{"id":398712,"date":"2022-06-29T22:46:23","date_gmt":"2022-06-30T05:46:23","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=398712"},"modified":"2022-12-21T15:02:28","modified_gmt":"2022-12-21T15:02:28","slug":"correlation-analysis","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/correlation-analysis\/","title":{"rendered":"Pazar ara\u015ft\u0131rmas\u0131nda korelasyon analizi"},"content":{"rendered":"<h2 class=\"ft-macro-main-title\"><span>Korelasyon analizi nedir?<\/span><\/h2>\n<p class=\"ft-macro-description\"><span>Ara\u015ft\u0131rmada korelasyon analizi, iki de\u011fi\u015fken aras\u0131ndaki do\u011frusal ili\u015fkinin g\u00fcc\u00fcn\u00fc \u00f6l\u00e7mek ve ili\u015fkilerini hesaplamak i\u00e7in kullan\u0131lan istatistiksel bir y\u00f6ntemdir.&nbsp;Basit\u00e7e s\u00f6ylemek gerekirse &#8211; korelasyon analizi, di\u011ferindeki de\u011fi\u015fiklik nedeniyle bir de\u011fi\u015fkendeki de\u011fi\u015fiklik seviyesini hesaplar.&nbsp;Y\u00fcksek bir korelasyon, iki de\u011fi\u015fken aras\u0131nda g\u00fc\u00e7l\u00fc bir ili\u015fkiye i\u015faret ederken, d\u00fc\u015f\u00fck bir korelasyon, de\u011fi\u015fkenlerin zay\u0131f bir \u015fekilde ili\u015fkili oldu\u011fu anlam\u0131na gelir.<\/span><\/p>\n<p><span>Pazar ara\u015ft\u0131rmas\u0131 s\u00f6z konusu oldu\u011funda, ara\u015ft\u0131rmac\u0131lar anketler ve canl\u0131 anketler gibi ara\u015ft\u0131rma y\u00f6ntemleriyle toplanan nicel verileri analiz etmek i\u00e7in korelasyon analizini kullan\u0131r.&nbsp;\u0130ki de\u011fi\u015fken veya veri k\u00fcmesi aras\u0131ndaki ili\u015fkiyi, kal\u0131plar\u0131, \u00f6nemli ba\u011flant\u0131lar\u0131 ve e\u011filimleri belirlemeye \u00e7al\u0131\u015f\u0131rlar.<\/span><\/p>\n<p><span>Bir de\u011fi\u015fkendeki art\u0131\u015f di\u011ferinde art\u0131\u015fa neden oldu\u011funda, iki de\u011fi\u015fken aras\u0131nda pozitif bir ili\u015fki vard\u0131r.&nbsp;\u00d6te yandan, negatif bir korelasyon, bir de\u011fi\u015fken artt\u0131\u011f\u0131nda di\u011ferinin azald\u0131\u011f\u0131 ve bunun tersi anlam\u0131na gelir.<\/span><\/p>\n<h3 class=\"ft-macro-main-title\"><span>Korelasyon Katsay\u0131s\u0131<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>Bu t\u00fcr analizlerle en \u00e7ok ili\u015fkili istatistiksel kavramlardan biri korelasyon katsay\u0131s\u0131d\u0131r.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Korelasyon katsay\u0131s\u0131, bir korelasyon analizinde yer alan de\u011fi\u015fkenler aras\u0131ndaki do\u011frusal ili\u015fkideki yo\u011funlu\u011fu hesaplamak i\u00e7in kullan\u0131lan \u00f6l\u00e7\u00fc birimidir, bu, r sembol\u00fc ile temsil edildi\u011finden kolayca tan\u0131mlanabilir ve genellikle 1 aras\u0131nda yer alan birimleri olmayan bir de\u011ferdir. ve 1.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Bu konuyu derinlemesine incelemek istiyorsan\u0131z rehberimize ba\u015fvurman\u0131z\u0131 \u00f6neririz:&nbsp;<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pearson-correlation-coefficient\/\"><span>Pearson Korelasyon Katsay\u0131s\u0131<\/span><\/a><span>&nbsp;.<\/span><\/p>\n<h3 class=\"ft-macro-main-title\"><span>Korelasyon analizi \u00f6rne\u011fi<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>\u0130ki de\u011fi\u015fken aras\u0131ndaki korelasyon, pozitif korelasyon, negatif korelasyon veya korelasyonsuz olabilir.&nbsp;Bu \u00fc\u00e7 t\u00fcr\u00fcn her birinin \u00f6rneklerine bakal\u0131m:<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><b><span>Pozitif korelasyon<\/span><\/b><span>&nbsp;: \u0130ki de\u011fi\u015fken aras\u0131ndaki pozitif korelasyon, her iki de\u011fi\u015fkenin de ayn\u0131 y\u00f6nde hareket etti\u011fi anlam\u0131na gelir.&nbsp;Bir de\u011fi\u015fkendeki art\u0131\u015f, di\u011fer de\u011fi\u015fkende bir art\u0131\u015fa yol a\u00e7ar ve bunun tersi de ge\u00e7erlidir.<\/span><br \/>\n<span>\u00d6rne\u011fin, bir ko\u015fu band\u0131nda daha fazla zaman harcamak daha fazla kalori yakar.<\/span><\/li>\n<li><b><span>Negatif korelasyon<\/span><\/b><span>&nbsp;: \u0130ki de\u011fi\u015fken aras\u0131ndaki negatif korelasyon, de\u011fi\u015fkenlerin z\u0131t y\u00f6nlerde hareket etti\u011fi anlam\u0131na gelir.&nbsp;Bir de\u011fi\u015fkendeki art\u0131\u015f, di\u011fer de\u011fi\u015fkende azalmaya yol a\u00e7ar ve bunun tersi de ge\u00e7erlidir.<\/span><br \/>\n<span>\u00d6rne\u011fin, bir arac\u0131n h\u0131z\u0131n\u0131 art\u0131rmak, hedefinize ula\u015fmak i\u00e7in harcad\u0131\u011f\u0131n\u0131z s\u00fcreyi azalt\u0131r.<\/span><\/li>\n<li><b><span>Zay\u0131f\/S\u0131f\u0131r korelasyon<\/span><\/b><span>&nbsp;: Bir de\u011fi\u015fken di\u011ferini etkilemedi\u011finde korelasyon yoktur.<\/span><br \/>\n<span>\u00d6rne\u011fin, bir ki\u015finin okudu\u011fu okul y\u0131l\u0131 ile ad\u0131ndaki harfler aras\u0131nda bir ili\u015fki yoktur.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"ft-macro-fulwidth-img lazyloaded\" src=\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/Correlation.jpg\" alt=\"Korelasyon analizi\" data-src=\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/Correlation.jpg\"><\/p>\n<h3 class=\"ft-macro-main-title\"><span>Korelasyon analizinin kullan\u0131mlar\u0131<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>Korelasyon analizi, pratik vakalar\u0131 incelemek i\u00e7in kullan\u0131l\u0131r.&nbsp;Burada ara\u015ft\u0131rmac\u0131 bireysel de\u011fi\u015fkenleri manip\u00fcle edemez.&nbsp;\u00d6rne\u011fin, hastan\u0131n tansiyonu ile kullan\u0131lan ila\u00e7 aras\u0131ndaki korelasyonu \u00f6l\u00e7mek i\u00e7in korelasyon analizi kullan\u0131l\u0131r.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>Pazarlamac\u0131lar bunu reklam\u0131n etkinli\u011fini \u00f6l\u00e7mek i\u00e7in kullan\u0131rlar.&nbsp;Ara\u015ft\u0131rmac\u0131lar, belirli bir pazarlama kampanyas\u0131 nedeniyle sat\u0131\u015flardaki art\u0131\u015f\u0131\/azalmay\u0131 \u00f6l\u00e7er.<\/span><\/p>\n<h3 class=\"ft-macro-main-title\"><span>Korelasyon analizinin avantajlar\u0131<\/span><\/h3>\n<p class=\"ft-macro-description\"><span>\u0130statistikte korelasyon, \u00e7e\u015fitli olaylar aras\u0131nda bir ba\u011flant\u0131 oldu\u011fu ger\u00e7e\u011fini ifade eder.&nbsp;B\u00f6yle bir ba\u011flant\u0131n\u0131n var olup olmad\u0131\u011f\u0131n\u0131 anlaman\u0131n ara\u00e7lar\u0131ndan biri korelasyon analizidir.&nbsp;Pratik sadelik \u015f\u00fcphesiz ana avantajlar\u0131ndan biridir.<\/span><\/p>\n<p class=\"ft-macro-description\"><span>G\u00fcvenilir korelasyon analizi yapmak i\u00e7in, sonu\u00e7lar\u0131 elde etmemizde bize avantaj sa\u011flayan iki de\u011fi\u015fkenin derinlemesine g\u00f6zlemlenmesi esast\u0131r.&nbsp;Korelasyon analizinin en \u00fcnl\u00fc faydalar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul class=\"ft-macro-select-option-list\">\n<li><span>\u0130ki de\u011fi\u015fken aras\u0131ndaki davran\u0131\u015f\u0131n fark\u0131ndal\u0131\u011f\u0131: Bir korelasyon, iki de\u011fi\u015fken aras\u0131ndaki ili\u015fkinin yoklu\u011funu veya varl\u0131\u011f\u0131n\u0131 belirlemeye yard\u0131mc\u0131 olur.&nbsp;G\u00fcnl\u00fck ya\u015famla daha alakal\u0131 olma e\u011filimindedir.<\/span><\/li>\n<li><span>Ara\u015ft\u0131rma i\u00e7in iyi bir ba\u015flang\u0131\u00e7 \u200b\u200bnoktas\u0131: Bir ara\u015ft\u0131rmac\u0131 ili\u015fkileri ilk kez ara\u015ft\u0131rmaya ba\u015flad\u0131\u011f\u0131nda, bu iyi bir ba\u015flang\u0131\u00e7 \u200b\u200bnoktas\u0131 olur.<\/span><\/li>\n<li><span>Daha ileri ara\u015ft\u0131rmalar i\u00e7in kullan\u0131mlar: Ara\u015ft\u0131rmac\u0131lar, iki de\u011fi\u015fken aras\u0131ndaki ili\u015fkinin y\u00f6n\u00fcn\u00fc ve g\u00fcc\u00fcn\u00fc belirleyebilir ve daha sonraki \u00e7al\u0131\u015fmalarda bulgular\u0131 daraltabilir.<\/span><\/li>\n<li><span>Basit metrikler: Ara\u015ft\u0131rma bulgular\u0131n\u0131 s\u0131n\u0131fland\u0131rmak kolayd\u0131r.&nbsp;Bulgular -1.00 ile 1.00 aras\u0131nda de\u011fi\u015febilir.&nbsp;Analizin yaln\u0131zca \u00fc\u00e7 potansiyel geni\u015f sonucu olabilir.<\/span><\/li>\n<\/ul>\n<h3 class=\"ft-macro-main-title\"><span>Anketlerinizde korelasyon analizi nas\u0131l kullan\u0131l\u0131r?<\/span><\/h3>\n<p class=\"ft-macro-description\"><span><a class=\"ft-anchor-link-macro\" href=\"https:\/\/www.questionpro.com\/help\/correlation-analysis-spearman-rho.html\">Korelasyon analizine ili\u015fkin yard\u0131m dosyam\u0131zla<\/a>&nbsp;bu \u00f6zelli\u011fi nas\u0131l kuraca\u011f\u0131n\u0131z\u0131 ve kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin .<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korelasyon analizi nedir? Ara\u015ft\u0131rmada korelasyon analizi, iki de\u011fi\u015fken aras\u0131ndaki do\u011frusal ili\u015fkinin g\u00fcc\u00fcn\u00fc \u00f6l\u00e7mek ve ili\u015fkilerini hesaplamak i\u00e7in kullan\u0131lan istatistiksel bir [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":389944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[229],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazar ara\u015ft\u0131rmas\u0131nda korelasyon analizi | QuestionPro<\/title>\n<meta name=\"description\" content=\"Korelasyon analizi nedir? 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