{"id":388359,"date":"2022-06-27T22:33:08","date_gmt":"2022-06-28T05:33:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=388359"},"modified":"2022-12-21T14:16:28","modified_gmt":"2022-12-21T14:16:28","slug":"design-effective-csat-surveys","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/design-effective-csat-surveys\/","title":{"rendered":"M\u00fc\u015fteri memnuniyeti anketleri tasarlamak i\u00e7in 10 ipucu"},"content":{"rendered":"<p><a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\">M\u00fc\u015fteri memnuniyeti (CSAT) anketlerini do\u011fru \u015fekilde tasarlamak, m\u00fc\u015fteri deneyimini (CX)<\/a>&nbsp;anlamak ve \u00f6l\u00e7mek i\u00e7in \u00e7ok \u00f6nemlidir&nbsp;.&nbsp;Do\u011fru yap\u0131lmazsa, m\u00fc\u015fterilerinizi hi\u00e7 ara\u015ft\u0131rmamaktan daha k\u00f6t\u00fcd\u00fcr.&nbsp;K\u00f6t\u00fc tasarlanm\u0131\u015f anketler arac\u0131l\u0131\u011f\u0131yla alabilece\u011finiz veriler, ara\u015ft\u0131rman\u0131z\u0131, anket yan\u0131tlar\u0131n\u0131z\u0131 ve m\u00fc\u015fteri stratejinizi engelleyecektir.&nbsp;CSAT anketlerini etkili bir \u015fekilde tasarlamak i\u00e7in on temel ad\u0131m veya ilkeyi \u00f6zetledik.&nbsp;Bunlar\u0131n daha y\u00fcksek yan\u0131tlar ve daha iyi bilgiler alman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 umuyoruz.<\/p>\n<h2>M\u00fc\u015fteri memnuniyeti anketleri nas\u0131l etkili bir \u015fekilde tasarlan\u0131r?<\/h2>\n<h3><b>1. Anket amac\u0131n\u0131z\u0131 tan\u0131mlay\u0131n<\/b><\/h3>\n<p>M\u00fc\u015fteri anketleri bir\u00e7ok t\u00fcrdendir;&nbsp;<a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">m\u00fc\u015fteri deneyimi, m\u00fc\u015fteri memnuniyeti<\/a>&nbsp;, \u00fcr\u00fcn \u00f6mr\u00fc vb . belirlemek i\u00e7in bunlar\u0131 y\u00fcr\u00fctebilirsiniz&nbsp;. Bu, sorular\u0131n\u0131z anlam\u0131na gelir;&nbsp;ak\u0131\u015flar\u0131 anket amac\u0131 ile de\u011fi\u015fecektir.&nbsp;Anket amac\u0131n\u0131z\u0131 tan\u0131mlay\u0131n ve ard\u0131ndan ona ula\u015f\u0131n.&nbsp;Bu, anketlerinizi etkili hale getirecek ve size zaman kazand\u0131rarak anket yan\u0131t oran\u0131n\u0131z\u0131 art\u0131racakt\u0131r.<\/p>\n<h3><b>2. \u00d6nce puan\u0131n\u0131z\u0131 al\u0131n<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">Genel notu CSAT anketlerinizin<\/a>&nbsp;ba\u015flang\u0131c\u0131nda hemen alman\u0131z\u0131 \u00f6neririz&nbsp;.&nbsp;Bu, m\u00fcstehcen veya zor veya nipel se\u00e7ici sorular yoluyla herhangi bir etki yanl\u0131l\u0131\u011f\u0131 senaryosunu \u00f6nler.&nbsp;Genel puan\u0131n\u0131z\u0131 sona erdirmek, derecelendirme sorunuzun \u00f6nemini ve ge\u00e7erlili\u011fini azaltabilir.<\/p>\n<h3><b>3. Anketinizi s\u0131n\u0131rlay\u0131n<\/b><\/h3>\n<p>CSAT anketleriniz ne kadar uzun olursa, o kadar \u00e7ok insan okulu b\u0131rakacakt\u0131r.&nbsp;Uzun anketler tasarlamak istemezsiniz;&nbsp;m\u00fc\u015fterileriniz veya yan\u0131tlayanlar\u0131n\u0131z anket yorgunlu\u011fundan kurtulacakt\u0131r.&nbsp;Buradaki fikir, yaln\u0131zca anketinizi yan\u0131tlayacak zaman\u0131 olanlardan de\u011fil, t\u00fcm veya maksimum say\u0131da m\u00fc\u015fteriden yan\u0131t almakt\u0131r.<\/p>\n<h3><b>4. Anketlerinizde ki\u015fisel sorulardan ka\u00e7\u0131n\u0131n<\/b><\/h3>\n<p>Anketlerinize ki\u015fisel sorular\u0131 dahil etmek iticidir ve anonim olma unsurunu anketten \u00e7\u0131kar\u0131r.&nbsp;Hi\u00e7bir kat\u0131l\u0131mc\u0131 ki\u015fisel bilgilerini if\u015fa etmek istemez ve bu t\u00fcr sorular utan\u00e7 verici ve rahats\u0131z edicidir.&nbsp;Empatik olun, \u00e7evrimi\u00e7i bir ankette ki\u015fisel sorular\u0131 yan\u0131tlamak ister misiniz?<\/p>\n<h3><b>5. Do\u011frudan ve anla\u015f\u0131l\u0131r yan\u0131tlar verin<\/b><\/h3>\n<p>Anketi yan\u0131tlayanlardan deneyimlerini, sat\u0131n almalar\u0131n\u0131, memnuniyetlerini veya kararlar\u0131n\u0131 &#8216;de\u011ferlendirmelerini&#8217;, &#8216;tahmin etmelerini&#8217; veya &#8216;\u00f6l\u00e7melerini&#8217; isteyerek onlar\u0131 karma\u015f\u0131k hale getirmekten ka\u00e7\u0131nmak.&nbsp;Onlar\u0131n se\u00e7mesini, sizin anlaman\u0131z\u0131 ve sonu\u00e7 \u00e7\u0131karman\u0131z\u0131 basit tutun.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-106220 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/design-csat-surveys.jpg\" alt=\"m\u00fc\u015fteri memnuniyeti anketleri tasarlamak\" width=\"2068\" height=\"1238\"><\/p>\n<h3><b>6. M\u00fc\u015fteri deneyiminden yararlan\u0131n<\/b><\/h3>\n<p>M\u00fc\u015fterilerinize deneyimlerinden hemen sonra anket yaparsan\u0131z, muhtemelen daha iyi yan\u0131tlar ve ak\u0131llar\u0131nda taze olan yan\u0131tlar veya yorumlar al\u0131rs\u0131n\u0131z.&nbsp;Bu, zenginle\u015ftirici bir M\u00fc\u015fteri Deneyimi sa\u011flamada var olabilecek bo\u015fluklar\u0131 kapatmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n<h3><b>7. Jargondan ka\u00e7\u0131n\u0131n<\/b><\/h3>\n<p>Jargon kullanmamak ve m\u00fcmk\u00fcn olan en iyi yan\u0131tlar ve maksimum yan\u0131tlar i\u00e7in anketlerinizde olabildi\u011fince spesifik olmak g\u00fcvenlidir.&nbsp;Bir\u00e7ok anket y\u00f6neticisi, \u00f6zellikle \u015firket i\u00e7i veya sekt\u00f6re \u00f6zel jargon ise, yan\u0131tlayanlar\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131ran jargon kullan\u0131r.<\/p>\n<h3><b>8. S\u0131k s\u0131k hat\u0131rlat\u0131c\u0131 g\u00f6ndermeyin<\/b><\/h3>\n<p>Anketlerinize t\u00fcm m\u00fc\u015fteriler yan\u0131t vermeyecek olsa da, onlar\u0131 hat\u0131rlat\u0131c\u0131larla s\u0131kmak do\u011fru de\u011fildir.&nbsp;Onlara bir kez hat\u0131rlatmak iyidir;&nbsp;ancak, bunun \u00f6tesinde bir \u015fey gereksizdir.&nbsp;S\u0131k hat\u0131rlatmalar, e-postalar\u0131n\u0131z veya m\u00fc\u015fteri anketlerinizden \u00e7\u0131kmak istemelerine neden olabilir.<\/p>\n<h3><b>9. \u00c7evrimi\u00e7i anket tasar\u0131m\u0131 en iyi uygulamalar\u0131na ba\u011fl\u0131 kal\u0131n<\/b><\/h3>\n<p>Bir anketin etkinli\u011fi, hem olumlu hem de olumsuz yan\u0131tlara ne kadar dengeli ve yap\u0131land\u0131r\u0131lm\u0131\u015f bakt\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r.&nbsp;En iyi uygulamalara ba\u011fl\u0131 kalmak, anket yan\u0131t\u0131n\u0131z\u0131n ve anket tamamlama oranlar\u0131n\u0131z\u0131n sa\u011fl\u0131kl\u0131 olmas\u0131n\u0131 sa\u011flayacakt\u0131r.&nbsp;Anket yorgunlu\u011funu ve monotonlu\u011fu \u00f6nlemek i\u00e7in soru t\u00fcrlerinizi \u00e7e\u015fitlendirin.&nbsp;Markal\u0131 bir anket olu\u015fturmak istiyorsan\u0131z,&nbsp;<a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">bir anket tasarlamak i\u00e7in bu ipu\u00e7lar\u0131n\u0131<\/a>&nbsp;akl\u0131n\u0131zda bulundurun .<\/p>\n<h3><b>10. Uygun bir \u00e7evrimi\u00e7i anket platformu kullan\u0131n<\/b><\/h3>\n<p>Uygun bir \u00e7evrimi\u00e7i anket platformu kullanmak, ba\u015far\u0131n\u0131z i\u00e7in \u00e7ok \u00f6nemlidir.&nbsp;Piyasada bir\u00e7ok platform var, ancak hepsi ayn\u0131 \u00f6zellikleri sunmuyor ve i\u015finiz i\u00e7in en uygun olan\u0131 olabilir.&nbsp;<a href=\"https:\/\/www.questionpro.com\/cx\/\">QuestionPro CX<\/a>&nbsp;, t\u00fcm CX anket ihtiya\u00e7lar\u0131n\u0131z\u0131 kar\u015f\u0131lamak i\u00e7in ideal bir platformdur.&nbsp;Markalar\u0131n ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimleri sunmas\u0131na yard\u0131mc\u0131 olan ger\u00e7ek zamanl\u0131 bilgiler sa\u011flar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri memnuniyeti (CSAT) anketlerini do\u011fru \u015fekilde tasarlamak, m\u00fc\u015fteri deneyimini (CX)&nbsp;anlamak ve \u00f6l\u00e7mek i\u00e7in \u00e7ok \u00f6nemlidir&nbsp;.&nbsp;Do\u011fru yap\u0131lmazsa, m\u00fc\u015fterilerinizi hi\u00e7 ara\u015ft\u0131rmamaktan daha [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":360423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[239],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri memnuniyeti anketleri tasarlamak i\u00e7in 10 ipucu | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri memnuniyeti (CSAT) anketlerini do\u011fru \u015fekilde tasarlamak, m\u00fc\u015fteri deneyimini (CX)&nbsp;anlamak ve \u00f6l\u00e7mek i\u00e7in \u00e7ok \u00f6nemlidir&nbsp;.&nbsp;Do\u011fru\" \/>\n<meta name=\"robots\" content=\"index, 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