{"id":395277,"date":"2022-06-29T05:28:02","date_gmt":"2022-06-29T12:28:02","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=395277"},"modified":"2022-12-21T14:54:05","modified_gmt":"2022-12-21T14:54:05","slug":"customer-survey-program","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/customer-survey-program\/","title":{"rendered":"7 kolay ad\u0131mda m\u00fckemmel bir m\u00fc\u015fteri anket program\u0131 nas\u0131l olu\u015fturulur"},"content":{"rendered":"

M\u00fc\u015fteri geri bildirimi, herhangi bir markan\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Kurulu\u015flar\u0131n m\u00fc\u015fteri giri\u015fimlerinin ne kadar iyi performans g\u00f6sterdi\u011fini, m\u00fc\u015fteri deneyimini iyile\u015ftirmek, yeni t\u00fcketici stratejileri tasarlamak, m\u00fc\u015fteri sadakatini art\u0131rmak ve <\/span>m\u00fc\u015fteri memnuniyetini<\/span><\/a> y\u00fckseltmek i\u00e7in hangi de\u011fi\u015fikliklerin yap\u0131lmas\u0131 gerekti\u011fini bilmesini sa\u011flar .<\/span><\/p>\n

M\u00fc\u015fteri anket program\u0131 nedir?<\/span><\/h2>\n

M\u00fc\u015fteri geri bildirimi toplamak i\u00e7in m\u00fc\u015fteri anketlerini kullanmak \u00e7o\u011fu kurulu\u015f taraf\u0131ndan tercih edilir. Bu anketler, bir sat\u0131n alma yap\u0131ld\u0131ktan hemen sonra veya y\u0131lda bir, iki y\u0131lda bir vb. yap\u0131labilir. Bu, tamamen \u00e7al\u0131\u015fman\u0131z\u0131n oda\u011f\u0131na ve neyi ba\u015farmay\u0131 umdu\u011funuza ba\u011fl\u0131d\u0131r. \u0130yi haz\u0131rlanm\u0131\u015f bir anket program\u0131, i\u015f performans\u0131n\u0131, geliri ve <\/span>m\u00fc\u015fteri deneyimini<\/span><\/a> iyile\u015ftirmede b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olabilir . \u015eimdi verimli bir t\u00fcketici anketi program\u0131n\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131na bakal\u0131m.<\/span><\/p>\n

M\u00fckemmel bir m\u00fc\u015fteri anket program\u0131 olu\u015fturmak i\u00e7in bir \u00e7er\u00e7eve<\/span><\/h3>\n

Art\u0131k bir t\u00fcketici anket program\u0131na sahip olman\u0131n \u00f6nemini bildi\u011fimize g\u00f6re, bir tane olu\u015fturmaya nas\u0131l devam edebilece\u011finize bir g\u00f6z atal\u0131m. Bir m\u00fc\u015fteri anket program\u0131 olu\u015fturmaya ba\u015flarken bu yedi ad\u0131m\u0131 veya \u00f6\u011feyi unutmay\u0131n.<\/span><\/p>\n

1. M\u00fc\u015fteri anketlerinizi k\u0131sa ve basit tutun<\/span><\/h4>\n

Anket yan\u0131tlay\u0131c\u0131lar\u0131n\u0131z i\u00e7in anket alma deneyimini kolay ve h\u0131zl\u0131 hale getirmek i\u00e7in \u00e7evrimi\u00e7i t\u00fcketici anketlerinizi tasarlay\u0131n. \u00c7ok say\u0131da a\u00e7\u0131k u\u00e7lu metin sorusu i\u00e7eren uzun anketler b\u00fcy\u00fck bir hay\u0131r! Bunu yaparsan\u0131z, d\u00fc\u015f\u00fck anket tamamlama ve yan\u0131t oranlar\u0131na sahip olmaya haz\u0131rlan\u0131n. \u0130deal bir m\u00fc\u015fteri anketi hi\u00e7bir zaman on soruyu ge\u00e7memeli ve maksimum a\u00e7\u0131k u\u00e7lu soru say\u0131s\u0131 2’den fazla olmamal\u0131d\u0131r. Bu \u00fcr\u00fcn, hizmet ve markalara g\u00f6re farkl\u0131l\u0131k g\u00f6sterse de, bu oran\u0131 hat\u0131rlamak anketlerinize maksimum yan\u0131t alman\u0131za yard\u0131mc\u0131 olacakt\u0131r. .<\/span><\/p>\n

2. Anketlerinizi g\u00f6mme<\/span><\/h4>\n

QuestionPro gibi anket platformlar\u0131, anketleri veya en az\u0131ndan davetteki ilk soruyu yerle\u015ftirmek i\u00e7in ara\u00e7ta bir se\u00e7enek sunar. \u0130nsanlar anketleri yan\u0131tlamak i\u00e7in di\u011fer web sitelerine veya platformlara gitmek zorunda kalmamay\u0131 tercih ediyor. Anketlerinizi yerle\u015ftirebilirseniz, bu, anket tamamlama oranlar\u0131n\u0131z\u0131 art\u0131racakt\u0131r. \u0130lk soruyu yan\u0131tlayanlar\u0131n t\u00fcm anketi bitirme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. Anketlerinizi g\u00f6mmek, ayn\u0131 zamanda, \u00f6zg\u00fcnl\u00fck ve g\u00fcvenlikle ilgili t\u00fcm m\u00fc\u015fteri endi\u015felerini de ortadan kald\u0131r\u0131r.<\/span><\/p>\n

3. Anketlerinizi \u00f6zelle\u015ftirin<\/span><\/h4>\n

\u00c7evrimi\u00e7i t\u00fcketici anketlerinizi markan\u0131z\u0131n renklerine, temalar\u0131na, diline ve logosuna uyacak \u015fekilde \u00f6zelle\u015ftirmek iyidir. Bu t\u00fcr anketler, marka hat\u0131rlamas\u0131 nedeniyle daha iyi tamamlanma oranlar\u0131na sahiptir ve m\u00fc\u015fteriler bunlara kolayca g\u00fcvenir. Anketlerinizi \u00f6zelle\u015ftirmenin bir di\u011fer kritik yarar\u0131 da, b\u00f6l\u00fcmlere ayr\u0131lm\u0131\u015f verilerinize \u00e7e\u015fitli s\u00fcr\u00fcmler g\u00f6ndermektir. Bu t\u00fcr A\/B testlerinin sonu\u00e7lar\u0131n\u0131 gelecekteki anketler i\u00e7in kullanabilirsiniz.<\/span><\/p>\n

4. Davetlerinizi \u00f6zel yap\u0131n<\/span><\/h4>\n

M\u00fc\u015fteri anketleri<\/span><\/a> g\u00f6nderirken , bunlar\u0131 ki\u015fiselle\u015ftirdi\u011finizden ve a\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131rmak i\u00e7in iyi bir tasar\u0131ma ve i\u00e7eri\u011fe sahip oldu\u011funuzdan emin olun. E-postan\u0131z\u0131 a\u00e7acak olan yan\u0131tlay\u0131c\u0131lar, anketlerinizi yan\u0131tlayacakt\u0131r. Bunun ger\u00e7ekle\u015fmesi i\u00e7in, onlar\u0131n dikkatini \u00e7ekmeniz ve anketlerinizi yan\u0131tlamalar\u0131 i\u00e7in onlara bir neden vermeniz gerekir.<\/span><\/p>\n

5. An\u0131nda harekete ge\u00e7in<\/span><\/h4>\n

M\u00fc\u015fteriler, anketlerinize d\u00fcr\u00fcst ve samimi bilgiler sa\u011flayacakt\u0131r. Bu bilgilere g\u00f6re hareket etmeniz ve m\u00fc\u015fteri giri\u015fimlerinizde h\u0131zl\u0131 de\u011fi\u015fiklikler yapman\u0131z gerekir. \u00c7o\u011fu kurulu\u015f, anketler yapmaktan su\u00e7ludur, ancak m\u00fc\u015fteri s\u00fcre\u00e7lerini tan\u0131mlamak ve iyile\u015ftirmek i\u00e7in m\u00fc\u015fteri geri bildirimlerini kullanmamaktad\u0131r. M\u00fc\u015fteri anketi geri bildirimlerinde bo\u015f bo\u015f oturmak, anket yapmamaktan daha k\u00f6t\u00fcd\u00fcr. T\u00fcketici geri bildirimlerini ne kadar erken kullan\u0131rsan\u0131z, markan\u0131z\u0131 o kadar \u00e7ok m\u00fc\u015fteri takdir edecektir. M\u00fc\u015fteri geri bildirimlerini, aciliyete ve ele alma veya ele alma kolayl\u0131\u011f\u0131na ba\u011fl\u0131 olarak her zaman \u00fc\u00e7 kategoride toplayabilirsiniz. Yan\u0131t vermek ve bo\u015fluklar\u0131 kapatmak i\u00e7in gerekli deste\u011fe ve ara\u00e7lara sahip oldu\u011funuzdan emin olun.<\/span><\/p>\n

6. Daha derin i\u00e7g\u00f6r\u00fcler i\u00e7in filtreleyin<\/span><\/h4>\n

Anket sonu\u00e7lar\u0131n\u0131z\u0131 filtrelemek, m\u00fc\u015fteri giri\u015fimlerinizi daha iyi planlaman\u0131za ve i\u015finizi geli\u015ftirmenize yard\u0131mc\u0131 olacak bilgiler verecektir. M\u00fc\u015fterileriniz benzersizdir; farkl\u0131 b\u00f6lgelere aittirler; farkl\u0131 zevkleri ve \u00e7ok daha fazlas\u0131 var. Bu bilgileri kal\u0131plar\u0131 ortaya \u00e7\u0131karmak ve kendi yarar\u0131n\u0131za kullanmak i\u00e7in kullan\u0131n. CX s\u00fcre\u00e7lerinizi y\u00f6netmek i\u00e7in <\/span>QuestionPro CX’i<\/span><\/a> kullanmak harika bir fikir. \u00d6zel i\u00e7g\u00f6r\u00fcler edinin ve istisna deneyimleri sunmak i\u00e7in kullan\u0131n. Kurulu\u015funuzun ihtiya\u00e7lar\u0131n\u0131 nas\u0131l kar\u015f\u0131layabilece\u011fini g\u00f6rmek i\u00e7in daha fazlas\u0131 i\u00e7in deneme s\u00fcr\u00fcm\u00fcn\u00fc deneyebilirsiniz.<\/span><\/p>\n

7. Anketlerinizi do\u011fru planlay\u0131n<\/span><\/h4>\n

Bu sadece haftan\u0131n saati ve g\u00fcn\u00fc ile ilgili de\u011fildir. Bunun son derece \u00f6nemli oldu\u011funu s\u00f6ylemeye gerek yok. Anketleri yanl\u0131\u015f zamanda g\u00f6nderirseniz, size bekledi\u011finiz miktarda yan\u0131t almayacak veya almayacak.<\/span><\/p>\n

Her anket d\u00f6ng\u00fcs\u00fcnde yeni bilgilere sahip olmak i\u00e7in verilerinizi b\u00f6l\u00fcmlere ay\u0131rmay\u0131 ve toplu halde g\u00f6ndermeyi unutmay\u0131n. Bu ayn\u0131 zamanda, derinlemesine i\u00e7g\u00f6r\u00fcler i\u00e7in anketlerinizi daha iyi analiz etmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n

Bunlar, anketlerimizi ba\u015far\u0131yla y\u00fcr\u00fctmemize yard\u0131mc\u0131 olan en \u00f6nemli 7 ipucudur. <\/span>Bunlar\u0131n \u00e7o\u011fu, QuestionPro CX<\/span><\/a> platformumuz arac\u0131l\u0131\u011f\u0131yla y\u00f6netilebilir . Kendiniz g\u00f6rmek i\u00e7in deneme s\u00fcr\u00fcm\u00fcn\u00fc deneyebilirsiniz.<\/span><\/p>\n

QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar. <\/strong><\/span> Bug\u00fcn <\/span>QuestionPro CX yaz\u0131l\u0131m\u0131n\u0131<\/span><\/a> kullanarak m\u00fc\u015fterilerinizin d\u00fc\u015f\u00fcnceleri ve duygular\u0131 hakk\u0131nda de\u011ferli bilgiler edinin  .<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri geri bildirimi, herhangi bir markan\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Kurulu\u015flar\u0131n m\u00fc\u015fteri giri\u015fimlerinin ne kadar iyi performans g\u00f6sterdi\u011fini, m\u00fc\u015fteri […]<\/p>\n","protected":false},"author":39,"featured_media":360423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[239],"tags":[],"yoast_head":"\n7 kolay ad\u0131mda m\u00fckemmel bir m\u00fc\u015fteri anket program\u0131 nas\u0131l olu\u015fturulur | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri geri bildirimi, herhangi bir markan\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Kurulu\u015flar\u0131n m\u00fc\u015fteri giri\u015fimlerinin ne kadar iyi performans\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/customer-survey-program\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 kolay ad\u0131mda m\u00fckemmel bir m\u00fc\u015fteri anket program\u0131 nas\u0131l olu\u015fturulur | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri geri bildirimi, herhangi bir markan\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Kurulu\u015flar\u0131n m\u00fc\u015fteri giri\u015fimlerinin ne kadar iyi performans\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/customer-survey-program\/\" 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