

{"id":398708,"date":"2022-06-29T22:30:24","date_gmt":"2022-06-30T05:30:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=398708"},"modified":"2024-05-27T07:50:04","modified_gmt":"2024-05-27T14:50:04","slug":"feedback-survey","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/feedback-survey\/","title":{"rendered":"Geri Bildirim Anketi: Tan\u0131m\u0131, \u00f6nemi, nas\u0131l olu\u015fturulaca\u011f\u0131 ve avantajlar\u0131"},"content":{"rendered":"<h2 class=\"heading-h2\"><strong>Geri bildirim anketi nedir?<\/strong><\/h2>\n<p>Geri\u00a0<b>Bildirim anketi<\/b>\u00a0,\u00a0farkl\u0131 ticari kurulu\u015flar\u0131n veya t\u00fcketicilerin mutlulu\u011funu ve memnuniyetini belirlemek veya \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir s\u00fcre\u00e7tir.\u00a0\u015eirketin \u00fcr\u00fcn\/hizmetleri veya \u00e7al\u0131\u015fma ortam\u0131 takip edilerek \u00f6l\u00e7\u00fcl\u00fcr.\u00a0Anket genellikle i\u015f kullan\u0131c\u0131lar\u0131n\u0131 temel olarak anlamaya y\u00f6nelik \u00f6zenle tasarlanm\u0131\u015f sorulardan olu\u015fur.\u00a0Anket, m\u00fc\u015fterilere yan\u0131tlar\u0131 arac\u0131l\u0131\u011f\u0131yla deneyimlerini, gereksinimlerini ve \u00f6nerilerini ifade etme \u00f6zg\u00fcrl\u00fc\u011f\u00fc veren bir ara\u00e7t\u0131r.<\/p>\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn i\u015f ortam\u0131 hiper-rekabet\u00e7idir.\u00a0Bu ortamda hayatta kalabilmek i\u00e7in kurulu\u015flar\u0131n \u00e7o\u011fu m\u00fc\u015fteri odakl\u0131 bir yakla\u015f\u0131m benimsiyor.\u00a0Bunlar\u00a0\u00a0, kurulu\u015flar\u0131n m\u00fc\u015fteri odakl\u0131 bir k\u00fclt\u00fcr\u00fc benimsemelerine yard\u0131mc\u0131 olur.\u00a0Asl\u0131nda, m\u00fc\u015fteri odakl\u0131 \u015firketlerin \u00e7o\u011fu i\u00e7in geri bildirim, onlar\u0131 devam ettiren bir pil gibidir.\u00a0Ancak bir pilin &#8216;negatif&#8217; ve &#8216;pozitif&#8217; noktalar\u0131 vard\u0131r.<\/p>\n<p>Benzer \u015fekilde, bir geri bildirim anketinin de olumlu (\u00fcr\u00fcn\/hizmetiniz i\u00e7in \u00f6vg\u00fc) ve olumsuz (\u00fcr\u00fcn\/hizmet i\u00e7in ele\u015ftiri) y\u00f6nleri vard\u0131r.\u00a0M\u00fc\u015fteri geri bildirimlerini beslemeye de\u011fer bir hediye olarak de\u011ferlendirmek daha iyidir.\u00a0\u00c7\u00fcnk\u00fc hayranl\u0131k, m\u00fckemmel i\u015fi s\u00fcrd\u00fcrmek i\u00e7in g\u00fc\u00e7 verir ve ele\u015ftiri, \u00fcr\u00fcn\u00fc daha da iyi hale getirmek i\u00e7in fikirler sunar.<\/p>\n<p>Etkili bir\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/how-to-collect-feedback-using-customer-feedback-tool\/\">m\u00fc\u015fteri geri bildirim arac\u0131<\/a>\u00a0, bu t\u00fcr anketleri y\u00fcr\u00fctmenin en iyi yoludur.\u00a0Kurulu\u015flar\u0131n, \u015firketin \u00fcr\u00fcnleri, hizmetleri veya politikalar\u0131yla ilgili al\u0131c\u0131lar\u0131n tepkisini anlamalar\u0131na yard\u0131mc\u0131 olan bir t\u00fcketici geri bildirim anketi olabilir.<\/p>\n<p>Kurulu\u015flar\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131 anlamalar\u0131na yard\u0131mc\u0131 olan\u00a0bir\u00a0\u00e7al\u0131\u015fan geri bildirim anketi olabilir.\u00a0\u00c7al\u0131\u015fma ortam\u0131yla ilgili endi\u015feleri,\u00a0performans de\u011ferlendirmesiyle ilgili g\u00f6r\u00fc\u015fleri\u00a0veya performans geri bildirimi.\u00a0K\u0131sacas\u0131, \u00e7al\u0131\u015fan geri bildirim anketi, beklenen performans ve sergilenen performansla ilgili herhangi bir \u015feydir.<\/p>\n<h2 class=\"heading-h3\"><a id=\"Why_feedback_survey_matters\" class=\"blankurl\"><\/a><strong>Neden geri bildirim anketlerine ihtiyac\u0131n\u0131z var?\u00a0<\/strong><\/h2>\n<p>Olumlu ya da olumsuz geri bildirim fark etmez.\u00a0\u015eirket t\u00fcm girdileri de\u011ferlendirip kabul ederse sorun de\u011fil.\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/feedback-to-improve-customer-service\/\">Ayr\u0131ca \u015firket, m\u00fc\u015fteri hizmetleri geri bildirimlerini<\/a>\u00a0kullanarak \u00fcr\u00fcn ve hizmetlerini hi\u00e7 bitmeyen bir iyile\u015ftirme d\u00f6ng\u00fcs\u00fc haline getirmek i\u00e7in i\u00e7g\u00f6r\u00fcleri kullan\u0131r\u00a0.<\/p>\n<div class=\"sumome-popup-embed-overlay\"><\/div>\n<div class=\"sumo-form-wrapper listbuilder-popup listbuilder-popup-embedded\">\n<div class=\"listbuilder-popup-content\">\n<div class=\"listbuilder-popup-scale\">\n<div>\n<div class=\"sumome-react-wysiwyg-popup-container sumome-react-wysiwyg-inline-popup sumome-react-wysiwyg-is-resizing\">\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-background sumome-react-wysiwyg-background\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-outside-horizontal-resize-handles sumome-react-wysiwyg-outside-vertical-resize-handles sumome-react-wysiwyg-close-button sumome-react-wysiwyg-inline-popup-image sumome-react-wysiwyg-image\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div>\n<div class=\"sumome-react-svg-image-container\"><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-image sumome-react-wysiwyg-image\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div><img decoding=\"async\" src=\"https:\/\/media.sumo.com\/f51e5d7a1cdd219a7b2d20df617499fe62f5970c2ed60ea74086a4630ccf9007\" \/><\/p>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-text sumome-react-wysiwyg-text\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div tabindex=\"0\" role=\"button\">\n<p>Kendi \u00e7evrimi\u00e7i anketlerinizi olu\u015fturmaya ba\u015flay\u0131n!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-outside-vertical-resize-handles sumome-react-wysiwyg-inline-popup-background sumome-react-wysiwyg-background\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-text sumome-react-wysiwyg-text\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div tabindex=\"0\" role=\"button\">\n<p>\u00c7evrimi\u00e7i yaz\u0131l\u0131m\u0131m\u0131za d\u00fcnyan\u0131n en b\u00fcy\u00fck markalar\u0131ndan baz\u0131lar\u0131 g\u00fcveniyor ve \u00f6m\u00fcr boyu saklayabilece\u011finiz \u00dcCRETS\u0130Z bir plan\u0131m\u0131z var \ud83d\ude09<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-button sumome-react-wysiwyg-button\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div><button>\u015eimdi kay\u0131t ol<\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-button sumome-react-wysiwyg-button\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div><button>Planlar\u0131 ve \u00f6zellikleri g\u00f6r\u00fcn<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Unutmay\u0131n, en iyi organizasyonlar en tepededir \u00e7\u00fcnk\u00fc olumsuz geri bildirim ald\u0131ktan sonra dinlenmezler.\u00a0Bununla birlikte, karamsar geri bildirimler ald\u0131ktan sonra \u00e7al\u0131\u015fmalar\u0131 ba\u015flar.\u00a0Onlar i\u00e7in s\u00fcrekli iyile\u015ftirme sadece bir tabir de\u011fil, en iyi \u00fcr\u00fcnlerini daha da iyi hale getirmek i\u00e7in s\u00fcrekli \u00e7aba g\u00f6stermektir.\u00a0Bunu \u00e7al\u0131\u015fanlar, m\u00fc\u015fteriler, m\u00fc\u015fteriler, tedarik\u00e7iler, sat\u0131c\u0131lar ve payda\u015flar dahil olmak \u00fczere t\u00fcm kurulu\u015ftan ald\u0131klar\u0131 geri bildirimlere odaklanarak yaparlar.\u00a0Zirvede olmak istiyorsan\u0131z, sadece geri bildirim anketleri yapmay\u0131n, ayn\u0131 zamanda kabul edin ve anlay\u0131n;\u00a0b\u00f6ylece kurulu\u015funuzun zay\u0131f y\u00f6nlerini g\u00fc\u00e7l\u00fc y\u00f6nlere d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n<h4><strong>1. Bir i\u015fin oldu\u011fu yerde bir geri bildirim vard\u0131r<\/strong><\/h4>\n<p>\u0130ster \u00fcr\u00fcn sat\u0131yor, ister hizmet sunuyor veya bir grup \u00e7al\u0131\u015fanla ilgileniyor olun, geri bildirim anketleri g\u00f6r\u00fc\u015f ve \u00f6nerileri dinlemenize yard\u0131mc\u0131 olur.<\/p>\n<p>\u00d6rne\u011fin \u2014 bir VoC geri bildirim anketi, \u015firketlerin m\u00fc\u015fterilerin ne d\u00fc\u015f\u00fcnd\u00fcklerini ve ne beklediklerini anlamalar\u0131na yard\u0131mc\u0131 olur.\u00a0Ayr\u0131ca geli\u015ftirilebilecek alanlar, rakiplerin farkl\u0131 yapt\u0131\u011f\u0131 \u015feyler ve bir \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmeden \u00f6nce performans\u0131n\u0131n \u00f6l\u00e7\u00fclmesi hakk\u0131nda da bilgi verir.\u00a0Bir i\u015fletme bir m\u00fc\u015fteri, \u00e7al\u0131\u015fan, sat\u0131c\u0131 veya payda\u015f ile her ileti\u015fim kurdu\u011funda, s\u00f6zl\u00fc geri bildirimde bulunur.\u00a0<a href=\"https:\/\/www.questionpro.com\/feedback-software\/customer-feedback-software.html\">\u00c7evrimi\u00e7i geri bildirim anket ara\u00e7lar\u0131n\u0131n<\/a>\u00a0geli\u015fmesiyle birlikte\u00a0, giderek daha fazla kurulu\u015f geri bildirim almak i\u00e7in dijital bir yakla\u015f\u0131m benimsiyor.<\/p>\n<h4><b>2. Her geri bildirimin ne kadar \u00f6nemli oldu\u011funu g\u00f6sterin \u00a0<\/b><\/h4>\n<p>\u0130ster s\u00f6zl\u00fc ister \u00e7evrimi\u00e7i olsun, yan\u0131tlay\u0131c\u0131n\u0131n kendi g\u00f6r\u00fc\u015f\u00fcn\u00fcn veya geri bildiriminin al\u0131nd\u0131\u011f\u0131ndan, anla\u015f\u0131ld\u0131\u011f\u0131ndan ve kabul edildi\u011finden emin olunmas\u0131 gerekir.\u00a0Bir kurulu\u015fun, yan\u0131tlar\u0131n\u0131n \u00fcr\u00fcn veya hizmetlerin iyile\u015ftirilmesine de\u011fer katt\u0131\u011f\u0131n\u0131 yan\u0131tlayanlara bildirmesi gerekir.\u00a0Bu izlenimi vermeyi ba\u015fard\u0131\u011f\u0131n\u0131zda, m\u00fc\u015fteriler kendilerini de\u011ferli hissederler ve bu da ger\u00e7ek\u00e7i veya tarafs\u0131z geri bildirimlerle sonu\u00e7lan\u0131r.<\/p>\n<p>Kat\u0131l\u0131mc\u0131lara ula\u015fmak ve geri bildirimlerinin \u00f6nemli oldu\u011funu bildirmek daha iyi bir uygulamad\u0131r.\u00a0Bunu yaparak, kurulu\u015flar i\u015flerinin olumlu bir imaj\u0131n\u0131 sergiliyorlar.\u00a0Ayr\u0131ca, yan\u0131tlayanlara geri bildirimlerinin bekledikleri de\u011fi\u015fikli\u011fi yapt\u0131\u011f\u0131n\u0131 iletmek, tatmin edici m\u00fc\u015fteri deneyimi sa\u011flamak i\u00e7in m\u00fckemmel bir stratejidir.<\/p>\n<h4><b>3. De\u011fi\u015fikli\u011fi motive etmek i\u00e7in geri bildirimi kullan\u0131n<\/b><\/h4>\n<p>M\u00fc\u015fterilerden geri bildirim istedi\u011finizde, onlar\u0131 de\u011fi\u015fimi motive eden bir s\u00fcrece davet ediyorsunuz.\u00a0Onlar\u0131 yaln\u0131zca inovasyonu y\u00f6nlendiren bir stratejinin par\u00e7as\u0131 yapmakla kalmaz, ayn\u0131 zamanda markan\u0131za y\u00f6nelik m\u00fc\u015fteri sadakatini art\u0131rmaya da yard\u0131mc\u0131 olur.<\/p>\n<p>M\u00fc\u015fteriler aidiyet hissettiklerinde, \u00fcr\u00fcnlerinize veya hizmetlerinize farkl\u0131 bir perspektiften bakmaya ba\u015flarlar.\u00a0Kat\u0131l\u0131mc\u0131lara geri bildirimlerini t\u00fcketicilerden mi yoksa \u00e7al\u0131\u015fanlardan m\u0131 vermelerini istemek, i\u015f stratejilerini form\u00fcle etmek i\u00e7in g\u00f6r\u00fc\u015flerinin \u00f6nemli oldu\u011funu bildirmek ve onlara fikirlerini bildirmek gibidir.\u00a0M\u00fc\u015fterilerden, sat\u0131c\u0131lardan, payda\u015flardan vb. al\u0131nan geri bildirimler, beklentilerini a\u015fmak ve daha iyi \u00e7al\u0131\u015fma ili\u015fkileri geli\u015ftirmek i\u00e7in bir doz motivasyon g\u00f6revi g\u00f6r\u00fcr.<\/p>\n<h4><b>4. Olumsuz geri bildirim, daha iyi performans i\u00e7in bir yak\u0131tt\u0131r<\/b><\/h4>\n<p>Olumsuz geri bildirimleri asla ele\u015ftiriyle kar\u0131\u015ft\u0131rmay\u0131n.\u00a0\u0130yi bir i\u015fletme, performans\u0131n\u0131 art\u0131rmak i\u00e7in olumsuz geri bildirimleri bir &#8216;yak\u0131t&#8217; olarak g\u00f6rmelidir.\u00a0Yap\u0131c\u0131 bir geri bildirim olarak bulundu\u011funda olumsuz bir ele\u015ftiri, \u015firketlerin daha iyi kararlar almas\u0131na yard\u0131mc\u0131 olur.\u00a0Bu kararlar, performans\u0131 ve memnuniyeti art\u0131rmaya y\u00f6neliktir.<\/p>\n<h4><b>5. Geri bildirim anketi, s\u00fcrekli \u00f6\u011frenme s\u00fcrecidir<\/b><\/h4>\n<p>Tek gereken biraz zaman, yap\u0131c\u0131 d\u00fc\u015f\u00fcnce, de\u011fi\u015fimi y\u00f6nlendirme tutkusu ve\u00a0t\u00fcketicilerden ve \u00e7al\u0131\u015fanlardan g\u00f6r\u00fc\u015f toplamak i\u00e7in iyi bir\u00a0<a href=\"https:\/\/www.questionpro.com\/feedback-software\/\">geri bildirim anket yaz\u0131l\u0131m\u0131 .<\/a><\/p>\n<p>Farkl\u0131 bir yan\u0131tlay\u0131c\u0131 grubunu i\u00e7eren s\u00fcrekli bir geri bildirim s\u00fcreci, g\u00fcn\u00fcm\u00fcz\u00fcn bir i\u015f gereksinimidir.\u00a0Yararl\u0131 bir geri bildirim anketi arac\u0131 benimseyerek kurumsal hedeflerle uyumlu kal\u0131n, i\u015f stratejileri geli\u015ftirin, performans\u0131 h\u0131zland\u0131r\u0131n, \u00fcr\u00fcn\/hizmet iyile\u015ftirmeleri yap\u0131n ve ili\u015fkileri geli\u015ftirin.<\/p>\n<p><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir hesap olu\u015ftur<\/strong><\/a><\/p>\n<h2 class=\"heading-h3\"><a id=\"How_to_create_a_feedback_survey\" class=\"blankurl\"><\/a><strong>Geri bildirim anketi nas\u0131l olu\u015fturulur?\u00a0<\/strong><\/h2>\n<p>Yanl\u0131\u015f kullan\u0131l\u0131rsa, bir geri bildirim anketi bir hataya neden olur.\u00a0Bununla birlikte, do\u011fru ve do\u011fru ba\u011flamda kullan\u0131ld\u0131\u011f\u0131nda s\u00fcper g\u00fc\u00e7l\u00fc hale gelir.\u00a0<a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Tavsiye Skoru<\/a>\u00a0sorusu, CSAT\u00a0, CES veya insanlarla etkile\u015fim kurmak i\u00e7in ba\u015fka bir y\u00f6ntem kullanmak.\u00a0M\u00fc\u015fteri geri bildirimlerini toplamak i\u00e7in anketler a\u00e7\u0131k ara en pop\u00fcler, kullan\u0131\u015fl\u0131 ve etkili platformdur.<\/p>\n<p>Bununla birlikte, geri bildirim anketleri olu\u015fturmadaki sorun, ilgi \u00e7ekici, \u00e7ekici ve eri\u015filebilir bir anketin dokusu yanl\u0131\u015f bir kal\u0131pla \u00f6r\u00fcld\u00fc\u011f\u00fcnde ortaya \u00e7\u0131kar.\u00a0Bir anketi \u00e7ok fazla soruyla kar\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda, y\u00f6nlendirici sorular kulland\u0131\u011f\u0131n\u0131zda, k\u00f6t\u00fc ifade edilmi\u015f sorular kulland\u0131\u011f\u0131n\u0131zda veya amac\u0131n\u0131zla alakas\u0131z sorular sordu\u011funuzda anlams\u0131z hale gelir.<\/p>\n<p>Cint taraf\u0131ndan yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rma, t\u00fcketicilerin %62&#8217;sinin kendilerine fikir soran bir markadan sat\u0131n almaya meyilli oldu\u011funu belirtiyor.\u00a0Ek olarak, t\u00fcketicilerin %52&#8217;si belirli bir marka onlardan geri bildirim istedi\u011finde sadakat art\u0131\u015f\u0131 ya\u015f\u0131yor.\u00a0Bu nedenle, do\u011frudan insanlar\u0131n beyinlerine bakan ve alg\u0131lar\u0131n\u0131 \u00e7\u00f6zen, uygun \u015fekilde tasarlanm\u0131\u015f bir ankete ihtiyac\u0131n\u0131z var.<\/p>\n<p>QuestionPro&#8217;da m\u00fc\u015fteri beklentilerini kar\u015f\u0131layan m\u00fckemmel anketler haz\u0131rlamak i\u00e7in y\u0131llar\u0131n deneyimine sahibiz ve bug\u00fcn sizinle \u00fc\u00e7 ad\u0131ml\u0131 gizli teorimizi payla\u015f\u0131yoruz.<\/p>\n<ul>\n<li><b>Ad\u0131m 1:\u00a0<\/b>&#8216;Marka hakk\u0131nda&#8217; deneyim sunan ilgi \u00e7ekici bir geri bildirim anketi tasarlay\u0131n.<\/li>\n<li><b>Ad\u0131m 2:\u00a0<\/b>Anketi anketin amac\u0131 ile hizalay\u0131n.<\/li>\n<li><b>3. Ad\u0131m:\u00a0<\/b>Anketin do\u011fru m\u00fc\u015fteri yolculu\u011fu kilometre ta\u015flar\u0131na ula\u015fmas\u0131na izin verin.<a id=\"Design_an_engaging_powerful_feedback_survey\" class=\"blankurl\"><\/a><\/li>\n<\/ul>\n<h3 class=\"heading-h3\"><strong>\u0130lgi \u00e7ekici, g\u00fcvenilir bir geri bildirim anketi tasarlay\u0131n<\/strong><\/h3>\n<p>B\u00fct\u00fcnsel olarak tasarlanm\u0131\u015f bir anket, makul bir tamamlama oran\u0131 sa\u011flamal\u0131d\u0131r.\u00a0Potansiyel yan\u0131tlay\u0131c\u0131lar\u0131 ilgili ve heyecanl\u0131 tutacak bir geri bildirim anketi olu\u015fturun.\u00a0Bir anketi, hedef kitlenin beklentilerine, ilgi alanlar\u0131na, gezinme al\u0131\u015fkanl\u0131klar\u0131na ve en \u00f6nemlisi mobil cihazlar\u0131na uygun ve rahat bir ortam olu\u015fturacak \u015fekilde tasarlay\u0131n.<\/p>\n<p>\u0130\u015fte harika bir geri bildirim anketi olu\u015fturman\u0131za yard\u0131mc\u0131 olacak birka\u00e7 \u015fey<\/p>\n<ul>\n<li>\n<h4><b>Anket uzunlu\u011funu daha k\u0131sa tutun<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>\u0130yi bir anket, &#8216;az daha fazlad\u0131r&#8217; ilkesini takip eder.\u00a0Sorular amac\u0131n\u0131za y\u00f6nelik oldu\u011funda ve amac\u0131n\u0131zla uyumlu oldu\u011funda, anket uzunlu\u011funun daha k\u0131sa tutulmas\u0131na yard\u0131mc\u0131 olur.\u00a0Anketinizin be\u015ften fazla soru i\u00e7ermemesi \u00e7ok takdir edilmektedir.<\/p>\n<p>En faydal\u0131 geri bildirim anketleri genellikle iki soru i\u00e7erir.\u00a0Birincisi, Net Promoter Skoru sorusudur ve ikincisi, kat\u0131l\u0131mc\u0131lardan ilk soruya verdikleri yan\u0131t\u0131n arkas\u0131ndaki nedeni kendi s\u00f6zc\u00fckleriyle a\u00e7\u0131klamalar\u0131n\u0131 isteyen a\u00e7\u0131k u\u00e7lu bir sorudur.<\/p>\n<ul>\n<li>\n<h4><b>En az bir nicel soru sorun<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Kat\u0131l\u0131mc\u0131lardan geri bildirim almay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, onlara a\u00e7\u0131k u\u00e7lu sorular sormak yeterli de\u011fildir.\u00a0Ayr\u0131ca, sonunda cevaplar\u0131 analiz etmek veya e\u011filimleri bulmak zorla\u015facakt\u0131r.\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-survey-questions\/\">Nicel sorular<\/a>\u00a0ise yan\u0131tlay\u0131c\u0131lar\u0131n soruyu say\u0131sal bi\u00e7imde yan\u0131tlamas\u0131na olanak tan\u0131r.<\/p>\n<p>1 ile 10 aras\u0131nda ve &#8216;kesinlikle kat\u0131l\u0131yorum&#8217; ile &#8216;kesinlikle kat\u0131lm\u0131yorum&#8217; aras\u0131nda veya &#8216;kesinlikle memnun&#8217; ile &#8216;kesinlikle memnun de\u011filim&#8217; aras\u0131nda de\u011fi\u015fen bir net destek\u00e7i puan\u0131 sorusu, yan\u0131t\u0131 analiz etmeyi kolayla\u015ft\u0131r\u0131r.\u00a0Nicel bir soru size, filtreyi ayarlayabilece\u011finiz ve nitel yan\u0131tlar\u0131 kar\u015f\u0131la\u015ft\u0131rabilece\u011finiz bir metri\u011fe ankete dahil etme \u00f6zg\u00fcrl\u00fc\u011f\u00fc verir.<\/p>\n<ul>\n<li>\n<h4><b>Cevaplar dengeli se\u00e7enekler i\u00e7ermelidir<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>\u00d6zellikle bir NPS veya nicel bir soru yerle\u015ftirirken, simetrik se\u00e7enekler koymay\u0131 bir al\u0131\u015fkanl\u0131k haline getirin.\u00a0Hi\u00e7 memnun de\u011filimden biraz memnunuma ve n\u00f6trden \u00e7ok memnunuma kadar uzanan bir aral\u0131k, yan\u0131tlayan i\u00e7in simetrik ve dengeli cevap se\u00e7eneklerinin m\u00fckemmel bir \u00f6rne\u011fidir.<\/p>\n<ul>\n<li>\n<h4><b>Boyunca tarafs\u0131z bir dil koruyun<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Boyunca uygun ileti\u015fimi s\u00fcrd\u00fcr\u00fcn.\u00a0Yan\u0131tlayanlar\u0131n\u0131z\u0131n odaklanmas\u0131n\u0131 sa\u011flay\u0131n.\u00a0En y\u00fcr\u00fct\u00fclebilir verileri toplaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\u00a0\u00d6rne\u011fin, nicel bir soru sorarken, &#8216;bizi ailenize ve arkada\u015flar\u0131n\u0131za ne kadar \u00f6nerirsiniz?&#8217; gibi bir ifade kullan\u0131n.\u00a0ve &#8216;harika \u00fcr\u00fcn\u00fcm\u00fcz\u00fc ailenize ve arkada\u015flar\u0131n\u0131za ne kadar anlatacaks\u0131n\u0131z?&#8217; diye sormaktan ka\u00e7\u0131n\u0131n.<\/p>\n<ul>\n<li>\n<h4><b>Markay\u0131 yans\u0131tacak \u015fekilde \u00f6zelle\u015ftirin<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Ankete marka \u00f6\u011feleri ekleme f\u0131rsat\u0131n\u0131 ka\u00e7\u0131rmay\u0131n.\u00a0Anketinizin markaya \u00f6zel g\u00f6r\u00fcnmesi i\u00e7in markan\u0131n logosunu, g\u00f6rselini ve rengini eklemeyi deneyin.\u00a0Bir de\u011fi\u015fiklik i\u00e7in arka planda dikkati da\u011f\u0131tmayan ancak izleyicilerin ilgisini \u00e7eken bir marka imaj\u0131 kullanabilirsiniz.\u00a0\u00dcr\u00fcnlerinizin resimlerini eklemek i\u00e7in multimedya sorular\u0131n\u0131 kullan\u0131n.\u00a0\u00d6zellikle \u00fcr\u00fcnle ilgili bir soru eklerken.\u00a0Geri bildirim anketini daha ilgi \u00e7ekici hale getirecek.<\/p>\n<ul>\n<li>\n<h4><b>Anket mobil cihazlar i\u00e7in optimize edilmi\u015f olmal\u0131d\u0131r<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>Google, mobil \u00f6ncelikli dizine eklemeye gereken \u00f6nemi vermeye ba\u015flad\u0131.\u00a0Ayr\u0131ca, mobil cihazlar teknolojide \u00f6n s\u0131ralarda yer ald\u0131ktan sonra, giderek daha fazla insan cep telefonlar\u0131nda anket doldurmay\u0131 tercih ediyor.\u00a0Bu nedenle, anketinizin mobil bir s\u00fcr\u00fcm\u00fcn\u00fc olu\u015fturmak, test etmek ve da\u011f\u0131tmak \u00e7ok \u00f6nemli hale geldi.\u00a0Da\u011f\u0131t\u0131mdan \u00f6nce anketin mobil yan\u0131t verebilirlik, okunabilirlik, dokunma boyutu i\u015flevleri ve genel i\u015flevlerini inceledi\u011finizden emin olun.<\/p>\n<h3 class=\"heading-h3\"><a id=\"Align_the_survey_questionnaire_with_the_motive_of_the_survey\" class=\"blankurl\"><\/a><strong>Anket anketini anketin amac\u0131 ile hizalay\u0131n<\/strong><\/h3>\n<p>M\u00fc\u015fteri kayb\u0131n\u0131 azaltmak, anketi tasarlaman\u0131n ve markala\u015ft\u0131rman\u0131n ana hedeflerinden biridir.\u00a0Yine de, anketi olu\u015fturmadan \u00f6nce, anket olu\u015fturman\u0131n arkas\u0131ndaki nedeni anlamak gerekir, Kendinize sorun, bu anketi neden yap\u0131yorsunuz?\u00a0Anketten ne elde etmek istiyorsunuz?\u00a0Anketler yoluyla toplanan verileri nas\u0131l kullanmay\u0131 planl\u0131yorsunuz?\u00a0Ve \u00f6zellikle hangi kitleyi hedeflemek istiyorsunuz?<\/p>\n<p>T\u00fcm bu sorular\u0131 yan\u0131tlamak, belirli bir geri bildirim anketinin arkas\u0131ndaki amac\u0131 veya amac\u0131 anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\u00a0\u00d6nce anketin amac\u0131n\u0131 anlay\u0131n.\u00a0Ard\u0131ndan, amac\u0131n\u0131z\u0131 kar\u015f\u0131lamak i\u00e7in iyi hizalanm\u0131\u015f soru t\u00fcrlerini se\u00e7mek daha kolay hale gelir.<\/p>\n<p>Geri bildirim anketi olu\u015fturmak istedi\u011finizde soru t\u00fcrleri i\u00e7in iki belirgin se\u00e7enek vard\u0131r.\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/customer-effort-score\/\">M\u00fc\u015fteri Eforu Puan\u0131<\/a>\u00a0(CES) ve Net Destek\u00e7i Puan\u0131 anket sorular\u0131, m\u00fc\u015fteri memnuniyetini etkileyen temel bile\u015fenleri analiz etmek istedi\u011finizde do\u011fru se\u00e7im olarak hizmet eder.\u00a0Bu sorular, m\u00fc\u015fterilerin veya m\u00fc\u015fterilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ortak sorunlar\u0131 anlamaya yard\u0131mc\u0131 olur.\u00a0Ek olarak, iyile\u015ftirilmesi gereken alanlar ve m\u00fc\u015fteri deste\u011finizde acil olarak d\u00fczeltilmesi gereken bo\u015fluklar hakk\u0131nda da bilgi sahibisiniz.<\/p>\n<p>Ancak, CES sorular\u0131 m\u00fc\u015fteri \u00e7abalar\u0131yla ilgili oldu\u011fundan, bunlar\u0131 ne zaman ve nas\u0131l kullanabilece\u011finiz konusunda belirli s\u0131n\u0131rlamalar vard\u0131r.\u00a0\u00d6rne\u011fin, bir destek \u00e7a\u011fr\u0131s\u0131ndan sonra, \u00e7evrimi\u00e7i destek sohbetinden sonra veya m\u00fc\u015fteriler veya m\u00fc\u015fteriler \u00e7evrimi\u00e7i yard\u0131ma eri\u015ftikten sonra.<\/p>\n<p><b>\u00d6rne\u011fin:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71103 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/CES-Question.png\" sizes=\"(max-width: 1266px) 100vw, 1266px\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/CES-Question.png 1266w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/CES-Question-300x98.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/CES-Question-768x251.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/CES-Question-450x147.png 450w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/CES-Question-1000x326.png 1000w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/CES-Question-992x324.png 992w\" alt=\"CES-Soru\" width=\"1266\" height=\"413\" \/><\/p>\n<p>Aksine, Net Promoter Skoru veya NPS sorusu durumlara daha az ba\u011f\u0131ml\u0131d\u0131r veya ba\u011flam s\u0131n\u0131rlamas\u0131 yoktur.\u00a0Bu nedenle soruyu do\u011fru kullanmak i\u00e7in geni\u015f se\u00e7enekler sunar.<\/p>\n<p>Daha s\u0131k olarak, NPS sorusu m\u00fc\u015fteri sadakatini analiz etmek i\u00e7in kullan\u0131l\u0131r ve m\u00fc\u015fteri yolculu\u011funun herhangi bir noktas\u0131nda sorulabilir.\u00a0Kaydolmadan \u00f6nce veya sonra, sat\u0131n alma i\u015fleminden \u00f6nce veya sonra NPS sorular\u0131 sorabilirsiniz.\u00a0Aksi takdirde, m\u00fc\u015fteri yolculu\u011funu motive etmek i\u00e7in bir buz k\u0131r\u0131c\u0131 olarak talep edebilirsiniz.<\/p>\n<p><b>\u00d6rne\u011fin:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71110 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question.png\" sizes=\"(max-width: 1467px) 100vw, 1467px\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question.png 1467w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question-300x97.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question-768x249.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question-450x146.png 450w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question-1280x415.png 1280w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question-1000x324.png 1000w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/05\/NPS-Question-992x322.png 992w\" alt=\"NPS-Soru\" width=\"1467\" height=\"476\" \/><\/p>\n<p>Peki!\u00a0CES ve NPS, geri bildirim anketiyle birlikte kullan\u0131labilecek tek soru de\u011fildir.\u00a0Aralar\u0131ndan se\u00e7im yapabilece\u011finiz \u00e7ok say\u0131da soru t\u00fcr\u00fc vard\u0131r, ancak bu yine tercih etti\u011finiz \u00e7evrimi\u00e7i anket olu\u015fturma arac\u0131na ve anketinizin amac\u0131na ba\u011fl\u0131d\u0131r.<\/p>\n<h3 class=\"heading-h3\"><a id=\"Achieve_the_right_customer_journey_milestones\" class=\"blankurl\"><\/a><strong>Do\u011fru m\u00fc\u015fteri yolculu\u011fu kilometre ta\u015flar\u0131na ula\u015f\u0131n<\/strong><\/h3>\n<p>M\u00fc\u015fteriyi bir departmandan di\u011ferine devretmek bir\u00e7ok i\u015fletme i\u00e7in en sorunlu aland\u0131r.\u00a0Bu nedenle, m\u00fc\u015fterilerinizin departmanlar aras\u0131 ge\u00e7i\u015fi zor bulup bulmad\u0131klar\u0131n\u0131 veya sorunsuz bir deneyim ya\u015fay\u0131p ya\u015famad\u0131klar\u0131n\u0131 anlamak i\u00e7in kapsaml\u0131 bir m\u00fc\u015fteri yolculu\u011fu haritas\u0131na ihtiyac\u0131n\u0131z var.<\/p>\n<p>\u0130\u015fletmenize m\u00fc\u015fterinin bak\u0131\u015f a\u00e7\u0131s\u0131ndan bakmaya ba\u015flad\u0131\u011f\u0131n\u0131zda, hem personel hem de m\u00fc\u015fteriler i\u00e7in faydal\u0131 olan olumlu \u015firket i\u00e7i de\u011fi\u015fiklikler meydana getirmek m\u00fcmk\u00fcnd\u00fcr.\u00a0Buna ek olarak, kapsaml\u0131 bir\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\">m\u00fc\u015fteri yolculuk haritas\u0131<\/a>\u00a0, her departman\u0131n performans\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<p>\u00d6rne\u011fin, sat\u0131\u015f ekibinin moralini etkileyen bir dizi engeli ortadan kald\u0131rarak performans\u0131n\u0131 art\u0131rmak, i\u015finize \u00f6nemli bir ivme kazand\u0131racakt\u0131r.\u00a0Sat\u0131\u015f departman\u0131ndaki s\u0131k\u0131nt\u0131l\u0131 noktalar\u0131 personelden ve m\u00fc\u015fterinin bak\u0131\u015f a\u00e7\u0131s\u0131ndan anlamak i\u00e7in bir geri bildirim anketi, size ak\u0131ll\u0131ca ve sorumlu davranman\u0131z i\u00e7in do\u011fru bilgileri sa\u011flayacakt\u0131r.<\/p>\n<h4><b>S\u00fcrekli iyile\u015ftirme i\u00e7in bir m\u00fc\u015fteri yolculuk haritas\u0131 kullan\u0131n<\/b><\/h4>\n<p>M\u00fc\u015fterilerden yolculuklar\u0131 s\u0131ras\u0131nda toplanan yan\u0131tlar\u0131n \u00e7o\u011fu nicel oldu\u011fu kadar nitelikseldir.\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\">Bu anketler \u00f6zellikle nitel veri<\/a>\u00a0toplamak i\u00e7in tasarlanm\u0131\u015ft\u0131r\u00a0.\u00a0M\u00fc\u015fterilerinizin ne d\u00fc\u015f\u00fcnd\u00fckleri, kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar ve sorduklar\u0131 sorular hakk\u0131nda size bilgi veren veriler.\u00a0\u00d6te yandan,\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">nicel veriler<\/a>\u00a0, b\u0131rakma oran\u0131n\u0131, temel i\u015f \u00f6l\u00e7\u00fcmlerini, derecelendirmeyi vb. temsil eden say\u0131sal bir bi\u00e7imdedir.<\/p>\n<p>Ak\u0131ll\u0131ca tasarlanm\u0131\u015f geri bildirim anketlerini ak\u0131ll\u0131ca kulland\u0131\u011f\u0131n\u0131zda ve bunlar\u0131 m\u00fc\u015fteri yolculu\u011funun do\u011fru noktas\u0131yla e\u015fle\u015ftirdi\u011finizde, m\u00fc\u015fterilerin oldu\u011fu kadar potansiyel m\u00fc\u015fterilerin de ortada b\u0131rak\u0131lmas\u0131n\u0131 zorla\u015ft\u0131r\u0131r.\u00a0Her a\u015famada ve her ankette toplanan veriler, bol miktarda de\u011fer getirir.\u00a0M\u00fc\u015fteri yolculu\u011funu her noktada geli\u015ftirmek i\u00e7in her ad\u0131mda ve her departmanda yapman\u0131z gereken de\u011fi\u015fiklikleri anlaman\u0131za yard\u0131mc\u0131 olur.\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey\/\">\u0130\u015fi geli\u015ftirmek ve m\u00fc\u015fteri yolculu\u011funu<\/a>\u00a0g\u00fcncellemek i\u00e7in geri bildirim anketlerini kullanmak\u00a0hi\u00e7 bitmeyen bir s\u00fcre\u00e7 olmal\u0131d\u0131r.<\/p>\n<p><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir hesap olu\u015ftur<\/strong><\/a><\/p>\n<h3 class=\"heading-h3\"><a id=\"Advantages_of_a_feedback_survey\" class=\"blankurl\"><\/a><strong>Geri bildirim anketinin avantajlar\u0131<\/strong><\/h3>\n<ul>\n<li><b>Ger\u00e7ek zamanl\u0131 geri bildirim:\u00a0<\/b>Geri bildirim anketi, i\u015fletmelerin herhangi bir noktada ve \u015firketin \u00e7e\u015fitli y\u00f6nleriyle ilgili son m\u00fc\u015fteri geri bildirimlerini toplamas\u0131na olanak tan\u0131r.<\/li>\n<li><b>Trendlerden haberdar olun:\u00a0<\/b>Periyodik olarak geri bildirim anketleri yapmak, m\u00fc\u015fteri trendlerini takip etmenize ve an\u0131nda m\u00fc\u015fteri geri bildirimi alman\u0131za yard\u0131mc\u0131 olur.<\/li>\n<li><b>Bilgilendirici i\u00e7g\u00f6r\u00fcler:\u00a0<\/b>Geri bildirim anketi, m\u00fc\u015fterilerin i\u015fletmenizin t\u00fcm y\u00f6nlerine nas\u0131l tepki verdi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur.\u00a0Anket i\u00e7g\u00f6r\u00fclerine dayanarak, kolayca bilin\u00e7li kararlar verebilirsiniz.<\/li>\n<li><b>Kar\u015f\u0131la\u015ft\u0131rma sonu\u00e7lar\u0131:\u00a0<\/b>Geri\u00a0<a href=\"https:\/\/www.questionpro.com\/feedback-software\/\">bildirim anketi arac\u0131<\/a>\u00a0, m\u00fc\u015fterilerden s\u00fcrekli geri bildirim almak i\u00e7in ayn\u0131 anketi birden \u00e7ok kez kullanma \u00f6zg\u00fcrl\u00fc\u011f\u00fc verir.\u00a0Zaman i\u00e7indeki verileri ve k\u0131yaslama sonu\u00e7lar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rarak, yapman\u0131z gereken de\u011fi\u015fikliklerin \u00f6nceli\u011fini h\u0131zl\u0131 bir \u015fekilde belirleyebilirsiniz.<\/li>\n<li><b>M\u00fc\u015fterilerin g\u00f6r\u00fc\u015flerinin \u00f6nemli oldu\u011funu g\u00f6sterin:\u00a0<\/b>Geri bildirim anketi, m\u00fc\u015fterilerin \u00f6neri ve g\u00f6r\u00fc\u015flerini iletmesine olanak tan\u0131r.\u00a0Ayr\u0131ca \u00fcr\u00fcn\u00fc iyile\u015ftirme veya m\u00fc\u015fteri deneyimini geli\u015ftirme yollar\u0131 hakk\u0131nda g\u00f6r\u00fc\u015f istiyorum.\u00a0M\u00fc\u015fteri g\u00f6r\u00fc\u015flerine ne kadar de\u011fer verdi\u011finizi g\u00f6stererek, aidiyet duygusunu geni\u015fletirsiniz.\u00a0M\u00fc\u015fteri, g\u00f6r\u00fc\u015flerinin de\u011ferli oldu\u011fu alg\u0131s\u0131n\u0131 alan markaya sad\u0131k kalma e\u011filimindedir.<\/li>\n<\/ul>\n<p>K\u00fc\u00e7\u00fck, orta veya b\u00fcy\u00fck;\u00a0M\u00fc\u015fteriler, \u00e7al\u0131\u015fanlar, hissedarlar vb. ile daha g\u00fc\u00e7l\u00fc ili\u015fkiler geli\u015ftirmek ve kurmak s\u00f6z konusu oldu\u011funda, i\u015fletmenin b\u00fcy\u00fckl\u00fc\u011f\u00fc \u00f6nemli de\u011fildir. \u0130\u015fletmeler, k\u00e2rl\u0131 ve rekabet\u00e7i kalmak\u00a0istiyorlarsa, her i\u015fletme varl\u0131\u011f\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 dinlemeli, \u00f6\u011frenmeli ve kar\u015f\u0131lamal\u0131d\u0131r\u00a0.\u00a0Etkili bir\u00a0<a href=\"https:\/\/www.questionpro.com\/\">geri bildirim anketi yaz\u0131l\u0131m\u0131\u00a0<\/a>, \u015firketlerin \u00f6l\u00e7\u00fclebilir i\u00e7g\u00f6r\u00fcler toplamas\u0131na olanak tan\u0131r, b\u00f6ylece geri bildirim verileri daha yeni ve etkili i\u015f stratejileri geli\u015ftirmek, yeni ili\u015fkiler kurmak, sadakati korumak ve b\u00fcy\u00fcmeyi \u00f6l\u00e7eklendirmek i\u00e7in kullan\u0131labilir.<\/p>\n<p>K\u00fc\u00e7\u00fck, orta veya b\u00fcy\u00fck;\u00a0M\u00fc\u015fteriler, \u00e7al\u0131\u015fanlar, hissedarlar vb. ile daha g\u00fc\u00e7l\u00fc ili\u015fkiler geli\u015ftirmek ve kurmak s\u00f6z konusu oldu\u011funda i\u015fletme b\u00fcy\u00fckl\u00fc\u011f\u00fc \u00f6nemli de\u011fildir. \u0130\u015fletmeler karl\u0131 ve rekabet\u00e7i bir i\u015fletme olarak kalabilmek i\u00e7in her ticari varl\u0131\u011f\u0131n ihtiya\u00e7lar\u0131n\u0131 dinlemeli, \u00f6\u011frenmeli ve kar\u015f\u0131lamal\u0131d\u0131r.\u00a0Geri bildirim anketi, geri bildirim verilerinin daha yeni ve etkili i\u015f stratejileri geli\u015ftirmek, yeni ili\u015fkiler kurmak, sadakati korumak ve b\u00fcy\u00fcmeyi \u00f6l\u00e7eklendirmek i\u00e7in kullan\u0131labilmesi i\u00e7in \u015firketlerin \u00f6l\u00e7\u00fclebilir i\u00e7g\u00f6r\u00fcler toplamas\u0131na olanak tan\u0131yan bir ara\u00e7t\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geri bildirim anketi nedir? Geri\u00a0Bildirim anketi\u00a0,\u00a0farkl\u0131 ticari kurulu\u015flar\u0131n veya t\u00fcketicilerin mutlulu\u011funu ve memnuniyetini belirlemek veya \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir s\u00fcre\u00e7tir.\u00a0\u015eirketin [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":312167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[239],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geri Bildirim Anketi: Tan\u0131m\u0131, \u00f6nemi, nas\u0131l olu\u015fturulaca\u011f\u0131 ve avantajlar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Geri bildirim anketi nedir? Geri\u00a0Bildirim anketi\u00a0,\u00a0farkl\u0131 ticari kurulu\u015flar\u0131n veya t\u00fcketicilerin mutlulu\u011funu ve memnuniyetini belirlemek veya \u00f6l\u00e7mek i\u00e7in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/feedback-survey\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geri Bildirim Anketi: Tan\u0131m\u0131, \u00f6nemi, nas\u0131l olu\u015fturulaca\u011f\u0131 ve avantajlar\u0131 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Geri bildirim anketi nedir? 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