{"id":388801,"date":"2022-06-28T00:01:17","date_gmt":"2022-06-28T07:01:17","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=388801"},"modified":"2024-05-27T07:49:46","modified_gmt":"2024-05-27T14:49:46","slug":"increase-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/","title":{"rendered":"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r?"},"content":{"rendered":"
\n

M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri taban\u0131 ve ba\u015far\u0131l\u0131 bir i\u015fletmenin anahtar\u0131d\u0131r. Onlar markan\u0131z\u0131n b\u00fcy\u00fck savunucular\u0131d\u0131r, size tekrar i\u015f verirler ve pazarda ba\u015far\u0131l\u0131 olman\u0131z\u0131 ger\u00e7ekten isterler. Memnun m\u00fc\u015fteriler olmadan sad\u0131k m\u00fc\u015fterilere sahip olamazs\u0131n\u0131z. M\u00fc\u015fteri sadakati olmadan, uzun s\u00fcre kalan m\u00fc\u015fterileriniz olmayabilir. F\u0131rsat bulduklar\u0131nda rakiplerinize veya bir sonraki en iyi se\u00e7ene\u011fe ge\u00e7eceklerdir. M\u00fc\u015fteri memnuniyeti<\/a>\u00a0ve sadakati size para kazand\u0131r\u0131r;\u00a0yeni m\u00fc\u015fteriler edinmek eskilerini elde tutmaktan 7 kat daha maliyetlidir.<\/p>\n

Yak\u0131n tarihli bir m\u00fc\u015fteri ara\u015ft\u0131rmas\u0131, bir kurulu\u015fun ticari gelirinin yakla\u015f\u0131k %65’inin mevcut m\u00fc\u015fterilerinden geldi\u011fini \u00f6ne s\u00fcrd\u00fc.<\/i><\/b><\/p>\n

M\u00fc\u015fteri memnuniyetini art\u0131rman\u0131n 20 kan\u0131tlanm\u0131\u015f yolu<\/h2>\n

Mutlu ve sad\u0131k m\u00fc\u015fterileriniz olmas\u0131n\u0131 sa\u011flamak ve bu say\u0131y\u0131 b\u00fcy\u00fctmek i\u00e7in m\u00fc\u015fteri memnuniyetini y\u00fckseltmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n

Mevcut m\u00fc\u015fterilere sat\u0131\u015f yapma olas\u0131l\u0131\u011f\u0131 %60-70, yeni m\u00fc\u015fterilere ise %5-20’dir.<\/i><\/b><\/p>\n

M\u00fc\u015fteri memnuniyetini 20 farkl\u0131 \u015fekilde nas\u0131l art\u0131rabilece\u011finiz a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/p>\n

1. M\u00fc\u015fteri beklentilerini anlay\u0131n<\/h3>\n

Beklentilerini anlayamaz ve yerine getiremezseniz, m\u00fc\u015fterilerinize hizmet etmeyi ve onlar\u0131 tatmin etmeyi umamazs\u0131n\u0131z.<\/p>\n

ABD’de yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rma, m\u00fc\u015fterilerin yakla\u015f\u0131k %50’sinin markalar\u0131n m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamad\u0131\u011f\u0131na inand\u0131\u011f\u0131n\u0131 ileri s\u00fcrd\u00fc.<\/strong><\/em><\/p>\n

Ba\u015far\u0131s\u0131z olursan\u0131z, m\u00fc\u015fteri beklentileri ile \u00fcr\u00fcn\u00fcn\u00fcz veya hizmetiniz aras\u0131nda bir kopukluk varsa, bunu kapatmak i\u00e7in gerekli ad\u0131mlar\u0131 at\u0131n.\u00a0Onlarla konu\u015fun, m\u00fc\u015fteri anketleri g\u00f6nderin ve geri bildirimlerini al\u0131n.\u00a0Al\u0131nan m\u00fc\u015fteri geri bildirimlerine g\u00f6re hareket edin;\u00a0bu, m\u00fc\u015fteri sadakatini art\u0131racak ve onlar\u0131 gelecekte geri bildirim sa\u011flamaya te\u015fvik edecektir.\u00a0Bu, beklentileri belirleyebilece\u011finiz anlam\u0131na gelmez ve yaparsan\u0131z, buna ba\u011fl\u0131 kalsan\u0131z iyi olur.\u00a0Geri bildirimleri do\u011fru departmanlara aktar\u0131l\u0131yor mu?\u00a0Sorunlar\u0131n\u0131n ne zaman \u00e7\u00f6z\u00fclmesini bekleyebilirler?\u00a0Bunlar, m\u00fc\u015fteri s\u00fcre\u00e7lerinizi tan\u0131mlamak ve iyile\u015ftirmek i\u00e7in kullanabilece\u011finiz birka\u00e7 \u00f6rnektir.<\/p>\n

2. Yolculu\u011fu kendiniz ya\u015fay\u0131n<\/h3>\n

M\u00fc\u015fterilerinizin sat\u0131n alma \u00f6ncesinde, s\u0131ras\u0131nda veya sonras\u0131nda etkile\u015fimde bulunaca\u011f\u0131 birka\u00e7 temas noktas\u0131 vard\u0131r.\u00a0Neden bu deneyimden kendin ge\u00e7miyorsun?\u00a0Demo i\u00e7in kaydolun;\u00a0Nas\u0131l gitti\u011fini g\u00f6r.\u00a0Bir \u015fikayet kaydedin, geri d\u00f6n\u00fc\u015f s\u00fcresini kaydedin.\u00a0T\u00fcm bunlar\u0131 ilk elden \u00f6\u011frendikten sonra, hangi alanlar\u0131n iyile\u015ftirilmesi gerekti\u011fini bileceksiniz.\u00a0Bu, m\u00fc\u015fteri deneyimini<\/a>\u00a0ve m\u00fc\u015fteri memnuniyetini\u00a0art\u0131rarak s\u00fcre\u00e7lerinizi ve operasyonlar\u0131n\u0131z\u0131 verimli hale getirecektir .<\/p>\n

3. Temsilcilerinizle ba\u011flant\u0131 kurun<\/h3>\n

Genellikle g\u00f6zden ka\u00e7ar, ancak temsilcilerinizle d\u00fczenli olarak ve ihtiya\u00e7 baz\u0131nda etkile\u015fim kurman\u0131z gerekir.\u00a0M\u00fc\u015fterilerle do\u011frudan kar\u015f\u0131 kar\u015f\u0131ya olan onlar;\u00a0meselelerin ne oldu\u011funu biliyorlar.\u00a0M\u00fc\u015fteri yolculu\u011funda sahip oldu\u011funuz eksiklikleri gidermek i\u00e7in bu verileri kullan\u0131n.<\/p>\n

Temsilcilerinize g\u00fcvenmeniz ve onlar\u0131 g\u00fc\u00e7lendirmeniz de \u00f6nemlidir.\u00a0S\u00fcrece dahil olmalar\u0131na ve m\u00fc\u015fteri sorunlar\u0131n\u0131 tutkuyla \u00e7\u00f6zmelerine izin verin.\u00a0Bu i\u015fe yaramazsa, her zaman durumu t\u0131rmand\u0131rabilirler.\u00a0Bu, me\u015fgul olmalar\u0131n\u0131 sa\u011flayacak ve \u00e7al\u0131\u015fanlar\u0131n y\u0131pranmas\u0131n\u0131 azaltacakt\u0131r.<\/p>\n

Son ara\u015ft\u0131rmalar, destek temsilcilerinin maa\u015flar\u0131n\u0131n aksine \u00e7al\u0131\u015fma ortamlar\u0131 nedeniyle i\u015flerini b\u0131rakt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/i><\/b><\/p>\n

4. M\u00fc\u015fterilerinize do\u011fru davran\u0131n<\/h3>\n

S\u00f6ylemeye gerek yok ama \u00e7ok \u00f6nemli.\u00a0M\u00fc\u015fterilerinize bekledi\u011finiz gibi yakla\u015f\u0131n ve ard\u0131ndan \u00e7\u0131tay\u0131 y\u00fckseltin.\u00a0Onlara sayg\u0131yla, azami dikkatinizle ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131zla davran\u0131n.\u00a0Bunun t\u00fcm ekiplerinize ve fonksiyonlar\u0131n\u0131za yans\u0131mas\u0131 gerekir.\u00a0Endi\u015felerini bildirdiklerinde sorunlar\u0131yla empati kurun, web sitenizde gezinme veya destekle ba\u011flant\u0131 kurma vb. endi\u015felerinin ard\u0131ndaki nedenleri anlay\u0131n. Bir m\u00fc\u015fteri web sitesinin yararl\u0131 olmad\u0131\u011f\u0131n\u0131 veya gezinmenin zor oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsa, bu geri bildirimi almak i\u00e7in canl\u0131 sohbet edin.\u00a0M\u00fc\u015fteri odakl\u0131 t\u00fcm kurulu\u015flar, m\u00fc\u015fterilerini mutlu etmek i\u00e7in web sitelerini kullan\u0131c\u0131 dostu, g\u00f6rsel olarak \u00e7ekici hale getirmek i\u00e7in \u00e7aba harcarlar.<\/p>\n

5. Ekiplerinizi e\u011fitin<\/h3>\n

\u0130yi e\u011fitilmi\u015f ekipler, m\u00fc\u015fteri sorunlar\u0131n\u0131 ele alma ve \u00e7\u00f6zme konusunda daha iyidir.\u00a0E\u011fitimli\u00a0m\u00fc\u015fteri hizmetleri<\/a>\u00a0daha iyi kay\u0131tlara sahiptir ve m\u00fc\u015fteri memnuniyetini ve sadakatini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/p>\n

ABD merkezli m\u00fc\u015fterilerle yak\u0131n zamanda yap\u0131lan bir anket, %69’unun bir markaya ba\u011fl\u0131l\u0131klar\u0131 i\u00e7in m\u00fc\u015fteri hizmetinin son derece gerekli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/i><\/b><\/p>\n

6. Bekleme s\u00fcrelerini azalt\u0131n<\/h3>\n

Daha y\u00fcksek bekleme s\u00fcreleri, m\u00fc\u015fteri memnuniyeti puan\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcr\u00fcr.\u00a0Destek personeli planlamak ve i\u015fe almak markan\u0131n sorumlulu\u011fundad\u0131r.\u00a0M\u00fc\u015fterilere yo\u011fun arama, personel yetersizli\u011fi, tatil sezonu vb. bahaneler sunamazs\u0131n\u0131z. Bu gibi durumlar\u0131 \u00f6nceden g\u00f6r\u00fcp \u00f6nleminizi buna g\u00f6re planlaman\u0131z gerekir.<\/p>\n

7. \u00c7ok kanall\u0131 yard\u0131m sunun<\/h3>\n

M\u00fc\u015fterilerinizin g\u00f6zetim veya ba\u015fka bir nedenle ya\u015fayabilece\u011fi baz\u0131 k\u00fc\u00e7\u00fck sorunlar her zaman olabilir.\u00a0K\u00fc\u00e7\u00fck sorunlar\u0131 kendi ba\u015flar\u0131na \u00e7\u00f6zmek i\u00e7in videolar, belgeler ve her t\u00fcrl\u00fc destek materyali sa\u011flay\u0131n.\u00a0Yaln\u0131zca karma\u015f\u0131k sorunlar i\u00e7in deste\u011fe ula\u015fmalar\u0131n\u0131 sa\u011flay\u0131n.\u00a0M\u00fc\u015fterileriniz bunu takdir etmekle kalmayacak, ayn\u0131 zamanda daha h\u0131zl\u0131 \u00e7\u00f6z\u00fcm bulmalar\u0131na da yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

8. M\u00fc\u015fterilerinizi dinleyin<\/h3>\n

Hem memnun hem de memnun olmayan m\u00fc\u015fterilerinizi dinleyin.\u00a0Sizin i\u00e7in neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve m\u00fckemmel m\u00fc\u015fteri deneyiminin \u00f6n\u00fcnde neyin durdu\u011funu \u00f6\u011frenin.\u00a0Bir CX y\u00f6netim platformu<\/a>\u00a0kullanarak\u00a0m\u00fc\u015fteri memnuniyeti (CSAT) anketleri yap\u0131n<\/a>\u00a0ve\u00a0bunlar\u0131 g\u00f6zden ge\u00e7irin.\u00a0Hangi alanlar\u0131n iyile\u015ftirilmesi gerekti\u011fini ve bunlar\u0131 nas\u0131l iyile\u015ftirebilece\u011finizi g\u00f6r\u00fcn.\u00a0M\u00fc\u015fteri anketleri d\u00fczenler ancak geri bildirimlerine g\u00f6re hareket etmezseniz onlar\u0131 mutlu edemezsiniz.\u00a0M\u00fc\u015fterilerinizi bu \u015fekilde rakiplerinize kapt\u0131rmay\u0131n.\u00a0T\u00fcm ekiplerinizi dahil edin ve m\u00fc\u015fteri memnuniyetini art\u0131rma ortak hedefi do\u011frultusunda \u00e7al\u0131\u015f\u0131n.<\/p>\n

9. Topluluklar olu\u015fturun<\/h3>\n

Topluluklar olu\u015fturmak, m\u00fc\u015fteri hizmetleri, promosyon ve pazarlama faaliyetlerini ele alman\u0131n ve m\u00fc\u015fteri endi\u015felerini gidermenin harika bir yoludur.\u00a0Bir topluluk y\u00f6neticisine sahip olmak, sosyal medya varl\u0131\u011f\u0131n\u0131z\u0131 ve yan\u0131t verme h\u0131z\u0131n\u0131z\u0131 art\u0131r\u0131r.\u00a0Topluluk y\u00f6neticisi, t\u00fcm konu\u015fmalar\u0131 izleyebilir ve konu\u015fmalar\u0131n do\u011fru y\u00f6nde ilerlemesini sa\u011flayabilir.\u00a0Herhangi bir \u00fcr\u00fcn veya hizmet endi\u015fesini g\u00f6z \u00f6n\u00fcnde bulundurabilir ve zaman\u0131nda \u00e7\u00f6z\u00fcm i\u00e7in ekibe bildirebilirler.\u00a0Topluluklar, yeni \u00fcr\u00fcn fikirleri, mevcut ve gelecek \u00fcr\u00fcnler hakk\u0131nda geri bildirim toplaman\u0131n harika bir yoludur.<\/p>\n

10. \u00c7al\u0131\u015fan memnuniyetini sa\u011flay\u0131n<\/h3>\n

\u00c7al\u0131\u015fan deneyimi (EX) ve m\u00fc\u015fteri deneyimi (CX) ayr\u0131lmaz bir \u015fekilde ba\u011flant\u0131l\u0131d\u0131r.\u00a0Ba\u011fl\u0131 \u00e7al\u0131\u015fanlar\u0131n harika bir M\u00fc\u015fteri Deneyimi sunmak i\u00e7in yukar\u0131da ve \u00f6teye gitti\u011fi bilinmektedir.\u00a0\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 takdir edin, \u00e7abalar\u0131n\u0131 \u00f6d\u00fcllendirin, onlara harika bir \u00e7al\u0131\u015fma ortam\u0131 sa\u011flay\u0131n ve m\u00fc\u015fteri deneyiminizi zenginle\u015ftirin.\u00a0Bunu m\u00fc\u015fterilerimiz ve \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in konu<\/a>\u00a0blogunda\u00a0ayr\u0131nt\u0131l\u0131 olarak tart\u0131\u015f\u0131yoruz .<\/p>\n

11. NPS’nizi geli\u015ftirin<\/h3>\n

Net Tavsiye Skoru (NPS)<\/a>\u00a0, m\u00fc\u015fteri sadakatini ve m\u00fc\u015fterilerinizin \u00fcr\u00fcnlerinizi ve hizmetlerinizi sevdiklerine ve meslekta\u015flar\u0131na tavsiye etme isteklili\u011fini \u00f6l\u00e7er.\u00a0Net Destek\u00e7i Puan\u0131n\u0131z\u0131 \u00f6l\u00e7mek i\u00e7in NPS anketleri yap\u0131n.\u00a0Genellikle artan m\u00fc\u015fteri memnuniyeti, daha y\u00fcksek NPS’ye yol a\u00e7ar.\u00a0Rakiplerinizle ilgili nerede durdu\u011funuzu anlamak i\u00e7in iyi bir NPS puan\u0131 \u00e7ok\u00a0\u00f6nemlidir\u00a0.\u00a0<\/a>Rakiplerinizin sizden farkl\u0131 veya daha iyi neler yapt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn ve NPS’nizi iyile\u015ftirin.\u00a0Bu, m\u00fc\u015fteri memnuniyetinizi art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

12. NPS detrakt\u00f6r iyile\u015fmesi<\/h3>\n

CSAT ve CX, marka alg\u0131s\u0131n\u0131 ve imaj\u0131n\u0131 y\u00f6netmede \u00e7ok \u00f6nemli bir rol oynar.\u00a0M\u00fckemmel m\u00fc\u015fteri deneyimini \u00f6nemseyen ve teslim eden ba\u015far\u0131l\u0131 \u015firketler, memnuniyetsiz m\u00fc\u015fterilerle hemen takip eder.\u00a0Bu, m\u00fc\u015fteri sorular\u0131n\u0131n ve endi\u015felerinin ele al\u0131nmas\u0131na, m\u00fc\u015fteri kayb\u0131n\u0131 kontrol alt\u0131na almaya ve k\u00f6t\u00fc ya da olumsuz a\u011f\u0131zdan a\u011f\u0131za ileti\u015fimin yay\u0131lmas\u0131n\u0131 \u00f6nlemeye yard\u0131mc\u0131 olur.<\/p>\n

Twitter, Facebook, Instagram, LinkedIn vb. gibi sosyal medya kanallar\u0131, bir d\u00fc\u011fmeye t\u0131klayarak yorum, inceleme ve geri bildirim g\u00f6nderme se\u00e7ene\u011fi sunar.\u00a0M\u00fc\u015fterileri takip ederek ve endi\u015feleri \u00e7\u00f6zerek bundan ka\u00e7\u0131nmak ana odak noktas\u0131 olmal\u0131d\u0131r.\u00a0Biz buna\u00a0‘Detrakt\u00f6r Kurtarma<\/a>‘ diyoruz ve\u00a0CX y\u00f6netim platformumuz<\/a>\u00a0, markalar\u0131n olumsuz geri bildirimleri otomatik olarak izlemesine ve zaman\u0131nda harekete ge\u00e7mesine olanak tan\u0131yor.<\/p>\n

13. Pasiflerinizi g\u00f6rmezden gelmeyin<\/h3>\n

Markalar\u00a0NPS anketleri<\/a>\u00a0yapt\u0131\u011f\u0131nda , yan\u0131tlayanlar yan\u0131tlar\u0131na g\u00f6re \u00fc\u00e7 t\u00fcre ayr\u0131l\u0131r.\u00a0Destekleyiciler, bir markan\u0131n \u00fcr\u00fcnlerini veya hizmetlerini sevdiklerine ve meslekta\u015flar\u0131na tavsiye etme isteklerine 9 veya 10 puan veren m\u00fc\u015fterilerdir.\u00a0K\u00f6t\u00fcleyenler, 6 veya daha d\u00fc\u015f\u00fck puan veren ve kay\u0131p riski olanlard\u0131r.\u00a0Bir sonraki uygun f\u0131rsatta bir markan\u0131n rakiplerine ge\u00e7ecekler.\u00a0Pasifler arada d\u00fc\u015fer;\u00a0size ya 7 ya da 8 puan verirler. Pek \u00e7ok marka, \u00e7o\u011funlukla markan\u0131z\u0131 ne tan\u0131t\u0131yorlar ne de k\u00f6t\u00fc a\u011f\u0131zdan \u00e7\u0131kard\u0131klar\u0131 i\u00e7in pasiflerini g\u00f6rmezden gelmekten su\u00e7ludur.\u00a0Ancak pasiflere odaklanmak t\u00fcm markalar i\u00e7in bir \u00f6ncelik olmal\u0131d\u0131r.\u00a0M\u00fc\u015fteri operasyonlar\u0131n\u0131z ve s\u00fcre\u00e7lerinizde yapaca\u011f\u0131n\u0131z birka\u00e7 iyile\u015ftirmeyle, sizin destek\u00e7ileriniz olabilirler.\u00a0Daha fazla bilgi i\u00e7in NPS pasifleri<\/a>\u00a0hakk\u0131ndaki bu blogu okuyun\u00a0.<\/p>\n

14. CSAT’\u0131 \u015firket k\u00fclt\u00fcr\u00fcn\u00fcz\u00fcn bir par\u00e7as\u0131 yap\u0131n<\/h3>\n

M\u00fc\u015fteri memnuniyetini DNA’n\u0131z\u0131n, \u015firket k\u00fclt\u00fcr\u00fcn\u00fcz\u00fcn bir par\u00e7as\u0131 yap\u0131n.\u00a0T\u00fcm giri\u015fimlerinizin ve s\u00fcre\u00e7lerinizin bu ortak kurumsal hedef taraf\u0131ndan y\u00f6nlendirilmesine izin verin.\u00a0\u00c7al\u0131\u015fanlar, bireysel hedeflerini \u015firket hedefleriyle uyumlu hale getirmeye ba\u015flad\u0131\u011f\u0131nda, m\u00fc\u015fterilerinizin deneyimleri iyile\u015fir.\u00a0Olumlu a\u011f\u0131zdan a\u011f\u0131za ileti\u015fim, m\u00fc\u015fteri taban\u0131n\u0131n b\u00fcy\u00fcmesi \u00fczerinde dalgal\u0131 bir etkiye sahip olacakt\u0131r.<\/p>\n

15. Sosyal medyadan yararlan\u0131n<\/h3>\n

\u00d6nde gelen t\u00fcm sosyal medya platformlar\u0131nda \u015firket hesaplar\u0131na sahip olmak yeterli de\u011fildir.\u00a0Herhangi bir m\u00fc\u015fteri sorgusu ve endi\u015fesi i\u00e7in onlar\u0131 s\u0131k s\u0131k izlemeli ve en k\u0131sa s\u00fcrede \u00e7\u00f6zmelisiniz.\u00a0Trendleri ve kal\u0131plar\u0131 izlemek ve endi\u015feleri proaktif bir \u015fekilde ele almak i\u00e7in \u00f6nlemler almak i\u00e7in bu platformlar\u0131 kullan\u0131n.\u00a0T\u00fcm m\u00fc\u015fteri temas noktalar\u0131nda<\/a>\u00a0sorunsuz bir M\u00fc\u015fteri Deneyimi sa\u011flamak i\u00e7in \u00f6nemli bilgileri toplay\u0131n ve ekiplerinizle payla\u015f\u0131n\u00a0.<\/p>\n

16. M\u00fc\u015fteri incelemelerini okuyun<\/h3>\n

\u00d6nde gelen sosyal medya kanallar\u0131n\u0131n yan\u0131 s\u0131ra, m\u00fc\u015fterilerin yorumlar\u0131n\u0131 yay\u0131nlayabilecekleri bir\u00e7ok web sitesi ve portal var.\u00a0M\u00fc\u015fterilerinizin \u00fcr\u00fcnleriniz ve hizmetleriniz hakk\u0131nda neler s\u00f6yledi\u011fini g\u00f6rmek i\u00e7in bunlar\u0131 izleyin veya bu portallara kaydolun.\u00a0\u0130yi ya da k\u00f6t\u00fc, bu incelemelerin arkas\u0131ndaki nedenleri anlamaya \u00e7al\u0131\u015f\u0131n.\u00a0\u0130yilerse, bunlar\u0131 ba\u015fka bir yerde \u00e7o\u011falt\u0131p \u00e7o\u011faltamayaca\u011f\u0131n\u0131za ve CSAT’\u0131 iyile\u015ftirip geli\u015ftiremeyece\u011finize bak\u0131n.\u00a0Olumsuz ise, nedenleri nelerdir ve deneyimlerini iyile\u015ftirmek i\u00e7in ne gibi \u00f6nlemler al\u0131nabilir?\u00a0Bunlar\u0131 analiz etmeye ba\u015flad\u0131\u011f\u0131n\u0131zda, bu verileri\u00a0m\u00fc\u015fteri memnuniyetini\u00a0\u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmak i\u00e7in kullanabilirsiniz.<\/p>\n

17. G\u00fcnl\u00fck stand-up’lar yap\u0131n<\/h3>\n

M\u00fc\u015fteri sorunlar\u0131 veya \u00fcr\u00fcn hatalar\u0131 herhangi bir kal\u0131p izlemez.\u00a0Bir haftada hi\u00e7 sahip olamazs\u0131n\u0131z ve bir sonraki hafta bol miktarda alabilirsiniz.\u00a0\u00d6n\u00fcm\u00fczdeki hafta \u00f6nemli \u00fcr\u00fcn g\u00fcncellemeleri yay\u0131nl\u0131yor musunuz?\u00a0\u00d6n\u00fcm\u00fczdeki hafta i\u00e7in programlanm\u0131\u015f herhangi bir \u00fcr\u00fcn geli\u015ftirmesi var m\u0131?\u00a0Personelinizi m\u00fc\u015fteri \u015fikayetleri veya sorular\u0131yla bo\u011fmaktan ka\u00e7\u0131nmak i\u00e7in bu gibi b\u00fcy\u00fck etkinlikler i\u00e7in plan yap\u0131n.\u00a0K\u00f6t\u00fc m\u00fc\u015fteri hizmetleri, m\u00fc\u015fteri sadakatini ve m\u00fc\u015fteri memnuniyetini etkiler.\u00a0B\u00fcy\u00fck tatilleri, altyap\u0131 revizyonlar\u0131n\u0131 \u00f6nceden g\u00f6r\u00fcn ve m\u00fckemmel m\u00fc\u015fteri hizmeti sa\u011flamak i\u00e7in buna g\u00f6re plan yap\u0131n.<\/p>\n

18. CSAT anketleri yap\u0131n<\/h3>\n

M\u00fc\u015fteri memnuniyeti anketleri, m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7meye yard\u0131mc\u0131 olur.\u00a0Bu anketler, m\u00fc\u015fterilerinizin memnuniyetinin veya memnuniyetsizli\u011finin arkas\u0131ndaki nedeni anlaman\u0131za yard\u0131mc\u0131 olur.\u00a0Bunlar\u0131 veri toplamak, ekiplerinizle payla\u015fmak ve sorunsuz bir m\u00fc\u015fteri deneyimini engelleyebilecek bo\u015fluklar\u0131 kapatmak i\u00e7in kullan\u0131n.\u00a0Bu blogda\u00a0CSAT anketlerinin \u00f6nemi<\/a>\u00a0hakk\u0131nda ayr\u0131nt\u0131l\u0131 olarak konu\u015fuyoruz .<\/p>\n

19. M\u00fc\u015fteri anket verilerini eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fcn<\/h3>\n

M\u00fc\u015fteri anketleri yapmak, sorunsuz ve zengin m\u00fc\u015fteri deneyimi sa\u011flaman\u0131n yaln\u0131zca bir ad\u0131m\u0131d\u0131r.\u00a0M\u00fc\u015fteri yolculu\u011funun \u00e7e\u015fitli temas noktalar\u0131ndaki m\u00fc\u015fteri etkile\u015fimlerine ba\u011fl\u0131 olarak m\u00fc\u015fteri memnuniyeti artabilir veya azalabilir.\u00a0Nedenleri ortaya \u00e7\u0131karmak, kal\u0131plar\u0131 ke\u015ffetmek, e\u011filimleri belirlemek ve bu bilgileri CX ve CSAT giri\u015fimlerinizi tan\u0131mlamak ve geli\u015ftirmek i\u00e7in kullanmak i\u00e7in bu anketleri kullan\u0131n.\u00a0Anket yapmak ve bu anketlerden elde edilen verileri kullanmamak, m\u00fc\u015fterilerinize ve markan\u0131za b\u00fcy\u00fck bir zarar verebilir.<\/p>\n

20. M\u00fc\u015fterileriniz i\u00e7in ki\u015fiselle\u015ftirin<\/h3>\n

M\u00fc\u015fteriler sizden sat\u0131n ald\u0131klar\u0131nda verilerini size isteyerek verirler.\u00a0Ak\u0131ll\u0131ca kullan\u0131yor musun?\u00a0Pazarlama \u00e7abalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmek veya ki\u015fiselle\u015ftirilmi\u015f do\u011fum g\u00fcn\u00fc dilekleri g\u00f6ndermek i\u00e7in en son ne zaman kulland\u0131n\u0131z?\u00a0Sadece veri toplay\u0131p \u00fczerine oturmay\u0131n.\u00a0M\u00fc\u015fterilerin ilgisini \u00e7ekmek, m\u00fc\u015fteri sadakatini ve memnuniyetini art\u0131rmak i\u00e7in m\u00fc\u015fteri etkile\u015fimlerinizi ki\u015fiselle\u015ftirin.<\/p>\n

Bu yollar, m\u00fc\u015fteri memnuniyetini art\u0131rmada ve m\u00fc\u015fteri deneyimini zenginle\u015ftirmede harikalar yaratacakt\u0131r.\u00a0CX giri\u015fimlerinizi etkin bir \u015fekilde y\u00f6netmek i\u00e7in\u00a0CX y\u00f6netim platformumuzu<\/a>\u00a0ve avantajlar\u0131n\u0131 inceleyebilirsiniz.<\/p>\n<\/div>\n

\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri […]<\/p>\n","protected":false},"author":39,"featured_media":355100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[239],"tags":[],"yoast_head":"\nM\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T07:01:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T14:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/bad-net-promoter-score-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Musaddiq Shaikh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Musaddiq Shaikh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/\"},\"author\":{\"name\":\"Musaddiq Shaikh\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c\"},\"headline\":\"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r?\",\"datePublished\":\"2022-06-28T07:01:17+00:00\",\"dateModified\":\"2024-05-27T14:49:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/\"},\"wordCount\":2362,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"m\u00fc\u015fteri deneyimi\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/\",\"name\":\"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-06-28T07:01:17+00:00\",\"dateModified\":\"2024-05-27T14:49:46+00:00\",\"description\":\"M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"m\u00fc\u015fteri deneyimi\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/musteri-deneyimi\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c\",\"name\":\"Musaddiq Shaikh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g\",\"caption\":\"Musaddiq Shaikh\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/musaddiq\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r? | QuestionPro","description":"M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/","og_locale":"tr_TR","og_type":"article","og_title":"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r? | QuestionPro","og_description":"M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-06-28T07:01:17+00:00","article_modified_time":"2024-05-27T14:49:46+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/bad-net-promoter-score-5.jpg","type":"image\/jpeg"}],"author":"Musaddiq Shaikh","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Musaddiq Shaikh","Tahmini okuma s\u00fcresi":"7 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/"},"author":{"name":"Musaddiq Shaikh","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c"},"headline":"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r?","datePublished":"2022-06-28T07:01:17+00:00","dateModified":"2024-05-27T14:49:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/"},"wordCount":2362,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["m\u00fc\u015fteri deneyimi"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/","name":"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r? | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-06-28T07:01:17+00:00","dateModified":"2024-05-27T14:49:46+00:00","description":"M\u00fc\u015fteriler i\u015fletmenin en \u00f6nemli par\u00e7as\u0131n\u0131 olu\u015fturur ve bu nedenle i\u015fletmeler her zaman m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015f\u0131r. Bu, sad\u0131k bir m\u00fc\u015fteri","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/increase-customer-satisfaction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"m\u00fc\u015fteri deneyimi","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/musteri-deneyimi\/"},{"@type":"ListItem","position":3,"name":"M\u00fc\u015fteri memnuniyeti nas\u0131l art\u0131r\u0131l\u0131r ve daha fazla i\u015f nas\u0131l al\u0131n\u0131r?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/58075732d9741f09be0dd781df06057c","name":"Musaddiq Shaikh","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18abe6f6a76f5ea785fffabaa200fec3?s=96&d=mm&r=g","caption":"Musaddiq Shaikh"},"url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/musaddiq\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/bad-net-promoter-score-5.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/07\/bad-net-promoter-score-5.jpg","author_info":{"display_name":"Musaddiq Shaikh","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/musaddiq\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/388801"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=388801"}],"version-history":[{"count":2,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/388801\/revisions"}],"predecessor-version":[{"id":875053,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/388801\/revisions\/875053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/355100"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=388801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=388801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=388801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}