{"id":1011201,"date":"2018-01-23T02:51:36","date_gmt":"2018-01-23T09:51:36","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/mobil-gunluk-pazar-arastirmasinin-avantajlari\/"},"modified":"2018-01-23T02:51:36","modified_gmt":"2018-01-23T09:51:36","slug":"mobil-gunluk-pazar-arastirmasinin-avantajlari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/mobil-gunluk-pazar-arastirmasinin-avantajlari\/","title":{"rendered":"Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131"},"content":{"rendered":"
Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131, belirli veya hedeflenmi\u015f kullan\u0131c\u0131 bilgilerini a\u015fa\u011f\u0131daki yollarla toplaman\u0131n bir yolu olarak kullan\u0131lan nitel bir ara\u015ft\u0131rma y\u00f6ntemidir <\/span>Kullan\u0131c\u0131\/kat\u0131l\u0131mc\u0131 i\u00e7in en az zahmetle bir zaman \u00e7izelgesi boyunca kullan\u0131c\u0131n\u0131n davran\u0131\u015fsal y\u00f6nlerini de\u011ferlendirmek i\u00e7in veri ve i\u00e7g\u00f6r\u00fclerin yakalanmas\u0131<\/span>. <\/span> <\/p>\n Ak\u0131ll\u0131 telefonlar, hedef kitlenize rahat\u00e7a ula\u015fman\u0131z i\u00e7in kesinlikle en etkili ara\u00e7t\u0131r. Ocak 2018 itibariyle, t\u00fcm internet kullan\u0131m\u0131n\u0131n yakla\u015f\u0131k %66’s\u0131 ak\u0131ll\u0131 telefonlar ve tabletler gibi mobil cihazlardan ger\u00e7ekle\u015fiyor. Dijital patlama ile birlikte mobil cihazlar, internet kullan\u0131m\u0131 s\u00f6z konusu oldu\u011funda masa\u00fcst\u00fc bilgisayarlar\u0131n yerini alm\u0131\u015f durumda. Bu istatistikleri g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda, bu yaz\u0131y\u0131 masa\u00fcst\u00fcnde de\u011fil de mobil bir cihazda okuyor olma ihtimaliniz %66’d\u0131r. \u0130\u015fte t\u00fcm ara\u015ft\u0131rmac\u0131lar\u0131n anlayabilece\u011fi bir \u015fey: <\/span><\/p>\n “Dinlemek, m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 duymak, bu ihtiya\u00e7lar\u0131 anlamak ve \u015firketin bunlar\u0131n sundu\u011fu f\u0131rsatlar\u0131n fark\u0131na varmas\u0131n\u0131 sa\u011flamakt\u0131r.” – Frank Eliason<\/strong><\/p><\/blockquote>\n <\/p>\n Bir mobil g\u00fcnl\u00fck<\/a> tipik olarak s\u0131n\u0131rl\u0131 ve tan\u0131mlanm\u0131\u015f bir grup veya bireyle kullan\u0131l\u0131r ve kullan\u0131c\u0131 verilerini hareket halindeyken g\u00fcnl\u00fck rutinlerinden kaydeder. Mobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n cihazlar\u0131 ve dijital medyay\u0131 kullanarak geleneksel anket y\u00f6ntemleriyle elde edilmesi \u00e7ok zor olan ki\u015fiselle\u015ftirilmi\u015f ve do\u011fru verileri toplamas\u0131n\u0131 sa\u011flar. <\/span><\/p>\nMobil g\u00fcnl\u00fck pazar ara\u015ft\u0131rmas\u0131n\u0131n avantajlar\u0131:<\/strong><\/h2>\n
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