{"id":341688,"date":"2018-08-03T04:47:35","date_gmt":"2018-08-03T11:47:35","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ikincil-arastirma-tanim-yontemler-ve-ornekler\/"},"modified":"2018-08-03T04:47:35","modified_gmt":"2018-08-03T11:47:35","slug":"ikincil-arastirma-tanim-yontemler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ikincil-arastirma-tanim-yontemler-ve-ornekler\/","title":{"rendered":"\u0130kincil Ara\u015ft\u0131rma- Tan\u0131m, Y\u00f6ntemler ve \u00d6rnekler."},"content":{"rendered":"

\u0130kincil Ara\u015ft\u0131rma: Tan\u0131m<\/b><\/h2>\n

\u0130kincil ara\u015ft\u0131rma veya masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131 bir<\/span> ara\u015ft\u0131rmad\u0131r<\/span><\/a> Halihaz\u0131rda var olan verileri kullanmay\u0131 i\u00e7eren y\u00f6ntem. Mevcut veriler, ara\u015ft\u0131rman\u0131n genel etkinli\u011fini art\u0131rmak i\u00e7in \u00f6zetlenir ve derlenir. <\/span><\/p>\n

\u0130kincil ara\u015ft\u0131rma, ara\u015ft\u0131rma raporlar\u0131nda ve benzer belgelerde yay\u0131nlanan ara\u015ft\u0131rma materyallerini i\u00e7erir. Bu belgeler halk k\u00fct\u00fcphaneleri, web siteleri, \u00f6nceden doldurulmu\u015f verilerden elde edilen veriler taraf\u0131ndan kullan\u0131labilir hale getirilebilir. <\/span>anketler<\/span><\/a> vb. Baz\u0131 devlet kurumlar\u0131 ve sivil toplum kurulu\u015flar\u0131 da ara\u015ft\u0131rma amac\u0131yla kullan\u0131labilecek ve onlardan al\u0131nabilecek verileri depolar.<\/span><\/p>\n

\u0130kincil ara\u015ft\u0131rma, verilerin kurulu\u015flar veya i\u015fletmeler taraf\u0131ndan ilk elden topland\u0131\u011f\u0131 veya kendi adlar\u0131na veri toplamak i\u00e7in \u00fc\u00e7\u00fcnc\u00fc bir taraf kullanabilecekleri birincil ara\u015ft\u0131rmadan farkl\u0131 olarak, halihaz\u0131rda var olan verileri kulland\u0131\u011f\u0131ndan, birincil ara\u015ft\u0131rmaya g\u00f6re \u00e7ok daha uygun maliyetlidir.<\/span><\/p>\n

Daha Fazla Bilgi Edinin:<\/span> Birincil Ara\u015ft\u0131rma – \u00d6rnekler, Y\u00f6ntemler ve Ama\u00e7<\/span><\/a><\/p>\n

\u00d6rneklerle \u0130kincil Ara\u015ft\u0131rma Y\u00f6ntemleri<\/b><\/h3>\n

\u0130kincil ara\u015ft\u0131rma uygun maliyetlidir ve bu, onu bir\u00e7ok i\u015fletme ve kurulu\u015f aras\u0131nda pop\u00fcler bir se\u00e7im yapan nedenlerden biridir. Her kurulu\u015f y\u00fcr\u00fctmek i\u00e7in b\u00fcy\u00fck miktarda para \u00f6deyemez <\/span>Ara\u015ft\u0131rma<\/span><\/a> ve veri toplamak. Bu nedenle, veriler bir masan\u0131n arkas\u0131nda oturarak al\u0131nabilece\u011finden, hakl\u0131 olarak ikincil ara\u015ft\u0131rmalara \u201cmasa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131\u201d da denir.<\/span><\/p>\n

A\u015fa\u011f\u0131da yayg\u0131n olarak kullan\u0131lan ikincil ara\u015ft\u0131rma y\u00f6ntemleri ve \u00f6rnekleri verilmi\u015ftir:<\/span><\/p>\n

1. \u0130nternette bulunan veriler: <\/b>\u0130kincil veri toplaman\u0131n en pop\u00fcler yollar\u0131ndan biri interneti kullanmakt\u0131r. Veriler internette kolayca bulunur ve bir d\u00fc\u011fmeye t\u0131klanarak indirilebilir.<\/span><\/p>\n

Bu veriler pratik olarak \u00fccretsizdir veya mevcut verileri indirmek i\u00e7in \u00f6nemsiz bir miktar \u00f6demek zorunda kalabilirsiniz. Web siteleri, i\u015fletmelerin veya kurulu\u015flar\u0131n ara\u015ft\u0131rma ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in kullanabilecekleri bir\u00e7ok bilgiye sahiptir. Ancak, kurulu\u015flar\u0131n bilgi toplamak i\u00e7in yaln\u0131zca \u00f6zg\u00fcn ve g\u00fcvenilir web sitelerini dikkate almas\u0131 gerekir.<\/span><\/p>\n

2. Devlet ve sivil toplum kurulu\u015flar\u0131: <\/b>\u0130kincil ara\u015ft\u0131rma i\u00e7in veriler, baz\u0131 devlet kurumlar\u0131ndan ve sivil toplum kurulu\u015flar\u0131ndan da toplanabilir. \u00d6rne\u011fin, ABD Devlet Bas\u0131m B\u00fcrosu, ABD Say\u0131m B\u00fcrosu ve K\u00fc\u00e7\u00fck \u0130\u015fletme Geli\u015ftirme Merkezleri, i\u015fletmelerin veya kurulu\u015flar\u0131n kullanabilece\u011fi de\u011ferli ve ilgili verilere sahiptir.<\/span><\/p>\n

Bu ajanslarda bulunan verileri indirmek veya kullanmak i\u00e7in belirli bir maliyet uygulan\u0131r. Bu kurumlardan elde edilen veriler ger\u00e7ek ve g\u00fcvenilirdir.<\/span><\/p>\n

3. Halk k\u00fct\u00fcphaneleri:<\/b> Halk k\u00fct\u00fcphaneleri, bu ara\u015ft\u0131rma i\u00e7in veri aramak i\u00e7in ba\u015fka bir iyi kaynakt\u0131r. Halk k\u00fct\u00fcphanelerinde daha \u00f6nce yap\u0131lm\u0131\u015f \u00f6nemli ara\u015ft\u0131rmalar\u0131n kopyalar\u0131 bulunur. Onlar, bilgilerin \u00e7\u0131kar\u0131labilece\u011fi \u00f6nemli bilgi ve belgelerin bir deposudur.<\/span><\/p>\n

Bu halk k\u00fct\u00fcphanelerinde sunulan hizmetler bir k\u00fct\u00fcphaneden di\u011ferine farkl\u0131l\u0131k g\u00f6stermektedir. Daha s\u0131k olarak, k\u00fct\u00fcphaneler, piyasa istatistikleri, geni\u015f i\u015fletme rehberleri ve haber b\u00fcltenleri i\u00e7eren b\u00fcy\u00fck bir devlet yay\u0131nlar\u0131 koleksiyonuna sahiptir.<\/span><\/p>\n

4. E\u011fitim Kurumlar\u0131: <\/b>\u0130kincil ara\u015ft\u0131rmalar i\u00e7in e\u011fitim kurumlar\u0131ndan veri toplaman\u0131n \u00f6nemi genellikle g\u00f6z ard\u0131 edilmektedir. Bununla birlikte, kolejlerde ve \u00fcniversitelerde di\u011fer t\u00fcm i\u015f sekt\u00f6rlerinden daha fazla ara\u015ft\u0131rma yap\u0131lmaktad\u0131r.<\/span><\/p>\n

\u00dcniversiteler taraf\u0131ndan toplanan veriler esas olarak birincil ara\u015ft\u0131rmalar i\u00e7indir. Ancak i\u015fletmeler veya kurulu\u015flar e\u011fitim kurumlar\u0131na ba\u015fvurabilir ve onlardan veri talep edebilir. <\/span><\/p>\n

5. Ticari bilgi kaynaklar\u0131:<\/b> Yerel gazeteler, dergiler, dergiler, radyo ve TV istasyonlar\u0131, ikincil ara\u015ft\u0131rmalar i\u00e7in veri elde etmek i\u00e7in harika bir kaynakt\u0131r. Bu ticari bilgi kaynaklar\u0131, ekonomik geli\u015fmeler, siyasi g\u00fcndem, pazar ara\u015ft\u0131rmas\u0131, demografik segmentasyon ve benzeri konularda birinci elden bilgilere sahiptir. <\/span><\/p>\n

\u0130\u015fletmeler veya kurulu\u015flar, \u00e7al\u0131\u015fmalar\u0131yla en alakal\u0131 verileri elde etmeyi talep edebilir. \u0130\u015fletmeler sadece potansiyel m\u00fc\u015fterilerini belirleme f\u0131rsat\u0131na sahip olmakla kalmaz, ayn\u0131 zamanda daha geni\u015f bir eri\u015fime sahip olduklar\u0131 i\u00e7in \u00fcr\u00fcn veya hizmetlerini bu kaynaklar arac\u0131l\u0131\u011f\u0131yla tan\u0131tman\u0131n yollar\u0131n\u0131 da \u00f6\u011frenebilirler.<\/span><\/p>\n

Birincil Ara\u015ft\u0131rma ve \u0130kincil Ara\u015ft\u0131rma Aras\u0131ndaki Temel Farkl\u0131l\u0131klar<\/b><\/h3>\n\n\n\n\n\n\n\n\n
Birincil Ara\u015ft\u0131rma <\/b><\/td>\n\u0130kincil ara\u015ft\u0131rma<\/b><\/td>\n<\/tr>\n
Veri elde etmek i\u00e7in ilk elden ara\u015ft\u0131rma yap\u0131l\u0131r. Ara\u015ft\u0131rmac\u0131 toplanan verilerin “sahibidir”. <\/span><\/td>\nAra\u015ft\u0131rma, \u00f6nceki ara\u015ft\u0131rmalardan toplanan verilere dayanmaktad\u0131r. <\/span><\/td>\n<\/tr>\n
Birincil ara\u015ft\u0131rma<\/span><\/a> ham verilere dayanmaktad\u0131r.<\/span> <\/td>\n\u0130kincil ara\u015ft\u0131rma, \u00f6nceden analiz edilmi\u015f ve filtrelenmi\u015f, denenmi\u015f ve test edilmi\u015f verilere dayanmaktad\u0131r. <\/span><\/td>\n<\/tr>\n
Toplanan veriler bir ara\u015ft\u0131rmac\u0131n\u0131n ihtiya\u00e7lar\u0131na uygundur, \u00f6zelle\u015ftirilmi\u015ftir. Veriler, kurulu\u015flar\u0131n veya i\u015fletmelerin mutlak ihtiya\u00e7lar\u0131na g\u00f6re toplan\u0131r.<\/span><\/td>\nVeriler bir ara\u015ft\u0131rmac\u0131n\u0131n ihtiyac\u0131na g\u00f6re olabilir veya olmayabilir.<\/span><\/td>\n<\/tr>\n
Ara\u015ft\u0131rmac\u0131, birincil ara\u015ft\u0131rmalarda veri toplamak i\u00e7in ara\u015ft\u0131rmaya derinden dahil olur. <\/span><\/td>\nBirincil ara\u015ft\u0131rman\u0131n aksine, ikincil ara\u015ft\u0131rma h\u0131zl\u0131 ve kolayd\u0131r. Konu hakk\u0131nda daha geni\u015f bir anlay\u0131\u015f kazanmay\u0131 ama\u00e7lar.<\/span><\/td>\n<\/tr>\n
Birincil ara\u015ft\u0131rma pahal\u0131 bir s\u00fcre\u00e7tir ve veri toplamak ve analiz etmek i\u00e7in \u00e7ok zaman harcar. <\/span><\/td>\n\u0130kincil ara\u015ft\u0131rma, veriler zaten mevcut oldu\u011fundan h\u0131zl\u0131 bir s\u00fcre\u00e7tir. Ara\u015ft\u0131rmac\u0131, en uygun verileri elde etmek i\u00e7in nerede ara\u015ft\u0131rma yapaca\u011f\u0131n\u0131 bilmelidir.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"secondary<\/h3>\n

\u0130kincil Ara\u015ft\u0131rma<\/b> nas\u0131l yap\u0131l\u0131r<\/b> ?<\/h3>\n

\u0130kincil ara\u015ft\u0131rma y\u00fcr\u00fctmeyle ilgili ad\u0131mlar \u015funlard\u0131r:<\/span><\/p>\n

1. Ara\u015ft\u0131rma konusunu belirleyin: <\/b>\u0130kincil ara\u015ft\u0131rmaya ba\u015flamadan \u00f6nce, ara\u015ft\u0131rma gerektiren konuyu belirleyin. Bu yap\u0131ld\u0131ktan sonra, ara\u015ft\u0131rma \u00f6zelliklerini ve amac\u0131n\u0131 listeleyin. <\/span><\/p>\n

2. Ara\u015ft\u0131rma kaynaklar\u0131n\u0131 belirleyin:<\/b> Ard\u0131ndan, ara\u015ft\u0131rman\u0131z i\u00e7in ge\u00e7erli olan en alakal\u0131 veri ve bilgileri sa\u011flayacak bilgi kaynaklar\u0131n\u0131 daralt\u0131n.<\/span> <\/p>\n

3. Mevcut verileri toplay\u0131n: <\/b>Veri toplama kaynaklar\u0131 daralt\u0131ld\u0131ktan sonra, konuyla yak\u0131ndan ilgili mevcut herhangi bir \u00f6nceki veriyi kontrol edin. Ara\u015ft\u0131rma ile ilgili veriler gazeteler, halk k\u00fct\u00fcphaneleri, devlet ve sivil toplum kurulu\u015flar\u0131 gibi \u00e7e\u015fitli kaynaklardan elde edilebilir. <\/span><\/p>\n

4. Birle\u015ftirin ve kar\u015f\u0131la\u015ft\u0131r\u0131n: <\/b>Veriler topland\u0131ktan sonra, herhangi bir \u00e7o\u011faltma i\u00e7in verileri birle\u015ftirin ve kar\u015f\u0131la\u015ft\u0131r\u0131n ve verileri kullan\u0131labilir bir formatta birle\u015ftirin. Ger\u00e7ek kaynaklardan veri toplad\u0131\u011f\u0131n\u0131zdan emin olun. Yanl\u0131\u015f veriler ara\u015ft\u0131rmay\u0131 ciddi \u015fekilde engelleyebilir.<\/span><\/p>\n

4. Verileri analiz edin:<\/b> Toplanan verileri analiz edin ve t\u00fcm sorular\u0131n yan\u0131tlan\u0131p yan\u0131tlanmad\u0131\u011f\u0131n\u0131 belirleyin. De\u011filse, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler \u00fczerinde daha fazla durmaya ihtiya\u00e7 varsa i\u015flemi tekrarlay\u0131n.<\/p>\n

\u0130kincil Ara\u015ft\u0131rman\u0131n Avantajlar\u0131<\/b><\/h3>\n

1. Bu ara\u015ft\u0131rmadaki \u00e7o\u011fu bilgi haz\u0131rd\u0131r. Verilerin s\u0131f\u0131rdan toplanmas\u0131 gereken birincil ara\u015ft\u0131rmadan farkl\u0131 olarak, ilgili verilerin toplanabilece\u011fi ve kullan\u0131labilece\u011fi bir\u00e7ok kaynak vard\u0131r. <\/span><\/p>\n

2. Gerekli veriler kolayca elde edildi\u011finden ve ger\u00e7ek kaynaklardan elde edildi\u011finde \u00e7ok maliyetli olmad\u0131\u011f\u0131ndan, bu daha ucuz ve daha az zaman alan bir s\u00fcre\u00e7tir. Veri elde etmek i\u00e7in minimum bir harcama ili\u015fkilendirilir.<\/span><\/p>\n

3. \u0130kincil ara\u015ft\u0131rma yoluyla toplanan veriler, kurulu\u015flara veya i\u015fletmelere birincil ara\u015ft\u0131rman\u0131n etkinli\u011fi hakk\u0131nda bir fikir verir. Bu nedenle, kurulu\u015flar veya i\u015fletmeler bir hipotez olu\u015fturabilir ve birincil ara\u015ft\u0131rma y\u00fcr\u00fctmenin maliyetini de\u011ferlendirebilir.<\/span><\/p>\n

4. \u0130kincil ara\u015ft\u0131rma, verilerin mevcudiyeti nedeniyle daha h\u0131zl\u0131 y\u00fcr\u00fct\u00fcl\u00fcr. \u0130\u015fletmelerin amac\u0131na veya ihtiya\u00e7 duyulan veri \u00f6l\u00e7e\u011fine ba\u011fl\u0131 olarak birka\u00e7 hafta i\u00e7inde tamamlanabilir.<\/span><\/p>\n

\u0130kincil Ara\u015ft\u0131rman\u0131n Dezavantajlar\u0131<\/b><\/h3>\n

1. Veriler haz\u0131r olmas\u0131na ra\u011fmen, mevcut bilgilerin ger\u00e7ekli\u011fini anlamak i\u00e7in g\u00fcvenilirlik de\u011ferlendirmesi yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n

2. T\u00fcm ikincil veri kaynaklar\u0131 en son raporlar\u0131 ve istatistikleri sunmaz. Veriler do\u011fru olsa bile, son zaman \u00e7izelgelerini bar\u0131nd\u0131racak kadar g\u00fcncellenmeyebilir.<\/span><\/p>\n

3. \u0130kincil ara\u015ft\u0131rma, sonucunu toplu birincil ara\u015ft\u0131rma verilerinden al\u0131r. Ara\u015ft\u0131rman\u0131z\u0131n ba\u015far\u0131s\u0131, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde, birincil ara\u015ft\u0131rma taraf\u0131ndan halihaz\u0131rda y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rman\u0131n kalitesine ba\u011fl\u0131 olacakt\u0131r. <\/span><\/p>\n

Daha Fazla Bilgi Edinin:<\/span> Pazar ara\u015ft\u0131rmas\u0131 anketleriyle ilgili eksiksiz k\u0131lavuz<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130kincil Ara\u015ft\u0131rma: Tan\u0131m \u0130kincil ara\u015ft\u0131rma veya masa ba\u015f\u0131 ara\u015ft\u0131rmas\u0131 bir ara\u015ft\u0131rmad\u0131r Halihaz\u0131rda var olan verileri kullanmay\u0131 i\u00e7eren y\u00f6ntem. Mevcut veriler, […]<\/p>\n","protected":false},"author":86,"featured_media":341689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[229],"tags":[],"yoast_head":"\n\u0130kincil Ara\u015ft\u0131rma- Tan\u0131m, Y\u00f6ntemler ve \u00d6rnekler. | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0130kincil ara\u015ft\u0131rma, halihaz\u0131rda var olan verileri kullanmay\u0131 i\u00e7eren bir y\u00f6ntemdir. \u00d6rnekler, avantajlar ve dezavantajlar ile \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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