenmesi, panel verilerinin g\u00fcncel, temiz ve i\u015f ihtiya\u00e7lar\u0131n\u0131z\u0131 kar\u015f\u0131lamaya haz\u0131r kalmas\u0131na yard\u0131mc\u0131 olur. \u0130\u015fte bu tazelemektir! <\/li>\n<\/ol>\n

    HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N:<\/strong> Kitle Ara\u015ft\u0131rmas\u0131<\/a><\/p>\n

      \n
    1. Daha iyi \u00f6rnekler ve \u00f6rnekleme: <\/strong>Bir panel i\u00e7indeki kaynaklar \u00f6nceden taran\u0131r. Verileri her zaman yenilenir ve s\u00fcrekli olarak g\u00fcncellenir. Bu uygulama, kat\u0131l\u0131mc\u0131lar\u0131n bir anda hedeflenmesine ve \u00f6rneklenmesine yard\u0131mc\u0131 olur. Bu \u00f6rnekler genel n\u00fcfusu m\u00fckemmel bir \u015fekilde temsil etti\u011finden, hedef n\u00fcfusa uygun kararlar almak kolayd\u0131r. Daha y\u00fcksek bir do\u011fruluk seviyesine ula\u015fman\u0131z muhtemeldir. \u00d6rnekleme, veri hacmini azaltarak \u00e7ok fazla zaman kazand\u0131r\u0131r. Zaman\u0131n\u0131z k\u0131s\u0131tl\u0131 oldu\u011funda, \u00f6rnekleme kullanmadan anket yapmak imkans\u0131z hale gelir. \u00d6rnekleme kullanarak, az say\u0131da kaynak kullanarak bile veriler hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi edinebilirsiniz. <\/li>\n
    2. Daha iyi izleme \u00e7al\u0131\u015fmalar\u0131: <\/strong>Bir izleme \u00e7al\u0131\u015fmas\u0131n\u0131n amac\u0131, verileri zaman i\u00e7inde takip etmek, s\u00fcrekli bir \u00f6l\u00e7\u00fcm olu\u015fturmak, trendlerin ve kar\u015f\u0131la\u015ft\u0131rmalar\u0131n, ani y\u00fckseli\u015flerin ve d\u00fc\u015f\u00fc\u015flerin belirlenmesini kolayla\u015ft\u0131rmakt\u0131r. G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zl\u0131 tempolu pazarlama ortam\u0131nda izleme, markan\u0131z\u0131 y\u00f6netmenin ve rekabet avantaj\u0131n\u0131 koruman\u0131n temel bir bile\u015fenidir. Pazar ara\u015ft\u0131rmas\u0131 ara\u00e7lar\u0131 ve y\u00f6ntemlerindeki s\u00fcrekli geli\u015fme sayesinde bir \u00e7al\u0131\u015fmay\u0131 canl\u0131 olarak takip etmek art\u0131k m\u00fcmk\u00fcn. M\u00fc\u015fteri deneyimi optimizasyonu ve sadakat takibi ger\u00e7ek zamanl\u0131 olarak yap\u0131labilmektedir. Bu da ger\u00e7ek zamanl\u0131 strateji olu\u015fturma ve karar verme olana\u011f\u0131 sa\u011flar. <\/li>\n
    3. Hassas konular (x-rated \u00fcr\u00fcnler) ara\u015ft\u0131r\u0131labilir: <\/strong>Kat\u0131l\u0131mc\u0131lar\u0131n hassas konulara kar\u015f\u0131 potansiyel tepkilerini g\u00f6z \u00f6n\u00fcnde bulundurmak \u00e7ok \u00f6nemlidir. Pazar panelleri, X-rated \u00fcr\u00fcnler, alkol, cinsel tutumlar ve sigara gibi daha hassas konular hakk\u0131nda rapor verebilir. Sigara\/alkol t\u00fcketen bir toplulu\u011fa kolayl\u0131kla ula\u015f\u0131labilir. Kat\u0131l\u0131mc\u0131lara rastgele anketler d\u00fczenleyerek x-rated \u00fcr\u00fcnler ve di\u011fer hassas konulardaki tercihlerini \u00f6\u011frenmek mant\u0131kl\u0131 de\u011fildir. Bu t\u00fcr anketleri tercih eden ki\u015filer, bu t\u00fcr \u00fcr\u00fcnlerle ilgili sorular\u0131 rahatl\u0131kla yan\u0131tlayacakt\u0131r. Hedef kitlenizi tan\u0131mak size b\u00fcy\u00fck \u00f6l\u00e7\u00fcde maliyet ve zaman kazand\u0131rabilir. <\/li>\n<\/ol>\n

      Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 se\u00e7in<\/strong><\/a><\/p>\n

      Pazar paneli ara\u015ft\u0131rmas\u0131 yapt\u0131rmal\u0131 m\u0131s\u0131n\u0131z? Karar <\/strong><\/h3>\n

      Ara\u015ft\u0131rma i\u00e7in t\u00fcketici panellerini kullanmak kurulu\u015flar i\u00e7in \u00e7ok faydal\u0131 olabilir. Panellerin avantajlar\u0131n\u0131n endi\u015feleri a\u015f\u0131p a\u015fmad\u0131\u011f\u0131na karar vermek size kalm\u0131\u015ft\u0131r. Panellerin muazzam olgunlu\u011fu, \u00e7evrimi\u00e7i anketlerin artan kullan\u0131m\u0131ndan kaynaklanmaktad\u0131r. Pazar ara\u015ft\u0131rmas\u0131 i\u00e7in hedef kitlelere ula\u015fmak art\u0131k eskisinden daha zor. \u00c7evrimi\u00e7i pazar paneli ara\u015ft\u0131rmas\u0131, modern pazar ara\u015ft\u0131rmac\u0131s\u0131n\u0131n en \u00f6nemli ara\u00e7lar\u0131ndan biri haline gelmi\u015ftir ve do\u011fru kullan\u0131ld\u0131\u011f\u0131nda de\u011ferli i\u00e7g\u00f6r\u00fcler \u00fcretebilir. <\/span><\/p>\n

      HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N:<\/strong> Panel Kat\u0131l\u0131mc\u0131lar\u0131<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Pazar paneli ara\u015ft\u0131rmas\u0131, \u00f6nceden se\u00e7ilmi\u015f ki\u015filerden olu\u015fan bir havuzdan tekrar tekrar veri toplama tekni\u011fidir. Bu paneldeki ki\u015filer genellikle demografik, davran\u0131\u015fsal […]<\/p>\n","protected":false},"author":86,"featured_media":646532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121],"tags":[],"yoast_head":"\nPazar Paneli Ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Pazar paneli ara\u015ft\u0131rmas\u0131n\u0131n pazar ara\u015ft\u0131rmas\u0131 yapman\u0131n en kolay yolu oldu\u011funu \u00f6\u011frenin. Pazar paneli arac\u0131l\u0131\u011f\u0131yla pazar ara\u015ft\u0131rmas\u0131 yapman\u0131n avantajlar\u0131na g\u00f6z at\u0131n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-paneli-arastirmasinin-avantajlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazar Paneli Ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Pazar paneli ara\u015ft\u0131rmas\u0131n\u0131n pazar ara\u015ft\u0131rmas\u0131 yapman\u0131n en kolay yolu oldu\u011funu \u00f6\u011frenin. 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