{"id":1011201,"date":"2018-01-23T02:51:36","date_gmt":"2018-01-23T09:51:36","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/mobil-gunluk-pazar-arastirmasinin-avantajlari\/"},"modified":"2018-01-23T02:51:36","modified_gmt":"2018-01-23T09:51:36","slug":"mobil-gunluk-pazar-arastirmasinin-avantajlari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/mobil-gunluk-pazar-arastirmasinin-avantajlari\/","title":{"rendered":"Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131"},"content":{"rendered":"<h2><strong>&nbsp;Mobil G\u00fcnl\u00fck nedir?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131, belirli veya hedeflenmi\u015f kullan\u0131c\u0131 bilgilerini a\u015fa\u011f\u0131daki yollarla toplaman\u0131n bir yolu olarak kullan\u0131lan nitel bir ara\u015ft\u0131rma y\u00f6ntemidir <\/span><span style=\"font-weight: 400;\">Kullan\u0131c\u0131\/kat\u0131l\u0131mc\u0131 i\u00e7in en az zahmetle bir zaman \u00e7izelgesi boyunca kullan\u0131c\u0131n\u0131n davran\u0131\u015fsal y\u00f6nlerini de\u011ferlendirmek i\u00e7in veri ve i\u00e7g\u00f6r\u00fclerin yakalanmas\u0131<\/span><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Ak\u0131ll\u0131 telefonlar, hedef kitlenize rahat\u00e7a ula\u015fman\u0131z i\u00e7in kesinlikle en etkili ara\u00e7t\u0131r. Ocak 2018 itibariyle, t\u00fcm internet kullan\u0131m\u0131n\u0131n yakla\u015f\u0131k %66&#8217;s\u0131 ak\u0131ll\u0131 telefonlar ve tabletler gibi mobil cihazlardan ger\u00e7ekle\u015fiyor. Dijital patlama ile birlikte mobil cihazlar, internet kullan\u0131m\u0131 s\u00f6z konusu oldu\u011funda masa\u00fcst\u00fc bilgisayarlar\u0131n yerini alm\u0131\u015f durumda. Bu istatistikleri g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda, bu yaz\u0131y\u0131 masa\u00fcst\u00fcnde de\u011fil de mobil bir cihazda okuyor olma ihtimaliniz %66&#8217;d\u0131r. \u0130\u015fte t\u00fcm ara\u015ft\u0131rmac\u0131lar\u0131n anlayabilece\u011fi bir \u015fey:    <\/span><\/p>\n<blockquote><p><strong>&#8220;Dinlemek, m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 duymak, bu ihtiya\u00e7lar\u0131 anlamak ve \u015firketin bunlar\u0131n sundu\u011fu f\u0131rsatlar\u0131n fark\u0131na varmas\u0131n\u0131 sa\u011flamakt\u0131r.&#8221; &#8211; Frank Eliason<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bir <a href=\"https:\/\/www.questionpro.com\/mobile-diaries.html\">mobil g\u00fcnl\u00fck<\/a> tipik olarak s\u0131n\u0131rl\u0131 ve tan\u0131mlanm\u0131\u015f bir grup veya bireyle kullan\u0131l\u0131r ve kullan\u0131c\u0131 verilerini hareket halindeyken g\u00fcnl\u00fck rutinlerinden kaydeder. Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n cihazlar\u0131 ve dijital medyay\u0131 kullanarak geleneksel anket y\u00f6ntemleriyle elde edilmesi \u00e7ok zor olan ki\u015fiselle\u015ftirilmi\u015f ve do\u011fru verileri toplamas\u0131n\u0131 sa\u011flar.   <\/span><\/p>\n<h2><strong>Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131:<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lara ve kat\u0131l\u0131mc\u0131lara verilerini belirli bir s\u00fcre boyunca kendi kendilerine raporlama se\u00e7ene\u011fi sunar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n ak\u0131ll\u0131 telefonlar\u0131n\u0131 veya di\u011fer cihazlar\u0131n\u0131 kullanarak anlar\u0131 ger\u00e7ek zamanl\u0131 olarak yakalamalar\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veri kayd\u0131n\u0131 kullan\u0131c\u0131lar ve kat\u0131l\u0131mc\u0131lar i\u00e7in kolay ve etkile\u015fimli bir etkinlik haline getirir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar\u0131n geleneksel yollarla m\u00fcmk\u00fcn olmayan daha ki\u015fiselle\u015ftirilmi\u015f bir kullan\u0131c\u0131 verisi toplamas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Belirli bir s\u00fcre boyunca verileri kaydederek davran\u0131\u015fsal bir analiz yap\u0131lmas\u0131n\u0131 ve kullan\u0131c\u0131 psikolojisinin ve duygular\u0131n\u0131n daha iyi anla\u015f\u0131lmas\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar\u0131n, tercihleri ve al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda nitel veri toplama yoluyla trendle ili\u015fki kurmalar\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reklam, hizmet veya \u00fcr\u00fcn verimlili\u011fini de\u011ferlendirmek i\u00e7in hayati \u00f6nem ta\u015f\u0131yan ger\u00e7ek zamanl\u0131 veri toplamaya olanak tan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar\u0131n olumlu bir kullan\u0131c\u0131 izlenimi yaratmak i\u00e7in ger\u00e7ekten \u00f6nemli olan markayla ilgili odak noktalar\u0131na i\u015faret etmelerini ve b\u00f6ylece kar\u015f\u0131lanmam\u0131\u015f ara\u015ft\u0131rma ihtiya\u00e7lar\u0131n\u0131 belirlemelerini sa\u011flar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131lar, t\u00fcm <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\">Niteliksel Pazar Ara\u015ft\u0131rmas\u0131<\/a> ihtiya\u00e7lar\u0131 i\u00e7in ka\u011f\u0131t tabanl\u0131 anketler gibi geleneksel y\u00f6ntemlerden uzakla\u015farak mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131n\u0131 tercih etmi\u015flerdir. Bu y\u00f6ntem maliyetten, zamandan ve da\u011f\u0131t\u0131m y\u00f6nteminden tasarruf edilmesine yard\u0131mc\u0131 olmaktad\u0131r ve bu nedenle k\u00fcresel \u00f6l\u00e7ekte pop\u00fclerdir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ki\u015fiselle\u015ftirilmi\u015f kullan\u0131c\u0131 verileri ararken, mobil g\u00fcnl\u00fckler kullan\u0131labilecek bir y\u00f6ntemdir. Ara\u015ft\u0131rma ve anket d\u00fcnyas\u0131nda bu, ilgili hedef gruplardan derin, anlay\u0131\u015fl\u0131 ve ki\u015fisel veri toplanmas\u0131na olanak tan\u0131mas\u0131 gibi \u00e7ok basit bir nedenden dolay\u0131 pop\u00fclerlik kazanmaktad\u0131r. <\/span><\/p>\n<p>Ayr\u0131ca, <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\">Kantitatif Pazar Ara\u015ft\u0131rmas\u0131<\/a> hakk\u0131nda bilgi edinin!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Mobil G\u00fcnl\u00fck nedir? Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131, belirli veya hedeflenmi\u015f kullan\u0131c\u0131 bilgilerini a\u015fa\u011f\u0131daki yollarla toplaman\u0131n bir yolu olarak kullan\u0131lan nitel [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":605064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131, belirli bir s\u00fcre boyunca mobil cihazlar arac\u0131l\u0131\u011f\u0131yla ki\u015fiselle\u015ftirilmi\u015f kullan\u0131c\u0131 verilerini toplamak i\u00e7in kullan\u0131lan nitel bir pazar ara\u015ft\u0131rmas\u0131 y\u00f6ntemidir.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2672,1114],"tags":[2673],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131, belirli bir s\u00fcre boyunca mobil cihazlar arac\u0131l\u0131\u011f\u0131yla ki\u015fiselle\u015ftirilmi\u015f kullan\u0131c\u0131 verilerini toplamak i\u00e7in kullan\u0131lan nitel bir pazar ara\u015ft\u0131rmas\u0131 y\u00f6ntemidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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